Terra Mítica
Terra Mítica is a single-asset theme park in Benidorm, Spain, operated by a private Spanish S.A., serving Costa Blanca leisure tourists, families, school groups, and corporate event clients through day tickets, season passes, on-site F&B/retail, and hotel-bundled packages.
- Company typePrivate
- Founded-
- HeadquartersBenidorm, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Terra Mítica does
Terra Mítica Parque Temático de Benidorm, S.A. operates a single theme park — Terra Mítica — located in Benidorm, Alicante, Spain, within one of Spain's primary Mediterranean coastal tourism destinations. The park offers a portfolio of attractions, live shows, restaurants, and retail shops organized across themed areas, targeting leisure tourists visiting the Costa Blanca as well as local and repeat visitors. Its commercial offering spans multiple ticket formats — 1-day adult and junior/senior tickets, discounted afternoon tickets valid from 15:00, and 2026 season passes for adults, juniors, and seniors — complemented by rechargeable gift cards, on-site food and beverage, retail, and a dedicated corporate and social events division (Terra Mítica Events). Educational visits for school groups (Terra Mítica Escolares) and bundled hotel + park packages with Grand Luxor Hotels and Marriott's Four Points by Sheraton Costa Blanca round out the monetisation surface.
The business is operated as a privately held Spanish Sociedad Anónima, registered in the Alicante Commercial Registry (CIF A-53249421), with no public listing or disclosed external funding. Distribution is direct-to-consumer: a bilingual (Spanish/English) e-commerce ticketing platform at tickets.terramiticapark.com, a call center (+34 96 586 91 01), email marketing under LSSI-compliant consent, and organic social via #terramiticapark. The park sits within a wider leisure group that includes sister attractions Aqualandia (water park), Mundomar (marine park), Hotel Mítica, and the adjacent Marriott-affiliated hotel properties, with formal joint data controller arrangements governing shared customer communications. There is no documented proprietary technology platform, no public API, no mobile app, and no disclosed AI/ML capability — operations rest on standard e-commerce and theme park infrastructure rather than a technology-led model.
Terra Mítica firmographics
Firmographics- Name
- Terra Mítica
- Legal name
- Terra Mítica Parque Temático de Benidorm, S.A.
- Website
- https://terramiticapark.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Terra Mítica is a single-asset theme park in Benidorm, Spain, operated by a private Spanish S.A., serving Costa Blanca leisure tourists, families, school groups, and corporate event clients through day tickets, season passes, on-site F&B/retail, and hotel-bundled packages.
- Ownership category
- akta.pro rank
Terra Mítica industry classification
Industry- Product category
- Theme Park Entertainment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)
Keywords
Where Terra Mítica is headquartered
LocationHeadquarters
- HQ city
- Benidorm
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Terra Mítica business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Theme Park Admission Tickets: Day passes and afternoon tickets sold directly to consumers through the official website and call center. Tickets are priced by age category (adult, junior/senior) and are non-refundable with no date changes permitted.
- Season Passes: Annual season passes valid for the calendar year (2026 season) sold directly to consumers. Available in adult, junior, and senior tiers. Includes renewal options for existing pass holders.
- Gift Cards: Prepaid gift cards sold to consumers that can be redeemed for 1-day tickets or season passes. Marketed as a gifting option.
- Food and Beverage: On-site restaurants and food service locations within the theme park.
- Retail Shops: On-site retail stores selling merchandise within the park.
- Corporate and Social Events: Venue rental and event services for corporate events, private celebrations, and social gatherings through the dedicated events platform (terramiticaevents.com).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-day adult ticket for visitors aged 13-64 |
| One time/ perpetual license | Pay-as-you-go | Full-day junior/senior ticket for visitors aged 4-12 or 65+ |
| One time/ perpetual license | Pay-as-you-go | Afternoon adult ticket valid from 15:00 for visitors aged 13-64 |
| One time/ perpetual license | Pay-as-you-go | Afternoon junior/senior ticket valid from 15:00 for visitors aged 4-12 or 65+ |
| Subscription | Annual | Adult 2026 Season Pass for visitors aged 13-64 |
| Subscription | Annual | Junior 2026 Season Pass for children aged 4-12 |
| Subscription | Annual | Senior 2026 Season Pass for visitors aged 65+ |
| Unit Pricing | Pay-as-you-go | School group rates and educational packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Terra Mítica product offering
Product offeringCore offering
Terra Mítica operates a single themed amusement park in Benidorm, Spain, selling timed-access admission tickets (1-Day Tickets, Afternoon Tickets from 15:00, and 2026 Season Passes) across Adult, Junior, and Senior age tiers, alongside rechargeable Gift Cards, on-site restaurants and retail shops, a Corporate/Social Events hosting service, and a discounted School Groups educational program with didactic materials. The park is part of a wider resort ecosystem including affiliated hotels (Four Points by Sheraton Costa Blanca, Grand Luxor Hotel) and sister attractions (Aqualandia, Mundomar) that co-market bundled vacation packages.
Product overview
Terra Mítica is a theme park in Benidorm, Spain operated by Terra Mítica Parque Temático de Benidorm, S.A. The company's core offering is the Terra Mítica theme park itself, which provides admission through various ticket products including 1-Day Tickets, Afternoon Tickets, and Season Passes (2026). The park complements its core entertainment offering with a Gift Cards product for flexible gifting. The company also operates through partnerships, notably with Four Points by Sheraton Costa Blanca hotels for combined hotel and park packages, and manages an events business (Terra Mítica Events) for corporate and social gatherings. A school groups program offers educational visits with discounted pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Terra Mítica Events: Corporate and social events services
- Terra Mítica Escolares
Products and services
- Terra Mítica Theme Park
Companies that use Terra Mítica
Customer profileSegments4 records
Ideal customer profiles4 records
Terra Mítica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Terra Mítica partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Four Points by Sheraton Costa BlancacoreMarriott-affiliated hotel property in Benidorm offering combined hotel + theme park entry packages. Part of the resort ecosystem providing bundled vacation experiences for visitors. Available through the 'Estancia y Hoteles' section of the Terra Mítica website.
- Grand Luxor Hotel Costa BlancacoreAffiliated luxury hotel property in Benidorm, part of the same resort ecosystem. Offers combined hotel and theme park packages marketed through the Terra Mítica website under 'Reserva hotel + entradas'.
- AqualandiaminorWater park attraction in Benidorm, co-managed under the same corporate group. Listed as joint data controller under GDPR Art. 26 for sending commercial communications. Co-branded in Terra Mítica's footer alongside Terra Mítica Events.
- MundomarminorMarine animal park in Benidorm, part of the same corporate group. Listed as joint data controller under GDPR Art. 26 for commercial communications. Co-branded in Terra Mítica's footer as part of the park ecosystem.
- Hotel MíticaminorHotel property and joint data controller under GDPR Art. 26 for commercial communications and stay management. Referenced in the privacy policy as a joint controller of personal data processing.
- Terra Mítica EventsminorCorporate and social events division of Terra Mítica with dedicated website (terramiticaevents.com). Co-branded in Terra Mítica's footer and menu navigation under 'Eventos de Empresa' and 'Eventos Sociales'.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Terra Mítica competitors and assessment
Company assessmentDirect peers
- Parque Warner Madrid: Warner-licensed theme park in Madrid with themed lands, rides, and shows. Comparable as a Spanish destination theme park competing for the same domestic and international tourist pool.
- Isla Mágica: Theme park in Seville featuring themed attractions, shows, and water park. Comparable as a regional Spanish theme park with multi-revenue monetisation including events and group sales.
- Efteling: Dutch theme park resort with themed attractions, shows, and on-site hotels. Comparable as a European family theme park with seasonal operations, hotel bundling, and corporate event hosting.
- Liseberg: Major Swedish theme park in Gothenburg with rides, hotels, and event venues. Comparable as a Nordic/European destination theme park with multi-revenue streams including hotels, F&B, and corporate events.
- PortAventura World: Spain's largest theme park resort near Barcelona, featuring multiple themed parks, hotels, and a water park. Directly comparable as a Spanish destination theme park with resort ecosystem and B2B event capabilities.
Broad incumbents
- Disneyland Paris: Major European destination resort with parks, hotels, and integrated entertainment. Comparable as a destination theme park with hotel bundling and seasonal pass programs, though at significantly larger scale and with proprietary IP.
- Tivoli Gardens: Historic amusement park in Copenhagen with gardens, rides, and entertainment. Comparable as a European themed destination park operating in a major tourist city with season passes and event offerings.
- Europa-Park: Germany's largest theme park and resort, with hotels, rides, and themed lands. Comparable as a European destination theme park with multi-day ticket propositions, season passes, and resort ecosystem.
- Universal Studios: Global theme park operator with strong IP-franchised parks. Comparable as a destination theme park with seasonal passes and resort bundling, though at vastly larger scale and with defensible IP.
- Six Flags: Major North American theme park operator with seasonal passes and multi-park access. Comparable as a publicly-traded theme park operator with subscription-style season pass revenue and corporate event capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Terra Mítica social profiles
Digital presenceTerra Mítica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terra Mítica leadership team
Management profileNumber of profiles
Terra Mítica subsidiaries and ownership
Company hierarchySubsidiaries3 records
Terra Mítica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terra Mítica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terra Mítica
What does Terra Mítica do?
Terra Mítica operates a single themed amusement park in Benidorm, Spain, selling timed-access admission tickets (1-Day Tickets, Afternoon Tickets from 15:00, and 2026 Season Passes) across Adult, Junior, and Senior age tiers, alongside rechargeable Gift Cards, on-site restaurants and retail shops, a Corporate/Social Events hosting service, and a discounted School Groups educational program with didactic materials. The park is part of a wider resort ecosystem including affiliated hotels (Four Points by Sheraton Costa Blanca, Grand Luxor Hotel) and sister attractions (Aqualandia, Mundomar) that co-market bundled vacation packages.
Is Terra Mítica a public or private company?
Terra Mítica is a private company. It is classified as unknown and is currently operating.
When was Terra Mítica founded?
Terra Mítica was founded in -1. It employs 11 to 50 people.
Where is Terra Mítica based?
Terra Mítica is headquartered in Benidorm, Spain, in the Europe region.
How does Terra Mítica make money?
Six revenue lines are on record. Theme Park Admission Tickets are the primary driver. The others are season Passes, gift Cards, food and Beverage, retail Shops and corporate and Social Events.
Who are Terra Mítica's main competitors?
Direct peers on record are Parque Warner Madrid, Isla Mágica, Efteling, Liseberg and PortAventura World. Broad incumbents are Disneyland Paris, Tivoli Gardens, Europa-Park, Universal Studios and Six Flags.
Does Terra Mítica have an API?
No public API is recorded for Terra Mítica.
What industry is Terra Mítica in?
Terra Mítica's product category is Theme Park Entertainment. Its primary akta.pro industry code is THAJAEAF, Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks). Its NAICS code is 7131 and its SIC code is 7900.