What Oska Wellness does

Oska Wellness is a Carlsbad, California-based private health and wellness company that designs and sells the Oska Pulse, a portable, wearable device that uses Pulsed Electromagnetic Field (PEMF) technology to deliver drug-free pain relief. The device emits a 22-inch diameter electromagnetic field intended to relieve pain at the cellular level without skin contact, and is preprogrammed to run 90-minute sessions on a rechargeable battery; the company markets it as suitable for back, neck, knee, muscle, joint, and shoulder pain. The core value proposition rests on portability, ease of use, and clinical credibility established through PEMF's adoption by NASA, the VA, Johns Hopkins, and the Mayo Clinic, with FDA recognition cited for the underlying technology.

The business model is a direct-to-consumer e-commerce operation centered on a single hardware SKU priced at $399, supplemented by two replacement compression wrap accessories ($40 small, $60 large). Oska runs an asset-light storefront at oskawellness.com, supported by content marketing, email capture (10% sign-up discount), testimonials, and a 4-step installment payment plan to lower the upfront price barrier; FSA/HSA reimbursement is prominently marketed. No retail, distributor, or enterprise customers are disclosed, no patents or regulatory clearances are listed in the data set, and the company has no public revenue figures, parent, or institutional investor roster beyond a 2019 $5.5M round from Falls Angel Fund and GlobalLink1 Capital. Leadership comprises CEO Michael Hawker alongside founders Gregory Houlgate and Darren Wedge (also Director of Australian Operations), with Jeffrey A. Marksberry serving as Chief Medical Officer.

Name

Oska Wellness

Legal name

Oska Wellness

Website

https://oskawellness.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Oska Wellness is a Carlsbad-based private company that designs and sells the Oska Pulse, a portable PEMF wearable for drug-free pain relief, direct-to-consumers via its e-commerce site.

Ownership category

akta.pro rank

Product category

Consumer Health Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• PEMF pain relief
• Wearable therapy devices
• Drug-free pain management
• Consumer health electronics
• Electromagnetic wellness technology

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Device Sales: One-time sale of Oska Pulse hardware device at $399 USD. The device is a one-time purchase with no ongoing subscription or electrode replacement costs unlike TENS units.
2. Accessories: Sale of replacement compression wraps in small ($40) and large ($60) sizes for continued use of the device.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oska Wellness designs, manufactures, and sells the Oska Pulse, a portable, wearable Pulsed Electromagnetic Field (PEMF) device that emits low-level electromagnetic waves to reduce pain, inflammation, and swelling, and to accelerate the body's natural recovery. The device is targeted at individuals seeking drug-free, at-home relief for chronic and acute pain, and is sold direct-to-consumer with companion replacement compression wraps (small and large) as accessories.

Product overview

Oska Wellness offers a single primary product, the Oska Pulse, which is a portable, wearable PEMF (Pulsed Electromagnetic Field) pain relief device. The company complements this core offering with two replacement compression wrap accessories (Large and Small) that help secure the device to different body areas. The Oska Pulse device targets various types of pain including back, neck, knee, muscle, and joint pain through electromagnetic field therapy at the cellular level.

Differentiator

Problem solved

Functional benefit

Brands

• Oska Pulse: Portable PEMF (Pulsed Electromagnetic Field) pain relief device designed for drug-free, non-invasive pain management targeting muscle and tissue pain including back, shoulder, neck, knee, muscle and joint pain.

Products and services

• Oska Pulse A portable, wearable, drug-free Pulsed Electromagnetic Field (PEMF) device priced at $399 that emits low-level electromagnetic waves to relieve chronic and acute pain, reduce inflammation, and accelerate the body's natural recovery. Designed for individual consumers seeking safe, easy-to-use at-home PEMF therapy without assembly, gels, or direct skin contact.
• Large Replacement Compression Wrap A larger-sized replacement compression wrap accessory compatible with the Oska Pulse PEMF device, sold to existing customers for ongoing therapy sessions.
• Small Replacement Compression Wrap A smaller-sized replacement compression wrap accessory compatible with the Oska Pulse PEMF device, sold to existing customers for ongoing therapy sessions.

Quantifiable outcome

• PEMF therapy has no known side effects and is considered a safe and effective approach to pain management without the use of drugs

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TheraBody (TheraGun): Therabody's TheraGun percussive therapy devices compete for the same consumer muscle and joint pain use cases as Oska Pulse, with a much larger brand presence, retail footprint, and recent move into adjacent recovery modalities. It is a broad incumbent in the consumer pain/recovery category rather than a direct PEMF substitute.
• Homedics: Homedics sells a broad portfolio of consumer wellness and pain relief devices (massagers, TENS, heating therapy) through major U.S. retail. It is a broad incumbent with mass-market distribution that competes for the same consumer pain-management purchase occasion as Oska Pulse.
• DR-HO'S: DR-HO'S markets a broad portfolio of consumer pain relief devices including TENS/EMS units and circulation stimulators sold through TV infomercials and DTC. It is an incumbent in the drug-free pain relief category with brand recognition and a mass-market price positioning that competes for Oska's prospective customer.
• Omron Healthcare: Omron sells widely distributed consumer TENS units (e.g., Omron Pocket Pain Pro, Total Power) through retail and online channels. It is a broad incumbent in consumer pain management devices with significantly larger marketing and distribution scale than Oska Wellness, representing an established substitute in the same purchase context.

Regional players

• Beurer: Beurer, a German manufacturer, sells a wide range of TENS/EMS devices and select PEMF products internationally and in U.S. retail. It is comparable on product category (consumer electrotherapy pain relief) and competes with Oska in the U.S. market while operating primarily out of Europe.

Direct peers

• NeuroMetrix (Quell): NeuroMetrix's Quell is a wearable, FDA-cleared neurostimulation device for chronic pain sold direct-to-consumer. It targets the same drug-free chronic pain customer as Oska Pulse, though it uses TENS-based stimulation rather than PEMF. Quell is the most recognized consumer wearable pain-relief brand and a primary substitute for Oska Pulse.
• BioElectronics Corporation (ActiPatch): BioElectronics markets the ActiPatch pulsed electromagnetic field therapy device for musculoskeletal pain relief, making it the closest direct comparable to Oska Pulse in product mechanism, consumer positioning, and target indications (back, joint, muscle pain). Both companies compete for the same drug-free pain relief DTC buyer.
• HealthmateForever: HealthmateForever sells a large line of consumer TENS and EMS units online at lower price points than Oska Pulse. It competes directly for the same drug-free pain relief DTC buyer with a focus on affordability and broad SKU variety, putting pricing pressure on Oska's $399 premium positioning.
• iTENS (by Pain Management Technologies): iTENS offers a wireless, app-connected consumer TENS device for pain relief, competing in the same wearable, drug-free, DTC positioning as Oska Pulse. It is a direct substitute targeting similar chronic and acute pain customers with a comparable price point.

Emerging players

• Calmare Therapeutics (Scrambler Therapy): Calmare Therapeutics provides scrambler therapy devices for chronic pain primarily in clinical settings, with overlapping chronic pain use cases to Oska Pulse but a fundamentally different (non-PEMF) modality and B2B/clinical go-to-market. It is an emerging adjacent player rather than a direct DTC competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oskawellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oska Wellness