Image Technology
- Company typePrivate
- Founded1989
- HeadquartersAnaheim, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Image Technology does
Image Technology, Inc. is a privately held, vertically integrated manufacturer of screen printing inks, reclaiming chemicals, and automated production equipment, headquartered in Anaheim, California. Founded in 1989 and led by founder and president Tom Emtiaz, the company self-describes as the largest U.S. manufacturer in its niche, operating from a single Anaheim facility that handles formulation, manufacturing, and distribution for a catalog of more than 141 products. The chemical portfolio spans plastisol inks (standard, low-cure, and specialty effects), five proprietary mixing systems (ITW-C, EQITW, PC, RM, X Series), water-based and digital-hybrid inks, emulsions, reclaiming chemicals, and the Clean Air Series of VOC-compliant products. The equipment portfolio centers on the ColorMix Pro and ColorMix Nano automated weight-based ink dispensers and the SWR Series of automated screen reclaiming systems (side-loading and conveyorized models capable of up to 1,440 screens per shift), complemented by Hot Box dryers and washout sinks, all connected through the Atlas CMS cloud platform for ink-room management.
The company serves a diverse customer base across screen printing shops, apparel brands, contract decorators, and higher-spec verticals including aerospace, defense, and semiconductor manufacturers (the latter using SWR systems for screen cleaning). Go-to-market is a hybrid of direct-to-consumer e-commerce through imagetechnology.com and a direct enterprise sales team reached via phone (714-252-0160) and [email protected], with distribution across the United States, Canada, Mexico, and international markets. Revenue is generated primarily through one-time consumable sales (inks, chemicals, supplies) and quote-based equipment sales, with custom formulation services for aerospace, defense, and semiconductor applications as a separate professional-services stream. Pricing is largely quote-based across industrial SKUs, with fixed case pricing on selected supplies and multi-year contracts on automated equipment, supporting a diversified revenue mix across consumables, hardware, and specialty services.
Image Technology firmographics
Firmographics- Name
- Image Technology
- Legal name
- Image Technology, Inc.
- Website
- https://imagetechnology.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Image Technology industry classification
Industry- Product category
- Screen Printing Inks & Equipment
- NAICS
- Printing Ink Manufacturing (325910), Synthetic Dye and Pigment Manufacturing (32513), Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890), Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Printing Inks (IMAEAHAG)
- akta.pro secondary industries
- Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI), Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ)
Keywords
Where Image Technology is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Image Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Screen Printing Inks Sales: Sale of proprietary plastisol inks, water-based inks, and specialty ink products directly to screen printing shops and apparel decorators through e-commerce and direct sales.
- Reclaiming Chemicals Sales: Sale of screen reclaiming chemicals including emulsion removers, degreasers, haze removers, screen washes, and VOC-compliant cleaning products.
- Equipment Sales: Sale of automated ink dispensers (ColorMix Pro and Nano), SWR screen reclaiming systems, washout sinks, and Hot Box screen dryers. Equipment available in various configurations for different shop sizes.
- Custom Formulation Services: Custom-engineered materials development for aerospace, defense, semiconductors, and high-performance sectors including specialty inks, coatings, chemical blends, and solvent systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pallet Tape - Case pricing |
| Unit Pricing | Pay-as-you-go | Block Out Tape - Case pricing |
| Other | Pay-as-you-go | Industrial Inks and Chemicals - Quote-based |
| Other | Multi-year contract | Automated Equipment - Custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Image Technology product offering
Product offeringCore offering
Image Technology formulates, manufactures, and distributes screen printing inks, eco-friendly reclaiming chemicals, and automated reclaim equipment from its Anaheim, California headquarters. The company's product portfolio spans plastisol inks, water-based inks, emulsions, reclaiming chemicals, and specialty bases/additives, complemented by automated equipment such as ColorMix ink dispensers, SWR screen reclaiming systems, washout sinks, and Hot Box screen dryers. Its Atlas CMS cloud-based color management software platform integrates ink mixing, inventory, formula tracking, and compliance workflows for screen printing operations.
Product overview
Image Technology is a manufacturer and distributor of screen printing products organized into two main categories: chemical products (plastisol inks, water-based inks, reclaiming chemicals, emulsions, and specialty bases/additives) and automated equipment (ink dispensers, screen reclaiming systems, washout sinks, and hot box dryers). The chemical portfolio includes multiple product lines: five plastisol mixing systems (ITW-C Series, EQITW Series, PC Series, RM Series, X Series) for color matching, 28+ AG Standard Colors and LC Performance Standard Colors, specialty bases for effects (Puff, Glitter, Stretch, Suede, FX Foil, High Density, Velocity Blocker), a full line of reclaiming chemicals (emulsion removers, degreasers, haze removers, screen washes, press wipes), and VOC-compliant Clean Air Series chemicals. The equipment portfolio centers on the Atlas CMS platform which powers ColorMix Pro and ColorMix Nano automated ink dispensers for precision color matching and waste reduction, and the SWR Series of automated screen reclaiming systems including side-loading (SWR-250/300) and conveyorized models (SWR-2020 through SWR-2050) with outputs ranging from 200 to 1,440 screens per shift.
Differentiator
Problem solved
Functional benefit
Brands
- Atlas CMS: Cloud-based color management software platform for ink room management, formulation, inventory tracking, and ink recycling.
- ColorMix Pro
- ColorMix Nano
- SWR Series
- Hot Box Dryers
Products and services
- Plastisol Inks (Standard, Low Cure, Special Effects)
Quantifiable outcome
- ColorMix Pro cuts mix times by up to 80%
- +3 more outcomes
Companies that use Image Technology
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Image Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Image Technology partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Image Technology competitors and assessment
Company assessmentEmerging players
- Workhorse Products: Workhorse Products designs and builds screen printing equipment including flash dryers, exposure units, and conveyor dryers, overlapping with Image Technology's equipment portfolio for smaller and mid-sized print shops.
Direct peers
- Rutland Industries: Rutland is a screen printing ink and equipment supplier serving apparel decorators and contract screen printers, with overlapping plastisol ink and reclaiming chemistry offerings.
- Vastex: Vastex manufactures screen printing equipment including dryers, exposure units, and reclaiming systems, directly competing with Image Technology's SWR reclaiming and Hot Box dryer equipment lines.
- Chromaline: Chromaline produces photopolymer emulsions, capillary films, and screen printing chemicals, overlapping with Image Technology's emulsion and reclaiming chemical lines.
- Nazdar: Nazdar is a long-established U.S. manufacturer of screen printing inks (plastisol and water-based) plus related chemicals and equipment. It directly competes with Image Technology across the core inks and chemicals portfolio serving screen print shops.
- International Coatings (C-Tec): International Coatings manufactures plastisol inks, specialty bases, and screen printing supplies for the apparel decoration market, directly overlapping with Image Technology's core plastisol and specialty effect product lines.
- Union Ink: Union Ink manufactures plastisol, water-based, and specialty screen printing inks along with screen reclamation chemicals, directly competing in the same U.S. and international screen print shop channels.
- Matsui International: Matsui is a leading manufacturer of water-based and discharge screen printing inks and auxiliaries. It competes head-to-head with Image Technology's water-based ink and specialty additives lines in apparel screen printing.
Broad incumbents
- Avient (formerly PolyOne): Avient is a large specialty polymer and colorant producer offering plastisol inks, colorants, and coatings used in screen printing and industrial coating applications. It competes broadly in printing ink chemicals at much larger scale than Image Technology.
- Marabu: Marabu is a global specialty ink manufacturer offering screen, pad, and digital printing inks plus complementary equipment. It overlaps with Image Technology's screen printing inks and broader printing consumables portfolio at international scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Image Technology social profiles
Digital presenceImage Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Technology leadership team
Management profileNumber of profiles
Profiles1 record
Image Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Technology
What does Image Technology do?
Image Technology formulates, manufactures, and distributes screen printing inks, eco-friendly reclaiming chemicals, and automated reclaim equipment from its Anaheim, California headquarters. The company's product portfolio spans plastisol inks, water-based inks, emulsions, reclaiming chemicals, and specialty bases/additives, complemented by automated equipment such as ColorMix ink dispensers, SWR screen reclaiming systems, washout sinks, and Hot Box screen dryers. Its Atlas CMS cloud-based color management software platform integrates ink mixing, inventory, formula tracking, and compliance workflows for screen printing operations.
Is Image Technology a public or private company?
Image Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Image Technology founded?
Image Technology was founded in 1989. It employs 51 to 100 people.
Where is Image Technology based?
Image Technology is headquartered in Anaheim, United States, in the North America region.
How does Image Technology make money?
Four revenue lines are on record. Screen Printing Inks Sales are the primary driver. The others are reclaiming Chemicals Sales, equipment Sales and custom Formulation Services.
Who are Image Technology's main competitors?
Workhorse Products is listed as an emerging player. Direct peers are Rutland Industries, Vastex, Chromaline, Nazdar, International Coatings (C-Tec), Union Ink and Matsui International. Broad incumbents are Avient (formerly PolyOne) and Marabu.
Does Image Technology have an API?
No public API is recorded for Image Technology.
What industry is Image Technology in?
Image Technology's product category is Screen Printing Inks & Equipment. Its primary akta.pro industry code is IMAEAHAG, Printing Inks, with a secondary code of IMAEAHAI, Digital & Specialty Inks (Inkjet, UV, Conductive). Its NAICS code is 325910 and its SIC code is 2851.