The Football Foundation for Africa

Name

The Football Foundation for Africa

Legal name

The Football Foundation for Africa

Website

https://footballfoundation.africa

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Development Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

National Governing Bodies (NGBs) (MPAKAFAC), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Grassroots football development
• Sports business convening
• Football infrastructure investment
• Academy network membership
• Sport for development programs

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Revenue: Revenue generated from the annual Africa Football Business Summit, including ticket sales, sponsorship packages, and exhibition fees from attendees across government, football, business, and development sectors.
2. Membership Fees: Revenue from the Africa Football Development Network (AFDN) membership, which provides access to the largest network of grassroots football communities across the continent, knowledge-sharing resources, and value-creating interactions.
3. Partnership and Sponsorship: Strategic partnerships with corporate sponsors, implementing partners, and government bodies that support FFA's programs and initiatives including the Africa Football Business Summit and various development projects.
4. Project-based Development Programs: Revenue from designing and implementing development programs such as the Agriventure Clubs project, which combines football with agricultural entrepreneurship for youth empowerment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Football Foundation for Africa is a Pan-African social enterprise that drives investment in grassroots football development across the continent. It operates the Africa Football Development Network (AFDN) as a membership platform connecting academies and clubs, runs the annual Africa Football Business Summit (AFBS) convening policymakers, investors, and football leaders, and delivers programs such as Agriventure Clubs and the Obama Cup tournament, all guided by its proprietary Football as Infrastructure (FaI) Model.

Product overview

The Football Foundation for Africa (FFA) operates as a social enterprise platform focused on grassroots football development across Africa. The organization offers multiple interconnected products and programs: the Africa Football Development Network (AFDN) serves as the core networking platform connecting grassroots football communities, academies, and clubs across the continent; the Africa Football Business Summit (AFBS) functions as the premier annual conference for sports business; and programs like Agriventure Clubs provide alternative revenue opportunities. FFA employs the Football as Infrastructure (FaI) Model as its strategic framework for positioning football as a tool for socioeconomic development. The organization also partners with external platforms like BL Ballers to extend its ecosystem reach.

Differentiator

Problem solved

Functional benefit

Brands

• Africa Football Development Network (AFDN): A systems platform designed to integrate grassroots football with health actors, education providers, policymakers, investors, and researchers across Africa. It aims to create the largest network of grassroots football communities across the continent.
• Africa Football Business Summit (AFBS)
• Obama Cup

Products and services

• Africa Football Development Network (AFDN) A membership-based network platform designed to be the largest gathering of grassroots football communities across Africa. It connects academies and clubs for value-creating interactions through knowledge-sharing, innovation, and technology, targeting grassroots football organizations seeking infrastructure support, governance education, and ecosystem connectivity.
• Africa Football Business Summit (AFBS) Africa's premier annual sports business conference bringing together leaders from football, business, government, investment, technology, infrastructure, media, and development sectors to shape the future of African football. Features keynote addresses, panel discussions, workshops, and networking sessions, convening over 300 delegates from 30+ countries.
• Agriventure Clubs A project providing alternative revenue streams for youth in football through agricultural activities. The program identifies young people interested in agricultural ventures and encourages them to form clubs for urban farming, managed farm services, and value-addition activities, combining football with agricultural entrepreneurship for youth empowerment.
• Obama Cup A grassroots football tournament designed to engage youth and create socioeconomic opportunities through sport, themed around tackling unemployment.

Quantifiable outcome

• Over 300 delegates from 30+ countries convened annually at Africa Football Business Summit
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core, major and minor.

• Beyond The Line AfricacoreImplementation/ SI/ Consulting Partner · 29 April 2026Official Implementation Partner for Africa Football Business Summit 2026. With over a decade of experience delivering high-impact, multi-stakeholder events across the continent, they bring deep expertise in execution, stakeholder coordination, branding, and experiential design.
• BL BallerscoreStrategic or Co-development Partner · 9 March 2026FFA joins BL Ballers Cup 2026 as Official Impact Partner. This founder-to-founder collaboration is built on shared conviction that football must translate into structured pathways for education, employment, and long-term opportunity creation. BL Ballers operates as a grassroots initiative bridging community football and professional industry with ecosystem comprising Cup, Media, and Foundation CIC.
• 82 SportscoreGTM or Marketing Partner · 23 October 2025Official Grassroots Partner for Africa Football Business Summit 2025, supporting grassroots football development and community engagement initiatives.
• PMI KenyacoreImplementation/ SI/ Consulting Partner · 23 October 2025Project Management Institute Kenya Chapter partner providing project management frameworks and transparent organizational optimization for summit programming.
• Pwani OilmajorGTM or Marketing Partner · 23 October 2025Corporate partner supporting the Africa Football Business Summit 2025, contributing to grassroots football and community development programming.
• Skyward AirlinesmajorGTM or Marketing Partner · 23 October 2025Partner presenting on Private Sector Alignment for Sustainable Industry Growth at Africa Football Business Summit 2025.
• South African AirwaysmajorGTM or Marketing Partner · 23 October 2025Airline partner supporting Africa Football Business Summit as continental connectivity enabler.
• Ithuba Lethu Sports HubcoreStrategic or Co-development Partner · 4 September 2025Partnership for Africa Football Business Summit Mombasa 2025, representing a significant step forward in commitment to developing young talent across Africa.
• AMBI GroupmajorStrategic or Co-development Partner · 12 December 2024AMBI Group serves as Social Legacy Partner for Africa Football Business Summit, creating lasting impact beyond the game through strategic collaboration.
• Kenya AirwaysmajorGTM or Marketing Partner · 3 March 2024Strategic partnership with Kenya Airways for Africa Football Business Summit 2024, providing 10% discount on flights for delegates attending the summit.
• Little AfricamajorGTM or Marketing Partner · 22 February 2024Pan-African Super App serving as Official Ticketing and Mobility Partner for Africa Football Business Summit 2024, providing ticketing and transportation services for summit attendees.
• OTB AfricacoreStrategic or Co-development PartnerPartner organization supporting FFA's initiatives through the Africa Football Development Network and various programs.
• Project Management Institute (PMI) Kenya ChaptercoreImplementation/ SI/ Consulting PartnerProject Management Institute Kenya Chapter collaborated with FFA on the Agriventure Clubs project and organized Project Management Skills for Life workshops, equipping football stakeholders with project management expertise.
• Parmars SportscoreStrategic or Co-development PartnerSports development partner supporting FFA's mission to drive investment in grassroots football development across Africa.
• ISDEcoreStrategic or Co-development PartnerInternational sports law and management education institution that has partnered with FFA to enable African students to access scholarships through the Africa Football Business Summit. FFA's partnership with ISDE has facilitated educational pathways for football ecosystem participants.
• Mutuli & Monari Advocates LLPcoreImplementation/ SI/ Consulting PartnerLegal advisory partner for Africa Football Business Summit 2026.
• BYTLminorGTM or Marketing PartnerPartner supporting Africa Football Business Summit 2026.
• Policy Strategy GroupcoreStrategic or Co-development PartnerStrategic policy partner for Africa Football Business Summit 2026.
• Kenya National Chamber of Commerce and Industry (KNCCI)coreStrategic or Co-development PartnerNational chamber partner supporting business networking and investment connections for Africa Football Business Summit.
• Nation (Media)minorGTM or Marketing PartnerMedia partner for Africa Football Business Summit providing news coverage and audience reach.
• Genius SportscoreTechnology or IntegrationSports integrity and technology firm providing expertise on governance and transparency in African football through keynote presentations on sports integrity.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Beyond Sport: Beyond Sport is a global organization that supports and convenes the sport-for-development ecosystem, including awards, summits, and networking. Its convening and ecosystem-building role parallels FFA's AFBS and AFDN activities.
• Common Goal: Common Goal is a football-led sport-for-development initiative that channels professional player and corporate contributions into grassroots football and social impact organizations globally. It is the closest direct peer to FFA in combining football development narrative with structured cross-sector engagement.
• Laureus Sport for Good Foundation: Laureus Sport for Good funds and supports sport-for-development programs worldwide, with significant African presence. Like FFA, it operates a foundation model, leverages sport as a development lever, and engages corporate sponsors and ambassadors — but at a much larger global scale.
• Soccerex: Soccerex operates global football business events and content platforms connecting clubs, federations, brands, and investors. AFBS is a structurally similar African-focused sports business conference, though at a much smaller scale than Soccerex's flagship events.
• Generation Amazing: Generation Amazing is a football-focused social development foundation using the sport to educate and empower youth. Its operating model — combining curriculum-led programs, ambassador engagement, and partnerships — closely mirrors FFA's approach.

Broad incumbents

• African Union Sports Council (AUSC): AUSC is the regional body coordinating sports policy across African Union member states. As a broad incumbent in continental sports governance, it represents both a potential policy partner and an institutional alternative to FFA's convening role.
• Confederation of African Football (CAF): CAF is the continental governing body for African football, setting policy, organizing competitions, and overseeing national federations. As a broad incumbent, it dwarfs FFA in scope and mandate, but its governance and infrastructure gaps are precisely the institutional weakness FFA's FaI model attempts to address.

Regional players

• Mathare Youth Sports Association (MYSA): MYSA is a Kenyan grassroots football and youth development organization using sport to address social challenges in low-income communities. It overlaps with FFA on the grassroots Nairobi footprint and sport-for-development methodology, but at a single-country community scale rather than continental.

Others

• MRM Sport Capital: MRM Sport Capital is a sport-focused investment firm active in Africa, presenting at AFBS 2025. It operates as an adjacent capital-markets enabler in the African football ecosystem, sharing FFA's network but serving an investment-banking rather than development role.

Emerging players

• Aspire Academy Foundation: Aspire Academy operates elite football and multi-sport development programs combining training, education, and research. While primarily talent-development focused, its model of structured football pathways and infrastructure investment is conceptually adjacent to FFA's FaI framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TheFFAfrica
• YouTubeyoutube.com/channel/UCz7acyQl0KVkBznRYf5PeKQ
• Facebookfacebook.com/FootballFoundationAfrica
• LinkedInlinkedin.com/company/footballfoundationafrica
• Instagraminstagram.com/footballfoundationafrica
• TikToktiktok.com/@footballfoundationafrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Football Foundation for Africa