Tower Automation
Tower Automation is a Sydney-based, bootstrapped integrator that designs, supplies, and services home, commercial, marine, education, streetscape, and accessible-living automation systems using accredited partnerships with global platforms including KNX, Control4, and Savant, serving premium Australian residential, institutional, and architectural clients.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tower Automation does
Tower Automation is a Sydney-based integration company that designs, supplies, installs, and services home, commercial, marine, education, streetscape, and accessible-living automation systems for the Australian market. Founded in 2013 and headquartered on Sydney's Northern Beaches, the company primarily serves premium residential homeowners, builders, developers, architects, and electricians, with secondary exposure to institutional and government clients including NSW Health and the K-12 education sector. Customer acquisition is sales-led and consultation-driven, anchored by a design-first methodology that engages architects and developers from project inception rather than as an aftermarket add-on.
The company's technology stack is a multi-platform integration capability rather than proprietary intellectual property. Tower Automation holds accredited integrator status across more than ten global automation platforms, including KNX, Control4, Savant, ABB, Dynalite, Clipsal C-Bus, RAPIX, Fibaro, Basalte, Z-Wave, Ubiquiti, and Schneider Electric's EcoXpert, Integriti, and Inception programs. Its deliverable surface spans nine smart-solution categories (lighting, audio-visual, security, climate control, energy management, intercom, pool and spa, irrigation, and streetscape) plus accessible-living systems incorporating voice control, accessible switches, automated blinds, and sensor-based assistive technology. Configuration is performed by certified electricians and accredited integrators; the company does not publish evidence of proprietary hardware, software, or AI/ML development.
Tower Automation's revenue model combines upfront design services (Smart Home design packages starting at A$2,500; Smart Building pricing on application), third-party hardware supply with margin, installation support delivered through a certified electrician partner network, and a 24/7 servicing and maintenance subscription layer for ongoing revenue. Distribution relies on direct enterprise field sales, channel partnerships with electricians, and referral relationships with architects, lighting designers, builders, and developers. The company is privately held, founder-operated with a team of fewer than 10, bootstrapped with no external funding rounds, and serves clients nationwide across Australia.
Tower Automation firmographics
Firmographics- Name
- Tower Automation
- Legal name
- Tower Automation Pty Ltd.
- Website
- https://towerautomation.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tower Automation is a Sydney-based, bootstrapped integrator that designs, supplies, and services home, commercial, marine, education, streetscape, and accessible-living automation systems using accredited partnerships with global platforms including KNX, Control4, and Savant, serving premium Australian residential, institutional, and architectural clients.
- Ownership category
- akta.pro rank
Tower Automation industry classification
Industry- Product category
- Building Automation Systems
- NAICS
- Commercial and Institutional Building Construction (236220)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA)
- akta.pro secondary industries
- Commissioning, Retro-Commissioning & Controls Tuning (BPABAGAL), Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE), Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)
Keywords
Where Tower Automation is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tower Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Design Services: One-time design packages creating comprehensive automation blueprints with detailed specs, intuitive diagrams, and installation plans. Smart Home package from $2,500, Smart Building priced on application.
- Equipment Supply: Handpicked products selected for each project based on individual needs and design aesthetic. Products partnered with electricians for installation and commissioning.
- Installation Support: Partnership with electricians providing support and onsite help during installation and commissioning phases
- 24/7 Servicing and Maintenance: Ongoing service packages ensuring systems consistently function at peak performance. Includes regular check-ups, expert troubleshooting, and remote maintenance for accessible living clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Smart Home Design Package - From $2,500 |
| Other | Multi-year contract | Smart Building Design Service - Price on Application |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tower Automation product offering
Product offeringCore offering
Tower Automation is an Australian home and building automation company based in Sydney that designs, supplies, and supports integrated smart home, office, and building automation systems. The company bundles design services, equipment supply, installation support, and 24/7 servicing into project-based engagements, integrating leading global platforms (KNX, Control4, Savant, C-Bus) for residential, commercial, education, marine, and accessible living clients.
Product overview
Tower Automation is a home and building automation installation and service company offering design, equipment supply, professional installation, and ongoing servicing for smart living solutions. Their portfolio spans nine smart solution categories: Lighting Automation, Audio-Visual Automation, Security Automation, Climate Control Automation, Energy Management Automation, Intercom Automation, Pool and Spa Automation, Irrigation Automation, and Streetscape Automation. These solutions are available across five client segments: Residential, Commercial, Marine, Education, and Accessible Living. The company also offers professional design services and 24/7 maintenance support, positioning itself as a full-service automation partner rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Home Design
Companies that use Tower Automation
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Tower Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tower Automation partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and strategic.
- RapixcoreTechnology integration partnership. Tower Automation is an accredited Rapix integrator, leveraging Rapix automation technology in residential and commercial projects.
- KNXcoreAccredited KNX integrator. KNX is a global standard for home and building automation that Tower Automation leverages for system integration.
- FibarocoreTechnology integration partner providing smart home devices and systems that Tower Automation incorporates into automation solutions.
- EcoExpertcoreAccredited EcoXpert integrator. Schneider Electric's EcoXpert program recognizing expertise in energy management and building automation.
- CbuscoreIntegration partner for Clipsal C-Bus automation systems, a leading Australian building automation and control system.
- BasaltecoreTechnology partner for Basalte Elite smart home devices and interfaces, providing premium design-focused automation controls.
- SavantcoreAccredited Savant integrator providing luxury home automation systems with focus on unified control and user experience.
- Control4coreAccredited Control4 integrator providing whole-home automation solutions integrating entertainment, lighting, climate, security, and more.
- Z-WavecoreIntegration partner for Z-Wave wireless protocol enabling smart home device connectivity and automation.
- UbiquiticoreTechnology partner for networking infrastructure including UniFi systems supporting connected automation systems.
- ABBcoreAccredited integration partner for ABB automation and building control systems.
- DynalitecoreAccredited Dynalite integrator for lighting control and building automation solutions.
- IntegriticoreAccredited Integriti partner for security and access control automation integration.
- InceptioncoreAccredited Inception partner for security and automation system integration.
- Lighting DesignersstrategicCollaborative partnership with expert lighting designers to ensure lighting automation solutions go beyond functionality, creating aesthetic environments.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Tower Automation competitors and assessment
Company assessmentBroad incumbents
- Lutron Electronics: Global leader in lighting control and shading automation, with deep overlap into residential and commercial building automation — a primary adjacent technology category for Tower Automation's lighting and climate control solutions.
- ABB: Global industrial and building automation company whose systems Tower Automation is accredited to integrate. Comparable in commercial and institutional automation projects but at vastly larger scale and broader scope.
- Crestron Electronics: Leading global manufacturer of integrated automation and control systems for residential and commercial buildings. Operates broadly across the same building-automation space as Tower Automation, but as a platform/hardware vendor and global incumbent rather than as a regional integrator.
- Control4 (Snap One): Whole-home and commercial automation platform whose products Tower Automation is accredited to integrate. Competes in the same smart-automation category but sells through an integrator network and owns the underlying platform rather than performing integration services directly.
- Savant Systems: Luxury home and commercial automation platform with focus on unified control and user experience. Comparable to Tower Automation's premium residential and commercial offering, but operating as a software/hardware platform vendor rather than a regional integrator.
- Schneider Electric (EcoXpert): Global energy management and automation major whose EcoXpert program accredits integrators including Tower Automation. Overlaps heavily in building automation, energy management, and commercial/industrial controls but operates as a global incumbent across a much broader portfolio.
Emerging players
- Loxone: European-headquartered smart home and building automation provider with growing presence in Australia. Targets similar residential and light-commercial automation use cases as Tower Automation but competes as a proprietary platform-and-integrator ecosystem rather than a multi-platform integrator.
Direct peers
- AMX (Harman International): Provider of integrated control systems for AV, lighting, and building automation in commercial and residential settings. Closely aligned with Tower Automation's core offering of integrated AV, lighting, and climate control across enterprise and premium residential spaces.
- RTI (Remote Technologies Inc.): Manufacturer of professional-grade control and automation systems for residential and commercial integration. Comparable to Tower Automation in delivering unified control across AV, lighting, climate, and security with an integrator-driven sales model.
- URC (Universal Remote Control): Total control and automation platform for residential and commercial integrators, offering unified interfaces across AV, lighting, climate, and security. Directly comparable product category to the multi-platform integrated control systems Tower Automation deploys.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tower Automation social profiles
Digital presenceTower Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tower Automation leadership team
Management profileNumber of profiles
Tower Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tower Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tower Automation
What does Tower Automation do?
Tower Automation is an Australian home and building automation company based in Sydney that designs, supplies, and supports integrated smart home, office, and building automation systems. The company bundles design services, equipment supply, installation support, and 24/7 servicing into project-based engagements, integrating leading global platforms (KNX, Control4, Savant, C-Bus) for residential, commercial, education, marine, and accessible living clients.
Is Tower Automation a public or private company?
Tower Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tower Automation founded?
Tower Automation was founded in 2013. It employs 1 to 10 people.
Where is Tower Automation based?
Tower Automation is headquartered in Sydney, Australia, in the Oceania region.
How does Tower Automation make money?
Four revenue lines are on record. Design Services are the primary driver. The others are equipment Supply, installation Support and 24/7 Servicing and Maintenance.
Who are Tower Automation's main competitors?
Broad incumbents on record are Lutron Electronics, ABB, Crestron Electronics, Control4 (Snap One), Savant Systems and Schneider Electric (EcoXpert). Loxone is listed as an emerging player. Direct peers are AMX (Harman International), RTI (Remote Technologies Inc.) and URC (Universal Remote Control).
Does Tower Automation have an API?
No public API is recorded for Tower Automation.
What industry is Tower Automation in?
Tower Automation's product category is Building Automation Systems. Its primary akta.pro industry code is BPABAGAA, Building Automation Systems (BAS/BMS) Integration & Controls, with a secondary code of BPABAGAL, Commissioning, Retro-Commissioning & Controls Tuning. Its NAICS code is 236220 and its SIC code is 7373.