Paşabahçe
Paşabahçe Mağazaları A.Ş. is the specialty retail subsidiary of Turkey's Şişecam Group, operating 48 mall-based glassware, tableware, kitchen, and home décor stores across Turkey plus a direct e-commerce platform serving consumers and HoReCa/corporate clients.
- Company typePrivate
- Founded1934
- HeadquartersLevent
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Paşabahçe does
Paşabahçe Mağazaları A.Ş. is the specialty retail subsidiary of Şişecam Topluluğu (Şişecam Group), one of Turkey's largest diversified glass and ceramics conglomerates. The company operates a vertically integrated retail model combining in-house manufactured glassware with sourced complementary assortments, selling through 48 mall-based physical stores across 12+ Turkish cities (Istanbul, Ankara, Izmir, Antalya, Bursa, Muğla, Adana, Eskişehir, Gaziantep, Kocaeli, Konya, Mersin) and a direct e-commerce platform at pasabahce.com with companion mobile applications. Its product portfolio spans five core categories — Sofra (tableware), İçecek (drinkware), Mutfak (kitchenware), Ev&Yaşam (home and living décor), and the premium NUDE glassware sub-brand — with BORCAM bakeware and cultural-heritage boutique collections (Ottoman, Anatolian Civilizations, İstanbul, Füreya) as differentiated lines. The catalog reportedly exceeds 3,000 SKUs at price points ranging from approximately 85 TL to 11,950 TL.
The company's revenue mechanics are split between consumer retail (DTC through stores and e-commerce, supplemented by the KULÜP Kart loyalty program offering 5% cash-back points and 10% birthday discounts, plus gift cards and installment payment options up to six installments) and B2B/corporate sales via the Paşabahçe Profesyonel and CaBaRe divisions targeting HoReCa (cafes, bars, restaurants, patisseries), boutique hotels, event venues, and corporate gifting clients through dedicated sales offices, authorized dealers, and a corporate inquiry channel. Marketing relies on the Ilham Köşesi content blog, seasonal promotions (10-40% discounts), and the loyalty program. Geographic reach is concentrated in Turkey, with limited international DTC shipping to roughly 40 countries using EUR/USD currency options. No revenue, funding, M&A, leadership-change, or patent data is publicly disclosed, and the company is wholly owned by Şişecam A.Ş., operating as the Glass Housewares Group's specialty retail arm rather than an independent investable entity.
Paşabahçe firmographics
Firmographics- Name
- Paşabahçe
- Legal name
- Paşabahçe Mağazaları A.Ş.
- Website
- https://pasabahce.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Paşabahçe Mağazaları A.Ş. is the specialty retail subsidiary of Turkey's Şişecam Group, operating 48 mall-based glassware, tableware, kitchen, and home décor stores across Turkey plus a direct e-commerce platform serving consumers and HoReCa/corporate clients.
- Ownership category
- akta.pro rank
Paşabahçe industry classification
Industry- Product category
- Tableware and Glassware Retail
- NAICS
- All Other Miscellaneous Retailers (45999), Office Supplies and Stationery Retailers (459410)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Office, Stationery & Craft Supplies DTC (CRAFACAL)
- akta.pro secondary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Paşabahçe is headquartered
LocationHeadquarters
- HQ city
- Levent
Offices7 records
Markets served
Paşabahçe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Direct-to-consumer sales of tableware, drinkware, kitchen products, and home décor through physical retail stores and e-commerce platform. Products are sold at individual price points with seasonal discounts and promotional offers.
- Corporate/B2B Sales: Bulk sales to professional customers including cafes, bars, restaurants, hotels, offices, and event venues. Corporate solutions include custom product recommendations and bulk pricing through [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Paşabahçe product offering
Product offeringCore offering
Paşabahçe designs, distributes and sells branded glassware, tableware, drinkware, kitchenware, home décor, and gift products through 48 specialty retail stores across Turkey and the pasabahce.com e-commerce platform. The company also operates a B2B division (CaBaRe / Paşabahçe Profesyonel) supplying cafes, bars, restaurants, hotels, and corporate buyers with professional-grade serving equipment and bulk solutions. The portfolio spans budget-friendly everyday items to premium designer pieces under the Nude and Butik Koleksiyonlar sub-brands.
Product overview
Paşabahçe is a Turkish tableware, glassware, and home décor retailer offering a comprehensive portfolio across five core categories: Sofra (tableware), İçecek (beverage/drinkware), Mutfak (kitchenware), Ev&Yaşam (home & living décor), and Nude (premium glassware sub-brand). The company also provides Hediye (gifting), CaBaRe (professional hospitality solutions), and corporate B2B offerings. Key product lines include Borcam bakeware and themed boutique collections inspired by Turkish heritage. A loyalty program (KULÜP Kart) and gift cards complement the retail experience across 48 physical stores and online.
Differentiator
Problem solved
Functional benefit
Brands
- NUDE: Premium tableware sub-brand featuring handcrafted glass products including wine glasses, whiskey glasses, champagne flutes, carafes and decorative objects.
- BORCAM
- KULÜP Kart
Products and services
- Nude Premium Glassware Collection Premium glassware and crystal sub-brand featuring contemporary designs including wine glasses, whiskey glasses, champagne flutes, carafes, and decorative objects for premium home and gifting consumers.
- Sofra (Tableware) Tableware collection including plates, bowls, serving products, cutlery, table accessories, and linens for everyday and formal dining, organized into sub-categories such as yemek tabakları (dinner plates), kaseler (bowls), çatal/kaşık/bıçak (cutlery), and sofra aksesuarları (table accessories).
- İçecek (Beverage / Drinkware) Drinkware collection featuring tea cups, coffee cups, glasses, goblets, beer mugs, whiskey glasses, raki glasses, bar accessories, bottles, pitchers, and carafes, organized into Çay, Kahve, Bardaklar, Kadehler, Bar Aksesuarları sub-categories.
- Mutfak (Kitchen) Kitchenware category covering cooking (pans, cake molds, oven dishes, pots), preparation tools (cutting boards, whisks, measuring cups), and storage (jars, containers) for household and home cooks.
- Ev&Yaşam (Home & Living) Home décor and living category including decorative accessories, furniture, lighting and candle holders, garden items, pet products, textiles, and office supplies.
- Hediye (Gifts) Gift products organized by recipient (women, men, children), occasion (birthday, anniversary, new job, new home), and style (minimal, classic, modern) for individual and corporate gifting occasions.
- CaBaRe Professional Hospitality Solutions B2B product and service line providing professional-grade serving and display solutions for cafes, bars, restaurants, patisseries, florists, event venues, wine houses, and boutique hotels.
- Borcam Bakeware & Kitchen Containers Borcam branded bake and serve glassware line including baking dishes, storage containers, and oven-to-table serving pieces for everyday home cooking.
- Butik Koleksiyonlar (Boutique / Designer Collections) Curated designer collections including Füreya, Osmanlı, Anadolu Medeniyetleri, Camda Mavi Beyaz, and İstanbul-themed lines inspired by Turkish cultural heritage and designer collaborations.
- Kurumsal Çözümler (Corporate / B2B Solutions) B2B service for offices, hotels, restaurants, and cafes offering customized product recommendations, bulk purchasing options, and sales-office support via the Paşabahçe Profesyonel division, with inquiries handled at [email protected].
- KULÜP Kart (Loyalty Program) Customer loyalty program offering 5% points on cash or card single payments, 10% birthday discount, early access to new products and promotions, and exclusive member benefits across stores and online.
- Hediye Kartı (Gift Card) Branded gift cards available for purchase, allowing recipients to choose their preferred products across the Paşabahçe assortment in stores or online.
Companies that use Paşabahçe
Customer profileSegments3 records
Ideal customer profiles2 records
Paşabahçe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paşabahçe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Şişecam A.ŞcorePaşabahçe Mağazaları A.Ş. is a subsidiary of Şişecam Topluluğu (Şişecam Group), forming the specialty retail arm of the glass and ceramics manufacturing conglomerate. Şişecam is a major global producer of glassware and ceramics, providing manufacturing expertise and brand heritage to Paşabahçe.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Paşabahçe competitors and assessment
Company assessmentBroad incumbents
- Libbey: US-headquartered glassware manufacturer and supplier serving HoReCa and consumer channels with drinkware and tableware. Comparable to Paşabahçe's NUDE and Borcam product lines, and directly overlaps with the Paşabahçe Profesyonel HoReCa vertical.
- IKEA: Global home furnishings and tableware retailer offering kitchenware, dinnerware, drinkware, and home décor across physical stores and e-commerce. Comparable to Paşabahçe in core category overlap (tableware, kitchen, home décor) and DTC omnichannel model, though operating at vastly larger global scale.
- Villeroy & Boch: European heritage manufacturer and retailer of tableware, glassware, and bathroom/wellness products. Comparable to Paşabahçe in premium tableware and designer collections, with similar cultural-heritage and craftsmanship positioning, though operating with its own global manufacturing footprint.
- Williams Sonoma: Multi-brand specialty retailer of premium cookware, tableware, and home goods (Williams Sonoma, West Elm, Pottery Barn). Comparable to Paşabahçe in premium DTC positioning, designer collaborations, and housewares category breadth across physical and digital channels.
- Luminarc: Established European glassware and tableware brand owned by Arc International, offering drinkware and dinnerware through mass and specialty retail. Comparable to Paşabahçe in core glassware and tableware categories, with similar product mix but broader international distribution.
Direct peers
- Crate & Barrel: US-based specialty retailer of housewares, furniture, and home décor operating physical stores and a strong e-commerce channel. Directly comparable to Paşabahçe in DTC omnichannel model, premium positioning, and category breadth across tableware, kitchen, and home.
- Madame Coco: Turkish home textiles, kitchenware, and home décor retailer with extensive physical store network and DTC e-commerce. Competes head-to-head with Paşabahçe in Turkish mall-based specialty retail, with comparable pricing tiers and customer demographic.
- Zara Home: Global fashion-house home goods brand selling tableware, kitchenware, textiles, and home décor through standalone stores and e-commerce. Comparable to Paşabahçe in product breadth across dining and home décor, with similar premium-positioning and designer-led seasonal collections.
- English Home: Turkish specialty retailer of home textiles, tableware, kitchenware, and home décor with a multi-store mall footprint and growing e-commerce. Direct competitor to Paşabahçe in the Turkish home-goods market, targeting overlapping consumer and gift-giving occasions.
- Karaca: Turkish housewares brand and retailer specializing in tableware, cookware, and small appliances with both retail and e-commerce presence. Directly comparable to Paşabahçe in core product categories (tableware, kitchen) and in serving Turkish consumer and HoReCa customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Paşabahçe social profiles
Digital presencePaşabahçe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paşabahçe leadership team
Management profileNumber of profiles
Profiles3 records
Paşabahçe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paşabahçe M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paşabahçe
What does Paşabahçe do?
Paşabahçe designs, distributes and sells branded glassware, tableware, drinkware, kitchenware, home décor, and gift products through 48 specialty retail stores across Turkey and the pasabahce.com e-commerce platform. The company also operates a B2B division (CaBaRe / Paşabahçe Profesyonel) supplying cafes, bars, restaurants, hotels, and corporate buyers with professional-grade serving equipment and bulk solutions. The portfolio spans budget-friendly everyday items to premium designer pieces under the Nude and Butik Koleksiyonlar sub-brands.
Is Paşabahçe a public or private company?
Paşabahçe is a private company. It is classified as corporate owned and is currently operating.
When was Paşabahçe founded?
Paşabahçe was founded in 1934. It employs 5,001 to 10,000 people.
Where is Paşabahçe based?
Paşabahçe is headquartered in Levent.
How does Paşabahçe make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are corporate/B2B Sales.
Who are Paşabahçe's main competitors?
Broad incumbents on record are Libbey, IKEA, Villeroy & Boch, Williams Sonoma and Luminarc. Direct peers are Crate & Barrel, Madame Coco, Zara Home, English Home and Karaca.
Does Paşabahçe have an API?
No public API is recorded for Paşabahçe.
What industry is Paşabahçe in?
Paşabahçe's product category is Tableware and Glassware Retail. Its primary akta.pro industry code is CRAFACAL, Office, Stationery & Craft Supplies DTC, with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 45999 and its SIC code is 5700.