Sports Car Center

What Sports Car Center does

Sports Car Center (Oy Sports Car Center Ab) is a Finnish premium and exclusive automotive dealership founded in 1984 and headquartered in Helsinki, operating as a subsidiary of the Catamount Group. The company sells new and used high-end vehicles from brands including Porsche, Mercedes-Benz, BMW, Audi, Jaguar, Land Rover, Volvo, Polestar, and RAM, with vehicle prices ranging from approximately €44,800 to €279,500. Beyond sales, it operates a fully integrated automotive services platform comprising SCC Concierge (global vehicle sourcing and import handling), SCC Sales Service, SCC Leasing (vehicle financing for individuals and businesses), SCC Care (extended protection plans), the SCC Approved multi-step inspection program with optional Aviloo battery testing, multi-brand authorized servicing, and parts and accessories sales including official Akrapovič exhaust systems.

The business operates through a network of flagship stores and regional sales points across Finland — most prominently the Helsinki Airport flagship on Ring III, with additional locations in Espoo, Turku, Lempäälä (Tampere), and Jyväskylä, plus a Swedish operation in Upplands Väsby. The go-to-market combines physical showroom sales with appointment-based concierge service, online inventory browsing and inquiry forms, and key-account sellers at regional points. The company has undergone substantial geographic and operational restructuring since 2023, consolidating branches into flagship locations and closing its Oulu office, while in 2026 entering a partnership that will transition SCC Airport's maintenance services to the Wetteri brand.

Revenue grew approximately fivefold from €27 million in 2014 to roughly €130 million in FY2017-2018 (38% YoY), with management predicting €155 million for FY2018-2019; the workforce expanded commensurately to around 100 employees. The customer base spans individual premium-vehicle enthusiasts seeking specific or collector cars, business and corporate fleet buyers, and B2B clients such as taxi operators under the Lähitaksi partnership. The company is led by CEO Markus Freund, who drove the 2014 strategic shift that catalyzed the revenue expansion.

Name

Sports Car Center

Legal name

Oy Sports Car Center Ab

Website

https://scc.fi

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Sports Car Center is a Finnish premium and exclusive automotive dealership founded in 1984, selling high-end vehicles from brands such as Porsche, Mercedes-Benz, BMW, and Jaguar alongside authorized multi-brand servicing, leasing, concierge sourcing, and parts and accessories across flagship stores in Finland and Sweden.

Ownership category

akta.pro rank

Product category

Premium Automotive Retail

NAICS

Automobile Dealers (4411), Used Car Dealers (44112), Fitness and Recreational Sports Centers (713940), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

akta.pro secondary industry

Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Premium car dealership
• Luxury vehicle sales
• Automotive maintenance services
• Vehicle leasing services
• Used car sales

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Vehicle Sales: Sale of new and used premium and exclusive automobiles including sports cars, electric vehicles, plug-in hybrids, and luxury brands (Porsche, Mercedes-Benz, BMW, Audi, Jaguar, Land Rover)
2. Maintenance and Repair Services: Authorized service for Mercedes-Benz, Jaguar, Land Rover, Volvo, Polestar, Renault, Dacia, RAM. Includes scheduled maintenance, warranty repairs, diagnostics, and tire services
3. Parts and Accessories: Sale of spare parts, Akrapovič exhaust systems, Thule ski boxes and accessories, rims and tires
4. Leasing: Vehicle leasing services for individuals and businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sports Car Center is a Finnish premium and exclusive car dealership selling new and used vehicles from brands including Porsche, Mercedes-Benz, BMW, Audi, Jaguar, and Land Rover across five showroom locations. The company provides integrated automotive services covering authorized multi-brand maintenance and warranty repair, parts and accessories (including Akrapovič exhausts, rims and tires), SCC Concierge car-finding through a global network, vehicle leasing, the SCC Care protection plan, and SCC Approved vehicle inspections.

Product overview

Sports Car Center operates as a premium and exclusive car dealership offering a comprehensive portfolio of automotive services. The core offering includes sales of premium and exclusive vehicles across brands such as Porsche, Audi, BMW, Mercedes-Benz, Jaguar, Land Rover, Volvo, and others. The company provides integrated services including SCC Concierge (car finding), SCC Leasing (financing), SCC Care (extended protection), and SCC Approved Inspection (quality assurance with Aviloo battery testing). Maintenance services cover multiple authorized brands (Mercedes-Benz, Jaguar, Land Rover, Volvo, Polestar, Renault, Dacia, RAM) plus multi-brand servicing. Accessory offerings include Akrapovič exhaust systems and rims/tires. The business model combines vehicle sales with after-sales services including maintenance, repairs, and parts supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium and Exclusive Vehicle Sales Retail sale of new and used premium and exclusive automobiles including sports cars, electric vehicles, plug-in hybrids, and luxury brands, offered to individual consumers and businesses across Finland.
• SCC Concierge Concierge car-finding service that locates a customer's desired vehicle through a global cooperation network, assesses its condition, and handles all paperwork and import practicalities for the buyer.
• SCC Leasing Vehicle leasing service for premium and exclusive vehicles, providing flexible financing solutions to individuals and businesses.
• SCC Sales Service Sales service for premium and exclusive new and used vehicles from brands including Porsche, Audi, BMW, Mercedes-Benz, Jaguar, and Land Rover, delivered through showrooms and online channels.
• SCC Care Complete vehicle protection and maintenance service plan providing additional coverage options for purchased vehicles beyond standard warranty.
• SCC Approved Inspection Multi-step visual and technical vehicle inspection program, including Aviloo battery testing for hybrid and electric vehicles, designed to verify the condition of used premium vehicles.
• Multi-Brand Authorized Maintenance Services Authorized maintenance, warranty repair, diagnostics, and tire services for Mercedes-Benz, Jaguar, Land Rover, Volvo, Polestar, Renault, Dacia, and RAM vehicles, with multi-brand servicing available for all other makes.
• Akrapovič Exhaust Systems High-performance Akrapovič exhaust systems available for purchase and installation at SCC locations, offered under SCC's status as an official Akrapovič dealer.
• Rims and Tires Retail sale of rims and tires plus installation services for various vehicle brands, available across SCC locations.
• Sell Us Your Car Vehicle buyback and trade-in service through which SCC purchases vehicles regardless of brand or model, with the option to trade the vehicle in toward a new purchase.
• Taxi Maintenance Service Specialized fast and flexible maintenance and damage repair services tailored to professional taxi drivers and fleet operators, covering bodywork, windshield, engine, brake, and air conditioning services.

Quantifiable outcome

• 38% revenue growth year-over-year in 2017-2018 fiscal year
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered major, core and minor.

• WetterimajorStrategic or Co-development Partner · 9 April 2026Wetteri will launch used car sales in May 2026 at SCC Airport's current premises under its own concept. SCC Airport's maintenance services will transition to Wetteri brand starting May 15, 2026. This represents a significant operational restructuring.
• LähitaksicoreStrategic or Co-development Partner · 12 February 2026SCC provides cost-effective maintenance and damage repair services for Lähitaksi taxi fleet. Covers bodywork repairs, windshield damage, maintenance, and tire services. Customized service model combining brand repair shop expertise with SCC's agile approach.
• AkrapovičcoreChannel Partner/ Reseller/ Distributor · 2 August 2021SCC is an official Akrapovič dealer. Customers can purchase and install high-quality exhaust systems designed for sports cars at SCC locations.
• Golf GameBookminorGTM or Marketing Partner · 12 May 2021Junior golf program partnership offering free Golf GameBook Gold membership to Finnish golfers under 19. Program includes virtual challenges and competitions. SCC supported Finnish junior golf with over €110,000 in 2021 season.
• 250kmh.comcoreStrategic or Co-development Partner · 18 September 2019Finland's largest service for evaluating special cars provides unbiased reviews and testing information. 250kmh.com tests vehicles for weeks/months by purchasing cars. Reviews available on SCC website. Partnership brings transparency to used premium car sales.
• Catamount GroupmajorOthersParent company of Oy Sports Car Center Ab. Catamount Group is a versatile player in the automotive field and financially stable group supporting SCC operations.

Scale indicators5 records

Recent moves16 records

Expansion highlights6 records

Emerging players

• CarNext: Pan-European online used car platform operated by LeasePlan (now Ayvens). Adjacent competitor in the certified used premium vehicle segment, though operating via an asset-light digital model rather than physical showrooms.
• Auto1 Group SE: German-based digital used car platform with operations across Europe. Relevant emerging peer as it competes for the same online used-car discovery and sourcing customers that SCC's concierge and online listing channels target.

Broad incumbents

• Lithia Motors: One of the largest automotive retailers globally with extensive premium and volume brand representation and a growing digital retail platform. Relevant broad incumbent comparable in business model diversification and multi-brand service strategy.
• Pendragon plc: UK-based automotive retailer (now part of Lithia) operating premium and volume brand dealerships including Land Rover, Jaguar, and Mercedes-Benz. Comparable as a multi-brand premium retailer with similar authorized service operations.
• Vertu Motors plc: UK automotive retailer operating premium-brand dealerships (including Mercedes-Benz, Porsche, BMW) and aftersales service. Relevant broad-incumbent comparable in the multi-brand premium retail and service model.
• Inchcape plc: Global premium automotive distributor and retailer representing multiple luxury and volume brands. Comparable as a broad incumbent in the premium automotive retail space with multi-brand distribution and service.

Direct peers

• Hedin Mobility Group: Large European automotive retailer headquartered in Sweden with premium brand representation (Mercedes-Benz, BMW, Porsche, Ferrari) and extensive service operations. Comparable as a pan-European premium/exclusive car dealer with comparable scale and service breadth.
• Bilia AB: Sweden's largest automotive dealer group, operating premium-brand dealerships (BMW, Volvo, Mercedes-Benz, etc.) and service facilities across the Nordics. Highly comparable to SCC as a Nordic premium multi-brand dealer with strong service operations.

Regional players

• Mäkinen: Finnish automotive group operating multiple dealerships and service centers. Direct competitor in the Finnish automotive retail and service market with overlapping premium and volume-brand portfolios.
• Bavaria Norge AS: Norway's largest BMW and premium car dealer with multi-brand premium representation and strong service business. Comparable as a Nordic premium-brand retail and service operator, though serving Norway rather than Finland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scc_fi
• Facebookfacebook.com/sportscarcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Car Center