What Tree Brewing does

Tree Brewing is a Canadian craft beer brand founded in 1996, headquartered in Vancouver, British Columbia, and legally operated as a brand under Big Rock Brewery LP. The company produces a focused four-SKU portfolio — Camp Sour (salted watermelon sour), Timber (hazy IPA), Crane Berry (cranberry orange sour), and Vertical (vanilla ale) — sold as singles, tall cans, 4-pack cartons, variety packs, and on draft. Underlying operations consist of conventional craft brewing with no disclosed proprietary technology, automation platform, or digital product surface beyond a marketing website and social media channels.

Tree Brewing's commercial model is wholesale- and on-premise-led within Western Canada. Packaged beer is distributed through the BC Liquor Distribution Branch, while keg sales are handled directly to bars and restaurants in British Columbia and Alberta. The company's "Beer Scouts of Canada" brand identity and partnership with One Tree Planted — under which a tree is planted in BC for every beer purchased — anchor its value proposition around environmental sustainability, targeting craft beer drinkers who also value reforestation outcomes. No enterprise customers, distribution partners outside BC and Alberta, or revenue figures are disclosed. The company has not reported funding activity, M&A events, leadership changes, or product launches with dated milestones, leaving the operating history thin beyond the stated 1996 founding and current sub-brand relationship with Big Rock Brewery LP.

Name

Tree Brewing

Legal name

Big Rock Brewery LP

Website

https://treebeer.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Tree Brewing is a Canadian craft brewery and sub-brand of Big Rock Brewery LP, producing a four-SKU craft beer lineup distributed wholesale in British Columbia and Alberta, with a sustainability mission tied to tree planting through One Tree Planted.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Kegging & Draught Packaging Operations (AFAFAJAI), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Microbrewery beverages
• BC craft beer
• Reforestation beer brand
• Wholesale beer distribution

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales: Tree Brewing generates revenue through the sale of craft beer products including packaged goods (singles, tall cans, 4-pack cartons, variety packs) and draft beer sold to retailers and hospitality venues.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tree Brewing is a craft microbrewery based in Kelowna, British Columbia, that produces and distributes a portfolio of craft beers including Camp Sour, Timber, Crane Berry, and Vertical. Its core offering is the manufacturing and sale of craft beer across multiple formats (bottles, cans, and kegs), distributed through the BC Liquor Distribution Branch and direct keg sales in BC and Alberta.

Product overview

Tree Brewing is a craft beer company operating as a single unified product line of four distinct beers. The portfolio consists of Camp Sour (Salted Watermelon Sour), Timber (Hazy IPA), Crane Berry (Cranberry Orange Sour), and Vertical (Vanilla Ale). The beers are tied to an environmental mission: for every beer purchased, the company plants a tree through One Tree Planted in British Columbia. Products are available in various formats including singles, tall cans, 4-pack cartons, and draft.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Sour A craft sour beer produced by Tree Brewing as part of its core craft beer portfolio, available to consumers in BC and Alberta.
• Timber A flagship craft beer offering from Tree Brewing, part of the brewery's core product portfolio distributed across British Columbia.
• Crane Berry A craft berry ale produced by Tree Brewing as part of its diverse craft beer portfolio for retail and wholesale customers.
• Vertical A craft beer offering from Tree Brewing, part of the brewery's core product line available in BC and Alberta markets.

Quantifiable outcome

• One tree planted per beer purchased

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• One Tree PlantedcoreStrategic or Co-development PartnerOne Tree Planted is a 501(c)(3) nonprofit focused on global reforestation. Tree Brewing partners with them to support BC tree-planting efforts, with the goal of planting thousands of trees annually. For every beer purchased, a tree is planted, supporting reforestation after forest fires and floods while contributing to UN Sustainable Development Goals.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Mill Street Brewery: Toronto-based Canadian craft brewery operating outside Tree Brewing's BC/Alberta core but in the same craft beer category with comparable lineup of IPAs, lagers, and seasonal releases. Useful comp for product mix and craft positioning.

Broad incumbents

• Sleeman Breweries: One of Canada's largest brewers with a portfolio that includes craft-adjacent brands distributed nationally. Comparable as a Canadian brewer with craft positioning that competes for similar shelf space and on-premise accounts.
• Big Rock Brewery: Calgary-based established Canadian craft brewery and the parent company of Tree Brewing. Comparable as the operating parent and a broader craft portfolio player that gives Tree Brewing access to shared brewing, packaging, and distribution infrastructure.

Direct peers

• Whistler Brewing Company: BC-based craft brewery selling packaged and draft beer across Western Canada with a similar lifestyle/outdoor brand identity. Comparable to Tree Brewing on BC roots, lifestyle-led branding, and Western Canadian distribution footprint.
• Red Truck Beer Company: Vancouver-based craft brewery selling packaged and draft beer across BC and Alberta. Direct competitor in the same provincial markets as Tree Brewing with a similar route-to-market through BC Liquor stores and on-premise accounts.
• Stanley Park Brewing: Vancouver craft brewery distributed across BC and Western Canada with a lineup of lagers, pilsners, and IPAs. Directly comparable to Tree Brewing on geography, packaged retail distribution, and on-premise draft presence.
• Granville Island Brewing: Vancouver-based craft brewery selling packaged and draft beer primarily in British Columbia. Highly comparable to Tree Brewing on geography (BC focus), product format (singles, 4-packs, draft), and craft positioning.
• Russell Brewing Company: Surrey, BC craft brewer with packaged and draft distribution across Western Canada. Comparable to Tree Brewing on regional craft brewing operations, multi-format packaging, and BC/Alberta wholesale channels.
• Phillips Brewing & Malting Co. Victoria, BC craft brewery with broad lineup of sours, IPAs, and seasonal releases distributed across BC and other Canadian provinces. Comparable to Tree Brewing on craft category, BC/Canadian distribution, and multi-style product strategy.

Emerging players

• Persephone Brewing Company: Gibsons, BC craft brewery with a farm-based, sustainability-oriented brand identity and packaged/draft distribution in BC. Comparable to Tree Brewing on craft category, BC regional focus, and an environmental/community narrative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/TreeBrewing
• Facebookfacebook.com/treebeer
• Instagraminstagram.com/treebrewing
• LinkedInlinkedin.com/company/tree-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Brewing