Lunar
Lunar Agency is a Birmingham-based brand relevance consultancy that helps leadership teams at established brands close the gap between brand execution and market expectations through diagnostic, insight, strategy, and creative services.
- Company typePrivate
- Founded2018
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lunar does
Lunar Agency is a Birmingham, UK-based brand, insight and creative consultancy that helps leadership teams at established brands identify and close the 'relevance gap' between how a brand shows up and what its market now expects. Its service portfolio is organized around four pillars, Insight (research and evidence-gathering), Strategy (where to play, what to own, what to stop), Brand (positioning and identity), and Creative (campaigns and content), with two anchored product offerings: a self-service Brand Relevance Scorecard hosted on Scoreapp for initial assessment and a full Brand Diagnostic that surveys approximately 1,000 people across generations and layers cultural and creative analysis. The firm operates a sales-led, consultative go-to-market targeting brand owners, marketing leaders, creative directors, and agency partners, generating revenue through project-based or retainer professional services engagements at quote-based pricing. Lunar Digital operates as a sister partner company to translate strategy into digital products and experiences, giving the firm a path from diagnosis to execution. Named enterprise clients include Warner Hotels, BrewDog, Castrol, and RBS, spanning hospitality, beverage, energy, and financial services.
Lunar firmographics
Firmographics- Name
- Lunar
- Legal name
- Lunar Agency
- Website
- https://lunar.agency
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lunar Agency is a Birmingham-based brand relevance consultancy that helps leadership teams at established brands close the gap between brand execution and market expectations through diagnostic, insight, strategy, and creative services.
- Ownership category
- akta.pro rank
Lunar industry classification
Industry- Product category
- Brand Consulting
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Lunar is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Lunar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brand Consulting Services: Lunar generates revenue through professional consulting engagements including brand diagnostics, strategy development, brand definition, and creative services. The engagement model appears to be project-based or retainer arrangements with leadership teams seeking to address brand relevance challenges.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lunar product offering
Product offeringCore offering
Lunar Agency is a brand, insight, and creative consultancy that helps established brands diagnose and close the "relevance gap" between how they show up and what their market now needs. It delivers this through a self-service Brand Relevance Scorecard, a full Brand Diagnostic service, and four service pillars — Insight, Strategy, Brand, and Creative — supported by partner company Lunar Digital for digital execution.
Product overview
Lunar is a brand, insight, and creative agency offering a unified service portfolio rather than a software product. The core offerings include the Brand Relevance Scorecard (a self-service diagnostic tool) and the full Brand Diagnostic service, complemented by four service pillars: Insight, Strategy, Brand, and Creative. Lunar Digital operates as a partner company to deliver digital products and experiences. Together, these services help brands identify relevance gaps and make sharper decisions about what to do next.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Relevance Scorecard
Quantifiable outcome
- Brand Relevance Scorecard provides quantitative first read on brand standing
- +1 more outcomes
Companies that use Lunar
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Lunar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lunar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lunar DigitalcoreLunar Digital is identified as the Partner Company of Lunar Agency. They bring strategy to life through digital products and experiences. Together, Lunar Agency and Lunar Digital turn brand vision into measurable results. This partnership enables the agency to offer integrated brand strategy and digital execution capabilities to clients.
Recent moves4 records
Expansion highlights4 records
Lunar competitors and assessment
Company assessmentDirect peers
- Prophet: Prophet is a global consultancy combining brand, marketing, and digital transformation for enterprise clients. It is comparable to Lunar in its research-driven, strategy-led approach to brand relevance and customer-centric growth engagements.
- Wolff Olins: Wolff Olins is a global brand consultancy with a London HQ that helps organizations define brand strategy, identity, and experience. It is a direct peer to Lunar — both compete for enterprise brand relevance and repositioning engagements using research-led, strategy-first methodologies.
- Elmwood: Elmwood is a UK-headquartered brand design and strategy consultancy serving consumer and B2B brands. It is comparable to Lunar as a mid-sized, research-led brand relevance and identity specialist targeting enterprise clients.
- The Clearing: The Clearing is a UK-based brand consultancy that works with leadership teams on brand strategy, identity, and growth. It is a direct competitor to Lunar in the niche of evidence-based brand transformation and relevance work for established enterprises.
- Mother London: Mother London is an independent UK creative agency offering strategy, brand, and creative services to enterprise clients. It competes with Lunar for creative-led brand work while operating from a larger independent agency platform.
- Landor & Fitch: Landor & Fitch is a global brand consulting and design firm with strong UK presence, focused on brand strategy, identity, and experience. It directly overlaps Lunar's positioning around brand relevance for established enterprises.
- Pentagram: Pentagram is a renowned partner-led design and brand strategy firm with a London office serving enterprise clients on identity, brand system, and creative direction. It competes with Lunar for brand definition and creative engagement work with leadership teams.
Broad incumbents
- WPP / Ogilvy: WPP is one of the world's largest advertising and marketing services holding companies, with Ogilvy as a flagship creative and brand network. As a broad incumbent, it competes with Lunar for enterprise brand relevance, strategy, and creative work at greater scale and global reach.
- Dentsu Creative: Dentsu Creative is the global creative network of Dentsu International, offering brand strategy, advertising, and customer experience at scale. It overlaps Lunar's offerings as a broad incumbent competing for enterprise creative and brand mandates across multiple regions.
- Strategy& (PwC) / Brand Strategy practice: Strategy& is the global strategy consulting arm of PwC with brand strategy and customer experience capabilities. As a broad incumbent, it overlaps Lunar's strategic brand relevance offering for enterprise clients, typically at larger engagement scales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Lunar social profiles
Digital presenceLunar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lunar leadership team
Management profileNumber of profiles
Lunar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lunar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lunar
What does Lunar do?
Lunar Agency is a brand, insight, and creative consultancy that helps established brands diagnose and close the "relevance gap" between how they show up and what their market now needs. It delivers this through a self-service Brand Relevance Scorecard, a full Brand Diagnostic service, and four service pillars — Insight, Strategy, Brand, and Creative — supported by partner company Lunar Digital for digital execution.
Is Lunar a public or private company?
Lunar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lunar founded?
Lunar was founded in 2018. It employs 11 to 50 people.
Where is Lunar based?
Lunar is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Lunar make money?
One revenue line is on record: brand Consulting Services.
Who are Lunar's main competitors?
Direct peers on record are Prophet, Wolff Olins, Elmwood, The Clearing, Mother London, Landor & Fitch and Pentagram. Broad incumbents are WPP / Ogilvy, Dentsu Creative and Strategy& (PwC) / Brand Strategy practice.
Does Lunar have an API?
No public API is recorded for Lunar.
What industry is Lunar in?
Lunar's product category is Brand Consulting. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.