Sunfoot
Sunfoot is a Chinese D2C brand under Guangzhou Airwoods Environment Technology Co., Ltd. that sells ozone-sterilizing shoe, boot, glove, and helmet dryers priced $89-$129 via Shopify to sports enthusiasts, families, and leather footwear owners across Europe and the United States.
- Company typePrivate
- Founded2012
- HeadquartersGuangzhou, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunfoot does
Sunfoot is a Chinese direct-to-consumer brand operating under Guangzhou Airwoods Environment Technology Co., Ltd., specializing in multifunctional dryers and sterilizers for footwear, helmets, gloves, and socks. Founded in 2009 with its flagship product entering the market in 2012, the company sells six core SKUs at price points between $89 and $129 via a Shopify-hosted online storefront. The product technology combines ozone sterilization (rated to kill 99.9% of bacteria), 3D hot air circulation, infrared auto-sensing, and adjustable temperature controls (40-70°C), with core components rated for up to 4,000 hours of use. International certifications including CB, CE, FCC, PSE, RoHS, and REACH enable cross-border D2C sales to Europe and the United States, with particular popularity in Northern Europe.
The business model is hardware sales only via direct e-commerce, with no subscription or recurring revenue components. Marketing combines social media presence (Facebook, Instagram, YouTube, LinkedIn), content marketing through a foot health and shoe care blog, email newsletters, and sports event sponsorships targeting skiing, cycling, and golf communities in China. Target customer segments include sports enthusiasts (hikers, skiers, golfers, cyclists, boxers), families with children, leather footwear owners, and professional/amateur sports teams. The company employs 11-50 people and operates from Guangzhou, China. There are no disclosed funding rounds, management team details, or financial figures in available sources.
Sunfoot firmographics
Firmographics- Name
- Sunfoot
- Legal name
- Guangzhou Airwoods Environment Technology Co., Ltd.
- Website
- https://sunfoot.cn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunfoot is a Chinese D2C brand under Guangzhou Airwoods Environment Technology Co., Ltd. that sells ozone-sterilizing shoe, boot, glove, and helmet dryers priced $89-$129 via Shopify to sports enthusiasts, families, and leather footwear owners across Europe and the United States.
- Ownership category
- akta.pro rank
Sunfoot industry classification
Industry- Product category
- Footwear Care Appliances
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Fabric Deodorizers & Odor Neutralizers (Non-laundry) (CRAJALAF)
Keywords
Where Sunfoot is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Sunfoot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: One-time purchase of shoe dryer products. Revenue generated from direct consumer sales through Shopify e-commerce platform. Products include shoe dryers, helmet dryers, glove dryers, and multi-functional sterilizers sold at price points ranging from $89 to $129.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kids Shoe Dryer SF-300 - Entry level model for family use |
| One time/ perpetual license | Pay-as-you-go | Shoe Dryers SF-100 - Mid-range model with essential features |
| One time/ perpetual license | Pay-as-you-go | Shoes Dryer SF-200 - Premium model with advanced features |
| One time/ perpetual license | Pay-as-you-go | Helmet/Glove Dryer SF-100D - Multi-functional for helmets, gloves, shoes |
| One time/ perpetual license | Pay-as-you-go | Helmet Dryer SF-200H - Premium helmet dryer |
| One time/ perpetual license | Pay-as-you-go | Gloves Dryer SF-200Y - Premium gloves dryer |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sunfoot product offering
Product offeringCore offering
Sunfoot designs, manufactures, and sells smart multifunctional dryers and sterilizers for shoes, boots, gloves, helmets, and socks under the SF-100, SF-200, SF-300, SF-100D, SF-200H, and SF-200Y model lines. Products combine ozone sterilization, infrared auto-sensing, 3D hot air circulation, and adjustable temperature control (40-70°C) to dry, deodorize, and sanitize wearable gear. The company sells directly to consumers worldwide through its Shopify-hosted online storefront at price points between $89 and $129.
Product overview
Sunfoot is a brand under Guangzhou Airwoods Environment Technology Co., Ltd. offering intelligent multifunctional dryers for footwear, helmets, and gloves. The product portfolio includes the SF-200 and SF-100 series featuring ozone sterilization and drying capabilities. Products include the SF-200Y Gloves Dryer, SF-100D Helmet/Glove/Shoe Dryer, SF-300 Kids Shoe Dryer, SF-100 Boot Dryer, SF-200H Helmet Dryer, and SF-200 Shoes Dryer. All products combine drying, sterilization, and deodorization functions with smart features like infrared auto-sensing, adjustable timers, and temperature control.
Differentiator
Problem solved
Functional benefit
Products and services
- SUNFOOT Gloves Dryer SF-200Y Smart shoe dryer and sterilizer with dual standard and Y-shaped shoe holders, adjustable drying time (0-120 minutes), ozone sterilization cycle (0-15 minutes), temperature range (40-70°C), LCD display, and 3D hot air circulation for comprehensive drying and deodorization of sports and leather shoes.
- SUNFOOT Gloves Dryer SF-100D Versatile dryer for helmets, gloves, shoes, and socks with infrared auto-sensing, adjustable drying (40-70°C, 0-99 minutes), and ozone sterilization (0-15 minutes) that eliminates odors and kills up to 99.9% of bacteria.
- Sunfoot Kids Shoe Dryer SF-300 Family-friendly shoe dryer with quick daily drying mode, dual ozone plus drying power for eliminating odors and bacteria, low-temperature drying for delicate materials, and built-in timer for automatic shut-off. Designed for children's school shoes, sneakers, and sports footwear.
- SUNFOOT Shoe Dryers SF-100 Boot dryer and deodorizer available in black, blue, and white with infrared auto-sensing, adjustable temperature (40-70°C), drying time (0-99 minutes), quick ozone sterilization, detachable stand, and durable components with up to 4,000 hours lifespan supporting 5-8 years of use.
- SUNFOOT Shoes Dryer SF-200 Smart shoe dryer and sterilizer with dual shoe stands and Y-stands, adjustable drying time (0-120 minutes), ozone sterilization cycle (0-15 minutes), temperature range (40-70°C), LCD display, and 3D hot air circulation for thorough drying while maintaining shoe shape.
- SUNFOOT Helmet Dryer with Ozone Sterilization SF-200H Helmet dryer with dual shoe stands and dual Y-stands, featuring flexible control with drying time (0-120 minutes), ozone sterilization (0-15 minutes), temperature range (40-70°C), infrared auto-sensing or one-touch switch, LCD display, 3D hot air circulation, and 50dB quiet operation.
Companies that use Sunfoot
Customer profileSegments4 records
Ideal customer profiles4 records
Sunfoot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Sunfoot partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- GBA Ski Elite Challenge FinalsminorSunfoot served as proud sponsor of the inaugural Guangzhou Summer Ice & Snow Sports Culture Festival and Grand Final of the 2nd Guangdong-Hong Kong-Macao Greater Bay Area Ski Elite Challenge. Provided athletes and teams with footwear drying solutions to keep footwear dry, fresh, and race-ready.
- Tour of Hainan International Road Cycling RaceminorSunfoot was a proud sponsor of the 14th Tour of Hainan International Road Cycling Race (October 2023). Helped riders and staff keep footwear dry, hygienic, and race-ready from rainy transfers to hot, humid coastal finishes. 20 teams, 140 riders, 789.9 km over 5 days.
- Guangdong-Hong Kong-Macao Youth Golf TourminorSunfoot served as product sponsor for the 2023 Guangdong-Hong Kong-Macao Youth Golf Tour Zhaoqing leg. Helped young athletes stay fresh between rounds with smart shoe care solution supporting comfort, hygiene, and performance throughout tournament.
- Guangzhou Airwoods Environment Technology Co., Ltd.coreSunfoot is one of the brands under Guangzhou Airwoods Environment Technology Co., Ltd. The parent company provides manufacturing, technology development, and brand infrastructure for the Sunfoot product line.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sunfoot competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunfoot social profiles
Digital presenceSunfoot compliance and trust
Trust signalCompliance6 records
Sunfoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunfoot leadership team
Management profileNumber of profiles
Profiles1 record
Sunfoot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunfoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunfoot
What does Sunfoot do?
Sunfoot designs, manufactures, and sells smart multifunctional dryers and sterilizers for shoes, boots, gloves, helmets, and socks under the SF-100, SF-200, SF-300, SF-100D, SF-200H, and SF-200Y model lines. Products combine ozone sterilization, infrared auto-sensing, 3D hot air circulation, and adjustable temperature control (40-70°C) to dry, deodorize, and sanitize wearable gear. The company sells directly to consumers worldwide through its Shopify-hosted online storefront at price points between $89 and $129.
Is Sunfoot a public or private company?
Sunfoot is a private company. It is classified as corporate owned and is currently operating.
When was Sunfoot founded?
Sunfoot was founded in 2012. It employs 11 to 50 people.
Where is Sunfoot based?
Sunfoot is headquartered in Guangzhou, China, in the Asia region.
How does Sunfoot make money?
One revenue line is on record: hardware Product Sales.
Does Sunfoot have an API?
No public API is recorded for Sunfoot.
What industry is Sunfoot in?
Sunfoot's product category is Footwear Care Appliances. Its primary akta.pro industry code is CRAJALAF, Fabric Deodorizers & Odor Neutralizers (Non-laundry). Its NAICS code is 333413 and its SIC code is 3564.