What 4 Day Week Global does

4 Day Week Global is a boutique consulting and research organization founded in 2018 by Andrew Barnes and Charlotte Lockhart, operating across 37 countries through a network of national partners and academic collaborators. The legal entity is 4 Day Week Collective Ltd, registered in the United Kingdom with related operations historically rooted in Auckland, New Zealand. The organization is structured as a non-profit focused on promoting reduced-hours work arrangements globally, with the stated ambition of creating a "million years of new free time."

The company's core offering is built on the trademarked 100:80:100 methodology, in which employees receive 100% pay for 80% of working time while maintaining 100% output. Revenue is generated through three primary streams: a self-paced Fast Track course priced at $299 USD per learner, guided Design Programs delivered in group or private cohorts, and bespoke enterprise consulting and coaching engagements for complex organizations. The firm also coordinates international pilot programs that operate as multi-company trials, often in partnership with academic institutions such as Boston College, University College Dublin, Cambridge University, and UTS Business School. Marketing and demand generation relies on thought leadership across earned media, a 30,000+ subscriber newsletter, research publications, and a network of country partners that localize delivery in markets including Germany, Switzerland, Belgium, the Netherlands, India, Norway, and the United States.

Operationally, 4 Day Week Global runs a small central team (6-8 people as of 2022 reporting) under CEO Joe O'Connor, with founders Barnes and Lockhart remaining active in advocacy and oversight. The organization has supported more than 2,500 organizations and 130,000 employees through its methodology and pilots, with published outcomes including a 15% revenue lift, 65% reduction in sick days, and 57% decline in quit likelihood across an 18-month multi-country study. Revenue is not publicly disclosed and the organization has not raised institutional funding.

Name

4 Day Week Global

Legal name

4 Day Week Collective Ltd

Website

https://4dayweek.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

4 Day Week Global is a boutique non-profit consulting firm, founded in 2018, that helps organizations redesign work around its trademarked 100:80:100 methodology through training courses, design programs, and enterprise consulting delivered via a global partner network across 37 countries.

Ownership category

akta.pro rank

Product category

Organizational Transformation Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workforce Management & Scheduling Practices (EDABACAL)

Keywords

• Workplace transformation consulting
• Four day work week
• Work redesign methodology
• Organizational productivity consulting
• Reduced hours implementation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Programs - Fast Track Course: Self-paced foundational program ($299 USD) teaching work redesign principles using the 100:80:100 model. Instant access, delivered online.
2. Design Programs: Guided group or private programs to redesign how work gets done, creating conditions for reduced hours. Fixed-term programs with ongoing support.
3. Enterprise Consulting: Hands-on consulting for complex organisations redesigning work to improve productivity, performance and sustainability. Custom scope with senior-level support.
4. Pilot Program Participation: Coordinates international pilot programs where companies trial the four-day week. Programs run in multiple countries with research partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

4 Day Week Global is a workplace transformation consultancy that helps organizations redesign work systems to enable reduced-hours working while maintaining output. It delivers this through a self-paced Fast Track course ($299), guided Design Programs, hands-on Consulting & Coaching for complex organizations, and coordinated international pilot programs — all built around the trademarked 100:80:100™ methodology.

Product overview

4 Day Week Global is a business transformation consultancy offering a portfolio of consulting, coaching, and educational programs centred on the trademarked 100:80:100™ methodology. The core offering includes the self-paced Fast Track Course ($299), guided Design Programs (group/private delivery), and hands-on Consulting & Coaching for complex organisations. The company coordinates global pilot programs across multiple countries, enabling organisations to trial the four-day week model alongside peers. All offerings are built around the 100:80:100 principle—100% pay for 80% of time while maintaining 100% output—emphasising that time does not equal output. The company has supported 2,500+ organisations across 37 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Fast Track Course

Quantifiable outcome

• 15% revenue increase across organizations
• +11 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, regional and flagship.

• Boston CollegecoreStrategic or Co-development PartnerAcademic research partnership led by Juliet Schor, Professor of Sociology. Conducts research on employee outcomes across different countries and types of companies. Provides rigorous, independent measurement of four-day week trials.
• University College DublincoreStrategic or Co-development PartnerAcademic partner in international trials, collecting data on time use, subjective wellbeing, physical and mental health, labour market behaviour, and energy use.
• Cambridge UniversitycoreStrategic or Co-development PartnerAcademic partner contributing research expertise to international four-day week trials and outcome measurement.
• UTS Business SchoolcoreStrategic or Co-development PartnerUniversity of Technology Sydney Business School monitored and measured Unilever's ANZ trial with rigorous, in-depth academic research producing robust multi-level data set.
• Intraprenör (Germany)regionalGTM or Marketing PartnerGerman national partner organization led by Jan Bühren. Coordinates German pilot programs and provides localized delivery of four-day week programs.
• Hailperin Consulting (Switzerland)regionalGTM or Marketing PartnerSwiss national partner coordinating four-day work week trials and implementation in Switzerland.
• Tryangle - Happiness at Work (Belgium)regionalGTM or Marketing PartnerBelgium country partner examining past, present and future plans for four-day work week in Belgium.
• Louis Goulmy (Netherlands)regionalGTM or Marketing PartnerAuthor of 'Real Mean Work 4 Days' and national partner for Netherlands introducing four-day work week through pilot program.
• Shuchi Singh (India)regionalGTM or Marketing PartnerNational partner for India examining prospects for introducing four-day work week trial to Indian organizations.
• WorkFour.org (US)regionalGTM or Marketing PartnerUS partner organization with Director Jackson Kerchis explaining history of shorter workweek in US and prospects for future adoption.
• Rework AS (Norway)regionalGTM or Marketing PartnerNorwegian partner led by founder Sarah Uldal, leading first Norwegian pilot study of four-day working week in collaboration with 4 Day Week Global.
• Perpetual GuardianflagshipStrategic or Co-development PartnerOriginal pilot company in 2018 that became the global role model for four-day work week. Founder Andrew Barnes is co-creator of the 100:80:100 methodology. Perpetual Guardian's results published as whitepaper.
• AutonomycoreStrategic or Co-development PartnerUK think tank co-coordinating four-day week pilot programs. Collaborated on UK trial involving 3,300 employees across 70 small businesses.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Autonomy: UK-based think tank co-coordinating four-day week pilot programs alongside 4 Day Week Global (including the 3,300-employee UK small-business trial). Directly comparable mission, overlapping research output, and shared enterprise/government stakeholder relationships.
• WorkFour.org: US-based partner organization explicitly promoting the four-day workweek and serving as 4 Day Week Global's US national partner. Provides comparable consulting-style advocacy and pilot support for American employers.

Broad incumbents

• McKinsey & Company (Organization Practice): Top-tier management consultancy advising large organizations on operating model redesign, productivity, and organizational change. Comparable in delivering C-suite transformation engagements but offers far broader capabilities beyond reduced-hours work.
• Accenture (Future of Work practice): Global management consulting firm with broader workforce transformation and future-of-work offerings. Comparable as an enterprise transformation advisor for organizations redesigning operating models, though it does not specialize in the four-day week niche.

Regional players

• Intraprenör: Germany's national partner and pilot coordinator, led by Jan Bühren, delivering four-day week implementations to German employers (e.g., the 45-company 2023 German pilot). Comparable methodology and consulting services in the DACH market.
• Tryangle - Happiness at Work: Belgium's national partner for four-day workweek exploration and pilots. Comparable consulting/content work focused on Belgian employers considering reduced-hours models.
• Hailperin Consulting: Swiss national partner coordinating four-day workweek trials and advisory engagements in Switzerland. Comparable consulting and pilot offerings for Swiss employers pursuing work redesign.
• Rework AS: Norwegian organization led by Sarah Uldal running Norway's first four-day week pilot study in collaboration with 4 Day Week Global. Provides directly comparable pilot-coordination and consulting services in the Nordic market.

Emerging players

• BetterUp: Workplace coaching and employee development platform targeting enterprise HR buyers with productivity, wellbeing, and engagement outcomes. Comparable in addressing burnout, engagement, and work effectiveness, though delivered via technology rather than live consulting.

Others

• Boston College (Juliet Schor research group): Academic research partner providing independent measurement of four-day week trials. Comparable in that it produces evidence and content influencing employer decisions, but operates as a research body rather than a commercial consultant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/4dayweek
• Xx.com/4dayweek_global
• Facebookfacebook.com/the4dayweek

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4 Day Week Global