Magnetic therapy Biomag

What Magnetic therapy Biomag does

Biomag Medical is a Czech designer, manufacturer, and seller of Pulsed Electromagnetic Field (PEMF) therapy devices, founded in 1991 by Karel Hrnčíř and headquartered in Jičín, Czech Republic. The company's core technology is its patented 3D PEMF platform, which delivers low-frequency pulsed magnetic fields from multiple angles to produce six therapeutic effects: analgesic (pain relief), healing (tissue regeneration), anti-swelling, vasodilating, myorelaxing, and detox. The current product line is built on the Lumina 3D-e and Lumio 3D-e devices, configured as home care sets (FSe), clinical/professional sets (NTe), and veterinary sets (VET, including a dedicated equine product), supported by a broad portfolio of flat mat, ring/solenoid, local, and animal-specific applicators. Devices are EU MDR-certified Class IIa medical devices, and the company holds ISO 9001 (since 2001) and ISO 13485 certifications, with manufacturing performed at in-house facilities in Horní Libchava and Kladno.

The company's revenue model is centred on one-time hardware sales of devices and applicators, supplemented by device rentals as a pre-purchase trial, accessories and consumables (including branded nutritional supplements and dermo-cosmetics), a free 2+1 year extended warranty tied to device registration, and recurring safety/technical inspection services mandated for Class IIa devices. Pricing is quote-based and not publicly disclosed. Go-to-market is hybrid: direct-to-consumer via the website for home users, dedicated clinical/professional field sales for hospitals and clinics, and a distributor network spanning 40+ countries across Europe, the Americas, Asia, Africa, and Australia, with localized country-level websites supporting SEO and conversion. The company is privately held by the founding Hrnčíř family across two related Czech entities (Karel Hrnčíř – Biomag for the CZ/SK market and Biomag Medical s.r.o. for export), employs approximately 50 staff, has cumulatively delivered several hundred thousand devices since 1991, and has served more than 100,000 customers across human and animal health segments.

Name

Magnetic therapy Biomag

Legal name

Biomag Medical s.r.o.

Website

https://biomag-medical.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Biomag Medical is a Czech designer and manufacturer (founded 1991) of patented 3D PEMF therapy devices for home, clinical, and veterinary use, selling in 40+ countries through distributors, field sales, and direct channels to 100,000+ customers worldwide.

Ownership category

akta.pro rank

Product category

PEMF Therapy Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYCRADAMAK

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

Keywords

• Pulsed electromagnetic therapy
• Magnetic therapy devices
• PEMF medical equipment
• Veterinary therapy devices
• Clinical rehabilitation equipment

Headquarters

HQ city

Jicin

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Sales: One-time purchase of PEMF therapy devices (machines) and applicators (mats, rings, local applicators) for home, clinical, and veterinary use. Devices include Biomag Lumina 3D-e, Lumio 3D-e, and various applicator models sold as complete sets or individual units.
2. Device Rental: Rental program allowing customers to trial devices before purchasing. Renting is offered as a pre-contractual relationship for testing purposes, with the option to convert to purchase.
3. Accessories and Consumables: Sale of accessories including applicators (mats, rings, local applicators), replacement parts, and supporting products such as targeted nutritional supplements and dermo-cosmetics.
4. Extended Warranty Programs: Extended warranty program (2+1 year) offered as an additional paid service. Customers can register devices to obtain free extended warranty coverage.
5. Safety and Technical Inspection Services: Scheduled safety and technical inspection services for Class IIa medical devices. For healthcare providers: first inspection at 2 years, then every 12 months, and after 8 years every 6 months. For home care: every 24 months. Lithium battery-equipped devices inspected every 12 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Biomag Medical designs, manufactures, and sells Pulsed Electromagnetic Field (PEMF) therapy devices based on its patented 3D technology. The product line is segmented into home care sets, professional/clinical sets, and veterinary sets, complemented by specialised applicators (mats, rings, local applicators) for human and animal use. Devices are EU MDR Class IIa certified and distributed in more than 40 countries through direct sales, distributors, and online enquiry channels.

Product overview

Biomag offers a comprehensive portfolio of pulsed electromagnetic field (PEMF) therapy devices centered around its patented 3D technology. The core product line includes the Biomag Lumina 3D-e and Biomag Lumio 3D-e devices, available in home care, clinical/professional, and veterinary variants. The portfolio is organized into three segments: home care devices (Lumina 3D-e FSe sets) for family use, clinical devices (Lumina 3D-e NTe sets) for hospitals and medical professionals, and veterinary devices (Lumina 3D-e VET and Lumina 3D-e VET HORSE MOTION CARE) for animals. Supporting the devices is a wide range of specialized applicators including flat mat applicators (A10P-A18BL series), ring/solenoid applicators (A4S-A7S, SL60-P, SL70 series), and local applicators (A1P, A2P, A6P2, A9P, AL21), along with veterinary-specific applicators (AV series, AL135-2C-VET, A6P2-VET, AL64-VET, SL60-P-VET). The company has a 30-year history of device development dating back to 1989, with multiple discontinued legacy products.

Differentiator

Problem solved

Functional benefit

Products and services

• Biomag Lumina 3D-e FSe Home care PEMF therapy set featuring patented 3D-e technology with a wide range of applications, designed for use by families at home for pain relief, healing, circulation, swelling reduction, spasm relief, and detoxification.
• Biomag Lumina 3D-e NTe Professional clinical PEMF therapy set with powerful features, professional setting options, and patented 3D-e technology, intended for hospitals, clinics, physiotherapists, and rehabilitation centres.
• Biomag Lumina 3D-e VET Veterinary PEMF therapy device for treatment of horses and small animals (dogs, cats) with modern veterinary programs and washable, high-quality applicators, intended for veterinary clinics, equine therapy centres, and animal owners.
• Biomag Lumina 3D-e VET HORSE MOTION CARE Specialised veterinary PEMF therapy set for horses with modern veterinary programs and washable high-quality applicators, focused on equine motion care therapy.
• Biomag Lumio 3D-e PEMF therapy device with patented 3D technology supporting symptomatic treatment of pain, swelling, and healing acceleration as a complement to the Lumina 3D-e platform.
• Biomag Lumio 3D-e VET Veterinary version of the Lumio 3D-e pulsed magnetic therapy device for animal treatment applications, complementing the Lumina 3D-e VET platform.
• Biomag PEMF Therapy Applicators (human and veterinary) Broad catalogue of PEMF applicators including flat mat applicators (A10P, A11P, A12PL, A12PM, A16P, A6P2, A8P, A1P, A2P, A3P, A14P, A17P, A9P, AL21), ring/solenoid applicators (A4S, A5S, A6S, A7S, A13P, A18BM, A18BL, SL29), and veterinary applicators (AV1a, AV1b, AV2, AV3, AV3a, AV3b, AV4, AV5, AV6P2, AL135-2C-VET, A6P2-VET, AL64-VET, SL60-P-VET) designed for targeted body parts and animal anatomy.
• Device Rental / Trial Program Short-term rental of Biomag PEMF therapy devices allowing prospective customers to trial the equipment in their home, clinic, or veterinary facility before committing to a purchase.
• Safety and Technical Inspection Services Scheduled safety and technical inspection services for Biomag Class IIa medical devices, with required intervals (first inspection at 2 years, then every 12 months, and every 6 months after 8 years for healthcare providers; every 24 months for home care; every 12 months for lithium-battery-equipped devices).
• Extended Warranty Program (2+1 years) Extended warranty offering for Biomag devices covering a 2+1 year period, available free of charge when the customer registers the device, providing additional post-purchase coverage beyond standard warranty terms.

Quantifiable outcome

• Over 100,000 satisfied customers worldwide
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 3EC International a.s.coreTechnology or Integration3EC International a.s. serves as the Notified Body for Biomag's EU MDR Class IIa medical device certification. As the designated notified body, 3EC International conducts conformity assessments and grants regulatory approval for Biomag's medical devices to be marketed within the European Union.

Scale indicators7 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• HealthyLine: HealthyLine manufactures PEMF infrared heating mats and PEMF wellness devices sold primarily via DTC channels in the US. Comparable to Biomag's home-care line as a PEMF mat/applicator manufacturer with strong consumer marketing.
• Curatronics: Curatronics is a PEMF device manufacturer producing the Onduo and related PEMF systems for home and clinical applications, with international distribution. Directly comparable as a PEMF device specialist targeting overlapping customer pain points (chronic pain, recovery).
• EarthPulse: EarthPulse designs and sells PEMF devices for home and practitioner use, including PEMF mats and portable systems with a global distributor footprint. Comparable as a smaller PEMF specialist competing in the same consumer wellness and clinical practitioner channels.
• Bemer Group: Bemer Group is a leading European PEMF therapy device manufacturer headquartered in Liechtenstein, selling Bemer Classic and Bemer Pro sets across home, professional, and veterinary applications through a multi-level distribution model. Directly comparable to Biomag in technology category (PEMF), customer segments, and regulatory positioning.
• Swiss Bionic Solutions (iMRS): Swiss Bionic Solutions manufactures the iMRS (Intelligent Magnetic Resonance Stimulation) line of PEMF whole-body systems for home and professional use, distributed internationally. Directly comparable as a PEMF device manufacturer with global distribution and a similar product architecture (control unit plus applicator mats).
• MagnaWave: MagnaWave is a US-based PEMF device manufacturer with strong penetration in equine and small-animal veterinary markets alongside human wellness applications. Comparable to Biomag's 3-segment model (home, clinical, veterinary) and directly competes in the PEMF equine and veterinary channels.

Broad incumbents

• Enovis (DJO Global / Chattanooga): Enovis (formerly DJO, including the Chattanooga brand) is a large global orthopedic and electromedical device company offering electrotherapy, ultrasound, and rehabilitation equipment to clinics and hospitals. Comparable as a broader electrotherapy incumbent whose electromedical portfolio overlaps with Biomag's clinical PEMF devices.
• Mettler Electronics: Mettler Electronics manufactures clinical electrotherapy, ultrasound, and shortwave diathermy devices for physiotherapy and rehabilitation practices globally. Comparable to Biomag's clinical/professional segment as an established electromedical therapy device manufacturer serving the same professional buyer base.
• Zimmer MedizinSysteme: Zimmer MedizinSysteme is a German manufacturer of physiotherapy and electromedical devices, including electrotherapy, ultrasound, and shockwave systems. Comparable as a Central European electromedical incumbent with overlapping clinical/professional customer segments.

Emerging players

• Oska Wellness: Oska Wellness developed the Oska Pulse, a wearable PEMF device targeting consumer pain management. Comparable to Biomag's home-care segment as a digitally-oriented PEMF entrant, though narrower in scope and primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BiomagMedical
• LinkedInlinkedin.com/company/biomag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic therapy Biomag