What Reedijk Banden Import does

Reedijk Banden Import B.V. (RBI) is a privately held Dutch tire wholesale distributor founded in 1973 and operating as a subsidiary of Inter-Sprint Banden B.V. The company purchases tires in bulk from manufacturers and resells them exclusively to B2B customers — primarily tire specialists (bandenspecialisten), fleet owners, transport companies, and truck service companies — across the Netherlands. RBI holds no proprietary technology; its competitive position rests on a 12-branch inventory network stocking more than 5 million tires across 18,000+ types and 9 truck-tire brands, with twice-daily same-day delivery and next-business-day delivery for truck tires ordered before 17:00.

The product catalog spans passenger car, van, 4×4/SUV, and truck tires organized into three price tiers: A-brands (Bridgestone, Continental, Goodyear, Hankook, Michelin, Pirelli), quality brands (Maxxis, Vredestein, Kleber, Nexen), and budget brands (Sentury Tyres, Hifly). RBI holds exclusive Dutch distribution rights for Double Coin and Groundspeed truck tires and co-exclusive rights for Sentury Tyres alongside Banden Express. Complementary offerings include wheel/tire combinations (Monaco Wheels, ItWheels, MAK Wheels), accessories (Weissenfels snow chains, IT Wheels spare kits, TPMS sensors), and tire-pressure-monitoring products.

RBI's go-to-market combines digital self-service — the RBIWebshop (rbiwebshop.rbi.nl) and iOS/Android mobile apps — with a field sales force organized into four named regional account managers (Marcel Wesselink for North-East, Ed Roos for Central, Johan Peper for West, Geert Meerts for South) operating under the TyreTeam sub-brand. Customers must create a B2B account before purchasing; pricing is not publicly disclosed. The business model is B2B transaction-fee wholesale distribution with no public funding, no investor disclosures, and no third-party ownership signals beyond the parent company Inter-Sprint Banden B.V., which is registered in Moerdijk.

Name

Reedijk Banden Import

Legal name

Reedijk Banden Import B.V.

Website

https://rbi.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Reedijk Banden Import (RBI) is a Dutch B2B tire wholesale distributor founded in 1973, supplying tire specialists, fleet operators, and transport companies from 12 branches with 5M+ tires in stock. It holds exclusive Dutch rights to Double Coin, Groundspeed, and Sentury Tyres.

Ownership category

akta.pro rank

Product category

Tire Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industry

Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tire wholesale distribution
• Commercial vehicle tires
• B2B tire supply
• Truck tire specialist
• Wheel and tire accessories

Headquarters

HQ city

Hellevoetsluis

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Tire Wholesale Distribution: RBI operates as a tire wholesale distributor for tire specialists (bandenspecialisten), fleet owners, and transport companies in the Netherlands. Revenue is generated through the sale of tires across multiple segments including passenger car, van, 4x4/SUV, and truck tires. The company offers products from A-brands (premium), quality brands, and budget brands, enabling them to serve a broad customer base with varying price requirements. Transactions are B2B with a customer account requirement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reedijk Banden Import (RBI) is a B2B tire wholesale distributor serving tire specialists, fleet owners, transport companies, and truck service companies in the Netherlands. The company supplies passenger car, van, 4x4/SUV, and truck tires across premium A-brands (Bridgestone, Continental, Goodyear, Hankook, Michelin, Pirelli), quality brands (Maxxis, Vredestein, Kleber, Nexen), and budget brands (Sentury, Hifly), complemented by wheel/tire combinations and accessories. RBI operates 12 inventory-holding branches nationwide with same-day and next-business-day delivery from a stock of 5 million tires across 18,000+ types.

Product overview

Reedijk Banden Import (RBI) operates as a tire wholesale distributor serving tire specialists and fleet owners across the Netherlands since 1973. The company's product portfolio centers on a comprehensive range of tires and wheel/tire combinations, organized across multiple product tiers: premium A-brands (Bridgestone, Continental, Goodyear, Hankook, Michelin, Pirelli), quality brands (Maxxis, Vredestein, Kleber, Nexen), and budget brands (Sentury Tyres, Hifly). The offering spans passenger car tires, van/light commercial vehicle tires, 4×4/SUV tires, and truck tires, complemented by wheel/tire combination sets (Monaco Wheels, ItWheels, MAK Wheels) and accessories (Weissenfels snow chains, IT Wheels spare kits, TPMS sensors). RBI also distributes the exclusive sub-brand Sentury Tyres, which covers summer, all-season, and winter profiles (WinterDragon, Snow Star). Sales are conducted through an e-commerce webshop (rbiwebshop.rbi.nl) and a mobile app, with orders delivered same-day or next working day from 12 branches nationwide. RBI holds 5,000,000 tires in stock across 18,000 different types.

Differentiator

Problem solved

Functional benefit

Brands

• TyreTeam: Regional sales advisor network under RBI for truck tires, with advisors covering North-East, Central, West, and South regions of the Netherlands.

Products and services

• Autobanden (Passenger Car Tires) Wide assortment of passenger car tires in summer, winter, and all-season variants from A-brands (Bridgestone, Continental, Goodyear, Hankook, Michelin, Pirelli), quality brands (Maxxis, Vredestein, Kleber, Nexen), and budget brands (Sentury, Hifly), sold wholesale to tire specialists.
• Bestelwagenbanden (Van / Light Commercial Tires) Van and light commercial vehicle tires available across all brand tiers including Sentury, Hifly, and quality brands for complete summer, winter, and all-season ranges, supplied wholesale to tire specialists.
• 4x4 / SUV Banden (4x4 / SUV Tires) Off-road and all-terrain tires for 4x4 vehicles and SUVs from brands including General Tire, Cooper Tires, BFGoodrich, and Maxxis, suitable for city driving, mud, gravel, stones, and rocky terrain.
• Truckbanden (Truck Tires) Specialist truck tire assortment with A-brands (Bridgestone, Hankook, Michelin, Prometeon), quality brands (Double Coin, Petlas), and budget brands (Groundspeed). 40,000 truck tires in stock across 9 different brands with next working day delivery for orders placed before 17:00. RBI is exclusive supplier of Double Coin and Groundspeed in the Netherlands.
• Wiel / Band Combinaties (Wheel/Tire Combinations) Pre-assembled wheel and tire combinations featuring top brands Monaco Wheels, ItWheels, and MAK Wheels, allowing easier tire changes without risk of rim damage.
• Accessoires (Accessories) Accessories including Weissenfels snow chains, IT Wheels spare kits, TPMS sensors (mandatory since November 2014), and other small materials required by law in many countries.
• RBIWebshop E-commerce Platform Online B2B ordering platform (rbiwebshop.rbi.nl) with mobile app for iOS and Android, enabling tire specialists to browse and purchase tires, wheels, and accessories from RBI's inventory with same-day and next-day delivery options.
• Sentury Tyres Premium-budget tire brand exclusively available through Banden Express and Reedijk Banden Import, producing tires in Thailand with quality comparable to premium brands. Offers summer, all-season, and winter ranges (WinterDragon, Snow Star) for passenger cars and vans. WinterDragon selected as OE for Volkswagen Tiguan.
• Vredestein Ultrac Pro Ultra-High-Performance summer tire launched January 2024 by Apollo Tyres, the first new UHP product from Vredestein since 2012. Available in sizes 18 to 24 inch for sports cars, supercars, and high-performance sedans and SUVs.
• Continental WinterContact 8 S High-performance winter tire for powerful sports cars, SUVs, and sedans. Available in 19 to 22 inch sizes with speed rating up to 270 km/h. Features EU label B-class for rolling resistance and wet braking, EV-compatible designation, and exceptional grip on dry, wet, and snowy roads.
• Pirelli Cinturato Winter 3 High-quality winter tire designed for sedans and crossovers, ranking first on snow for braking, traction, and handling in Dekra and TÜV tests. Features Dual-Core Polymer compound, Elect technology for EVs, PNCS noise reduction, and sizes from 16 to 20 inch.
• Sentury WinterGamma (WinterDragon & Snow Star) Two new winter tire profiles under the Sentury Tyres brand: WinterDragon for passenger cars and Snow Star for vans. The WinterDragon has been selected as Original Equipment for the Volkswagen Tiguan.

Quantifiable outcome

• Same-day delivery: orders placed before 11:00 delivered before 14:00, orders before 14:00 delivered before 16:30
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sentury TyrescoreChannel Partner/ Reseller/ Distributor · 24 September 2024RBI serves as an exclusive distributor for Sentury Tyres in the Netherlands, offering their premium-budget segment tires including summer, all-season, and winter profiles (WinterDragon for passenger cars, Snow Star for vans). Sentury Tyres produces tires in Thailand using modern production lines and has OE partnerships with Audi and Geely (Volvo, Polestar, Lotus). The WinterDragon has been selected as Original Equipment for the Volkswagen Tiguan.
• Banden ExpressminorChannel Partner/ Reseller/ Distributor · 24 September 2024Banden Express is co-exclusive distributor with RBI for Sentury Tyres products in the Dutch market, alongside RBI.
• Double Coin (Exclusive Distribution)coreChannel Partner/ Reseller/ DistributorRBI is the exclusive supplier of Double Coin truck tires in the Netherlands. Double Coin is featured in their quality brand segment alongside Petlas for truck tire offerings.
• Groundspeed (Exclusive Distribution)coreChannel Partner/ Reseller/ DistributorRBI is the exclusive supplier of Groundspeed truck tires in the Netherlands. Groundspeed is positioned in their budget brand segment for truck tires.
• Inter-Sprint Banden B.V.coreOthersBased on the Privacy Policy, Inter-Sprint Banden B.V. appears to be the parent company of RBI. The privacy statement is issued by Inter-Sprint Banden B.V., which is registered in Moerdijk at Distriboulevard 25. All data processing activities are managed under the Inter-Sprint corporate entity.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Delticom AG: Europe's largest online tire retailer (tyresoutlet, mytyres, pneus-online) operating across multiple European markets including the Netherlands. Wholesale-adjacent comparable given its scale and B2B/B2C distribution of multi-brand tire inventory.
• Kwik-Fit: Large European tire and auto service chain with Dutch operations. Operates at scale in both retail and servicing of tires; a customer-and-adjacent comparable that defines retail side of the Dutch tire supply ecosystem.
• Profile Tyrecenter: Larger European tire retail and service franchise network with significant Netherlands presence. While retail-and-service focused, its scale and supply chain for franchisees represent a downstream comparable shaping Dutch specialist dynamics.
• Inter-Sprint Banden B.V. Parent company of RBI registered in Moerdijk at the same address as RBI's distribution center. Inter-Sprint is a broader tire wholesale group across Europe; RBI effectively operates as its Dutch wholesale arm, making it the closest structural comparable.

Direct peers

• Vac's Banden & Velgen: Dutch tire and wheel wholesaler operating with multiple branches across the Netherlands, supplying tire specialists with a multi-brand portfolio overlapping RBI's assortment. Closely matched in scale, channel, and customer type.
• Banden Express: Co-exclusive distributor with RBI for Sentury Tyres in the Dutch market. Direct B2B tire wholesaler operating in the same segment and channels, with overlapping brand portfolio and customer base among Dutch tire specialists.
• Van den Ban Autobanden B.V. Established Dutch tire wholesaler operating as subsidiary of Hankook, distributing passenger car, truck, and agricultural tires to dealers. Competes directly with RBI on the specialist channel across the Netherlands.
• Heuver Banden: Dutch B2B tire wholesaler headquartered in Hardenberg serving tire specialists, transport companies, and fleet operators. Directly comparable in product mix (passenger, truck, agricultural), customer base, and national branch distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reedijk-banden-import-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reedijk Banden Import