What Scheurich-Group does

Scheurich-group GmbH is a Germany-based, privately held manufacturer of ceramics and plastics products headquartered in Kleinheubach, with a workforce of 501-1,000 employees. The company's commercial focus is on planters and plant pots, offered under a design-led value proposition that emphasizes innovative and sustainable materials alongside functional categories such as self-watering planters. Its primary customer segment is the consumer gardening and horticulture market, addressing end-consumer demand for indoor plant care and urban balcony gardening.

The company's product surface is concentrated in physical consumer goods — specifically plant containers for indoor and outdoor use — rather than software, services, or digital platforms. No information is available on proprietary technology, AI/ML capabilities, integrations, APIs, or digital product features, and the corporate website was inaccessible during data collection (displaying a verification page), limiting visibility into product mix, pricing, and direct-to-consumer mechanics. The company is not listed as having any mobile applications, certified compliance frameworks, or disclosed patent/trademark portfolio in the available sources.

From a go-to-market and revenue perspective, Scheurich-Group operates a horizontal consumer goods model, distributing planters across multiple end-markets. It is identified by third-party market analysis (IndexBox) as one of the key players in the Japan plant pot/planters market, indicating an active international export footprint into Asia. No revenue figures, funding history, ownership structure, M&A activity, leadership team information, or strategic transaction data are available in the input sources, which constrains deeper financial and corporate-development analysis.

Name

Scheurich-Group

Website

https://scheurich-group.de

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Scheurich-group GmbH is a Germany-based manufacturer of ceramic and plastic planters serving the consumer gardening and horticulture market, with a design-led, sustainable product portfolio and an active export presence in Japan's planters market.

Ownership category

akta.pro rank

Product category

Consumer Horticulture Planters

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Ceramic planters
• Self-watering planters
• Sustainable plant pots
• Indoor gardening containers
• Plastic planters

Headquarters

HQ city

Kleinheubach

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Core offering

Scheurich-group GmbH designs, manufactures, and sells ceramic and plastic planters, with a focus on innovative and sustainable designs. The portfolio emphasizes self-watering planter systems and plant pots made from sustainable materials, intended for indoor plant care and urban balcony gardening applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic planters
• Plastic planters
• Self-watering planters
• Sustainable-material plant pots

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• HC Companies: North American manufacturer of decorative and functional planters across plastic, ceramic, and resin materials; directly comparable on product, multi-material platform, and retail channel focus.
• Crescent Garden: US-based premium planter manufacturer serving garden centers and home decor retailers; comparable to Scheurich on product category and consumer horticulture customer base.
• Novelty Manufacturing: Manufacturer of decorative planters and urns sold through mass and specialty retail; comparable on product type and channel strategy though serving primarily North American retailers.
• Lechuza (geobra Brandstätter): German manufacturer of premium self-watering planters sold globally; directly comparable to Scheurich as a ceramics/plastics planter specialist serving indoor and outdoor consumer horticulture, with overlapping product lines in self-watering systems.
• elho: Dutch manufacturer of plastic indoor and outdoor planters with strong European retail distribution; directly comparable on product (planters), category (consumer horticulture), and target customer (retailers and end consumers).
• Deroma: Italian terracotta and ceramic planter producer; directly comparable on material (ceramics), product category (pots/planters), and end-market (consumer horticulture and indoor/outdoor gardening).

Others

• Steuler Keramik: German ceramics manufacturer producing tiles and related ceramic products; adjacent material capability rather than direct planter competition, but comparable on ceramics manufacturing process and German industrial base.

Broad incumbents

• IKEA (home gardening assortment): Global home furnishings retailer with growing indoor plant and planter assortment; competes with Scheurich at the consumer horticulture entry-point level through low-price private-label planters and pots.
• Keter Group: Large global manufacturer of resin-based outdoor and home products including planters and garden furniture; broader portfolio than Scheurich but overlaps on consumer garden products and retail channels.
• Gardena (Husqvarna Group): European leader in garden tools and irrigation systems owned by Husqvarna; overlaps with Scheurich in serving consumer horticulture end-customers via garden retailers, though focused on tools and water management rather than containers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/scheurich-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scheurich-Group