Smart

What Smart does

Smart, operating under the legal entity SMART COM (Belize) Ltd. and parent Speednet Communications Ltd., is a privately held telecommunications provider based in Belize City. Founded in 2005 after Speednet received a full telecom license in 2003 (ending the country's prior monopoly), the company delivers mobile voice, SMS, and data services over a 4G/LTE network alongside fixed wireless broadband and expanding Fiber-to-the-Home (FTTH) connectivity. Its technology stack includes eSIM provisioning, wireless broadband that does not require copper infrastructure, and boosted speed tiers (100–200Mbps) deployed in Belize City and Sarteneja.

The company's product portfolio spans prepaid mobile plans (Flex Jr, Choice, Select with usage-based billing), postpaid plans ranging from $30/month Flex Jr to $1,687.50/month Enterprise 2 with shared group data allowances, corporate VOIP via Vonage Business Communications, broadband internet for home and business, FTTH fiber, tourist SIMs and eSIM packages, and international roaming in 50+ countries. Distribution is hybrid: self-serve through USSD codes, IVR, the Smart mobile app, and the website, combined with a dedicated enterprise sales team and 11 directly-operated showrooms nationwide. Smart sells devices including TCL, Samsung, Redmi, Nokia, ZTE, Vortex handsets, and MiFi routers, and operates the "Smart Cares" community program (*42273) supporting education, sports, and culture.

The business model combines recurring subscription revenue (postpaid mobile, broadband, corporate VOIP), usage-based prepaid revenue, device hardware sales, and tourism-segment transactional revenue. Smart serves individual consumers, SMBs, government teams, corporate enterprises, and international tourists. The company has grown from 5,000 customers at launch to 110,000+, employs 160+ staff, and is led by CEO Ernesto Torres (since 2008) and CFO Rashud Constantino (since 2012), with a management team covering marketing, customer service, HR, IT operations, and technical functions.

Name

Smart

Legal name

SMART COM (Belize) Ltd.

Website

https://smart-bz.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Belize City

HQ country

Belize

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Postpaid Mobile Services: Monthly subscription plans (Flex Jr, Choice, Select, Plus) providing voice, SMS, and data services with fixed monthly rates. Includes group and enterprise plans with shared data allowances.
2. Prepaid Mobile Services: Pay-as-you-go mobile services with prepaid credit. Customers purchase airtime credit, data bundles, and social media bundles. Revenue generated per transaction.
3. Device Sales: Sale of mobile phones (TCL, Samsung, Xiaomi Redmi, Nokia, ZTE, Vortex) and peripherals (MiFi devices). Revenue from one-time hardware purchases.
4. Broadband Internet: Monthly broadband internet service for homes and businesses with wireless technology, including FTTH and boosted speed options.
5. Roaming Services: International roaming packages for customers traveling outside Belize. Includes data passes and group roaming bundles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Smart (doing business as SMART COM (Belize) Ltd.) is a Belize-based mobile and fixed-line telecommunications operator that provides prepaid and postpaid mobile voice, SMS and data services, home and business broadband internet (including FTTH fiber), international roaming, corporate VoIP and group enterprise plans, plus tourist eSIM/travel SIM products, supported by 11 retail showrooms and an online/app self-serve channel.

Product overview

Smart is a Belize-based telecommunications company operating as a single-brand mobile and fixed-line operator. The product portfolio comprises mobile services (prepaid and postpaid voice plans), mobile data add-ons, home internet (broadband, Boosted Smartnet, and FTTH fiber), corporate business services (corporate calling, VoIP, and broadband), and tourist/travel products (Tour SIM, Tour eSIM, and Travel Phone Plans). The mobile offering centers on prepaid Flex plans (Flex Jr, Choice, Select) and postpaid tiers ranging from Flex Jr to Enterprise 2. Home connectivity includes standard Broadband, the higher-tier Boosted Smartnet with 100-200Mbps options, and expanding FTTH fiber. Corporate services integrate Vonage Business Communications for VoIP. Tourist products offer physical SIM, eSIM, and short-term plans for visitors. Add-on modules include data packages, social media bundles, international calling, roaming, group roaming, roaming data passes, and credit advance services.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Trio: Group postpaid plan for 3 lines sharing data, SMS, and national minutes under one plan.
• Smart Flex
• Tour SIM

Products and services

• Prepaid Mobile Plans Pay-as-you-go mobile plans (Prepaid Flex Jr, Choice, Select) offering voice, SMS and data bundles purchased with prepaid credit, served to individual consumers in Belize.
• Postpaid Mobile Plans Monthly-billed postpaid plans (Flex Jr, Choice, Select, Plus unlimited, plus group/enterprise tiers Share 1, Share 2, Enterprise 1, Enterprise 2) with bundled minutes, SMS and LTE data.
• Corporate Mobile Plans (Share & Enterprise) Multi-line business plans (Share 1, Share 2, Enterprise 1, Enterprise 2) with shared LTE data pools, unified billing and dedicated sales support for businesses and government teams.
• Mobile Data Packages Standalone mobile data bundles in various sizes for prepaid and postpaid customers, purchased via USSD/IVR/Smart App/website to top up data beyond plan inclusions.
• Social Media Bundles Time-limited bundles combining social media data with regular data allowances, available in Mini/Small/Medium/Large pass sizes (12 hours to 7 days).
• Flex Bundles Customizable prepaid combo bundles combining talk time, SMS and data in configurable proportions for prepaid users.
• International Roaming Services Roaming voice, SMS and data services for Smart customers traveling abroad, with package and per-use options across 50+ countries.
• Group Roaming Shared roaming plan that lets multiple travelers connect under one account with centralized billing, designed for government and corporate teams abroad.
• Roaming Data Pass Pre-purchased data bundles for use while traveling internationally, giving customers predictable roaming costs.
• International Calling Outbound international voice service from Belize to overseas numbers, sold as add-on bundles or per-minute rates.
• Corporate VoIP Cloud-based business telephony built on Vonage Business Communications, with Elite ($60/mo) and Ultra Executive ($175/mo/line) plans that integrate with PBX systems for SMB and enterprise customers.
• Broadband Internet Fixed-line wireless broadband internet for residential and business customers, requiring no copper wires or phone lines, with installation and a 1-year contract.
• Boosted Smartnet Broadband Premium broadband service offering 100Mbps, 150Mbps and 200Mbps speed tiers in Belize City and Sarteneja for residential and business customers.
• FTTH (Fiber To The Home) Fiber-optic internet service delivering up to 300 Mbps directly to homes, with multiple speed tiers and a discounted senior-citizen plan, available in Sarteneja and expanding nationwide.
• Tour eSIM (Explore 1 & Explore 2) Digital eSIM packages for tourists visiting Belize, including Explore One ($45 BZD, 10 days, unlimited data with talk time and SMS) and Explore Two ($20 BZD, 24 hours, unlimited data with talk time and SMS), activated via QR code.
• eSIM Service Electronic SIM activation platform for prepaid and postpaid customers, allowing digital activation on compatible devices via QR code without a physical SIM card.
• Credit Advance / Airtime Loans Micro-loan feature that lets prepaid customers advance airtime against future recharges, supporting connectivity continuity between top-ups.
• Mobile Handsets and Devices Retail sale of mobile phones (TCL, Samsung, Xiaomi Redmi, Nokia, ZTE, Vortex models) and LTE MiFi devices, available online and in Smart showrooms.
• Tour SIM (physical tourist SIM) Physical prepaid SIM card designed for tourists visiting Belize, offering short-term service with tourist-friendly rates and a local phone number.
• Smart Zone Service Centers Branded retail and service-center network offering customer support, SIM sales, device purchases and account management across Belize.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Digicel: Digicel is a major wireless operator across the Caribbean and Central America with prepaid/postpaid mobile, roaming, and enterprise offerings — directly comparable business model to Smart and a meaningful reference point for ARPU, prepaid mix, and roaming economics in similar markets.
• Claro (América Móvil): América Móvil's Claro is the dominant Latin American wireless operator offering mobile, fixed broadband, and enterprise services across 18+ countries — relevant scale and product-mix comparable to Smart, particularly for postpaid tier design and corporate broadband pricing.
• Flow (Cable & Wireless Communications): Flow offers mobile, broadband, and TV services across the Caribbean with comparable prepaid/postpaid mobile plans and fixed-line broadband — relevant comparable for Smart's bundle of mobile + broadband + FTTH under a single regional operator brand.
• Tigo (Millicom International Cellular): Millicom's Tigo brand is a leading wireless operator across Central America (Guatemala, Honduras, El Salvador, etc.) offering prepaid, postpaid, home internet, and B2B services — a natural comparable for Smart's emerging-market telecom operator playbook in a neighboring region.
• Liberty Latin America: Liberty Latin America operates cable, broadband, and mobile across the Caribbean and Latin America through brands including Liberty, Flow, and C&W — a comparable converged operator for Smart's mobile-plus-fiber-plus-enterprise strategy in a similar geography.
• AT&T Mobility: AT&T Mobility offers nationwide prepaid/postpaid mobile and broadband in the U.S., including eSIM and tourist-style plans — a relevant scale comparable for product structuring, eSIM rollout, and enterprise tier design, though serving a much larger market.
• Movistar (Telefónica): Telefónica's Movistar brand operates mobile and fixed-line services across Latin America — a comparable for tiered postpaid plan design, corporate VOIP positioning, and roaming economics that Smart competes against regionally.

Direct peers

• Belize Telemedia Limited (BTL): Belize Telemedia Limited is the incumbent state-affiliated telecom operator in Belize and Smart's primary head-to-head competitor in mobile, fixed broadband, and enterprise services across the same single-country market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smartbelize
• Facebookfacebook.com/smartbze
• LinkedInlinkedin.com/company/smart-belize

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart