Urban Retreat Day Spa

What Urban Retreat Day Spa does

Urban Retreat Day Spa is a privately held, family-owned day spa founded in October 2003 in Redding, California, currently operating from a single riverfront location at 2515 Park Marina Drive, Suite 103. The spa offers a unified suite of personal-care services organized into six departments: massage therapy, skin care (facials), natural nail care, body treatments, waxing, and eyelash extensions. Services are delivered by California-licensed estheticians, massage therapists, lash technicians, and nail technicians and span durations from 30 minutes to 5 hours. The service menu is monetized through three primary mechanics: per-service unit pricing, eight bundled branded packages (The Absolute, Lemon Drop, Cosmopolitan, Manhattan, Metropolitan, Decadent Duo, Soho, Tribeca) ranging $175-$340, and four monthly recurring memberships (Urban Legend $210, Tried and True $85, Facial Club $100, Breakfast Club $85). A signature group-event offering — the Ladies Night package — accommodates 4-10 women at $165 per person for 3-hour experiences; the Park Marina facility can host up to 16 clients simultaneously.

The business has no proprietary technology platform; operations are supported by the Boulevard third-party booking widget (embedded on urbanretreatspa.com) and Boulevard's gift certificate portal (blvd.me). Distribution is exclusively direct-to-consumer: customers book online or by phone, walk into the single physical location for service, or coordinate group events via a dedicated [email protected] inbox. Marketing relies on the company's website, email, and word-of-mouth testimonials; there are no disclosed paid acquisition channels, distributors, franchisees, or third-party partnerships. The customer base consists entirely of individual consumers and small private groups in the Redding/North State catchment, with no enterprise or B2B clients.

Ownership passed from founder Stormie Brockway to Janine Susich and her husband Mark Susich in 2004; the couple expanded operations to the Goa Wellness Center in 2007 and to the current Park Marina riverfront site in 2012. In 2012, the couple's daughter Danica assumed day-to-day operational leadership, and a non-family General Manager (Makia) was added in 2019 to coordinate events and operations. The spa has not raised outside capital, has no parent company, and disclosed financials are not available.

Name

Urban Retreat Day Spa

Legal name

Urban Retreat Day Spa

Website

https://urbanretreatspa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Urban Retreat Day Spa is a family-owned day spa in Redding, CA offering massage, facial, nail, body, waxing, and eyelash services via per-session pricing, bundled packages, monthly memberships, and group events. It serves individual consumers and small private parties in a single 16-client-capacity riverfront location.

Ownership category

akta.pro rank

Product category

Day Spa Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Couples Spa Treatment Services (HSALAFAK), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Day spa services
• Massage therapy
• Facial treatments
• Nail care services
• Eyelash extensions

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Spa Services: One-time service fees for massage therapy, facials, nail care, body treatments, waxing, and eyelash extensions. Services range from 30 minutes to 5 hours with varying price points.
2. Spa Packages: Bundled multi-service packages offered at discounted rates compared to individual services. Packages range from 1.25 hours ($175) to 5 hours ($340) and combine massage, facial, and nail services.
3. Membership Programs: Monthly subscription memberships providing recurring services: Urban Legend ($210/month), Tried and True ($85/month), Facial Club ($100/month), and Breakfast Club ($85/month). Auto-billed monthly with no rollover of unused services.
4. Gift Certificates: Prepaid gift certificates sold through third-party platform (blvd.me) for spa services. All sales are final and non-refundable per spa policy.
5. Group Events: Ladies Night packages and group bookings accommodating 4-16 clients. Priced at $165 per person for the Ladies Night package including 2 hours of treatments, beverages, and appetizers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Urban Retreat Day Spa is a privately owned day spa in Redding, California that delivers massage therapy, facials, nail care, body treatments, waxing, and eyelash extension services, plus bundled multi-service packages, monthly memberships, and group event packages. Customers book appointments via online booking (Boulevard), phone/text, or in-person at the riverfront Park Marina location, and gift certificates are sold through a third-party platform (blvd.me).

Product overview

Urban Retreat Day Spa is a day spa offering a unified suite of spa services rather than a modular software platform. The core product portfolio spans eight distinct service departments: massage therapy (Urban Massage, Urban Deep Tissue, Pregnancy Massage, Sports Massage, Side-By-Side Massage, plus enhancements), nail care (Martini Manicure, Uptown Pedicure, Sole Revival Pedicure, Hot Stone Pedicure, plus nail enhancements), skin care (Urban Customized Facial, Acne Clarifying Facial, Gentlemen's Facial, Microdermabrasion Facial, Express Facial, Rhonda Allison Chemical Peel, plus facial enhancements), body treatments (Exfoliating Scrub & Polish, Wrap Me Up & Wind Me Down), eyelash extensions (Classic, Hybrid, Volume, Re-lashed), and waxing services. These are bundled into eight signature packages (The Absolute, The Lemon Drop, The Cosmopolitan, The Manhattan, The Metropolitan, The Decadent Duo, The Soho, The Tribeca) and offered via four monthly membership tiers (Urban Legend, Tried and True, Facial Club, Breakfast Club). A group events offering (Ladies Night Package) accommodates parties of 4-10. Appointment booking and gift certificate purchases are facilitated through the Boulevard platform integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Services

Quantifiable outcome

• Ladies Night package accommodates 4-10 women for 3-hour group experiences at $165/person
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Now Massage: Boutique modern massage studio chain with membership-style pricing and a streamlined service menu — an emerging competitor targeting Urban Retreat's wellness-seeker segment.
• European Wax Center: National waxing-services chain with a membership model overlapping Urban Retreat's waxing menu and Facial Club member pricing — partial overlap on adjacent grooming services.
• Heyday: Modern skincare-focused day spa chain offering facials as the core service with membership models — an emerging player competing for Urban Retreat's Facial Club membership customers.

Direct peers

• Elements Massage: Membership-based day spa chain focused on therapeutic massage with a similar tiered subscription model and single-discipline-to-multi-service evolution path.
• Massage Envy: Largest U.S. membership-based day spa franchise offering massage, facials, and stretch services with monthly subscriptions — the closest direct comparison to Urban Retreat's membership-driven, multi-service model.
• Hand & Stone Massage and Facial Spa: National day spa chain with a comparable menu of massages, facials, and waxing, plus introductory offers and membership programs — directly mirrors Urban Retreat's core service mix and pricing architecture.
• LaVida Massage: Membership-oriented day spa franchise with a multi-modality massage menu and skin-care services — directly comparable in operating model and customer segments.
• Burke Williams Day Spa: California-based premium day spa chain offering massages, facials, body treatments, and packages in upscale settings — comparable premium positioning and full-menu approach to Urban Retreat's Park Marina concept.

Broad incumbents

• Woodhouse Spas: National upscale day spa chain offering massage, facial, body, and nail services at hotel-adjacent locations — broader incumbent in the same premium day-spa category.
• Spa Greg's: California day spa brand with a similar full-service menu (massage, facials, body treatments) and packaged experiences — relevant regional incumbent for benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/urdayspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Retreat Day Spa