Ryoma
Ryoma is a Tokyo-based, privately held consulting firm offering free career-change support for 20-somethings via its キャリテラ service and B2B recruitment consulting (オールインHR, GrowSES) for Japanese IT, SES, and SME clients, with ~30 employees and an emerging emotional-AI hiring assessment product (SmartSelect).
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ryoma does
Ryoma (株式会社RYOMA) is a Tokyo-headquartered consulting firm founded on July 12, 2021, by Representative Director Asaka Koki, operating two business segments: a Career Support segment led by the free キャリテラ (Carretera) service for 20-something job seekers, and a Recruiting Planning segment comprising オールインHR (custom team-based recruitment consulting) and GrowSES (SES/IT-vertical recruitment support with 120+ corporate clients). The company employs approximately 30 people as of early 2026 and serves SMB and growth-stage IT, SES, retail, and medical-device companies across the Kanto region.
The firm is a hybrid services-and-content business: it pairs traditional consulting delivery (3-6-person client teams, strategy-to-onboarding scope) with a media-style top-of-funnel stack that includes branded TikTok/Instagram advisor personas (転職ちゃん, 転職のゆいな), the HR MAKER YouTube channel (2,000+ subscribers), gated white papers, and the self-organized AI×HR Conference 2026 (1,203 participants). Its emerging technology product is SmartSelect, which combines emotional-analysis AI with aptitude testing to quantify candidate fit for hiring decisions. Internally, Ryoma uses ChatGPT and custom GPTs for content production (video-to-X pipelines, internal manuals) and Google Apps Script + Chatwork for recruitment workflow automation.
Ryoma monetizes primarily through B2B recruitment consulting fees and retainers (quote-based, not publicly disclosed), with the キャリテラ B2C service offered free to job seekers — effectively a funnel and brand-building layer. GTM is dual-motion: product-led growth via social media for B2C, sales-led inquiry handling for B2B. In February 2026 the company registered the "100億宣言" with the Japanese government's SME Support Organization, publicly committing to ¥100 billion revenue by 2035 at ~25% annual growth, alongside a national TVer TV campaign and a partnership with TSE Prime-listed Ateam's subsidiary. The company remains privately held with no disclosed funding rounds.
Ryoma firmographics
Firmographics- Name
- Ryoma
- Legal name
- 株式会社RYOMA
- Website
- https://ryo-ma.art
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ryoma is a Tokyo-based, privately held consulting firm offering free career-change support for 20-somethings via its キャリテラ service and B2B recruitment consulting (オールインHR, GrowSES) for Japanese IT, SES, and SME clients, with ~30 employees and an emerging emotional-AI hiring assessment product (SmartSelect).
- Ownership category
- akta.pro rank
Ryoma industry classification
Industry- Product category
- HR Consulting Services
- NAICS
- Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
- akta.pro secondary industries
- Talent Management & Workforce Planning Consulting (BPAHAGAA), Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Ryoma is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Ryoma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Career Support Services (キャリてら): Free career change support for 20-somethings — revenue likely generated from corporate recruitment service fees or referral arrangements with client companies hiring through the platform.
- Recruitment Consulting (オールインHR / GrowSES): B2B recruitment planning and consulting services for companies, particularly SES businesses. Teams of 3-6 specialists per client deliver customized recruitment solutions. Revenue is generated through consulting fees and retainer arrangements with corporate clients.
- Business Partnership Revenue: Partnership with Ateam Life Design combining RYOMA's communication and support expertise with Ateam's web marketing reach for enhanced career support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free career support for 20-somethings (キャリてら) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Ryoma product offering
Product offeringCore offering
RYOMA provides free career change support for 20-somethings through the キャリてら platform, with dedicated advisors guiding job seekers from consultation through post-onboarding follow-up. On the corporate side, RYOMA delivers team-based recruitment consulting (オールインHR, 3-6 specialists per client) and SES-industry specialized recruitment support (GrowSES, 120+ client track record) covering strategy design, job board optimization, scouting, employer branding, and onboarding support. The company is developing SmartSelect, an AI-powered aptitude testing tool combining emotional analysis with personality assessment for hiring DX.
Product overview
RYOMA operates a two-segment business model: a Career Support (キャリア支援) segment and a Recruiting Planning (採用プランニング) segment. The Career Support segment is anchored by キャリてら, a 20-something specialized career change service supported by branded advisor personas on TikTok and Instagram (転職ちゃん, 転職のゆいな). The Recruiting Planning segment centers on オールインHR (custom recruiting consulting, 3-6 person teams per client) and GrowSES (SES-specialized recruiting with 120+ client track record). A future AI product, SmartSelect — an emotion recognition AI-powered aptitude test — is flagged for development. HR MAKER (YouTube channel) and the annual AI×HR Conference serve as thought leadership and brand-building vehicles. The company is headquartered in Tokyo, founded July 2021, with approximately 30 employees.
Differentiator
Problem solved
Functional benefit
Brands
- キャリてら (Carretera): A 20-something specialized free career support service providing job change consultation, resume review, hidden job listings, executive interviews, and post-onboarding follow-up support.
- オールインHR
- GrowSES
- SmartSelect
- HR MAKER (HRメーカー)
Products and services
- キャリてら (Carretera) A 20-something specialized career change support service providing free-of-charge, dedicated advisor support from initial consultation through post-hire follow-up. Targets second-year new graduates and career changers with no experience required; includes resume review, hidden job listings, executive interviews, and post-onboarding follow-up support.
- オールインHR (All-in HR)
Quantifiable outcome
- Hiring cost reduced from 900,000 to 300,000 JPY (67% reduction)
- +5 more outcomes
Companies that use Ryoma
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Ryoma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature1 record
Ryoma partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 株式会社エイチームライフデザイン (Ateam Life Design)coreBusiness partnership to strengthen career support services for job seekers. RYOMA contributes its expertise in young/inexperienced talent communication and support, while Ateam Life Design contributes its web marketing capabilities for user acquisition. The partnership aims to enhance the support system for job seekers by combining both companies' respective strengths.
- 、独立行政法人中小企業基盤整備機構（中小機構）/ 中小企業庁 (SME Support Organization / Ministry of Economy)minorRegistered participant in the Japanese government's '100億宣言' (100 Billion Declaration) program, promoted by the Ministry of Economy and the Small and Medium Enterprise Support Organization (中小機構). The program supports companies aiming to achieve 100 billion JPY in revenue.
- AI×HR Conference 2026 Co-hosting OrganizationsminorRYOMA served as the primary organizer of AI×HR Conference 2026, with co-hosting support from approximately 24 partner organizations including Lucent Doors, Exa Wizards, PeopleX, en Japan, YOUTRUST, and others in the HR technology ecosystem. The conference featured 12 sessions with 24 speakers focused on AI in HR, recruitment, retention, and human capital management.
- Career Startup Ecosystem (Co-hosting with 4 other companies)minorCo-hosted a business casual networking event for 20-somethings alongside 4 other HR/career startups: Uniboost, Leverages (Levtech), Another Works, and Shumatsu Worker. Event held in Otemachi, Tokyo, targeting young professionals across industries.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Ryoma competitors and assessment
Company assessmentBroad incumbents
- Leverages: Japan-based HR/tech staffing firm operating Levtech (IT engineer staffing) and other career services. Direct overlap with RYOMA's focus on placing engineers into SES/IT roles and on 20-something career support.
- en Japan: Major Japanese recruitment and HR services company operating En就业、En転職neo 等 platforms. Overlap with RYOMA in B2B recruitment consulting and career support, with a co-host role in AI×HR Conference 2026.
- BizReach: Operates Japan's leading direct-recruitment marketplace BizReach plus HR media brands. Comparable to RYOMA's recruiting planning segment and employer-branding content approach (HR MAKER).
- Recruit Holdings: Parent of Indeed, LinkedIn-style platforms and HR media. Indirect competition for HR consulting demand and for B2C job-seeker attention, dwarfing RYOMA in scale and product breadth.
Emerging players
- PeopleX: Japan-based HR tech firm building tools for talent acquisition and people operations. Comparable in HR-tech GTM and a co-host at AI×HR Conference 2026.
- Shumatsu Worker: Japan-based weekend/part-time job marketplace targeting young professionals. Comparable to RYOMA's 20-something-focused funnel and a co-host at the 2025 20代カジュアル交流会 with RYOMA.
- Anotherworks: HR-tech startup offering referral-based recruiting and engagement tools. Overlaps with RYOMA's recruiting planning angle and was a co-host at a 20-something networking event with RYOMA.
- YOUTRUST: Talent-introduction and referral network for engineers and creators in Japan. Direct overlap with RYOMA's talent-matching activities and a co-host at AI×HR Conference 2026.
Direct peers
- Wantedly: Japan-based recruitment platform emphasizing storytelling employer branding and inbound applications from engineers and designers. Strongly comparable in culture/marketing-driven recruitment consulting and content-led B2B funnels.
Regional players
- Ateam Life Design (Eides Job Change Agent): Subsidiary of Ateam Inc. operating the 'Eides Job Change Agent' web-marketing-driven career-change service. Direct overlap with RYOMA's キャリてら in young talent career support and a recent business partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ryoma social profiles
Digital presenceRyoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ryoma leadership team
Management profileNumber of profiles
Profiles1 record
Ryoma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ryoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ryoma
What does Ryoma do?
RYOMA provides free career change support for 20-somethings through the キャリてら platform, with dedicated advisors guiding job seekers from consultation through post-onboarding follow-up. On the corporate side, RYOMA delivers team-based recruitment consulting (オールインHR, 3-6 specialists per client) and SES-industry specialized recruitment support (GrowSES, 120+ client track record) covering strategy design, job board optimization, scouting, employer branding, and onboarding support. The company is developing SmartSelect, an AI-powered aptitude testing tool combining emotional analysis with personality assessment for hiring DX.
Is Ryoma a public or private company?
Ryoma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ryoma founded?
Ryoma was founded in 2021. It employs 11 to 50 people.
Where is Ryoma based?
Ryoma is headquartered in Tokyo, Japan, in the Asia region.
How does Ryoma make money?
Three revenue lines are on record. Career Support Services (キャリてら) is the primary driver. The others are recruitment Consulting (オールインHR / GrowSES) and business Partnership Revenue.
Who are Ryoma's main competitors?
Broad incumbents on record are Leverages, en Japan, BizReach and Recruit Holdings. Emerging players are PeopleX, Shumatsu Worker, Anotherworks and YOUTRUST. Wantedly is listed as a direct peer. Ateam Life Design (Eides Job Change Agent) is listed as a regional player.
Does Ryoma have an API?
No public API is recorded for Ryoma.
What industry is Ryoma in?
Ryoma's product category is HR Consulting Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry), with a secondary code of BPAHAGAA, Talent Management & Workforce Planning Consulting. Its NAICS code is 561311 and its SIC code is 7361.