Hyundai Green Food

What Hyundai Green Food does

Hyundai Green Food is a South Korea-based, publicly-traded food conglomerate operating across five core business divisions: institutional catering (단체급식), food ingredient distribution (식자재 유통), retail, restaurants, and health-focused care food under the Greating brand. The company serves a diversified customer base spanning large corporations, hospitals (including Seoul Asan Hospital), government offices, schools, and the Korean military domestically, with international institutional catering operations across seven countries including the UAE, Kuwait, Saudi Arabia, China, Mexico, and the United States. Its parent is Hyundai Department Store Group, which provides premium retail channel access through Hyundai Department Store food halls, Hyundai Home Shopping, and TheHyundai.com. As of FY2025 the company reports consolidated revenue of approximately KRW 23.3 trillion (≈$17 billion USD), operating income of KRW 1,068 billion, and net income of KRW 877 billion.

The company operates an integrated food value chain anchored by HACCP-certified processing facilities (including the Seongnam Smart Food Center), an in-house KOLAS-accredited food safety laboratory designated as a national testing institution, and eight nationwide logistics centers with full cold-chain systems, GPS-tracked delivery vehicles, and direct sourcing from 30 designated farms and ranches. Its proprietary Greating care-food brand offers 16 specialized meal plans spanning low-sugar, calorie-controlled, longevity, protein, senior, and disease-specific (diabetes, cancer, kidney, hypertension) variants, supported by 1,000+ proprietary recipes, 5無 additive-free sauces, and MFDS-certified medical food products. Restaurant operations span 33 brands across 111 locations globally, including licensed international brands such as Eataly, Texas Roadhouse, Joe & the Juice, and Venchi, alongside proprietary formats (h'_Kitchen, h'_Garden, h'_Oven, Hansol Noodles, Bonga Sushi).

Revenue is generated through a hybrid B2B/B2C model: institutional catering operates on recurring subscription-style contracts serving approximately 650,000 meals daily across 600+ domestic and 90+ overseas sites; food distribution generates transaction-based revenue from 1,500+ customers across 50,000 SKUs with KRW 1.1 trillion in annual ingredient procurement; retail spans 25 offline channels (Hyundai Department Store, Hmart, NMarket, H24+) and 40 online channels; restaurants earn transactional revenue across the multi-brand portfolio; and the Greating brand monetizes subscription-based health meal plans plus 400+ ready-to-eat SKUs through online mall, mobile app, and Greating Stores. Exports of approximately 2,500 tons annually to 10 countries (including the US, Japan, Hong Kong, Taiwan, and UAE) provide an additional revenue stream centered on premium Korean ingredients such as Hanwoo beef, black pork, kimchi, and samgyetang.

Name

Hyundai Green Food

Legal name

(주)현대그린푸드

Website

https://hyundaigreenfood.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hyundai Green Food is a South Korean food conglomerate operating institutional catering (600+ domestic, 90+ overseas sites), food distribution (1,500+ customers, 50,000 SKUs), retail, restaurants (33 brands, 111 locations), and the Greating care-food subscription brand, serving corporate, healthcare, government, military, and consumer customers domestically and across seven countries.

Ownership category

akta.pro rank

Product category

Institutional Foodservice & Food Distribution

NAICS

Caterers (722320), Special Food Services (7223), Restaurants and Other Eating Places (7225), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Corporate Catering & Office Food Programs (HSACAGAC)

akta.pro secondary industries

Corporate & Office Catering (THAFAIAA), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Institutional catering
• Food distribution
• Health meal plans
• Restaurant operations
• Food retail

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Food Service (단체급식): Provides meals to approximately 600 business sites and 650,000 daily meals domestically and ~90 sites across 7 countries internationally. Revenue from corporate cafeterias, hospitals, schools, and government institutions.
2. Food Distribution (식자재유통): Supplies food ingredients to 1,500+ customers across 50,000 product SKUs including agricultural, livestock, fisheries, and manufactured goods. Annual food ingredient procurement of KRW 1.1 trillion.
3. Retail (리테일): Operates 25 offline retail channels (Hyundai Department Store, outlets, convenience stores, supermarkets) and 40 online channels (online shopping malls, home shopping). Sells 50,000+ items including premium agricultural, livestock, and seafood products.
4. Restaurant Operations (외식): Operates 33 brands across 111 restaurant locations including Eataly, Texas Roadhouse, Joe & the Juice, Venchi, H Garden, Vezzly, Hansol Noodles, and Bonga Sushi.
5. Greating Health Food (건강식/그리팅): Care food brand offering subscription-based customized meal plans and 400+ ready-to-eat health food products delivered via online mall, mobile app, and offline Greating Stores.
6. Export: Exports approximately 2,500 tons of Korean food ingredients annually to 10 countries including US, Japan, Hong Kong, Taiwan, and UAE. Includes premium Hanwoo beef and black pork exports.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Hyundai Green Food operates an integrated food value chain spanning five business divisions: institutional catering (团体급식) for offices, hospitals, schools, government and military facilities (600+ domestic sites serving 650,000 meals daily and 90+ overseas sites in 7 countries); B2B food ingredient distribution to 1,500+ customers across 50,000 SKUs; retail operations through 25 offline and 40 online channels including Hyundai Department Store food halls; restaurant operations across 111 locations and 33 brands (including Eataly, Texas Roadhouse, Joe & the Juice, Venchi); and the Greating health meal/care food brand offering customized meal plans for chronic conditions (diabetes, cancer, kidney disease, hypertension) delivered via subscription.

Product overview

Hyundai Green Food is a comprehensive food company operating five core business divisions: Food Service (catering for offices, hospitals, and government facilities with 600+ domestic and 90 overseas sites), Food Distribution (supplying 1,500 customers with 50,000 items), Retail (operating 25 offline and 40 online channels), Restaurant (111 stores across 33 brands), and the health-focused care-food brand Greating. The Greating brand offers customized meal plans and Ministry-certified medical foods for conditions such as cancer, diabetes, and kidney disease, delivered via online mall and mobile app. Restaurant operations include global brands like Eataly, Joe & the Juice, Texas Roadhouse, and Venchi. The company also provides proprietary nutrition management services including Safety Score evaluation and Nutrition Diagnosis systems.

Differentiator

Problem solved

Functional benefit

Brands

• Greating (그리팅): Health meal / care food brand offering customized meal plans and Ministry of Food and Drug Safety-certified medical foods for conditions such as cancer and diabetes. Provides meal kits and health food products delivered to customers.
• Eataly
• Joe & the Juice
• Texas Roadhouse
• Vezzly
• h'_Oven
• h'_Kitchen
• h'_Garden
• h'_450
• Hansol Noodles (한솔냉면)
• Bonga Sushi (본가스시)
• Art de Chef
• 1Table
• Venchi
• Hmart
• NMarket / Daily N Market
• H24+ / H24green

Products and services

• Food Service (Institutional Catering) Corporate catering services operating approximately 600 domestic business sites serving 650,000 meals daily, plus approximately 90 overseas sites across 7 countries including UAE, Lebanon, China, Mexico, USA, Iraq, and Saudi Arabia. Serves corporate cafeterias, hospitals (including Seoul Asan Hospital), schools, government offices, and Korean military (Army HQ, Camp Humphreys).
• Food Distribution (B2B Ingredient Supply) Food ingredient distribution business supplying approximately 1,500 customers with 50,000 product SKUs annually, including agricultural, livestock, fisheries, and manufactured goods. Annual food ingredient purchases of KRW 1.1 trillion. Operates 8 nationwide HACCP-certified logistics centers with full-zone cold-chain systems and GPS/temperature tracking.
• Retail Business Retail business operating 25 offline channels including Hyundai Department Store food halls, premium outlets, convenience stores, and supermarkets, plus 40 online channels including TheHyundai.com shopping mall and Hyundai Home Shopping TV. Sells 50,000+ items including premium agricultural, livestock, and seafood products.
• Restaurant Operations Restaurant business operating 111 stores across 33 brands including global brands Eataly (Italian premium grocerant), Texas Roadhouse (American steakhouse), Joe & the Juice (Danish juice/coffee), and Venchi (Italian premium chocolate). Domestic brands include h'_Oven, h'_Kitchen, h'_Garden, h'_450, Hansol Noodles, Bonga Sushi, Vezzly, Art de Chef, and 1Table HMR. Operates with 300+ professional chefs.
• Greating (Health Meal / Care Food Brand) Care-food brand offering customized meal plans and Ministry of Food and Drug Safety-certified medical foods for conditions such as cancer, diabetes, kidney disease, and hypertension. Includes 16 specialized meal plans, 400+ ready-to-eat health food products (soups, stews, grain bowls, soft foods, salads), and nutritional diagnostics. Distributed via Greating online mall, mobile app, and offline Greating Stores at Hyundai Department Store Pangyo and Jungdong branches.

Quantifiable outcome

• 650,000 meals served daily across domestic institutional catering operations
• +6 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, key brand, regional, minor and industry.

• Korean Nutrition SocietycoreStrategic or Co-development Partner · 1 March 2022MOU signed March 2022 with the Korean Nutrition Society to collaborate on nutritional research and health food development.
• Seoul Asan Hospital Department of GeriatricscoreStrategic or Co-development Partner · 1 November 2021MOU signed November 2021 with Seoul Asan Hospital's Department of Geriatrics to provide health management services to elderly patients. Collaboration on senior care food and medical nutrition.
• SCL Healthcare GroupcoreStrategic or Co-development Partner · 1 November 2021MOU signed July 2019 with SCL Healthcare Group to develop integrated health management services combining food and healthcare for consumers.
• Eataly (Italian Premium Food Brand)key brandChannel Partner/ Reseller/ DistributorContract signed October 2014 with Eataly to operate Italian premium food brand in South Korea. Eataly is a leading global Italian food retailer and restaurateur originating from Turin, Italy, operating stores in US, Japan, Turkey, and UAE.
• Jeju Techno ParkregionalStrategic or Co-development PartnerCollaboration with Jeju Techno Park to help local Jeju food businesses develop HMR (home meal replacement) products. Partnered on 'Moduui Matjib' project supporting local Jeju restaurants.
• Seoul Metropolitan GovernmentregionalStrategic or Co-development Partner2023 collaboration with Seoul Metropolitan Government to support 168 traditional market restaurants in developing HMR products under the 'Moduui Matjib' project.
• Korea Small and Medium Business AdministrationregionalStrategic or Co-development Partner2025 partnership with SMB Administration to support small restaurant operators in developing and launching HMR products through the 'Moduui Matjib' project.
• Waadyz (Crowdfunding Platform)minorGTM or Marketing Partner2021-2022 partnership with crowdfunding platform Waadyz to help small restaurant operators launch HMR products through the 'Moduui Matjib' project.
• Korea Forest Service / 산림청coreStrategic or Co-development PartnerCarbon Neutrality Forest Creation project initiated in 2021 as part of CSR. Hyundai Department Store Group, including Hyundai Green Food, plants approximately 3,700 pine trees by 2027.
• Korea National Park Service / 국립공원공단minorStrategic or Co-development PartnerPartnership with Korea National Park Service to support endangered species restoration including Asiatic black bears in Jirisan and red foxes in Sobaeksan through food supply programs.
• Korean Military (Army Headquarters)coreStrategic or Co-development Partner2023 partnership with Korean Army HQ to deliver 'Wiguk Heonsin Jeonwoo Sarang Fund' of KRW 200 million annually for scholarship support to children of fallen soldiers. Also runs 'Better Military Cafeteria' pilot program.
• Seongnam City Senior Welfare CentercoreStrategic or Co-development PartnerCSR partnership providing free Greating low-sugar and diabetes meal plans to 200 isolated elderly with diabetes in Seongnam city since 2020. Weekly delivery of 4 meals per person.
• Korea Food Safety AssociationindustryOthersActive participation in industry association for food safety standards development and regulatory compliance.
• PWC Samil Accounting FirmcoreOthersExternal auditor appointed February 2026 for the 4th fiscal year (2026) through 6th fiscal year (2028). Most recent audit opinion: 'Appropriate'.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Compass Group: Global leader in contract food service and support services. Comparable business model in large-scale institutional catering for corporations, hospitals, schools, and government clients, providing a global benchmark for Hyundai Green Food's institutional food service scale.
• Dongwon F&B: Major Korean food manufacturer and distributor with packaged seafood, processed foods, and food service operations. Comparable food distribution scale and brand portfolio, though less focused on institutional catering.
• Sodexo: Global food services and facilities management company. Comparable institutional catering and food service management model, particularly in healthcare and corporate segments, with broader geographic diversification than Hyundai Green Food.
• Aramark: Global provider of food, facilities, and uniform services. Comparable institutional food service and contract catering model with focus on healthcare, education, and corporate clients — providing international scale benchmark for Hyundai Green Food.
• Lotte Food: Lotte Group's food manufacturing subsidiary with packaged foods, snacks, and confectionery. Comparable conglomerate-affiliated food company model in Korea, with overlapping retail distribution channels via Lotte Department Store and Mart.

Direct peers

• Pulmuone: Korean food company with both institutional meal services and direct-to-consumer health food brands (including meal kits and plant-based products). Direct overlap with Hyundai Green Food's Greating care food brand and food service operations.
• Shinsegae Food: Subsidiary of Shinsegae Group operating food service, restaurant, and food manufacturing businesses. Comparable conglomerate-affiliated model with overlapping restaurant brand portfolio and retail food hall operations.
• Samsung Welstory: Samsung Group's institutional food service arm. Operates similar large-scale corporate cafeteria services across Samsung affiliates and external clients, making it one of the most direct domestic competitors to Hyundai Green Food's food service business.
• CJ Freshway: CJ Group's institutional catering and food distribution subsidiary. Direct competitor in Korean corporate cafeteria, hospital, and school meal services, with similar B2B food ingredient distribution scale and large logistics network.
• Our Home: Korean institutional catering company serving corporate, hospital, school, and government clients. Overlapping customer base and operating model with Hyundai Green Food's food service segment, with similar B2B contract structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hyundai-green-food

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Green Food