textilwerk.com

What textilwerk.com does

textilwerk.com, legally IQON GmbH, is a German direct-to-consumer e-commerce company founded in 2017 and headquartered in Emsdetten, Germany, that manufactures and sells customized home textiles on a print-on-demand basis. The company offers decorative cushions, throw blankets, seat cushions, bench cushions, floor cushions, and gift cards, with a catalog of over 10,000 designs sourced from independent designers. Production is performed in Europe using Direct-to-Garment (DTG) printing for cotton products and thermosublimation printing for polyester products, with each item manufactured only after an order is placed, eliminating inventory overproduction.

The business operates on a hybrid go-to-market model: a B2C e-commerce storefront at textilwerk.com targeting individual consumers for home decoration and personalized gifting, and a B2B wholesale portal serving retailers and boutique owners with volume-based discounts (5% from 50 units, 10% from 100 units). Pricing ranges from 24.95 EUR for cushion covers to 79.95 EUR for premium throws, with free shipping thresholds of 120 EUR (B2C) and 250 EUR (B2B). The company serves primarily DACH plus Benelux and Poland, supported by localized payment integrations via Mollie (EPS, iDeal, Bancontact, Przelewy24), Klarna, and PayPal. Marketing runs across email (Klaviyo), paid acquisition (Google Ads, Meta), organic social (Facebook, Instagram, TikTok, Pinterest, YouTube), and the AWIN affiliate network.

The company claims 100,000+ happy customers and operates with an 11-50 employee headcount. It is independently held with no external funding recorded, and is led by founder Maik Ehmke. The technology platform is built on Shopware, with HubSpot for customer support and Cloudflare for infrastructure. The business model is asset-light by design—on-demand production removes inventory risk and supports a wide product/ design matrix without speculative stocking.

Name

textilwerk.com

Legal name

IQON GmbH

Website

https://textilwerk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

textilwerk.com (IQON GmbH) is a German e-commerce company that manufactures customized home textiles — cushions, blankets, bench cushions, and gift cards — on a print-on-demand basis across Europe, serving both individual consumers and B2B retailers with 10,000+ designs from independent designers.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141), Sewing, Needlework, and Piece Goods Retailers (459130), Other Textile Product Mills (3149)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Household Furniture (2510)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

akta.pro secondary industries

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ), Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC), Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

Keywords

• Custom home textiles
• Print-on-demand cushions
• Decorative pillows online
• European made bedding
• B2B textile wholesale

Headquarters

HQ city

Emsdetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C): One-time purchase of customized home textile products (cushions, blankets, table linens, bench cushions) sold directly to consumers through the e-commerce platform. Products are made to order.
2. Gift Cards: Digital gift cards available in denominations of 25 EUR, 50 EUR, 75 EUR, 100 EUR, 150 EUR, and 200 EUR. Delivered by email and printable for gifting.
3. B2B Wholesale: Bulk orders to business customers (retailers) with volume discounts starting at 5% for 50+ products and 10% for 100+ products. Products manufactured on-demand per order.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

textilwerk.com is an e-commerce platform that designs, sells, and produces custom-printed home textiles on demand, including decorative cushions, throws, outdoor bench cushions, seat cushions, floor cushions, and digital gift vouchers. Products are made to order in Europe using DTG (cotton) and thermosublimation (polyester) printing over a catalog of 10,000+ designs from independent designers, with options for customer-selected materials and sizes.

Product overview

textilwerk.com is an European e-commerce platform for custom-printed home textiles operating on a print-on-demand manufacturing model. The core product portfolio includes decorative cushions (Dekokissen) in over 10,000 designs available in sizes from 40x40 to 60x60 cm, premium throws (Kuscheldecken) in 150x200 cm made from a sustainable blend of 80% cotton/15% polyester/5% recycled fibers, and weather-resistant outdoor bench cushions (Bankauflagen) suitable for garden use. Supporting products include Sitzkissen, Bodenkissen, and coordinated Kissen-Sets at promotional pricing. The platform offers a digital Geschenkgutscheine (gift voucher) program in denominations from 25-200 EUR. A proprietary textilewerk Friends loyalty program enables automatic point collection and status-based benefits. The B2B program provides volume discounts and dedicated business pricing. All products are manufactured on-demand in Europe using DTG printing for cotton and thermosublimation for polyester, with over 10,000 curated designs from independent designers. The platform markets seasonal collections including Sommer, Frühlingskollektionen, Pop of Summer, and Cottage Stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Cushions (Dekokissen / Kissen) Custom-printed decorative cushions and pillows offered in multiple sizes and base materials, with consumer-selectable designs from a 10,000+ design catalog. Targeted at end consumers decorating living rooms, bedrooms, and outdoor spaces.
• Throw Blankets (Kuscheldecken) Premium throw blankets in 150x200 cm made from a cotton/polyester blend with 5% recycled fibers, available in diverse designs. Intended for home consumers seeking cozy, sustainably produced blankets.
• Outdoor Bench Cushions (Bankauflagen) Weather-resistant outdoor bench cushions in 120x48 and 150x48 cm sizes with UV-resistant and water-repellent properties, designed for garden and patio seating.
• Seat Cushions (Sitzkissen) Custom-printed seat cushions for dining chairs and seating areas, intended for indoor home use.
• Floor Cushions (Bodenkissen) Custom-printed floor cushions suitable for children's rooms, living rooms, and outdoor areas.
• Digital Gift Vouchers (Geschenkgutscheine) Digital gift cards available in fixed denominations of 25, 50, 75, 100, 150, and 200 EUR, delivered via email and printable for gifting, valid for 3 years.
• B2B Wholesale Account Program Wholesale program for retailers and businesses offering custom-printed home textiles with volume discounts of 5% from 50 units and 10% from 100 units, plus shipping-free orders from 250 EUR basket value. Available via a dedicated B2B portal after VAT verification.

Quantifiable outcome

• 30-day return policy for consumer purchases
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Klarna Bank AB (publ)coreTechnology or IntegrationPayment processing partner for invoice (Rechnung) and instant bank transfer (Sofortüberweisung) payment options. The company assigns its payment claims to Klarna, and payments are made with debt-discharging effect only to Klarna. Klarna conducts credit checks before contract conclusion.
• PayPal (Europe) S.à r.l. et Cie, S.C.A.coreTechnology or IntegrationPayment processing partner for PayPal payments. Customers can pay using PayPal during checkout.
• Mollie B.V.coreTechnology or IntegrationPayment service provider for various payment methods including credit cards, EPS (Austria), iDeal (Netherlands), Bancontact (Belgium), Przelewy24 (Poland).
• AWIN AGminorGTM or Marketing PartnerAffiliate marketing network partner for referral and partner marketing programs.
• Trusted Shops AGminorGTM or Marketing PartnerCustomer review and rating platform integration for social proof and trust signals on the website.
• DHL (GoGreen)coreOthersShipping and logistics partner offering climate-neutral shipping for product deliveries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Wayfair is the largest US-based online home furnishings retailer with European operations. It is a broad incumbent because it competes across home textiles and decor with massive catalog breadth, even though it does not specialize in print-on-demand customization.
• Home24: Home24 is a European online furniture and home accessories retailer headquartered in Germany. It is a broad incumbent because it competes in the same home textile and decor category with greater scale and a broader assortment.
• Allnatura: Allnatura is a German specialist retailer of natural home textiles including bedding, cushions, and decorative items. It is a broad incumbent because it overlaps in German-made home textile retail with a sustainability-led positioning similar to textilwerk's.
• Westwing Group: Westwing is a leading European D2C home and living e-commerce company headquartered in Germany with publicly disclosed revenue. It is a broad incumbent because it competes directly in customized home decor but at far greater scale and with a much broader assortment.

Direct peers

• Redbubble: Redbubble runs a global print-on-demand marketplace connecting independent artists with buyers across apparel, homewares, and accessories. It is a direct peer because it shares the independent-designer POD model and home textile product extensions (cushions, prints, decor).
• Society6: Society6 is a print-on-demand marketplace for home decor, art prints, and textiles featuring designs from independent artists. It is a direct peer because it operates the same POD business model with an artist-driven design catalog spanning cushions, throws, and related home textile categories.
• Posterlounge: Posterlounge sells prints, posters, and home textile products (cushions, canvases) featuring works from independent artists. It is a direct peer because it combines artist-licensed designs with on-demand textile production in Europe.
• Spreadshirt: Spreadshirt is a European print-on-demand platform producing customized apparel and home textile products on demand. It is a direct peer because it shares on-demand DTG/thermosublimation production and serves both B2C and B2B customers with customized textile goods.
• Desenio: Desenio is a Scandinavian e-commerce retailer specializing in art prints, posters, and home decor with its own artist collaborations. It is a direct peer because it competes in European online home decor with curated artist-driven assortments and seasonal collections.
• Zazzle: Zazzle is a US-based print-on-demand marketplace for customized products including home textiles, gifts, and apparel. It is a direct peer because it shares the maker/creator POD model with customization across home textile categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4RYYyIik1aI736_WWgIYLQ
• Facebookfacebook.com/textilwerkcom
• Instagraminstagram.com/textilwerkcom
• TikToktiktok.com/@textilwerk
• Pinterestpinterest.de/textilwerkcom
• LinkedInlinkedin.com/company/textilwerk-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about textilwerk.com