What Heuver does

Heuver is a privately held, family-owned Dutch B2B wholesale distributor of commercial vehicle tyres and wheels, founded in 1966 by Mans Heuver in Den Ham and headquartered in Hardenberg, Netherlands. The company serves three primary verticals across Europe — truck and trailer operators, agriculture, and off-the-road (OTR) earthmoving — through a portfolio of 25+ tyre brands that combines exclusive distribution rights for major international names (Aeolus, Alliance, MRL, Trazano, Triangle, Nokian) with owned private labels (Albourgh for tyres, Athlete Wheels and Xlite for wheels, Bevri Wheels for custom-made agricultural and OTR wheels, Kabat for inner tubes). Operations are anchored by three European warehouses totaling 64,000+ m² (Hardenberg Netherlands, Bayreuth/Neuenmarkt Germany, Saint Quentin Fallavier France) holding an average of 180,000+ industrial tyres and shipping 2,000+ units daily at 97% on-time delivery. A 13+ branch Profile Heuver service network plus the in-house Heuver Service Center (500+ wheels mounted per week) handle fitting, trade-ins, and on-site mobile service.

The business model is transaction-based B2B wholesale with quote-based pricing accessible through a 24/7 webshop (free registration, 11 languages) and a direct sales force of 55 specialists speaking 14 languages. Revenue is diversified across tyre wholesale (new, used, retreaded), custom wheel production at the Bevri facility in Zeewolde, and professional fitting services. Differentiation rests on the 'It's all round' full-service concept integrating stock availability, assortment breadth, expertise, delivery logistics, and convenience (including dropshipment and the My Heuver bonus loyalty program). Sustainability credentials include the EcoVadis Silver Medal (2025, top 15% worldwide, top 5% in industry), VACO CSR+ certification, 900,000+ kWh/year solar generation at Hardenberg, and 482 tons annual CO2 reduction. Group headcount stands at 400+ across Europe, supported by the VakMans training center and Heuver Academy.

Name

Heuver

Legal name

Heuver

Website

https://heuver.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Heuver is a family-owned Dutch B2B wholesale distributor of truck, agricultural, and OTR tyres and wheels, founded in 1966 and serving European fleet operators, farmers, and resellers through a 24/7 webshop, three regional warehouses, 13+ service branches, and exclusive distribution partnerships with major international brands.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Tyres & Wheels

NAICS

Tire and Tube Merchant Wholesalers (423130), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industries

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Commercial tyre wholesale
• Truck tyre distribution
• Agricultural tyre supply
• OTR earthmoving tyres
• B2B wheel manufacturing

Headquarters

HQ city

Hardenberg

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Wholesale Sales: B2B wholesale distribution of new truck, agricultural, and OTR tyres and wheels. Products sold include premium brands and proprietary private labels (Albourgh, Aeolus). Revenue generated through product sales with pricing based on quantity and brand tier.
2. Used and Retreaded Tyres: Purchase, refurbishment, and resale of used tyres and casings. Trade-in and collection services for end-of-life tyres.
3. Fitting and Service: Professional mounting services at Service Center (500+ wheels per week capacity), on-site fitting, and mobile service operations. Revenue from labor and service charges.
4. Custom Wheel Production: Bevri Wheels produces custom-made wheels for agricultural and OTR vehicles. Additional wheel brands include Athlete Wheels (steel) and Xlite (aluminum).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Heuver is a B2B wholesale distributor of new and used tyres, rims, and inner tubes for trucks, agricultural vehicles, and OTR (off-the-road) earthmoving equipment, operating across Europe with three warehouses and over 180,000 industrial tyres in stock. The company combines an exclusive distributorship of major international brands (Aeolus, Alliance, MRL, Trazano, Triangle, Nokian) with proprietary private-label brands (Albourgh, Bevri Wheels, Athlete Wheels, Xlite) and offers integrated services including fitting, trade-ins, and on-site mounting. Its products are sold primarily through a 24/7 B2B webshop, a direct enterprise sales team, and 13+ Profile Heuver service branches.

Product overview

Heuver operates as a B2B wholesale tyre distributor serving the European market with a comprehensive portfolio of commercial vehicle tyres and wheels. The core offering spans three main categories: truck tyres and rims for transport applications, agricultural tyres and rims for farming machinery, and OTR (off-the-road) tyres and wheels for earthmoving and construction equipment. The product strategy combines exclusive distribution of major international brands (Aeolus, Alliance, MRL, Trazano, Triangle, Nokian) with owned private labels (Albourgh for tyres, Bevri Wheels, Athlete Wheels, and Xlite for wheels). The business model centers on the Heuver Tyres Webshop—a 24/7 B2B ordering platform backed by the My Heuver customer portal—supported by three European warehouses totaling over 64,000 m² with an average stock of 180,000 industrial tyres. Value-added services include the Heuver Service Center (capable of mounting 500+ wheels per week), on-site fitting through a network of 13+ Profile Tyrecenter locations, dropshipment delivery options, and the Bonus Shop loyalty program. The company also operates VakMans and Heuver Academy for staff training, positioning expertise as a key differentiator alongside product breadth and logistics efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Albourgh: Own tyre brand launched by Heuver, focusing on designing and producing innovative, high-tech, and cost-effective tyres for truck and earthmoving applications. Professional tyre brand offering multiple series including ACROSS, ROBUST, ENDURE, CITY, AURORA for trucks, and Solid Core Series for earthmoving.
• Athlete Wheels
• Xlite
• Bevri Wheels
• Kabat

Products and services

• Truck Tyres & Rims Comprehensive range of tyres and wheels for trucks and trailers spanning premium brands and in-house private labels (Albourgh). Available in all sizes and patterns for various applications and axles, sold B2B through the webshop and direct sales.
• Agricultural Tyres & Rims Specialized tyres for agricultural vehicles including tractors, harvesters, and implements, with custom-made wheel options in any size and colour, plus used tyre availability. Distributed brands include Alliance, MRL, and Nokian for agricultural applications.
• OTR (Off-the-Road) Tyres & Rims Tyres for earthmoving machinery including shovels, graders, scrapers, and telescopic cranes, featuring both new and used options, inner tubes, and customized rim solutions. Backed by a dedicated 43,000 m² OTR warehouse.
• Albourgh Tyres (Private Label Brand) Heuver's own professional tyre brand offering innovative, high-tech, and cost-effective tyres for truck and earthmoving applications, featuring ACROSS, ROBUST, ENDURE, CITY, AURORA truck series and Solid Core Series solid rubber tyres for industrial/earthmoving use.
• Aeolus Tyres (Exclusive Distribution) Globally renowned tyre brand distributed exclusively by Heuver in nine European countries, offering comprehensive ranges for truck (NEO Series), agricultural, and earthmoving applications with strong price-quality ratio.
• Alliance Tyres (Exclusive Distribution) Over 70-year-old global brand specializing in agricultural and agro-industrial tyres, distributed by Heuver in Benelux and France, featuring IF and VF technology tyres for soil protection and sustainability.
• MRL Tyres (Exclusive Distribution) Leading brand in high-quality agricultural and earthmoving tyres with over 60 years of experience, represented by Heuver in the European market since 2017, featuring VF technology solutions.
• Trazano Tyres (Exclusive Distribution) Quality tyre brand distributed exclusively by Heuver across most of Europe since 2018, manufactured by ZhongCe Rubber, offering comprehensive truck tyre ranges including Novo Energy, Trans, Terra, Artic, and Novo Metro series.
• Triangle Tyres (Exclusive Distribution) Globally leading earthmoving tyre brand with over 50 years of experience, distributed by Heuver in various European markets, known for robust, durable tyres for construction, mining, and industrial applications.
• Nokian Tyres (Co-Distribution) World's northernmost tyre manufacturer offering agricultural, earthmoving, and industrial tyres, co-distributed by Heuver in France (since 2023) and Benelux (since 2024), known for sustainable safety solutions.
• Bevri Wheels (Custom Wheel Production) Custom-made wheel production facility acquired in 2020, producing fully customized wheels suitable for both earthmoving and agricultural vehicles, enabling Heuver to offer complete tyre and wheel packages.
• Athlete Wheels (Owned Steel Wheel Brand) Steel truck wheels produced under Heuver's own brand, complementing the aluminium Xlite wheels to meet every need in the truck wheel segment.
• Xlite (Owned Aluminium Wheel Brand) Aluminium truck wheels under Heuver's own brand, offering lightweight wheel solutions alongside the steel Athlete Wheels for comprehensive truck wheel offerings.
• Heuver Service Center (Mounting & Fitting) In-house mounting and fitting facility in Hardenberg capable of installing over 500 wheels per week, offering professional assembly for truck, agricultural, and earthmoving tyres. Includes on-site fitting services and mobile service units for enterprise fleet customers.
• Profile Heuver Service Network Network of 13+ service locations (Profile Heuver, Profile Heuver Kuil, Zuid West Banden partnership) providing maintenance and tyre services for trucks, agricultural and earthmoving machines, and passenger cars.
• Heuver Bonus Shop (Loyalty Program) Reward program where customers earn bonus points with every online order that can be redeemed for gifts including phones, TVs, tools and more. Accessed through the My Heuver customer portal.
• Used and Retreaded Tyres Purchase, refurbishment, and resale of used tyres and casings, plus trade-in and collection services for end-of-life tyres. Available across truck, agricultural, and OTR categories.

Quantifiable outcome

• NPS score of 59 (equivalent to 9+ out of 10)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VACOcoreStrategic or Co-development Partner · 1 January 2025Trade association for the tyre and wheel industry that awarded Heuver the CSR+ certificate recognizing corporate social responsibility efforts.
• ExcapcoreStrategic or Co-development Partner · 1 January 2024Partnership with Excap, a market leader in customer and employee experience research with over 20 years of experience, to conduct annual customer satisfaction surveys. The collaboration enables data-driven insights into customer perceptions across delivery, service, sustainability, and advisory support.
• Zuid West BandenminorStrategic or Co-development Partner · 1 January 2024Strategic partnership with Zuid West Banden in Klaaswaal (South Holland) to expand service and product offerings in the region.
• EcoVadiscoreOthersEcoVadis conducts sustainability assessments evaluating environmental performance, social responsibility, ethics, and sustainable procurement practices. Heuver achieved Silver Medal status (top 15% worldwide) in 2025.
• Industrial Companies (Broeklanden, Horsterparc, Trekkersveld)minorStrategic or Co-development PartnerEnergy partnerships with industrial companies in Hardenberg and Zeewolde to optimize energy distribution, prevent grid overload, and better utilize renewable energy sources (solar and wind).
• SVOBminorImplementation/ SI/ Consulting PartnerCollaboration with SVOB for specialized technician training programs through the Heuver Academy.
• ZhongCe RubbercoreTechnology or IntegrationTrazano tyres manufactured by ZhongCe Rubber, the largest tyre manufacturer in Asia and ninth largest globally. Over 60 years of industry experience ensures quality production.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hankook Tire: Global tyre manufacturer with growing European truck and OTR presence; competes with Heuver's exclusive distribution brands through its own B2B distribution channels and fleet programmes.
• Nokian Tyres: Nordic tyre manufacturer that co-distributes agricultural and OTR tyres through Heuver in Benelux and France; a broader incumbent in the same commercial tyre categories but primarily a manufacturer rather than wholesaler.
• Apollo Tyres: Global tyre manufacturer with European commercial vehicle operations (Vredestein brand); competes with Heuver's truck and agricultural tyre assortment through OEM, fleet, and distributor channels.

Direct peers

• Euromaster: Michelin-owned European commercial vehicle tyre service and distribution network operating in the same truck, agricultural, and OTR segments as Heuver, with similar B2B fleet-customer focus and managed service contracts.
• BestDrive: Continental's European commercial tyre retail and service network, directly comparable to Heuver's Profile Heuver service centres in offering truck/OTR/agricultural tyre fitting alongside wholesale distribution.
• Magna Tyres: Dutch-headquartered OTR and industrial tyre specialist that, like Heuver, focuses on earthmoving and specialty tyres, with both branded products and distribution across Europe.
• First Stop: Bridgestone's European commercial vehicle tyre service network, covering truck and agricultural tyre distribution and fitting — a direct competitive overlap with Heuver's integrated wholesale-plus-service model.
• Bohnenkamp: Germany-based wholesale distributor of commercial vehicle, agricultural, and OTR tyres and wheels, directly comparable to Heuver in product mix, B2B customer base, and pan-European logistics model.
• Point S: European tyre retail and distribution cooperative that combines independent wholesalers with service branches across multiple countries, structurally similar to Heuver's Profile Heuver/franchise network.
• Marangoni: Italian retread and commercial tyre specialist operating in the same truck/OTR segments, with both proprietary retread technology and European distribution — overlapping with Heuver's used/retreaded tyre business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HeuverBanden
• YouTubeyoutube.com/@HeuverBanden
• Facebookfacebook.com/Heuvertyrewholesale
• LinkedInlinkedin.com/company/heuver-tyrewholesale

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heuver