Voyageur Brewing
- Company typePrivate
- Founded2015
- HeadquartersGrand Marais, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Voyageur Brewing firmographics
Firmographics- Name
- Voyageur Brewing
- Legal name
- Voyageur Brewing Company
- Website
- https://voyageurbrewing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Voyageur Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Regional & National Breweries (THAFALAD)
Keywords
Where Voyageur Brewing is headquartered
LocationHeadquarters
- HQ city
- Grand Marais
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Voyageur Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Taproom Beer Sales: On-site craft beer sales in the taproom with 14+ beers on tap. The taproom features a wooden bar, split rock fireplace, and views of Lake Superior. Rooftop patio available seasonally.
- Food Service: Full food menu served in the taproom including sliders, tacos, flatbread, cheese curds, and other appetizers paired with craft beers.
- Packaged Beer Sales: Off-premise sales including growlers, crowlers, 6-pack cans, and specialty bottles (750ml wax-dipped bottles for limited releases). Distribution through Rohlfing of Duluth to regional bars and restaurants.
- Merchandise: Online and on-site sales of Voyageur branded merchandise including sweatshirts, t-shirts, Silipints, patches, and other gear through Shopify store.
- Canteen Club Membership: $100 annual membership program offering exclusive benefits including special mug for Thursday visits, invitation to annual appreciation party, early access to new brews, free birthday beer and appetizer, and 10% discounts on merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Canteen Club annual membership for loyal customers |
| Unit Pricing | Pay-as-you-go | Mooseletoe Christmas Ale |
| Unit Pricing | Pay-as-you-go | Lost Compass Imperial Stout - Limited Release |
| Unit Pricing | Pay-as-you-go | Tap Invasion Event |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Voyageur Brewing product offering
Product offeringCore offering
Voyageur Brewing Company is a craft brewery and taproom in Grand Marais, Minnesota that brews, packages, and serves a portfolio of craft beers (flagships, seasonals, and limited releases) using Lake Superior water. It sells beer, food, and merchandise through its destination taproom with rooftop patio, distributes packaged beer through wholesale partner Rohlfing of Duluth, and runs a Canteen Club annual membership loyalty program.
Product overview
Voyageur Brewing Company is a craft brewery and taproom in Grand Marais, Minnesota offering a diverse portfolio of beer products alongside food service and hospitality experiences. The core offering includes flagship beers (Devil's Kettle IPA, Boundary Waters Brunette, Palisade Porter, Trailbreaker Belgian Wit), seasonal releases (Mystery Mountain Hops Hazy IPA, Svart Is Schwarzbier, F.O.L.A.S. Hazy IPA), and limited-edition varieties. The company operates a taproom with Lake Superior views, rooftop patio, and full food menu, complemented by growler/crowler fills, merchandise sales, brewery tours, and a Canteen Club loyalty program. Distribution includes taproom-exclusive releases, regional on-tap placement, and packaged beer in cans.
Differentiator
Problem solved
Functional benefit
Products and services
- Taproom Experience A craft beer taproom located across from Grand Marais Harbor featuring 14+ beers on tap, Lake Superior views, a wooden bar, split rock fireplace, rooftop patio, lower-level deck, and a full food menu (sliders, tacos, flatbread, cheese curds, wild rice soup, beer cheese soup, salads). Open Sundays-Wednesdays 11:30am-8pm and Thursdays-Saturdays 11:30am-10pm. Target audience: adult tourists, local residents, and visitors to the North Shore.
- Canteen Club Membership Annual loyalty membership priced at $100/year (January 1–December 31) that provides a personalized mug, Thursday night specials (first pour free, 20oz pour for price of pint, $10 growler fill 8pm-10pm, 10% off appetizers and merchandise, $1 off each pint), free birthday beer and appetizer, priority access to new brews, invitations to the annual appreciation party and special events, and 2x release reservation limit. Target audience: local loyal patrons and frequent visitors.
- Devil's Kettle IPA Flagship IPA named after the mysterious Devil's Kettle Falls on the Brule River. The highest ABV flagship beer in the lineup with roaring intensity and punch. Made the Top 10 list for Minnesota IPAs. Available year-round on tap and for off-premise fill.
- Boundary Waters Brunette Flagship brown ale brewed with local wild rice, offering hints of malt and earthiness. Pairs with Cascade Falls and the Cascade River. A straightforward year-round favorite of the taproom lineup.
- Palisade Porter A highly drinkable dark beer (porter) paired with Poplar Falls. Pairs well with hiking to roaring falls, cascades, and canyons. Available year-round on tap.
- Trailbreaker Belgian Wit A Belgian wheat beer (wit) that requires great effort and ingredients for great reward. Marketed to true trailbreakers who venture to Partridge Falls at the Pigeon River. Available year-round on tap.
- Sled Hound Session IPA A session IPA paired with Temperance Falls, with sections of intensity and calm that mirror both the beer and the river. Named in partnership with the Gunflint Mail Run sled dog race; voted #1 at the Minnesota Craft Brewers Guild Brewers Cup Awards.
- Brule River Blonde A straightforward, beautiful blonde ale paired with Caribou Falls. Also available as a cucumber-infused version with proceeds supporting Superior Hiking Trail maintenance. Year-round flagship.
- Lost Compass Imperial Stout A 9.2% ABV imperial stout with notes of toffee, chocolate, and date. The biggest beer on tap, paired with High Falls on the Pigeon River — the tallest waterfall in Minnesota state. Available in limited 750ml wax-dipped bottles featuring artwork by local artists.
- Red Sash Irish Red Ale Flagship red ale available year-round on tap.
- Lost Compass British Imperial Stout Flagship imperial stout available year-round on tap in multiple varieties including 2019 Lost Compass, Breakfast Lost Compass (made with local maple syrup and Fika coffee), and Mexican Hot Chocolate Lost Compass.
- Mystery Mountain Hops Hazy IPA A 7.3% ABV hazy IPA brewed with Citra, Galaxy, Mosaic, and HBC-586 hops; eight malts including Rahr 2-Row, Gambrinus Honey Malt, Vienna Malt, flaked oats, malted wheat, flaked wheat, Simpsons Golden Naked Oats, and Weyermann Spelt; 42 IBU, 10 SRM. Tropical fruit flavors of mango, lychee, and passionfruit.
- Svart Is Schwarzbier A 5.1% ABV black lager (Schwarzbier) brewed using a staining method passed on by the Brewmaster of Kalt Loch Brauerei in Bavaria. German Tettnanger and German Northern Brewer hops; Weyermann Pilsner, Maltwerks Pilsner, Weyermann Carafoam, Weyermann Carafa III, and Briess Blackprinz malts; 25 IBU, 30 SRM. Name is Swedish and Norwegian for "black ice."
- F.O.L.A.S. (Fog Over Lake at Sunrise) Double Dry Hopped Hazy IPA A 7.1% ABV double dry-hopped hazy IPA featuring Mosaic and Citra hops with flavors of mango, papaya, and sweet citrus. Medium-bodied with slight sweetness. The double dry hopping technique boosts flavor and aroma without added bitterness.
- Voyage North Hazy IPA A 7.3% ABV hazy IPA brewed with Mosaic, Citra, and El Dorado hops. Features juicy, tropical, citrus, and melon flavors with a soft, delicate mouthfeel.
- Voyage South New England Inspired Pale Ale A 5.4% ABV, 39 IBU New England inspired pale ale with aroma of apricot, peach, and orange; flavor of fuzzy peach and apricot with a juicy mouthfeel.
- Gunwale Bobber Hazy IPA
- Shore Thing Strawberry Seltzer
- Swamper Pilsner
- Pie Royale Blueberry Sour
- Ogish Oatmeal Stout on Nitro
- High Falls Helles
- Pfarrweiser American Lager
- Saganator Dop
Quantifiable outcome
- Named Best Brewery Destination by Tap Traveler in 2016
- +3 more outcomes
Companies that use Voyageur Brewing
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Voyageur Brewing technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Voyageur Brewing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Minnesota Craft Brewers GuildcoreGuild membership enabling participation in events like All Pints North Festival, 10,000 Minutes of Minnesota Craft Beer, and American Craft Beer Week. Sled Hound Session IPA voted #1 in Brewers Cup Awards through guild.
- Voyage North 5k/10k RaceminorAnnual running event in Grand Marais sponsored by Voyageur Brewing. Participants receive tastes from local businesses along the route and post-race party at the taproom.
- North House Folk SchoolminorLocal cultural organization in Grand Marais. Hjørdis IPA named after their 50' traditionally-rigged steel schooner. The Hjørdis allows visitors to experience the town from Lake Superior.
- Gunflint Mail RunminorSled dog race January 4-6. Voyageur hosts volunteer meeting and created Sled Hound Session IPA - Gunflint Mail Run Edition with $1 from every pint donated to the race.
- Beargrease Sled Dog MarathonminorSled dog marathon event. Voyageur sells commemorative glasses with free pint and proceeds going to the Beargrease. Beargrease representatives including musher and sled dog visit taproom.
- Superior Hiking Trail AssociationcoreDedicated June 27th to the Superior Hiking Trail featuring specialty beer with proceeds going to trail maintenance. $1 from every other pint sold on that day donated to SHTA. Partnership includes educational hike and presentation about Cook County trail sections.
- Tap TravelerminorTravel blogger who named Voyageur Brewing Company Best Brewery Destination in Tap Traveler's Best of 2016 list.
- Rohlfing of DuluthcoreFourth-generation family business distribution partnership since 2015. Rohlfing distributes Voyageur beer to bars and restaurants throughout the Arrowhead region of Minnesota. Began in 1951 promoting Schlitz products and has grown to offer numerous beers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Voyageur Brewing competitors and assessment
Company assessmentBroad incumbents
- New Belgium Brewing Company: Large national craft brewery (Fat Tire, Voodoo Ranger) with broad portfolio distribution; included as a broad incumbent that defines the category's competitive set.
- Surly Brewing Co. Large Minnesota craft brewery with destination beer hall, broad distribution, and statewide brand presence; not a direct taproom-style competitor but competes for the same regional craft beer shelf and tap space.
- Bell's Brewery: Established Midwest craft brewer (Oberon, Two Hearted) competing for craft tap handles across the Upper Midwest; relevant incumbent comparison for any award-winning regional craft brand.
- Sierra Nevada Brewing Co. National craft brewer with pioneering status; relevant broad incumbent that competes for craft beer share on regional taps and shelves across Minnesota.
Direct peers
- Castle Danger Brewery: Two Harbors, MN craft brewery on the North Shore of Lake Superior with a destination taproom and full distribution footprint in the same regional market as Voyageur Brewing.
- Fitger's Brewhouse: Duluth brewpub and restaurant set in a historic hotel complex with on-site brewing and broad menu; comparable destination-brewpub model targeting North Shore / Arrowhead visitors.
- Indeed Brewing Company: Minneapolis-based craft brewery with a popular destination taproom, full packaged beer line, and community-driven marketing; comparable business model though larger and Twin Cities-based.
- Bent Paddle Brewing Co. Duluth, MN craft brewery operating a destination taproom with regional distribution and packaged beer sales, directly comparable in scale and Arrowhead-region market to Voyageur Brewing.
- Blacklist Brewing Co. Duluth-area craft brewery with taproom, distribution, and community-focused events; similar size and regional ambition to Voyageur Brewing.
Regional players
- Lake Superior Brewing Company: Two Harbors, MN craft brewery sharing the Lake Superior / North Shore identity and regional craft beer scene, but operating more as a production brewery with distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Voyageur Brewing social profiles
Digital presenceVoyageur Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voyageur Brewing leadership team
Management profileNumber of profiles
Profiles7 records
Voyageur Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voyageur Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voyageur Brewing
What does Voyageur Brewing do?
Voyageur Brewing Company is a craft brewery and taproom in Grand Marais, Minnesota that brews, packages, and serves a portfolio of craft beers (flagships, seasonals, and limited releases) using Lake Superior water. It sells beer, food, and merchandise through its destination taproom with rooftop patio, distributes packaged beer through wholesale partner Rohlfing of Duluth, and runs a Canteen Club annual membership loyalty program.
Is Voyageur Brewing a public or private company?
Voyageur Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voyageur Brewing founded?
Voyageur Brewing was founded in 2015. It employs 11 to 50 people.
Where is Voyageur Brewing based?
Voyageur Brewing is headquartered in Grand Marais, United States, in the North America region.
How does Voyageur Brewing make money?
Five revenue lines are on record. Taproom Beer Sales are the primary driver. The others are food Service, packaged Beer Sales, merchandise and canteen Club Membership.
Who are Voyageur Brewing's main competitors?
Broad incumbents on record are New Belgium Brewing Company, Surly Brewing Co., Bell's Brewery and Sierra Nevada Brewing Co.. Direct peers are Castle Danger Brewery, Fitger's Brewhouse, Indeed Brewing Company, Bent Paddle Brewing Co. and Blacklist Brewing Co.. Lake Superior Brewing Company is listed as a regional player.
Does Voyageur Brewing have an API?
No public API is recorded for Voyageur Brewing.
What industry is Voyageur Brewing in?
Voyageur Brewing's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAD, Regional & National Breweries. Its NAICS code is 31212 and its SIC code is 2082.