Tanglewood Winery

What Tanglewood Winery does

Tanglewood Winery is a privately held, family-owned craft winery based in Holland, Michigan that produces handcrafted fruit wines, dessert wines, and port wines from locally grown Michigan berries, grapes, and stone fruits. The company traces its roots to a blueberry farm established by Gordon Wassink in the 1960s and is now operated by his son Trevor Wassink as head winemaker. Its product portfolio spans roughly 20 SKUs across blueberry, black currant, peach, apple, and grape varietals, with specialty offerings including bourbon barrel-aged ports (Black Dawn, Black Dusk, Bourbon Barrel Peach), sparkling canned wines (Beach Bum Blueberry, Tangled), dessert wines (Apple Pie, Peach Cobbler), and traditional grape wines (Big Red, Frontenac, Traminette, Red Reserve).

The core production approach is small-batch fruit winemaking without artificial flavors or fillers, with select products aged in bourbon barrels or steel casks. Bottles retail between $17 and $45, with 12-bottle cases priced $68–$370; merchandise (hats, koozies, shirts) is also sold. The business operates four revenue streams: a brick-and-mortar tasting room in Holland, MI (open since July 2021, Tues–Sat), a Shopify-based e-commerce storefront, a Michigan-exclusive monthly/bi-monthly Wine Club subscription with three-month minimum commitment, and a Cork Club loyalty membership priced at $100/year. Wholesale distribution is conducted through Michigan-based stores and restaurants listed on the company's store locator. Geographic reach is constrained to Michigan due to state-level wine shipping regulations.

The go-to-market is direct-to-consumer and community-led, supported by event programming (food trucks, live music, seasonal events tied to Tulip Time Festival), email marketing, and organic social media on Facebook and Instagram. The company is a small operation with 1–10 employees, no institutional funding, and operates as an independent family business with no disclosed parent company or outside investment.

Name

Tanglewood Winery

Legal name

Tanglewood Winery

Website

https://tanglewoodwinery.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Tanglewood Winery is a family-owned Holland, Michigan craft winery producing small-batch fruit wines, ports, and sparkling wines from locally grown Michigan berries and grapes, selling via a tasting room, e-commerce, a Michigan-only Wine Club subscription, and a Cork Club loyalty program.

Ownership category

akta.pro rank

Product category

Fruit Wines

NAICS

Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription Clubs & Membership Retail (CRANAAAI)

Keywords

• Fruit wine production
• Wine tasting venue
• Wine club subscriptions
• Bourbon barrel aging
• Estate-grown winemaking

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales (Bottles and Cases): Direct sales of wine bottles ranging from $17-$45 and cases from $68-$370. Includes fruit wines (Blue Silk, Frontenac, Apple Pie), ports (Blue Blood, Black Dawn), sparkling wines (Beach Bum Blueberry, Tangled), and specialty wines.
2. Wine Club Subscription: Monthly or bi-monthly wine subscription delivering Michigan-made wines to members' doors. Includes exclusive limited-release wines, early access, 10% discount on purchases, $2 off pours, and Cork Club perks. Three-month minimum commitment.
3. Cork Club Membership: $100 annual loyalty membership providing 10% off all Tasting Room purchases, $2 off all full pours, and instant $20 store credit.
4. Tasting Room: Wine tasting, full pours, and private event rentals at the Holland, MI location. Walk-ins welcome; reservations encouraged for large groups.
5. Merchandise: Branded merchandise including hats ($25), koozies ($3), tanks ($22), t-shirts ($25), sun shirts ($40).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tanglewood Winery produces and sells handcrafted fruit wines, dessert wines, port wines, red and white grape wines, sparkling wines, and hard blueberry cider made from Michigan-grown berries, grapes, and stone fruits with no artificial flavors or fillers. The winery operates a Tasting Room in Holland, MI, sells wine and merchandise through a Shopify e-commerce storefront (Michigan shipping only), and runs a Wine Club subscription delivering limited-release, Michigan-exclusive wines to members. A Cork Club annual loyalty program and wholesale distribution to Michigan retailers and restaurants round out the offering.

Product overview

Tanglewood Winery is a family-owned winery in Holland, Michigan that produces handcrafted fruit wines, dessert wines, and port wines. The product portfolio centers on Michigan-grown fruits including blueberries, peaches, black currants, apples, and grapes. Core wine offerings include fruit wines (Blue Silk, Blue Blood, Beach Bum Blueberry, Black Dawn, Black Dusk, Bourbon Barrel Peach, Apple Pie), grape wines (Big Red, Frontenac, Traminette, Vida, Rosé, Red Reserve), and specialty wines (Sparkling Riesling, Peach Cobbler, Sweet Summer Sangria, Harvest Sangria, Tangled). The winery operates a subscription service through the Wine Club (Michigan-exclusive) and offers a loyalty program via Cork Club. Revenue channels include direct-to-consumer sales through the Tasting Room, online shop, and wholesale to stores and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Pie Apple Pie Spiced Dessert Wine capturing the taste of Michigan autumn with warm spices and fresh apple cider; 15% ABV.
• Beach Bum Blueberry Canned sparkling wine made from 100% local Michigan blueberries, balancing sweet, tart, and fruity flavors; 7% ABV; sold as a 6-pack.
• Big Red Complex dry red wine with full aroma of black cherry and leather, aged minimum two years with light oak; made with Michigan-grown Petite Pearl and Marquette grapes; 12% ABV.
• Black Dawn Rich Black Currant port wine aged in select casks with flavors of dried fruit and toasted nuts; each cask is tasted over years and blended when flavors mature; 18% ABV.
• Black Dusk Limited-release, bourbon barrel-aged Black Currant port wine matured in select bourbon barrels; the next evolution of Black Dawn with notes of dried currant, dark chocolate, caramel, warm spice, honey, and vanilla; 18% ABV.
• Blue Blood Rich blueberry port wine carefully crafted and fortified in small batches using only the best berries with the most color.
• Blue Silk Premium blueberry wine created from estate-grown blueberries with enough flavor to teach grape wines a lesson; 12% ABV.
• Bourbon Barrel Blue Blood Blue Blood blueberry port wine aged in bourbon barrels; rich and decadent with a heavy body.
• Bourbon Barrel Peach Semi-sweet peach wine made with 100% local Michigan peaches, barrel-aged with subtle oaky notes of honey and vanilla.
• Frontenac Red wine with a perfect balance of sweetness and acidity, yielding a subtle spicy aroma with a tart and juicy finish.
• Rosé Fresh, enticing dry wine capturing the aroma of cranberries and red grapefruit in perfect balance.
• Red Reserve Dry, full-bodied red wine with distinctive notes of fruitwood, barbecue smoke, leather, and tobacco.
• Sweet Summer Sangria Refreshingly sweet and aromatic sangria packed with fruit.
• Traminette Intensely aromatic white wine with easy-going character, suitable for relaxing or enjoying with a meal.
• Vida Dry Vignoles (pronounced Veen-Yole) wine with fresh notes of pear and melon that give way to a crisp, dry finish.
• Tangled Canned sparkling blend of 100% locally grown blueberries and raspberries; light, refreshing, and packaged for sharing on the go.
• Peach Cobbler Apple cider cooked with spices and fortified with peach wine and brandy, tasting like the namesake dessert.
• Hard Blueberry Cider Hard cider made from local Michigan blueberries; sold as a 6-pack.
• Harvest Sangria Fall take on Sweet Summer Sangria with added spices and warmer notes for cooler days.
• Wine Club Michigan-exclusive wine subscription delivering hand-picked bottles monthly or bi-monthly to members' homes; includes limited-release wines, 10% off tastings, $2 off pours, and $20 annual credit renewal; three-month minimum commitment.
• Cork Club Annual $100 loyalty membership providing 10% off all Tasting Room purchases, $2 off all full pours, and instant $20 store credit.
• Tasting Room Wine tasting venue at 15811 Riley St, Holland, MI 49424, open Tues-Thurs 2PM-8PM, Fri 2PM-9PM, Sat 1PM-9PM; offers wine tastings, full pours, indoor/outdoor seating, yard games, bonfires, food truck events, and private event rentals for bachelorette parties, graduation parties, reunions, and business events; opened July 2021.

Quantifiable outcome

• Tasting Room opened July 2021 - 5+ years of operations

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lawton Ridge Winery: Small Southwest Michigan family-owned winery with tasting room and wine club. Highly comparable in scale, family ownership structure, and DTC go-to-market motion to Tanglewood.
• 12 Corners Vineyards: Michigan winery with tasting room and DTC sales. Comparable small-batch Michigan craft winery serving a similar local customer base with tasting room and wine club offerings.
• Warner Vineyards: Michigan winery in Paw Paw with tasting room, wine club, and broader fruit-wine portfolio (including non-grape fruit wines). Closely comparable on fruit-wine production and Michigan DTC model.
• Fenn Valley Vineyards: Family-owned Michigan winery in Fennville (close to Holland) producing estate-grown wines with a tasting room, events, wine club, and on-site hospitality. Closest geographic and operational peer to Tanglewood.
• St. Julian Winery: Michigan's largest and oldest winery, based in Paw Paw. Operates multiple tasting rooms, a wine club, e-commerce, and wholesale distribution across Michigan — directly comparable to Tanglewood across every major channel and product category.
• Chateau Grand Traverse: Established Michigan winery on Old Mission Peninsula producing vinifera wines with tasting room, wine club subscriptions, and direct-to-consumer e-commerce. Comparable Michigan DTC winery with similar product breadth.
• Black Star Farms: Northwest Michigan winery and inn with tasting room, wine club, events, and restaurant. Comparable as a destination winery combining wine production with hospitality and event-driven GTM.
• Round Barn Winery & Estate: Southwest Michigan winery with tasting room, wine club, distillery, and event venue. Comparable multi-product beverage producer combining wine, spirits, and experiential revenue.

Emerging players

• Cherry Republic: Michigan fruit-based consumer brand specializing in cherry products with tasting room, retail locations, and online store. Comparable Michigan-local fruit-based brand with experiential retail, though positioned in food rather than wine.

Regional players

• Oliver Winery: Family-owned craft winery in Indiana with tasting room, wine club, and broad DTC distribution. Comparable family-owned craft winery model, but operates outside Michigan and is significantly larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tanglewoodwinery
• Instagraminstagram.com/tanglewoodwinery
• LinkedInlinkedin.com/company/tanglewood-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanglewood Winery