EventBox

What EventBox does

EventBox is a live entertainment production and licensing company founded in 2001, headquartered in Ras Al Khaimah, UAE (EventBox MFZE) with operational offices in Zouk, Lebanon. The company specializes in producing international-scale live shows featuring licensed characters from major entertainment IP holders, including Warner Bros. (DC Comics, Scooby-Doo, Harry Potter), Paramount, Nickelodeon (PAW Patrol, SpongeBob, Dora), DreamWorks (Madagascar, Trolls, Kung Fu Panda), Universal (Minions), and Entertainment One. Its core product lines are ticketed Live Shows in theaters and venues, non-ticketed Mall Entertainment, and immersive branded Experiences (e.g., Harry Potter Celebrate Hogwarts, Tom & Jerry Cheese Town).

The flagship product is the Kids In Motion exhibition, an annual B2C event in Saudi Arabia, Kuwait, and Dubai that aggregates 80+ international licensed brands and attracts more than 70,000 visitors per year. The company also books, organizes, and promotes premium third-party productions such as Cirque du Soleil, Cirque Eloize, The Voice Kids, and Got Talent. Supporting infrastructure includes the EventBoxTickets proprietary ticketing platform and a Casting service that recruits performers for productions across the region.

EventBox generates revenue primarily through ticket sales, ticketing transaction fees, and exhibitor/booth fees at Kids In Motion, with additional revenue from organizing and promoting world-class touring shows. Distribution is event-driven and venue-based, serving families with children as the primary consumer segment. The geographic footprint spans the Middle East, North Africa, Eastern Europe, and the Far East, and the company has been recognized with the Warner Bros. Best Franchise Execution Award (2022) and the Paramount Outstanding Partner Award (2023).

Name

EventBox

Legal name

EventBox MFZE

Website

https://eventboxonline.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

EventBox, founded in 2001, produces and tours licensed live entertainment shows featuring major IP characters from Warner Bros., Paramount, Nickelodeon, DreamWorks, and Universal across the Middle East, North Africa, Eastern Europe, and the Far East, with its flagship Kids In Motion exhibition drawing 70,000+ annual visitors.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industries

Family, Kids & Education Fairs (MPAGAFAH), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Live entertainment production
• Licensed character shows
• Family entertainment events
• Children's exhibitions
• Event ticketing platform

Headquarters

HQ city

Al Hamra'

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticketing and Show Revenue: EventBox generates revenue through ticket sales for live shows and experiences, ticketing fees through eventboxtickets.com, and booth/exhibitor fees at their flagship Kids In Motion exhibition.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

EventBox produces and delivers licensed international live entertainment experiences, including ticketed theatrical shows, non-ticketed mall entertainment, immersive branded experiences, and the annual Kids In Motion consumer exhibition featuring 80+ brands. It also operates a proprietary online ticketing platform (EventBoxTickets) and books/promotes world-class productions such as Cirque du Soleil and The Voice Kids across the Middle East, North Africa, Eastern Europe, and the Far East.

Product overview

EventBox is a live entertainment company established in 2001 that specializes in producing and delivering international-scale licensed children's entertainment across the Middle East, North Africa, Eastern Europe, and the Far East. The company operates three core product lines: Live Shows (ticketed theatrical productions in venues), Mall Entertainment (non-ticketed character experiences in shopping malls), and Experiences (immersive themed attractions like Harry Potter Celebrate Hogwarts). The flagship product is Kids In Motion, an annual B2C exhibition featuring 80+ licensed brands, while EventBoxTickets provides proprietary ticketing services. Additional offerings include PAW Patrol Festival, Special Shows (Cirque du Soleil, Got Talent), and performer Casting Services. EventBox holds licenses from major entertainment brands including Warner Bros., Paramount, Nickelodeon, and DreamWorks.

Differentiator

Problem solved

Functional benefit

Brands

• KIDS IN MOTION: Flagship B2C exhibition featuring 80+ international brand licensed shows, taking place in Saudi Arabia, Kuwait and Dubai with over 70,000 annual visitors.

Products and services

• Live Shows

Quantifiable outcome

• 70,000+ annual visitors at flagship Kids In Motion exhibition

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerEventBox is an official Nickelodeon licensee producing live shows and mall entertainment featuring Nickelodeon characters including PAW Patrol, SpongeBob SquarePants, Dora the Explorer, Shimmer and Shine, Teenage Mutant Ninja Turtles, and The Adventures of Puss in Boots.
• Warner Bros.coreOEM/ Whitelabel/ Licensing PartnerEventBox is an official Warner Bros. licensee producing shows featuring DC Comics characters (Justice League, Batman, Superman, Wonder Woman, The Flash), Scooby-Doo, and Harry Potter branded experiences including Celebrate Hogwarts.
• ParamountcoreOEM/ Whitelabel/ Licensing PartnerEventBox holds official licensing agreements with Paramount for producing live entertainment shows.
• DreamWorkscoreOEM/ Whitelabel/ Licensing PartnerEventBox is an official Universal/DreamWorks licensee producing shows featuring DreamWorks characters including Madagascar (Alex, Marty, Gloria, Melman, King Julien), Trolls (Poppy, Branch), and Kung Fu Panda (Po, Furious Five).
• UniversalcoreOEM/ Whitelabel/ Licensing PartnerEventBox is an official Universal licensee producing shows featuring Despicable Me/Minions characters.
• Entertainment OnecoreOEM/ Whitelabel/ Licensing PartnerEventBox partners with Entertainment One for producing licensed entertainment shows.
• Kids In Motion ExhibitorscoreOthersOver 80 international brands exhibit under the Kids In Motion exhibition umbrella including FMCG, Toys, Child care and other business sectors.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Feld Entertainment: Feld Entertainment is the closest direct peer: it produces licensed-character live shows globally, including Disney On Ice, Marvel Universe Live, and Monster Jam. Like EventBox, it builds a touring and venue-based business on top of third-party entertainment IP, and competes for the same licensor relationships (Disney, Marvel, etc.).
• Cirque du Soleil: Cirque du Soleil produces and tours world-class live entertainment shows, including branded experiences in the Middle East, and is listed by EventBox as one of the 'Special Shows' it has booked, organised, or promoted. It is directly comparable as a producer of premium live entertainment experiences delivered to regional audiences.
• Stage Entertainment: Stage Entertainment is a European theatrical producer that stages licensed musicals and family live shows in multiple countries. It is comparable to EventBox in operating a multi-territory live entertainment production business built around recognized content brands.

Broad incumbents

• IMG (Endeavor): IMG, part of Endeavor, is a global sports and entertainment production and licensing business that books talent, produces branded live events, and represents IP rights. It is comparable to EventBox as a broader international entertainment production and rights-management platform, though at much larger scale.
• The Walt Disney Company: Disney owns many of the IPs (Marvel, Pixar, Disney princess franchises) that drive the licensed character live entertainment category EventBox operates in. As a major licensor and global entertainment incumbent, Disney represents both an existing or potential licensor and a competing production force in family entertainment.
• NBCUniversal: NBCUniversal (parent of Universal and DreamWorks) licenses DreamWorks properties like Madagascar, Trolls, Kung Fu Panda, and Despicable Me to EventBox. As a global studio and theme park operator, it is directly comparable as the upstream IP owner in EventBox's value chain.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment promoter and ticketer, operating concerts, festivals, and venue-based experiences globally. It is comparable to EventBox as a scaled player in ticketed live entertainment, although it focuses on concerts and sports rather than licensed children's IP.
• Paramount Global: Paramount is both a current EventBox licensing partner (having awarded EventBox its 2023 Outstanding Partner Award) and a major global media conglomerate that controls SpongeBob, PAW Patrol, Dora, TMNT, and other character IP. It is comparable as the licensor of much of EventBox's content slate.

Regional players

• Miral Experiences: Miral Experiences operates Yas Island's theme parks and attractions (Ferrari World, Yas Waterworld, Warner Bros. World Abu Dhabi) in the UAE, overlapping directly with EventBox's regional market and the same Warner Bros. content universe. It is a relevant regional benchmark for licensed-IP family entertainment in MENA.

Emerging players

• KidZania: KidZania operates branded edutainment centers for children in dozens of countries, including a strong MENA footprint (locations in Dubai, Jeddah, Doha, Cairo, and others). It is comparable to EventBox in targeting the same family audience with branded in-person experiences across the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eventboxmoments
• YouTubeyoutube.com/channel/UCmXW_VzBj2IJpEhgxovMbGg
• Facebookfacebook.com/EventBoxMoments
• LinkedInlinkedin.com/company/eventbox-mfze
• Instagraminstagram.com/eventboxmoments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventBox