Wernigerode Tourismus

What Wernigerode Tourismus does

Wernigerode Tourismus GmbH (WTG) is the official municipal destination marketing organization and tourism service provider for Wernigerode and the Schierke district in the Harz region of Saxony-Anhalt, Germany. Established in 1993 and operating as a 100% subsidiary of the Stadt Wernigerode, the company runs two physical Tourist-Information offices — one inside the historic town hall at Marktplatz 10 in Wernigerode and a second at Am Kurpark in Schierke — and serves both overnight guests and day visitors as its primary customer segment, with a secondary B2B channel serving the regional travel industry (Reisebranche).

The company's product set spans accommodation search and booking, guided city and themed tours, the HarzCard and Digi.HarzCard guest-card products providing bundled free entry to regional attractions and HATIX public-transit access, an official online shop for souvenirs, books, hiking maps, and tickets, and a comprehensive event calendar. The digital platform runs on a website built and administered with neusta destination.one GmbH, integrates the Outdooractive outdoor-activity platform for mapping and hiking content, and uses Reservix for event ticket sales and WebClient/Deskline for booking. The organization also operates the Konzerthaus Liebfrauen concert hall and manages event programming at the Harzer Kultur- & Kongresszentrum (KiK), including signature events such as the Rathausfest, MDR Harz Open Air, ChocolART, and the Christmas market.

WTG's revenue is generated through multiple transaction-based streams — accommodation booking commissions (Zimmervermittlung), event ticket commissions, city-tour fees, online-shop sales, brochure services, and venue management — supplemented by tourist tax (Kurtaxe) arrangements for overnight guests. Distribution is multi-channel, combining the physical tourist offices, a digital-first marketing presence across Facebook, Instagram (@visit_wernigerode), YouTube, and an email newsletter, plus B2B services including a press portal, image database, and WebClient access for tour operators. The company is GDPR/DSGVO compliant and largely BITV 2.0 accessibility compatible, and is led by Managing Director Andreas Meling under the supervisory chairmanship of Tobias Kascha.

Name

Wernigerode Tourismus

Legal name

Wernigerode Tourismus GmbH

Website

https://wernigerode-tourismus.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Wernigerode Tourismus GmbH is the official city-owned destination marketing organization for Wernigerode and Schierke in the Harz region, providing accommodation booking, guided tours, the HarzCard guest card, event ticketing, venue management, and an online shop to overnight guests, day visitors, and regional travel-industry partners.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Tourism marketing services
• Destination management
• Accommodation booking
• Guided city tours
• Visitor information services

Headquarters

HQ city

Wernigerode

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Accommodation Booking (Zimmervermittlung): Room reservation and booking services for hotels, pensions, holiday apartments, and holiday rooms in Wernigerode
2. Event Ticket Sales: Ticket sales for events including concerts, festivals, and cultural performances at venues like Konzerthaus Liebfrauen and Harzer Kultur- & Kongresszentrum
3. City Tours Booking: Booking of guided tours, including public city tours and group tour offerings for travel industry partners
4. Online Shop Sales: Sale of souvenirs, books, hiking maps, tickets, and other tourism-related merchandise through the official online shop
5. Brochure Service: Distribution of informational materials and brochures for tourists and travel industry professionals
6. Venue Management: Operation and management of Konzerthaus Liebfrauen and event programming at Harzer Kultur- & Kongresszentrum

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wernigerode Tourismus GmbH (WTG) operates as the official destination marketing organization and tourist information provider for the town of Wernigerode and the surrounding Harz region in Saxony-Anhalt, Germany. The company delivers tourist information, accommodation booking services, guided city and themed tours, event ticketing, venue management (Konzerthaus Liebfrauen, KiK), and an online souvenir shop, anchored by the regional HarzCard visitor pass system.

Product overview

Wernigerode Tourismus GmbH operates as the official tourist service provider for Wernigerode and Schierke in the Harz region. The company offers a comprehensive suite of tourism services centered around two physical Tourist-Information locations, supported by an extensive digital platform. The core offerings include accommodation booking and advisory services, guided tours and city explorations, and the HarzCard (available in both digital and physical formats) providing free entry to regional attractions. The digital ecosystem encompasses an online shop for souvenirs and tickets, an event calendar, live webcams, and sustainable travel resources. The company also operates event venues including the Konzerthaus Liebfrauen and the Kultur- & Kongresszentrum (KiK), managing cultural events such as the Rathausfest, MDR Harz Open Air, Schokoladenfestival ChocolART, and the annual Christmas market. The organization functions as a 100% subsidiary of the city of Wernigerode, providing both visitor-facing services and B2B solutions for the regional tourism industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Service
• Accommodation Booking

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• neusta destination.one GmbHcoreTechnology or IntegrationTechnical implementation, administration and layout of the Wernigerode Tourismus website. Münchner Straße 1, 86899 Landsberg am Lech.
• Outdooractive AGcoreTechnology or IntegrationTechnology and content platform for outdooractive used on the website for mapping and outdoor activity planning.
• ReservixcoreChannel Partner/ Reseller/ DistributorTicketing, tickets, and online pre-sale partner for event tickets.
• Sachsen-Anhalt TourismusminorGTM or Marketing PartnerTourism marketing partnership with Sachsen-Anhalt tourism portal (www.sachsen-anhalt.info).
• Schmidt Buch VerlagminorGTM or Marketing PartnerProvides city map for download and printing, offered free for personal use on the tourism website.
• neusta destination solutions GmbHcoreTechnology or IntegrationNewsletter software provider used for sending the quarterly newsletter with event updates.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bad Harzburg Touristik und Service GmbH: Tourist information and service company for the Bad Harzburg resort town in the Harz, providing accommodation booking, guest card programs, and city tours as a directly comparable municipal DMO peer.
• Rosenheim Tourismus und Kongress GmbH: Municipal DMO for a mid-sized German tourist town, providing accommodation booking, city tours, event ticketing, and venue management under similar city-owned GmbH structure.
• Quedlinburg-Tourismus GmbH: Municipal DMO for the UNESCO World Heritage town of Quedlinburg in Saxony-Anhalt, operating tourist information, accommodation booking, city tours, and city tours under a comparable city-ownership and mandate structure.
• Goslar GmbH - Marketing & Tourismus: Municipal tourism and marketing organization for the Harz-region city of Goslar, offering closely matched services - accommodation booking, city tours, event ticketing, and destination marketing - at similar scale and ownership structure.

Regional players

• Eifel Tourismus GmbH: Regional DMO for the Eifel nature-based tourism area in Germany; comparable in operating a regional guest card and destination marketing mandate at the regional level.
• Thüringer Wald Tourismus GmbH: Regional DMO for the Thuringian Forest, a comparable nature-and-hiking destination DMO offering guest cards, accommodation brokerage, and outdoor content via regional marketing structures.
• Harz Tourismusverband e.V. Regional DMO covering the broader Harz mountain region; WTG is a member partner and co-markets the HarzCard, making this the most relevant regional umbrella organization.
• Tourismus Marketing Sachsen-Anhalt GmbH: State-level tourism marketing organization for Saxony-Anhalt, the federal state in which Wernigerode sits; WTG partners with this body for broader destination promotion.

Others

• Tourist-Information Schierke (within Wernigerode Tourismus): The Schierke branch is operated by Wernigerode Tourismus itself rather than a peer; included here only as context for the company's own multi-office footprint.

Broad incumbents

• Berlin Tourismus & Kongress GmbH (visitBerlin): Much larger city-owned DMO for Berlin, serving as a broad-incumbent reference for service scope (accommodation, tours, events, B2B trade services) and organizational model even though scale and competitive intensity differ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/InfoWernigerode
• Facebookfacebook.com/Wernigerode.Tourismus
• Instagraminstagram.com/visit_wernigerode
• LinkedInlinkedin.com/company/wernigerode-tourismus-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wernigerode Tourismus