Warner Vineyards
- Company typePrivate
- Founded1938
- HeadquartersPaw Paw, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Warner Vineyards does
Warner Vineyards is a family-owned winery founded in 1938 and headquartered in Paw Paw, Michigan, that produces and sells award-winning wines including reds, whites, blushes, fruit wines, sparkling wines (notably a French Methode Champenoise Warner Brut Champagne), and a Vidal Blanc Ice Wine from the Lake Michigan Shore appellation. The company also operates Warner Brew Haus, a small-batch craft brewery adjacent to the winery, and has extended the Caboozy hard cider line into adjacent alcoholic beverage categories. Its product mix and technology stack center on traditional winemaking and brewing processes, with no disclosed AI, automation, or proprietary software components beyond a Shopify-based e-commerce storefront.
Warner Vineyards firmographics
Firmographics- Name
- Warner Vineyards
- Legal name
- Warner Vineyards
- Website
- https://warnerwines.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Warner Vineyards industry classification
Industry- Product category
- Wines & Spirits
- NAICS
- Wineries (312130), Wineries (31213), Breweries (31212)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)
Keywords
Where Warner Vineyards is headquartered
LocationHeadquarters
- HQ city
- Paw Paw
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Warner Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through e-commerce website and at four physical tasting room locations. Wines include reds, whites, fruit wines, champagne, and specialty offerings.
- Wine Club Subscriptions: Quarterly subscription tiers (3-bottle, 6-bottle, and 12-bottle case) with increasing discount levels (10%, 15%, 20%) and member perks including complimentary tastings and exclusive event access.
- On-Site Experiences: Revenue from wine tastings at multiple locations, Igloo dining experiences, craft beer at Warner Brew Haus, and venue rentals for events.
- Craft Beer Sales: Hand-crafted beers sold on-premises at Warner Brew Haus in Paw Paw, with live entertainment events supporting sales.
- Accommodations: Train Airbnb rental providing additional revenue stream for the winery property.
- Events and Concerts: Concert series with ticketed events at amphitheater, supporting wine and merchandise sales during performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 3-Bottle Wine Club: $55/quarter with 10% discount |
| Subscription | Pay-as-you-go | 6-Bottle Wine Club: $105/quarter with 15% discount |
| Subscription | Pay-as-you-go | Case Wine Club: $185/quarter with 20% discount |
| Unit Pricing | Pay-as-you-go | Individual wine bottles |
| Unit Pricing | Pay-as-you-go | Winery Apparel |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Warner Vineyards product offering
Product offeringCore offering
Warner Vineyards produces and sells award-winning wines including reds, whites, blush, fruit wines, sparkling wines, and ice wine from its Paw Paw, Michigan winery founded in 1938. The company operates four Michigan tasting room locations, a tiered wine club subscription program, a craft brewery (Warner Brew Haus), and offers unique on-site experiences including Igloo dining, Train Airbnb accommodations, and amphitheater concerts alongside its wine, beer, and cider portfolio.
Product overview
Warner Vineyards is an award-winning winery founded in 1938 in Paw Paw, Michigan, offering a diverse portfolio of wines including reds, whites, blush wines, fruit wines, and sparkling wines. The company operates multiple locations across Michigan (Paw Paw, Holland, Marshall, and South Haven) and provides experiential offerings including igloo dining, a Train Airbnb, concert events, and a craft brewery called Warner Brew Haus. Wine Club subscriptions offer tiered options with 3, 6, or 12 bottles delivered quarterly at discounts up to 20%. Their online store also features branded apparel and wine accessories like Mulling Spice kits, while their flagship Warner Brut Champagne has won numerous medals in National and International Wine Competitions.
Differentiator
Problem solved
Functional benefit
Brands
- Warner Brew Haus: Craft brewery located next to the winery in Paw Paw, serving hand-crafted beers in small batches along with food in a cozy, laid-back atmosphere.
Products and services
- Warner Brut Champagne Flagship sparkling wine blend of Chardonnay and Pinot Noir produced in the French Methode Champenoise; a limited-edition wine that has won numerous medals in National and International Wine Competitions.
- Caboozy Lil' Crisp Hard Apple Cider Hard apple cider from the Caboozy brand, sold through the winery's online store.
- Caboozy Lil' Cherry Flavored Hard Cider Cherry-flavored hard cider from the Caboozy brand, sold through the winery's online store.
- Wine Club – 3 Bottle Subscription Introductory wine club level offering 3 bottles quarterly with 10% discount on wine purchases, 2 complimentary tastings per month, and free pickup at Michigan locations. Priced at $55/quarter.
- Wine Club – 6 Bottle Subscription Mid-tier wine club level offering 6 bottles quarterly with 15% discount on wine purchases and tasting notes and recipes included with each shipment. Priced at $105/quarter.
- Wine Club – Case Subscription Premier VIP wine club level offering 12 bottles quarterly with 20% discount on wine purchases and exclusive VIP area access at Paw Paw Wine Festival. Priced at $185/quarter.
- Winery Sweatshirts Branded winery apparel including hooded sweatshirts and crew neck options in multiple colors and sizes S-3XL, priced at $35.00.
- Mulling Spice (Mulled Wine Kit) Spice pack containing whole cinnamon sticks, dried orange peel, allspice, and cloves for making warm spiced wine at home. Priced at $5.99.
- Igloos Dining Experience Private igloo dining experience on the winery property for memorable wine tasting occasions.
- Train Airbnb Unique train-themed Airbnb accommodation located on the winery property in Paw Paw, Michigan.
- Warner Brew Haus Craft brewery located next to the winery in Paw Paw, serving a variety of hand-crafted beers in small batches, tasty eats, and offering live entertainment including free live music on Saturdays and open mic nights on Fridays from October to April.
- Concerts and Events Concerts and events held at the winery's amphitheater featuring live music performances from electrifying concerts to intimate acoustic sets, with annual concert series including the 2026 sponsorship program.
Quantifiable outcome
- 2018 Gold Medal Winner at the Michigan Wine Competition for Vidal Blanc Ice Wine
- +1 more outcomes
Companies that use Warner Vineyards
Customer profileSegments1 record
Ideal customer profiles1 record
Warner Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Warner Vineyards partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Warner Vineyards competitors and assessment
Company assessmentDirect peers
- Chateau Grand Traverse: Long-established Michigan winery focused on cool-climate varietals including Riesling and ice wine — directly comparable specialty production focus and regional DTC distribution.
- Round Barn Winery: Michigan winery operating multiple tasting locations and a destination experience (brewery, distillery, inn, amphitheater) — directly comparable multi-experience DTC model in the same Southwest Michigan wine region.
- St. Julian Winery: Long-established Michigan winery (founded 1921) with a similar broad portfolio of wines, fruit wines, and tasting rooms; explicitly referenced in Warner customer reviews as a direct comparison point for Paw Paw area visitors.
- L. Mawby / Mawby Vineyards: Michigan sparkling wine specialist using Methode Champenoise techniques; directly comparable craft sparkling wine positioning, particularly relevant given Warner's Brut Champagne line.
- Tabor Hill Winery & Restaurant: Southwest Michigan winery combining traditional wine production with an on-site restaurant and tasting experience, operating a comparable destination model in the same Lake Michigan Shore appellation.
- Leelanau Wine Cellars: Third-generation Michigan winery operating tasting rooms and wine club; comparable family-owned, multi-generational DTC winery with similar product breadth.
- Bowers Harbor Vineyards: Michigan estate winery with tasting room and wine club subscriptions; comparable boutique DTC model with subscription tiers and direct shipping.
- Black Star Farms: Michigan winery and distillery with on-site inn, restaurant, and tasting experiences; comparable premium DTC strategy and Northern Michigan wine tourism positioning.
Regional players
- 12 Corners Vineyards: Southwest Michigan winery in the Lake Michigan Shore appellation with tasting room and DTC focus; operates in the same regional tourism market as Warner's Paw Paw location.
Others
- Gallagher's Pub & Grill (craft beer adjacent): Adjacent Michigan craft beverage and hospitality operator relevant to Warner's Brew Haus craft beer strategy and broader destination/hospitality angle, though not a wine producer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Warner Vineyards social profiles
Digital presenceWarner Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warner Vineyards leadership team
Management profileNumber of profiles
Warner Vineyards subsidiaries and ownership
Company hierarchySubsidiaries1 record
Warner Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warner Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warner Vineyards
What does Warner Vineyards do?
Warner Vineyards produces and sells award-winning wines including reds, whites, blush, fruit wines, sparkling wines, and ice wine from its Paw Paw, Michigan winery founded in 1938. The company operates four Michigan tasting room locations, a tiered wine club subscription program, a craft brewery (Warner Brew Haus), and offers unique on-site experiences including Igloo dining, Train Airbnb accommodations, and amphitheater concerts alongside its wine, beer, and cider portfolio.
Is Warner Vineyards a public or private company?
Warner Vineyards is a private company. It is classified as family owned and is currently operating.
When was Warner Vineyards founded?
Warner Vineyards was founded in 1938. It employs 11 to 50 people.
Where is Warner Vineyards based?
Warner Vineyards is headquartered in Paw Paw, United States, in the North America region.
How does Warner Vineyards make money?
Six revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions, on-Site Experiences, craft Beer Sales, accommodations and events and Concerts.
Who are Warner Vineyards's main competitors?
Direct peers on record are Chateau Grand Traverse, Round Barn Winery, St. Julian Winery, L. Mawby / Mawby Vineyards, Tabor Hill Winery & Restaurant, Leelanau Wine Cellars, Bowers Harbor Vineyards and Black Star Farms. 12 Corners Vineyards is listed as a regional player. Gallagher's Pub & Grill (craft beer adjacent) is listed as an others.
Does Warner Vineyards have an API?
No public API is recorded for Warner Vineyards.
What industry is Warner Vineyards in?
Warner Vineyards's product category is Wines & Spirits. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.