OTB Africa

What OTB Africa does

OTB Africa Ltd. (Outside the Box Africa Limited) is a privately held Kenyan IT company founded in 2009 by brothers Edwin Seno and John Seno, headquartered in Nairobi. The company develops and deploys software solutions targeting businesses, governments, and NGOs, with a portfolio structured as a platform-plus-modules architecture: a proprietary cloud-based no-code workflow automation platform (Onestop Workflow) with AI-powered decisioning underpins vertical-specific solutions including OnestopGov (government services automation with agentic AI workers), SmartBuild Gov (development permit management with AI pre-scrutiny and drone-enabled inspections), Onestop Financial Services, and Onestop Schools. Additional vertical products are built on the Odoo ERP platform: OTB Afya HMIS (healthcare), OTB Sacco One (SACCO/financial cooperatives), OTB Elimu EIMS (education LMS), Mifugo Bora (livestock traceability), and ChamberPlus (Chambers of Commerce). Underlying infrastructure spans AWS and Digital Ocean cloud, Metabase for business intelligence, and Microsoft 365, SharePoint, and Dynamics 365 for productivity and CRM/ERP delivery.

OTB Africa generates revenue through three streams: professional services (implementation, customization, training, and support), licensing of proprietary software products on a subscription/recurring basis, and third-party platform implementation services for Odoo, Microsoft Dynamics 365, SharePoint, Microsoft 365, AWS, Digital Ocean, and Metabase. The company sells via enterprise field sales targeting government agencies and large institutions across Africa, with multi-year contracts ranging from $100,000 to $1 million and a documented track record of $4 million in recently closed new business at a 100% reported customer satisfaction rate. Notable clients include KenGen, City of Kigali, IFC, Trademark East Africa, CARE Kenya, Kenya School of Law, and multiple Kenyan county governments. The company operates across 14 countries (11 in Africa plus engagements in Europe, Asia, and North America), is bootstrapped with no external funding rounds disclosed, and maintains a headcount of 11-50 employees.

Name

OTB Africa

Legal name

OTB Africa Ltd.

Website

https://otbafrica.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

OTB Africa is a Nairobi-based IT company that builds workflow automation, ERP, and AI-enabled government and vertical software solutions for enterprises, governments, and NGOs across Africa. Its portfolio combines the proprietary Onestop no-code platform with Odoo-based vertical products for healthcare, SACCOs, education, livestock traceability, and trade organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Implementation, customization, deployment, training, and support services for ERP systems, workflow automation solutions, and business applications. Services include business process modeling, IT audit, and IT strategy formulation. The company has completed 60+ software projects globally.
2. Proprietary Software Products: Licensing and deployment of proprietary industry-specific solutions including OTB Afya HMIS, OTB Sacco One, OnestopGov, SmartBuild Gov, OTB Elimu EIMS, Mifugo Bora, ChamberPlus, Onestop Financial Services, and Onestop Schools.
3. Platform Implementation Services: Implementation and customization services for third-party platforms including Odoo ERP, Microsoft Dynamics 365, Microsoft SharePoint, Microsoft 365, AWS, Digital Ocean, and Metabase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

OTB Africa is a Kenyan technology company that develops and deploys proprietary enterprise software, workflow automation platforms, and industry-specific business applications for governments, enterprises, and NGOs across Africa. Its product portfolio is centered on the Onestop Workflow no-code automation platform with AI-powered decisioning, alongside vertical-specific solutions including OTB Afya HMIS (healthcare), OTB Sacco One (financial cooperatives), OnestopGov (government services), SmartBuild Gov (building permits), OTB Elimu EIMS (education), Mifugo Bora (livestock traceability), and ChamberPlus (trade organizations). The company also provides implementation and customization services for Odoo ERP, Microsoft 365, SharePoint, and Dynamics 365 platforms.

Product overview

OTB Africa is a technology company specializing in workflow automation, business applications, and cloud services for businesses in Kenya and Africa. Their product portfolio consists of a platform-plus-modules architecture centered on the Onestop Workflow platform—a cloud-based no-code automation platform with AI-powered decisioning capabilities. Built on top of this core platform are industry-specific solutions including OnestopGov (government services automation with agentic AI workers), SmartBuild Gov (development permit and built-environment management with AI pre-scrutiny and drone technology), Onestop Financial Services, and Onestop Schools. Additionally, OTB Africa offers vertical-specific products built on the Odoo ERP platform: OTB Afya HMIS (healthcare/hospital management), OTB Sacco One (SACCO management), OTB Elimu EIMS (education/LMS), Mifugo Bora (livestock traceability), and ChamberPlus (chamber of commerce management). The company also provides consultancy services including business process modelling, IT audit, and IT strategy formulation.

Differentiator

Problem solved

Functional benefit

Brands

• OTB Afya HMIS: Comprehensive hospital management system built on Odoo platform for managing patient records, appointments, billing, inventory, and staff schedules.
• OTB Sacco One
• OnestopGov
• SmartBuild Gov
• OTB Elimu EIMS
• Mifugo Bora
• ChamberPlus
• Onestop Financial Services
• Onestop Schools
• Onestop Workflow

Products and services

• OTB Afya HMIS A comprehensive hospital management system built on the Odoo platform that simplifies and automates hospital operations including patient records, appointments, billing, inventory tracking, staff scheduling, and reporting. Designed for hospitals, clinics, and healthcare facilities seeking to digitize clinical and administrative workflows.
• OTB Sacco One A comprehensive SACCO management solution built on the Odoo platform providing tools to manage member accounts, loans, savings, financial activities, and reporting with security controls for sensitive data access. Designed for Savings and Credit Cooperative Organizations and financial cooperatives.
• OnestopGov A next-generation government services automation platform with agentic AI workers for digital transformation across public institutions. Includes citizens portal, workflow automation, multi-tenant architecture, revenue management, mobile-ready white-labelled cross-platform application, and secure API integrations to payment gateways, document verification systems, and national databases.
• SmartBuild Gov An intelligent digital platform that streamlines and modernizes management of development permits, infrastructure projects, and built-environment governance. Features AI pre-scrutiny of building plans, digital permits, AI-assisted compliance reviews, drone technology for inspections with computer vision analysis, GIS integration, and advanced analytics. Designed for urban authorities and construction regulatory bodies.
• OTB Elimu EIMS A comprehensive learning management system built on the Odoo platform for schools and universities offering student management, course management, assessment management, communication tools, and security features. Designed for educational institutions from primary schools to universities.
• Mifugo Bora A livestock identification and traceability platform that assigns unique digital identities to animals and captures data at every stage — birth, movement, health, and sale — enabling disease control, market access, and compliance with local and international standards. Designed for government agencies, farmers, and traders in the livestock value chain.
• ChamberPlus A modern digital solution for Chambers of Commerce, business associations, and trade organizations offering membership management, CRM, event coordination, document automation, financial oversight, and trade compliance processes including Certificates of Origin issuance.
• Onestop Financial Services A financial services solution designed to simplify and streamline financial operations, manage financial transactions, generate reports, and track financial performance for financial institutions and cooperatives.
• Onestop Schools A school management system designed to streamline and automate school operations including student records, schedules, assessments, and academic activities for primary and secondary schools.
• Onestop Workflow A cloud-based no-code platform that enables organizations to automate and deploy business process workflows online. Features end-to-end workflow automation, digital forms, AI-powered decisioning, built-in payment and e-signature capabilities, branded self-service portals, and extendable architecture through open APIs and extensions.

Quantifiable outcome

• 70% reduction in permit processing time (from several days to under 24 hours) at KenGen
• +4 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationImplementation partner for Microsoft ecosystem including Microsoft 365, SharePoint, Dynamics 365 Business Central (ERP), and Dynamics 365 Customer Engagement (CRM). Provides deployment, configuration, and integration services for Microsoft solutions.
• OdoocoreTechnology or IntegrationOdoo is the foundational platform for multiple OTB Africa products including OTB Afya HMIS, OTB Sacco One, OTB Elimu EIMS, and Onestop Schools. OTB Africa provides implementation, customization, and deployment services for Odoo ERP.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud computing infrastructure for OTB Africa solutions. OTB Africa deploys customer solutions on AWS cloud, leveraging computing, storage, networking, and database services for scalability and reliability.
• MetabasecoreTechnology or IntegrationMetabase is an open-source business intelligence and data visualization tool used by OTB Africa for analytics and reporting solutions. Enables custom dashboards, reports, and data sharing capabilities.
• MicrosoftcoreTechnology or IntegrationFlagship technology partner for Microsoft solutions. OTB Africa implements Microsoft 365, Azure, Dynamics 365, and Power Platform for enterprise customers seeking productivity, cloud computing, ERP, CRM, and AI-driven analytics.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wipro: Global IT services firm with strong public-sector and Microsoft partnerships. Overlaps with OTB Africa in enterprise and government digital transformation engagements across Africa.
• Appian: Low-code process automation and AI platform widely used in government, financial services, and healthcare. Comparable to OTB Africa's vertically-targeted workflow products and AI decisioning capabilities.
• Tata Consultancy Services: Global IT services and consulting leader with extensive Microsoft alliance and growing Africa presence. Competes for the same enterprise and government transformation opportunities OTB Africa targets.
• Nintex: Established workflow automation and process intelligence vendor with Microsoft ecosystem integration. Comparable to OTB Africa's no-code Onestop Workflow platform and Microsoft partnership strategy.
• ServiceNow: Global leader in workflow, ITSM, and hyperautomation platforms. Overlaps with OTB Africa's workflow automation ambitions at the high end of the enterprise and public-sector market, though targeting much larger customers globally.
• Infosys: Global IT services and consulting major with deep Microsoft and enterprise ERP partnerships and African delivery presence. Competes with OTB Africa for the same large digital-transformation mandates, albeit at much larger scale.

Direct peers

• Bizagi: Low-code workflow automation and digital process automation platform used by enterprises and governments. Directly comparable to Onestop Workflow as a no-code, AI-augmented process automation foundation serving similar digital-transformation buyers.
• ProcessMaker: Low-code workflow and BPM platform with strong roots in government and education process automation. Comparable to OTB Africa's OnestopGov, Onestop Schools, and the broader vertical workflow play.
• Techno Brain: Pan-African IT services and software solutions provider with Microsoft and global technology partnerships. Closely comparable to OTB Africa in target customers (government and enterprises), Microsoft-stack depth, and a mix of proprietary products and implementation services.

Emerging players

• Kissflow: Low-code workflow and process automation platform focused on mid-market and departmental use cases. Comparable to Onestop Workflow on no-code automation and ease-of-implementation positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/otbafrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTB Africa