Putien 莆田
Putien is a privately held Singapore-headquartered casual-dining restaurant chain, founded in 2000, operating more than 80 outlets across Singapore, Malaysia, Hong Kong, Taiwan, and Mainland China. It serves general dining consumers with authentic Putian/Henghwa Fujian cuisine built around seasonal ingredient sourcing, with complementary online takeaway, delivery, reservations, and a membership program.
- Company typePrivate
- Founded2000
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Putien 莆田 does
Putien (legal entity: Pu Tien Restaurant Pte Ltd) is a privately held Singapore-headquartered casual-dining restaurant chain founded in 2000 by Mr. Fong (方志忠). The company operates more than 80 outlets across Singapore (including the 127 Kitchener Road flagship), Malaysia, Hong Kong, Taiwan, and multiple Mainland Chinese cities (Shanghai, Fujian, Jiangsu, Guangzhou, Shenzhen, Beijing). It specializes in Putian/Henghwa-style Fujian cuisine, a coastal-cuisine tradition emphasizing fresh seafood, with a rotating calendar of seasonal ingredient festivals tied to specific Fujian sourcing regions (Wuyi Mountains, Ningde, Duo Tou Village). Core products are dine-in restaurant service plus complementary online takeaway (via inline.app), home delivery (via Oddle), online reservations, and a membership loyalty program. Its underlying operational technology is craft-based rather than software-based: signature methods include the 100-second precision stew for Yellow Croaker and hand-pounding of Bian Rou wrappers 12,000 times, with no public API, SDK, or proprietary digital platform. Revenue is generated primarily through pay-as-you-go dine-in transactions across the 80+ physical outlets, supplemented by takeaway/delivery transaction fees via platform partners and recurring engagement through the membership program; no public pricing, ARR, or revenue figures are disclosed.
Putien 莆田 firmographics
Firmographics- Name
- Putien 莆田
- Legal name
- Pu Tien Restaurant Pte Ltd
- Website
- https://putien.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Putien is a privately held Singapore-headquartered casual-dining restaurant chain, founded in 2000, operating more than 80 outlets across Singapore, Malaysia, Hong Kong, Taiwan, and Mainland China. It serves general dining consumers with authentic Putian/Henghwa Fujian cuisine built around seasonal ingredient sourcing, with complementary online takeaway, delivery, reservations, and a membership program.
- Ownership category
- akta.pro rank
Putien 莆田 industry classification
Industry- Product category
- Fujian Cuisine Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Putien 莆田 is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices10 records
Markets served
Putien 莆田 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Revenue from dine-in customers at more than 80 outlets across Southeast Asia, Hong Kong, Taiwan, and Mainland China. The restaurant offers a menu of Fujian cuisine with signature dishes and seasonal special offerings.
- Takeaway and Delivery: Online takeaway ordering via inline.app platform and delivery service via Oddle, providing off-premise dining revenue streams.
- Membership Program: PUTIEN operates a membership program offering rewards, discounts, privileges, promotions, and exclusive offers to members. Membership provides access to possible rewards offered by PUTIEN, related corporations, associated companies, and partner merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dine-in menu pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Putien 莆田 product offering
Product offeringCore offering
Putien 莆田 operates a casual dining restaurant chain serving authentic Putian/Henghwa Fujian cuisine across more than 80 outlets in Singapore, Malaysia, Hong Kong, Taiwan, and Mainland China. The menu features signature dishes such as Red Mushroom Seafood Lor Mee, '100-Second' Stewed Yellow Croaker, and Bian Rou Soup, complemented by seasonal ingredient festivals and a membership loyalty program. Revenue is generated through dine-in service, online takeaway orders (via Inline.app), home delivery (via Oddle), and a recurring membership rewards program.
Product overview
PUTIEN is a restaurant chain offering authentic Fujian cuisine, operating more than 80 outlets across Southeast Asia, Hong Kong, Taiwan, and Mainland China. The company provides full-service restaurant dining as its core product, complemented by online takeaway ordering (via Inline.app), food delivery (via Oddle), online reservations, and a membership loyalty program. The restaurant specializes in seasonal ingredient festivals featuring signature dishes such as Red Mushroom Seafood Lor Mee, '100-Second' Stewed Yellow Croaker, Bian Rou Soup, and Buddha Jumps Over the Wall. The offering is a unified restaurant service model rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- PUTIEN Restaurant Dining Full-service casual dining offering authentic Putian/Henghwa Fujian cuisine across more than 80 outlets in Singapore, Malaysia, Hong Kong, Taiwan, and Mainland China; signature dishes include Red Mushroom Seafood Lor Mee, '100-Second' Stewed Yellow Croaker, and Bian Rou Soup, complemented by seasonal ingredient festivals.
- Online Takeaway Ordering Online takeaway ordering service that lets customers place pickup orders through the Inline.app platform for off-premise consumption of Putien's Fujian menu.
- Home Delivery Service Home delivery service enabling customers to order Putien's Fujian dishes for delivery through the Oddle platform.
- Restaurant Reservations Online table reservation service for dine-in customers at Putien outlets, including Parkway Parade, Resort World Sentosa, and other Singapore locations, via Inline.app and Google Maps integration.
- PUTIEN Membership Program Paid membership loyalty program offering recurring rewards, discounts, privileges, promotions, and exclusive offers to members, including access to benefits from PUTIEN, related corporations, associated companies, and partner merchants.
Quantifiable outcome
- Michelin 1-Star recognition for 7 consecutive years (2016-2019, 2021-2023)
Companies that use Putien 莆田
Customer profileSegments1 record
Ideal customer profiles1 record
Putien 莆田 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Putien 莆田 partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Putien 莆田 competitors and assessment
Company assessmentDirect peers
- Imperial Treasure Fine Chinese Cuisine: Singapore-based upscale Chinese restaurant group with Michelin-recognized Cantonese cuisine outlets. Competes with Putien's Michelin-1-Star Kitchener Road flagship for premium Chinese dining occasions in Singapore, sharing the same brand-quality recognition playbook.
- Crystal Jade: Singapore-headquartered Asian restaurant group operating multiple casual and full-service Chinese dining concepts across Southeast Asia and Greater China. Competes with Putien for the same Chinese cuisine casual-dining occasions across malls and regional cities.
- Paradise Dynasty: Singapore-based restaurant chain under Paradise Group specializing in Chinese cuisine (notably its truffle xiao long bao) across Southeast Asia and beyond. Comparable casual Chinese dining positioning and regional multi-outlet scale directly overlap with Putien's target occasions and customer base.
- Tang Palace (唐宫): Hong Kong-listed Chinese restaurant group operating upscale and casual Chinese dining outlets across mainland China and Hong Kong. Comparable in scale, multi-region Chinese dining positioning, and targeting of family/casual dining occasions similar to Putien.
- Jumbo Seafood: Singapore-headquartered seafood restaurant chain with multiple outlets across Singapore, Malaysia, and China, famous for its chili crab. Competes for the same casual Chinese seafood dining occasions and seasonal ingredient positioning as Putien in the regional seafood category.
- Din Tai Fung: Global Taiwanese/Chinese restaurant chain famous for xiao long bao and disciplined culinary craftsmanship, with Michelin Bib Gourmand recognition and a comparable multi-region footprint across Asia. Operates a similar casual-to-upscale Chinese dining model with signature specialty dishes that anchor the brand, making it a direct functional peer to Putien.
Regional players
- Tian Tian Hainanese Chicken Rice: Singapore-headquartered casual regional Chinese/Singaporean cuisine chain with multi-outlet presence. While specializing in chicken rice rather than Fujian cuisine, it competes for the same Singapore casual dining occasions targeting authentic regional Chinese/Southeast Asian flavors.
- Pepper Lunch: Japan-originated fast-casual restaurant concept with significant Southeast Asia presence, offering a different cuisine but competing in similar mall-based casual dining occasions and pricing tiers where Putien operates across Singapore and Malaysia.
Broad incumbents
- Haidilao International Holding: Largest hot pot chain in China with global presence and a strong service-led brand. While not a direct cuisine competitor, Haidilao competes with Putien for casual Chinese dining occasions and mall-based restaurant traffic across Greater China and Southeast Asia.
Others
- Swensen's (Additional): Singapore-headquartered casual dining chain (known primarily for ice cream and Western food) under the ABR Holdings group with multi-market Southeast Asia presence. While cuisine differs, it overlaps with Putien in mall-based family casual dining occasions and Singapore dining market dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Putien 莆田 social profiles
Digital presencePutien 莆田 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Putien 莆田 leadership team
Management profileNumber of profiles
Profiles1 record
Putien 莆田 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Putien 莆田 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Putien 莆田
What does Putien 莆田 do?
Putien 莆田 operates a casual dining restaurant chain serving authentic Putian/Henghwa Fujian cuisine across more than 80 outlets in Singapore, Malaysia, Hong Kong, Taiwan, and Mainland China. The menu features signature dishes such as Red Mushroom Seafood Lor Mee, '100-Second' Stewed Yellow Croaker, and Bian Rou Soup, complemented by seasonal ingredient festivals and a membership loyalty program. Revenue is generated through dine-in service, online takeaway orders (via Inline.app), home delivery (via Oddle), and a recurring membership rewards program.
Is Putien 莆田 a public or private company?
Putien 莆田 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Putien 莆田 founded?
Putien 莆田 was founded in 2000. It employs 101 to 250 people.
Where is Putien 莆田 based?
Putien 莆田 is headquartered in Singapore, Singapore, in the Asia region.
How does Putien 莆田 make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are takeaway and Delivery and membership Program.
Who are Putien 莆田's main competitors?
Direct peers on record are Imperial Treasure Fine Chinese Cuisine, Crystal Jade, Paradise Dynasty, Tang Palace (唐宫), Jumbo Seafood and Din Tai Fung. Regional players are Tian Tian Hainanese Chicken Rice and Pepper Lunch. Haidilao International Holding is listed as a broad incumbent. Swensen's (Additional) is listed as an others.
Does Putien 莆田 have an API?
No public API is recorded for Putien 莆田.
What industry is Putien 莆田 in?
Putien 莆田's product category is Fujian Cuisine Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.