Golf GameBook
Golf GameBook is a Finland-based mobile golf platform serving over 2 million recreational golfers across 100+ countries with a freemium digital scorecard app featuring live leaderboards, GPS rangefinder, 20+ game formats, statistics tracking, and a B2B Tournament Manager product used by 150+ golf clubs.
- Company typePrivate
- Founded2007
- HeadquartersEspoo, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Golf GameBook does
Golf GameBook, operating as GameBook Oy and headquartered in Espoo, Finland, is the developer of a leading digital golf scorecard and social application used by over 2 million registered golfers across 100+ countries. The mobile-first platform, available on iOS and Android, replaces paper scorecards with digital scoring across 20+ game formats, live leaderboards that allow friends to follow rounds remotely, GPS rangefinder coverage of more than 40,000 courses in 200 countries, and detailed shot-by-shot statistics tracking. The company's freemium consumer app is complemented by Gold Membership, a premium subscription priced regionally at approximately €4.99/month on annual plans (€59.99/year) or €19.99/month, which unlocks GPS, statistics, all game formats, unlimited groups, and the Ryder Cup-style Reds vs Blues team mode.
The company monetizes through three primary streams: Gold Membership subscriptions purchased through app stores, advertising solutions reaching 2 million golfers and a 450,000+ subscriber newsletter (with enterprise brand partners including Callaway, BMW, Galvin Green, Big Green Egg, and Tourism Ireland), and a B2B Tournament Manager product used by 150+ golf clubs for tournament administration. Supporting products include Golf Club Deals (an exclusive offers marketplace for Gold Members at partner clubs in Finland, Spain, and Sweden) and a branded e-commerce shop. Tournament Manager handles multi-round events with 300+ participants, integrating club operations with player digital experiences.
Founded in 2007, Golf GameBook has established market leadership in its Nordic home markets with over 70% penetration among Swedish and Finnish golfers. Following a €2.5 million funding round in September 2024 from Spanish and Nordic investors, the company has pursued geographic expansion through partnerships with Golfmanager in Spain and major US golf influencers including Grant Horvat, Good Good, Bryan Bros, and Rick Shiels, which doubled its US user base in early 2026. Disclosed FY2024 turnover was €4 million according to the company's careers page, against a stated headcount of approximately 40 employees.
Golf GameBook firmographics
Firmographics- Name
- Golf GameBook
- Legal name
- GameBook Oy
- Website
- https://golfgamebook.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Golf GameBook is a Finland-based mobile golf platform serving over 2 million recreational golfers across 100+ countries with a freemium digital scorecard app featuring live leaderboards, GPS rangefinder, 20+ game formats, statistics tracking, and a B2B Tournament Manager product used by 150+ golf clubs.
- Ownership category
- akta.pro rank
Golf GameBook industry classification
Industry- Product category
- Golf Software
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
- akta.pro secondary industries
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Golf GameBook is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Golf GameBook business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Gold Membership Subscription: Premium subscription offering with monthly and annual billing options. Provides access to statistics, GPS rangefinder, all game formats, tournament creation, and ad-free experience. Subscription periods of 1, 6, or 12 months with automatic renewal.
- Advertising: Display advertising within the app targeting golfers upon app opening. Also includes branded challenges, newsletter ads reaching 450,000+ subscribers, and custom advertising campaigns for brands.
- Tournament Manager B2B: Tournament management services for golf clubs, with 150+ golf clubs already using the service. Likely generates revenue from club subscriptions or licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold Membership - 1 Month (Spain) |
| Subscription | Annual | Gold Membership - 12 Months (Spain) |
| Subscription | Monthly | Gold Membership - 1 Month (Finland) |
| Subscription | Annual | Gold Membership - 12 Months (Finland) |
| Subscription | Monthly | Gold Membership - 1 Month (Sweden) |
| Subscription | Annual | Gold Membership - 12 Months (Sweden) |
| Freemium | Pay-as-you-go | Free Version |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Golf GameBook product offering
Product offeringCore offering
Golf GameBook is a freemium mobile golf scorecard and social platform that lets golfers track scores, view live leaderboards, measure GPS distances on 42,000+ courses, capture statistics, and play 20+ game formats. Revenue comes from Gold Membership subscriptions, in-app and newsletter advertising, and a B2B Tournament Manager service used by 150+ golf clubs.
Product overview
Golf GameBook is a unified digital golf platform centered around its core Golf GameBook App, a social live scoring scorecard used by over 2 million golfers across 100+ countries. The platform operates on a freemium model with a Gold Membership premium tier offering advanced features including GPS rangefinder, 20+ game formats, statistics tracking, tournament creation, and Reds vs Blues team competitions. Supporting products include Tournament Manager (a web-based event management tool for golf clubs with 150+ club customers), Golf GameBook Advertising Solutions (for reaching golfers via branded challenges, display ads, and newsletter), a Golf Club Deals marketplace of exclusive partner offers for Gold Members, and an e-commerce Shop. The ecosystem covers the full golfer journey: score tracking, course navigation, performance analytics, tournament administration, social engagement, and commercial partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf GameBook App Freemium mobile golf scorecard and social platform for iOS and Android that lets golfers track scores across 40,000+ courses in 200 countries, follow live leaderboards, use the GPS rangefinder, capture statistics, play 20+ game formats, and engage socially with friends.
- Gold Membership Premium subscription tier of the Golf GameBook app offering advanced statistics, full GPS rangefinder with 42,000+ courses, all 20+ game formats, unlimited players and groups, tournament creation, Reds vs Blues team match-play, and an ad-free experience. Available in monthly and annual billing with regional pricing (e.g., €4.99/month or €59.99/year in Finland/Spain, 599 kr/year in Sweden).
- Tournament Manager Web-based B2B event management platform for golf clubs to administer tournaments end-to-end: player sign-ups, pairings, live scoring, results, and post-tournament communication. Supports multi-round tournaments with 300+ participants and is used by 150+ golf clubs.
- Golf GameBook Advertising Solutions Advertising offering targeting over 2 million golfers with average handicap 19.3 and 70 million rounds played, including in-app display ads, branded challenges for lead generation, and newsletter placements to 450,000+ subscribers. Used by brands such as Callaway, BMW, Galvin Green, Big Green Egg, and Tourism Ireland.
- Golf GameBook Shop Online merchandise store selling Golf GameBook-branded apparel and accessories directly to consumers.
- Golf Club Deals Exclusive deals and discounts program for Gold Members at partner golf clubs across Finland, Spain, and Sweden, covering green fees, golf packages, and combo offers.
Quantifiable outcome
- Gold members lower their handicap 4x faster than non-members through improved shot tracking and statistics
- +3 more outcomes
Companies that use Golf GameBook
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Golf GameBook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Golf GameBook partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Grant HorvatcorePartnership with golf influencer Grant Horvat to drive awareness and adoption among younger, digitally engaged golf audiences. Contributed to doubling US user base in early 2026.
- Good Good (Golf Channel)corePartnership with Good Good (Bryan Bros, Brad Dalke, Wesley Bryan, etc.) golf content creators to promote Golf GameBook to their audience and drive user acquisition.
- Rick ShielscorePartnership with popular golf YouTuber Rick Shiels to increase brand visibility and app downloads among golf enthusiasts.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Golf GameBook competitors and assessment
Company assessmentDirect peers
- Arccos Golf: Arccos Golf is a direct competitor offering AI-powered shot tracking through wearable sensors paired with a mobile app. It targets serious golfers seeking performance analytics, directly competing with Golf GameBook's statistics tracking and Gold Membership value proposition, but with a hardware-integrated premium approach.
- 18Birdies: 18Birdies is a US-headquartered golf app offering scorecard, GPS, statistics, and social features in a freemium model. It directly competes with Golf GameBook in the consumer golf app market, particularly in the US where both companies are growing, with similar target customer of recreational golfers seeking digital tools.
- Shot Scope: Shot Scope is a UK-based golf technology company offering GPS watches and shot tracking hardware paired with a mobile app. It competes with Golf GameBook in golf statistics and performance tracking, but differentiates through wearable hardware and targets dedicated golfers willing to invest in premium equipment.
- SwingU: SwingU is a golf scorecard and GPS app with a freemium model similar to Golf GameBook, offering statistics tracking, course database, and premium subscriptions. It directly competes in the consumer golf app space and has established strong distribution through partnerships with PGA professionals and golf media.
- Golfshot: Golfshot is one of the original digital golf scorecard apps, offering GPS, scorecard, statistics, and now AI-powered features. It competes with Golf GameBook across the same core feature set (scoring, GPS, statistics, social) with a similar freemium subscription model targeting amateur golfers.
- The Grint: The Grint is a golf scorecard and handicap tracking app with strong social and community features. It directly competes with Golf GameBook in the social golf app space, with a particular focus on handicap management and league play for recreational golfers.
- Golf Genius: Golf Genius is a leading tournament management platform used by golf clubs, leagues, and associations. It directly competes with Golf GameBook's Tournament Manager B2B offering, with a larger installed base of golf clubs and more comprehensive event administration features.
- Hole19: Hole19 is a European-headquartered golf app offering scorecard, GPS rangefinder, and statistics tracking. It competes with Golf GameBook in the European market, particularly in markets outside Nordic geographies, with a similar freemium model and golfer-focused feature set.
Broad incumbents
- Golfmanager: Golfmanager is a comprehensive golf club management software platform serving hundreds of clubs across Europe. It is a partner of Golf GameBook in Spain but also competes in adjacent spaces like tee sheet management and club operations, representing both collaboration and potential competition for club-facing services.
- Garmin Golf: Garmin Golf (which owns Arccos) offers a suite of golf GPS devices, smartwatches, and the Arccos mobile platform. It competes with Golf GameBook across both hardware (rangefinders, GPS watches) and software (Arccos app), with vastly greater capital and global distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Golf GameBook social profiles
Digital presenceGolf GameBook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golf GameBook leadership team
Management profileNumber of profiles
Profiles2 records
Golf GameBook funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golf GameBook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golf GameBook
What does Golf GameBook do?
Golf GameBook is a freemium mobile golf scorecard and social platform that lets golfers track scores, view live leaderboards, measure GPS distances on 42,000+ courses, capture statistics, and play 20+ game formats. Revenue comes from Gold Membership subscriptions, in-app and newsletter advertising, and a B2B Tournament Manager service used by 150+ golf clubs.
Is Golf GameBook a public or private company?
Golf GameBook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Golf GameBook founded?
Golf GameBook was founded in 2007. It employs 11 to 50 people.
Where is Golf GameBook based?
Golf GameBook is headquartered in Espoo, Finland, in the Europe region.
How does Golf GameBook make money?
Three revenue lines are on record. Gold Membership Subscription is the primary driver. The others are advertising and tournament Manager B2B.
Who are Golf GameBook's main competitors?
Direct peers on record are Arccos Golf, 18Birdies, Shot Scope, SwingU, Golfshot, The Grint, Golf Genius and Hole19. Broad incumbents are Golfmanager and Garmin Golf.
Does Golf GameBook have an API?
No public API is recorded for Golf GameBook.
What industry is Golf GameBook in?
Golf GameBook's product category is Golf Software. Its primary akta.pro industry code is CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail, with a secondary code of CRAMAGAG, Golf Training Aids & Swing Analytics Retail. Its NAICS code is 45911 and its SIC code is 3949.