The Local Agents

What The Local Agents does

The Local Agents is a privately held, single-office residential real estate brokerage based in Lexington, Kentucky, operating across approximately 10 Central Kentucky communities including Lexington, Nicholasville, Georgetown, Richmond, Versailles, Winchester, Frankfort, Paris, Danville, and Lancaster. Founded in 2015 and led by Principal Broker Paul Sabourin (Kentucky real estate license #241963), the firm offers buy-side, sell-side, rental, investor, and mortgage-referral services to individual consumers and small-scale investors in the region.

The company's technology platform is built on a GGMS CRM/IDX foundation that ingests MLS listing data and exposes it through a public-facing portal at thelocalagents.com, supporting property search, filtering, saved searches, saved properties, a home value estimator, and an authenticated user dashboard. The site also hosts a Learning Center with educational content covering buyers, sellers, renters, and investors, and integrates standard third-party advertising and analytics tools (Google Analytics, Facebook Pixel, LinkedIn Insight, Microsoft Advertising, Pinterest, TikTok). The firm maintains organic social profiles on YouTube, LinkedIn, Facebook, and Instagram and has achieved WCAG 2.1 Level AA accessibility conformance.

The business model is commission-based and transaction-driven: revenue is generated from buyer- and seller-side commissions on closed residential transactions, with rental placement services offered (typically without tenant fees, with any broker fees disclosed upfront) and mortgage referral as an adjacent channel. Pricing is not publicly disclosed and is negotiated per transaction, consistent with standard residential brokerage practice. Customer acquisition is predominantly direct-to-consumer via the IDX portal and inbound digital marketing, supplemented by referrals and word-of-mouth from a base of repeat clients. The firm is independently owned with no disclosed venture, private equity, or institutional backing.

Name

The Local Agents

Legal name

The Local Agents

Website

https://thelocalagents.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Local Agents is a privately held, Lexington, Kentucky-based residential real estate brokerage serving individual buyers, sellers, renters, and investors across approximately 10 Central Kentucky communities, operating an IDX-enabled property search portal and earning commission-based revenue on closed transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing search
• Rental property services

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Buyer Representation: The company earns commissions as a buyer's agent or seller's agent on real estate transactions. Agents represent clients in buying and selling residential properties across Central Kentucky. Commission rates are not publicly disclosed and are likely negotiated on a per-transaction basis, standard in the residential real estate industry.
2. Rental Placement Services: The company assists renters in finding rental properties and guides them through the application process. In most cases, no fee is charged to tenants; if a property has a broker fee, it is disclosed upfront. Revenue may be earned from landlords or property managers rather than tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Local Agents is a Central Kentucky residential real estate brokerage that represents buyers, sellers, renters, and investors across approximately 10 communities including Lexington, Nicholasville, Georgetown, Richmond, Versailles, Winchester, Frankfort, Paris, Danville, and Lancaster. Services are delivered by local agents and supported by an IDX-enabled website offering MLS property search, home value estimates, saved searches, and a learning center. Revenue is generated through transaction commissions on buyer and seller representation, with mortgage referrals and rental placement as supporting services.

Product overview

The Local Agents is a Kentucky-based real estate brokerage operating as a unified platform combining property listing search, agent services, and educational resources. The core offering centers on the Property Listing Search platform, which serves as the main interface for browsing residential and commercial properties for sale and rent across Kentucky markets. This is supported by direct service offerings including Home Buying Services, Home Selling Services, Real Estate Investment Advisory, and Rental Property Search, all delivered through matched local agents. Additional value-added services include Mortgage Services referrals and the Home Value Estimator tool for property valuation. The Learning Center provides educational content supporting all service lines, while the User Dashboard enables registered clients to track saved properties and searches. The company operates primarily in central Kentucky markets including Lexington, Nicholasville, Georgetown, Richmond, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Professional buyer representation guiding individuals and families through the residential home purchase process in Central Kentucky, including property search, market analysis, offer preparation, negotiation, inspection support, and transaction coordination through closing.
• Home Selling Services Full-service seller representation for homeowners in Central Kentucky, including property valuation, pricing strategy, marketing, listing presentation, buyer negotiation, and closing support to help clients sell their residential properties.
• Rental Property Services Agent-assisted rental search and placement services for individuals and families seeking apartments, single-family rentals, and condos in Central Kentucky, including virtual tours, application guidance, and lease support.
• Real Estate Investment Advisory Advisory services for real estate investors in Central Kentucky covering market insights, investment property analysis, partnership opportunities, fix-and-flip strategies, rental income planning, multi-family property evaluation, and 1031 exchanges.
• Property Listing Search IDX-enabled MLS property search portal allowing users across Kentucky to browse homes for sale and rent with filters for property type, price range, bedrooms, bathrooms, square footage, location, new construction, and luxury homes.
• Mortgage Referral Services Referral service connecting home buyers and refinancing clients with mortgage lenders, providing guidance on loan products, pre-approval processes, and mortgage rate comparisons.
• Agent Matching Service connecting prospective buyers, sellers, renters, and investors with qualified local real estate agents across the Central Kentucky markets the brokerage serves.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with deep agent network across Kentucky. Directly comparable as a traditional commission-based brokerage serving the same buyer/seller segments, though at much greater scale and with established brand recognition.
• Compass: Tech-enabled national residential brokerage with a significant agent network and proprietary platform. Comparable to The Local Agents in offering full-service buy/sell representation, but with vastly greater technology investment and marketing reach.
• eXp Realty: Cloud-based residential brokerage operating across all U.S. states including Kentucky, with a low-overhead agent model. Comparable in offering full-service brokerage services but competing on technology and agent economics rather than local depth.
• Keller Williams Realty: The largest U.S. residential real estate franchise by agent count, offering full-service buy/sell representation across all U.S. markets including Kentucky. Highly comparable as a competing residential brokerage model, but with vastly greater scale, technology investment, and geographic reach than The Local Agents.
• Coldwell Banker: Long-established U.S. residential real estate franchise with agents operating across Kentucky markets. Comparable as a traditional full-service brokerage competing for the same local buyer and seller base in Central Kentucky.
• Better Homes and Gardens Real Estate: National residential brokerage franchise with agent network in Kentucky. Comparable as a full-service traditional brokerage competing for the same local buyer/seller relationships in Central Kentucky.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway, operating in Kentucky markets. Comparable as a traditional full-service brokerage targeting the same buyer and seller segments, though at national scale.

Emerging players

• Redfin: Tech-enabled residential brokerage with its own portal and salaried-agent model. Comparable as a consumer-facing residential brokerage targeting the same buyer/seller segments, but differentiates on technology, pricing transparency, and lower commission structure.
• HomeSmart: National discount brokerage offering full-service representation with a tech-forward, agent-friendly model. Comparable as a residential brokerage targeting similar agent recruitment dynamics, though with a lower-cost consumer value proposition.

Regional players

• Howard Hanna Real Estate: Largest privately held real estate company in the U.S., headquartered in the Midwest with strong Mid-Atlantic and Ohio Valley presence including Kentucky. Comparable as a full-service residential brokerage with similar regional depth and family-led culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWaDb_oH39TrP1Izf-0mYzw/videos?view=0&sort=da
• Facebookfacebook.com/TheLocalAgents
• LinkedInlinkedin.com/company/the-local-agents
• Instagraminstagram.com/thelocalagents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Local Agents