Image Technology

What Image Technology does

Image Technology, Inc. is a privately held, vertically integrated manufacturer of screen printing inks, reclaiming chemicals, and automated production equipment, headquartered in Anaheim, California. Founded in 1989 and led by founder and president Tom Emtiaz, the company self-describes as the largest U.S. manufacturer in its niche, operating from a single Anaheim facility that handles formulation, manufacturing, and distribution for a catalog of more than 141 products. The chemical portfolio spans plastisol inks (standard, low-cure, and specialty effects), five proprietary mixing systems (ITW-C, EQITW, PC, RM, X Series), water-based and digital-hybrid inks, emulsions, reclaiming chemicals, and the Clean Air Series of VOC-compliant products. The equipment portfolio centers on the ColorMix Pro and ColorMix Nano automated weight-based ink dispensers and the SWR Series of automated screen reclaiming systems (side-loading and conveyorized models capable of up to 1,440 screens per shift), complemented by Hot Box dryers and washout sinks, all connected through the Atlas CMS cloud platform for ink-room management.

The company serves a diverse customer base across screen printing shops, apparel brands, contract decorators, and higher-spec verticals including aerospace, defense, and semiconductor manufacturers (the latter using SWR systems for screen cleaning). Go-to-market is a hybrid of direct-to-consumer e-commerce through imagetechnology.com and a direct enterprise sales team reached via phone (714-252-0160) and [email protected], with distribution across the United States, Canada, Mexico, and international markets. Revenue is generated primarily through one-time consumable sales (inks, chemicals, supplies) and quote-based equipment sales, with custom formulation services for aerospace, defense, and semiconductor applications as a separate professional-services stream. Pricing is largely quote-based across industrial SKUs, with fixed case pricing on selected supplies and multi-year contracts on automated equipment, supporting a diversified revenue mix across consumables, hardware, and specialty services.

Name

Image Technology

Legal name

Image Technology, Inc.

Website

https://imagetechnology.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Screen Printing Inks & Equipment

NAICS

Printing Ink Manufacturing (325910), Synthetic Dye and Pigment Manufacturing (32513), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890), Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Printing Inks (IMAEAHAG)

akta.pro secondary industries

Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI), Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ)

Keywords

• Screen printing inks
• Plastisol inks
• Reclaiming chemicals
• Screen printing equipment
• Color management software

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Screen Printing Inks Sales: Sale of proprietary plastisol inks, water-based inks, and specialty ink products directly to screen printing shops and apparel decorators through e-commerce and direct sales.
2. Reclaiming Chemicals Sales: Sale of screen reclaiming chemicals including emulsion removers, degreasers, haze removers, screen washes, and VOC-compliant cleaning products.
3. Equipment Sales: Sale of automated ink dispensers (ColorMix Pro and Nano), SWR screen reclaiming systems, washout sinks, and Hot Box screen dryers. Equipment available in various configurations for different shop sizes.
4. Custom Formulation Services: Custom-engineered materials development for aerospace, defense, semiconductors, and high-performance sectors including specialty inks, coatings, chemical blends, and solvent systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Image Technology formulates, manufactures, and distributes screen printing inks, eco-friendly reclaiming chemicals, and automated reclaim equipment from its Anaheim, California headquarters. The company's product portfolio spans plastisol inks, water-based inks, emulsions, reclaiming chemicals, and specialty bases/additives, complemented by automated equipment such as ColorMix ink dispensers, SWR screen reclaiming systems, washout sinks, and Hot Box screen dryers. Its Atlas CMS cloud-based color management software platform integrates ink mixing, inventory, formula tracking, and compliance workflows for screen printing operations.

Product overview

Image Technology is a manufacturer and distributor of screen printing products organized into two main categories: chemical products (plastisol inks, water-based inks, reclaiming chemicals, emulsions, and specialty bases/additives) and automated equipment (ink dispensers, screen reclaiming systems, washout sinks, and hot box dryers). The chemical portfolio includes multiple product lines: five plastisol mixing systems (ITW-C Series, EQITW Series, PC Series, RM Series, X Series) for color matching, 28+ AG Standard Colors and LC Performance Standard Colors, specialty bases for effects (Puff, Glitter, Stretch, Suede, FX Foil, High Density, Velocity Blocker), a full line of reclaiming chemicals (emulsion removers, degreasers, haze removers, screen washes, press wipes), and VOC-compliant Clean Air Series chemicals. The equipment portfolio centers on the Atlas CMS platform which powers ColorMix Pro and ColorMix Nano automated ink dispensers for precision color matching and waste reduction, and the SWR Series of automated screen reclaiming systems including side-loading (SWR-250/300) and conveyorized models (SWR-2020 through SWR-2050) with outputs ranging from 200 to 1,440 screens per shift.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas CMS: Cloud-based color management software platform for ink room management, formulation, inventory tracking, and ink recycling.
• ColorMix Pro
• ColorMix Nano
• SWR Series
• Hot Box Dryers

Products and services

• Plastisol Inks (Standard, Low Cure, Special Effects)

Quantifiable outcome

• ColorMix Pro cuts mix times by up to 80%
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Workhorse Products: Workhorse Products designs and builds screen printing equipment including flash dryers, exposure units, and conveyor dryers, overlapping with Image Technology's equipment portfolio for smaller and mid-sized print shops.

Direct peers

• Rutland Industries: Rutland is a screen printing ink and equipment supplier serving apparel decorators and contract screen printers, with overlapping plastisol ink and reclaiming chemistry offerings.
• Vastex: Vastex manufactures screen printing equipment including dryers, exposure units, and reclaiming systems, directly competing with Image Technology's SWR reclaiming and Hot Box dryer equipment lines.
• Chromaline: Chromaline produces photopolymer emulsions, capillary films, and screen printing chemicals, overlapping with Image Technology's emulsion and reclaiming chemical lines.
• Nazdar: Nazdar is a long-established U.S. manufacturer of screen printing inks (plastisol and water-based) plus related chemicals and equipment. It directly competes with Image Technology across the core inks and chemicals portfolio serving screen print shops.
• International Coatings (C-Tec): International Coatings manufactures plastisol inks, specialty bases, and screen printing supplies for the apparel decoration market, directly overlapping with Image Technology's core plastisol and specialty effect product lines.
• Union Ink: Union Ink manufactures plastisol, water-based, and specialty screen printing inks along with screen reclamation chemicals, directly competing in the same U.S. and international screen print shop channels.
• Matsui International: Matsui is a leading manufacturer of water-based and discharge screen printing inks and auxiliaries. It competes head-to-head with Image Technology's water-based ink and specialty additives lines in apparel screen printing.

Broad incumbents

• Avient (formerly PolyOne): Avient is a large specialty polymer and colorant producer offering plastisol inks, colorants, and coatings used in screen printing and industrial coating applications. It competes broadly in printing ink chemicals at much larger scale than Image Technology.
• Marabu: Marabu is a global specialty ink manufacturer offering screen, pad, and digital printing inks plus complementary equipment. It overlaps with Image Technology's screen printing inks and broader printing consumables portfolio at international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ImageTechChem
• YouTubeyoutube.com/channel/UCczmMiFdA1WL4czYFVk_WOA
• Facebookfacebook.com/imagetechnologyinc
• LinkedInlinkedin.com/company/image-technology-inc-
• Instagraminstagram.com/imagetechnology
• TikToktiktok.com/@imagetechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Technology