Waredaca

What Waredaca does

Waredaca is a full-service, year-round equestrian facility located in Laytonsville, Maryland (Montgomery County), operating continuously since 1937 under the ownership of the Butts family. The facility provides a comprehensive suite of services across three primary verticals: (1) instructional services including private and group riding lessons, Pony Kids youth programs, summer camps, and Expert Day clinics with top event riders; (2) horse boarding with stall board and field board options managed by experienced barn managers; and (3) eventing competitions including unrecognized horse trials, USEA-recognized horse trials, and the long-format Classic Three-Day Event — one of the few remaining in the United States. The facility also operates the Waredaca Pony Club, a USPC Riding Center founded in 2007 and the oldest continuously active USPC Riding Center in Maryland, plus the WEEF (Waredaca Eventing Education Foundation), a 501c3 charitable foundation supporting eventing education through seminars and the Jimmy Wofford Legacy Fund scholarships.

The facility's underlying physical infrastructure includes three arenas upgraded with iEquiTek/Atwood Footing (the Official Footing of USEF) and permanent cross-country courses at multiple levels. Core technology is conventional operational tooling — Strider for event registration, Event Entries for live scoring, Google Calendar for scheduling, and PayPal for payments — with no proprietary software product. Revenue is generated through a mix of recurring monthly subscriptions (lessons, boarding), one-time fees (competition entry, schooling, camps, clinics), and event sponsorship tiers. Adjacent to the farm, the family also operates Waredaca Brewing Company, a co-located craft brewery that won a 2024 Great American Beer Festival Silver Medal and serves as a community gathering venue hosting Taproom Thursdays and WEEF events.

The go-to-market motion is direct-to-consumer, on-site at the farm, supplemented by community-led growth through the Pony Club center and educational programming. Customer segments span recreational and competitive riders, youth equestrians, horse owners/boarders, eventing competitors, and summer camp participants. The business serves the Mid-Atlantic region primarily, with national reach for the Classic Three-Day Event via USEA-sanctioned competition and scholarship programs. The facility was inducted into the Montgomery County Agricultural Hall of Fame in 2024 and is a Maryland Farm Stewardship Certified Farm.

Name

Waredaca

Legal name

Waredaca

Website

https://waredaca.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Waredaca is a family-owned equestrian facility in Montgomery County, Maryland, operating since 1937. It provides riding lessons, horse boarding, Pony Club programming, and eventing competitions including the rare long-format Classic Three-Day Event, serving recreational riders, youth equestrians, and competitive eventers across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Equestrian Facility Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Equestrian facility services
• Horse boarding
• Riding lessons
• Eventing competitions
• Youth equestrian programs

Headquarters

HQ city

Montgomery Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Riding Lessons and Training: Professional riding instruction services for all ages and skill levels, including private lessons, group lessons, and specialized programs for children (Pony Kids) and adults.
2. Horse Boarding: Full-service horse boarding including stall board and field board options, with horse care supervision by experienced barn managers.
3. Competition Entry Fees: Revenue from hosting unrecognized and recognized horse trials, starter events, and the annual Classic Three-Day Event with various competition levels.
4. Cross-Country Schooling: Fees for access to cross-country schooling facilities and courses, with registration periods and closure dates for competition preparation.
5. Summer Camp Programs: Seasonal equestrian summer camp programs for young riders.
6. Expert Day Clinics: Monthly expert day clinics with professional event riders providing advanced instruction.
7. Taproom Thursday Schooling Evenings: Summer schooling evening events held in partnership with Waredaca Brewing Company, combining equestrian activities with brewery amenities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Waredaca is a full-service, year-round equestrian facility providing riding lessons and training, horse boarding (stall and field board), eventing competitions at multiple levels including the rare long-format Classic Three-Day Event, cross-country schooling, expert-led clinics, and the Waredaca Pony Club youth program. The facility operates across three arenas upgraded with iEquiTek/Atwood Footing (Official Footing of USEF) and serves riders of all ages and skill levels in Montgomery County, Maryland.

Product overview

Waredaca is a full-service equestrian facility offering a comprehensive portfolio of eventing services centered around its core competition venue. The primary offerings include riding lessons and training programs (Lessons & Training), horse boarding facilities (Stall Board and Field Board), and competitive eventing at multiple levels (Recognized Horse Trials, Unrecognized Horse Trials, Classic Three-Day Event). Supporting services include Cross Country Schooling, Expert Days clinics, and Taproom Thursdays schooling evenings. The facility also operates the Waredaca Pony Club for youth education and the Waredaca Eventing Education Foundation (WEEF), a 501c3 foundation supporting eventing education through the Jimmy Wofford Legacy Fund scholarships. An adjacent craft brewery (Waredaca Brewing Company) provides refreshments during events. The business operates as a service-oriented equestrian facility rather than a technology product.

Differentiator

Problem solved

Functional benefit

Brands

• Waredaca Brewing Company: Brewery co-owned by Steph Butts Kohr, located adjacent to the farm, serves beverages at competitions and events.

Products and services

• Lessons & Training Equestrian riding lessons and training programs for all ages and skill levels, taught by CHA and USEA certified instructors.
• Boarding Full-service horse boarding including stall board and field board options, with comprehensive equine care and professional supervision by experienced barn managers.
• Recognized Horse Trials USEF/USEA recognized eventing competitions at various levels including Intermediate, Preliminary, Novice, Beginner Novice, and Starter divisions.
• Unrecognized Horse Trials Starter-level unrecognized competitions open to riders preparing for recognized events.
• Classic Three-Day Event Long-format traditional three-day eventing competition featuring Roads & Tracks, Steeplechase, Cross-Country, and Show Jumping phases at Modified, Training, Novice, and Beginner Novice levels; one of few such events remaining in the United States.
• Cross Country Schooling Practice cross-country schooling on Waredaca's permanent course with fences at various levels, with scheduled registration periods and closure dates for competition preparation.
• Expert Days Monthly clinician-led schooling sessions with top event riders and trainers providing advanced instruction.
• Taproom Thursdays Schooling Evenings Summer evening schooling sessions combined with Waredaca Brewery taproom access and community gathering.
• Waredaca Pony Club Waredaca Pony Club (WPC) - a USPC Riding Center offering youth equestrian education, rallies, and certifications.
• Pony Kids Lesson program specifically designed for young children introducing them to horseback riding.

Quantifiable outcome

• Oldest continuously active USPC Riding Center in Maryland (since 2007)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Waredaca Brewing CompanycoreStrategic or Co-development PartnerCo-owned by Waredaca family (Steph Kohr co-owner), providing taproom events, event venue, and community gathering space. Located at shared address with Waredaca farm entrance at 4017 Damascus Road. Supports community events including Taproom Thursdays schooling evenings, WEEF cross-country viewing parties.
• US Eventing AssociationflagshipStrategic or Co-development PartnerNational sponsor for Classic Series prizes (1st and 2nd place), event sanctioning body for recognized competitions. Waredaca hosts USEA recognized events and Area II activities.
• US Pony ClubflagshipStrategic or Co-development PartnerWaredaca Pony Club founded in 2007 as USPC Riding Center. Part of Maryland Region of USPC, one of only five registered USPC Riding Centers in Maryland.
• KerritsminorGTM or Marketing PartnerSponsoring Best Turn-out/Best Groomed Award at Waredaca Classic Three-Day
• Spurlock Equine AssociatesminorGTM or Marketing PartnerSponsoring Best Conditioned Award at Classic Three-Day
• Bates SaddleryminorGTM or Marketing PartnerClassic Series National Prize Sponsor
• SmartEquineminorGTM or Marketing PartnerClassic Series National Prize Sponsor
• Stackhouse SaddlesminorGTM or Marketing PartnerClassic Series National Prize Sponsor
• Jockey Club Thoroughbred Incentive ProgramminorGTM or Marketing PartnerT.I.P. Award Sponsor at Classic Three-Day
• Davis EquineminorGTM or Marketing PartnerFriday Beverage and Cheese Reception and Competitor Hydration Sponsor
• Stephen Bradley EventingminorGTM or Marketing PartnerVolunteer T-Shirt Sponsor for Classic Three-Day
• Academy of the Holy CrosscoreStrategic or Co-development PartnerWaredaca hosts the school's Interschool Horse Show Series team, with practices held at the facility
• iEquiTek / Atwood FootingcoreTechnology or IntegrationArena footing upgrade partnership using Atwood Footing, official footing of USEF. Installed in indoor arena (completed January 2023) with outdoor arenas upgraded. 15+ year longevity warranty.
• Maryland Horse Industry BoardminorGTM or Marketing PartnerGrant program supporting Road to the Classic seminar series and other educational initiatives
• Mid-Atlantic Horse RescueminorOthersNon-profit equine organization listed as sponsor
• Erin Gilmore PhotographyminorGTM or Marketing PartnerOfficial photographer for Classic Three-Day Event
• SDH PhotographyminorGTM or Marketing PartnerOfficial Horse Trials photographer for 2026 season
• Maya Kuntze PhotographyminorGTM or Marketing PartnerOfficial photographer for Classic Three-Day Event

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stable View: Aiken, South Carolina eventing and dressage facility offering recognized competitions, schooling, lessons, and seasonal programming. Highly comparable to Waredaca in eventing specialization, multi-revenue stream model, and competition venue operations.
• Brownland Farm: Franklin, Tennessee eventing venue hosting recognized horse trials, schooling, and clinics. Closely comparable to Waredaca in recognized competition hosting, multi-level cross-country courses, and seasonal clinic model.
• Galway Downs: Temecula, California eventing facility hosting recognized horse trials, schooling, and clinics. Comparable to Waredaca as a year-round eventing venue with multi-level cross-country courses and recognized competition programming.
• Morven Park International Equestrian Center: Virginia equestrian venue hosting recognized eventing competitions and lessons with a long operational history. Closely comparable to Waredaca in Mid-Atlantic eventing focus, multi-discipline offerings, and competition venue model.
• Pine Top Farm: Thomson, Georgia eventing facility hosting recognized horse trials and schooling days. Directly comparable to Waredaca as a long-running recognized eventing competition venue serving the USEA Area III competitor base.
• Great Meadow: Virginia eventing venue in The Plains hosting recognized horse trials and supporting Area II competition. Directly comparable to Waredaca as a Mid-Atlantic eventing competition host at a permanent cross-country facility.
• Colorado Horse Park: Parker, Colorado eventing and hunter/jumper facility hosting recognized competitions and schooling events. Comparable to Waredaca as a year-round recognized eventing venue with multi-level programming and lesson infrastructure.
• Loch Moy Farm: Maryland-based eventing facility hosting recognized horse trials and schooling events in the Mid-Atlantic. Closely comparable to Waredaca in scale, geography, and eventing specialization, serving similar competitors and Pony Club/youth rider pipelines.

Broad incumbents

• Tryon International Equestrian Center: Large multi-discipline equestrian resort in North Carolina hosting FEI eventing, dressage, show jumping, and hunter/jumper competitions. Overlaps with Waredaca's competition venue model but operates at significantly larger scale across multiple disciplines.
• World Equestrian Center: Major multi-discipline equestrian venue with locations in Ocala, Florida and Wilmington, Ohio hosting year-round recognized eventing, show jumping, and dressage. Comparable venue model to Waredaca at substantially larger scale with broader competition portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/waredaca

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waredaca