What Hobrand does

Hobrand BV is a Dutch privately-held distributor and service provider founded in 1983 and headquartered in Tiel, Netherlands, with a secondary branch in Lier, Belgium. The company positions itself as a total supplier (totaalleverancier) of professional firefighting, rescue, and safety equipment, offering approximately 25,000 stock-keeping units across fire hoses, monitors, nozzles, pumps, personal protective equipment, breathing apparatus, gas detection systems, thermal imaging cameras, technical rescue tools, hazmat response materials, and workshop equipment such as industrial washing and helmet-disinfection machines. It distributes branded products from manufacturers including MSA Safety, TFT Task Force Tips, UVEX, AWG, FLIR, HAIX, Seiz, Viking, Dönges, Kindswater, Electrolux, and Alro, and has co-developed specialized equipment such as the Alro firefighter helmet washing machine.

The company sells through a combination of a B2B e-commerce web shop with publicly listed pricing in euros and a direct sales and service team covering the Benelux market. Beyond product resale, Hobrand generates service revenue from inspections, testing, repairs, maintenance, installation, equipment rental, and turnkey project delivery for fire stations and industrial sites. Its primary customer segments are Dutch Safety Regions (Veiligheidsregio's), industrial enterprises, and national government institutions, with additional exposure to shipping/maritime and agricultural fire safety.

Commercially, Hobrand operates a hardware-sales revenue model with pay-as-you-go unit pricing on a broad catalog ranging from low-cost consumables (e.g., €21 fire hose couplings, €32 wash bags) to high-value capital equipment (€11,000+ monitors, €13,000+ industrial washing machines), supplemented by service contracts. Distribution is omnichannel within its niche: owned e-commerce storefront plus regional direct sales and physical service centers. No revenue, headcount exact figure, funding history, M&A activity, or ownership disclosures beyond the BV structure are present in the available data, limiting deeper financial triangulation.

Name

Hobrand

Legal name

Hobrand BV

Website

https://hobrand.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Hobrand is a Dutch privately-held distributor founded in 1983 supplying firefighting, rescue, and safety equipment to safety regions, industries, and government across the Netherlands and Belgium, combining a 25,000-SKU catalog with maintenance, rental, and turnkey services.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Fire/Rescue & Emergency Services Gear Laundry (HSAJAEAJ)

Keywords

• Firefighting equipment distribution
• Rescue and safety supplies
• Fire service PPE
• Gas detection systems
• Fire equipment maintenance

Headquarters

HQ city

Tiel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Hobrand generates revenue through the sale of firefighting materials, personal protective equipment, rescue equipment, and safety materials. Products are sold through their e-commerce platform with pricing visible on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hobrand distributes more than 25,000 professional firefighting, rescue and safety products — including fire hoses, monitors, nozzles, water-carrying fittings, personal protective equipment, gas detection systems, thermal imaging cameras, technical rescue tools, hazmat response gear, training materials and washing/drying systems — sourced from premium OEMs such as TFT, MSA, UVEX, AWG, Flir, HAIX, Seiz, Electrolux and Alro. The company complements product sales with service offerings including inspection, maintenance, repair, installation, equipment rental, and turnkey project delivery for safety regions, industrial companies and government clients in the Benelux.

Product overview

Hobrand is a total supplier (totaalleverancier) of professional firefighting, rescue, and safety materials, operating since 1983. The company offers a comprehensive portfolio of firefighting equipment including water-carrying fixtures (Storz couplings, distribution valves, reducers, adapters), fire monitors (fixed, remote-controlled, and portable), nozzles (high/low pressure, foam, piercing), personal protective equipment (breathing apparatus, helmets, boots, gloves), workshop equipment (hose maintenance machines, washing machines, drying systems), gas detection systems, and technical rescue equipment. Hobrand distributes branded products from manufacturers including TFT (Task Force Tips), AWG, UVEX, MSA, Kindswater, Alro, Electrolux, Flir, Haix, and others. The company also provides related services including equipment inspections, testing, repairs, maintenance, installation, rental, and turnkey projects. The product range supports fire brigades, industrial companies, and government organizations in combating incidents, rescue operations, and protecting people and environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Firefighting Materials (Brandweermaterialen) Comprehensive range of professional firefighting materials including fire hoses (press and suction), fire extinguishers, generators, monitors, nozzles, pumps, water-carrying fittings and accessories, supplied to fire services, industries and government.
• Personal Protective Equipment (Persoonlijke Uitrusting) Protective clothing, breathing apparatus, helmets, boots, gloves, head protection, hand lamps, gas detection devices, and eye and hearing protection for firefighters and industrial safety personnel.
• Fire Monitors (Blusmonitoren) Fixed, remote-controlled and portable fire monitors and water cannons (e.g., TFT Tornado RC) for large-scale firefighting and industrial fire suppression.
• Technical Rescue Equipment (Technische Hulpverlening) Rescue tools, lifting equipment, stabilization materials, tents and screening, water barriers, fall protection and climbing equipment, and traffic accessories for technical rescue operations.
• Gas Detection Systems (Gasdetectie) Portable and fixed gas and flame detection systems (including MSA ALTAIR io4 and fixed installations) for hazardous-material incidents, parking garages and light-industry safety.
• Thermal Imaging Cameras (Warmtebeeldcamera's) Thermal imaging cameras, supplied in partnership with Flir Systems, enabling firefighters to see through smoke and identify heat sources during firefighting and search-and-rescue operations.
• Service & Maintenance (Service & Onderhoud) Inspection, testing, repair, installation, maintenance and turnkey project delivery for firefighting and safety equipment, performed by Hobrand's service team across the Benelux.
• Equipment Rental (Verhuur) Rental of safety and firefighting materials for temporary projects, training exercises, or periods of elevated risk.
• UVEX Reusable Wash Bag (UVEX Herbruikbare waszak) Reusable wash bag for the safe transport of contaminated or infectious firefighter protective clothing from incident site to industrial washing machine.
• Electrolux WH6-14 Compass Pro Industrial Washing Machine 14 kg capacity industrial washing machine with Compass Pro microprocessor and Global Advanced Hygiene program (proven log 6 reduction) for textile disinfection of firefighter gear.
• Electrolux WH6-8 Compass Pro Industrial Washing Machine 8 kg capacity industrial washing machine with Compass Pro microprocessor, automatic savings and power balance features for cleaning firefighter protective gear.
• Alro Fire Helmet Washing Machine (Alro Wasmachine brandweerhelmen) Combined washing, drying and disinfection machine for 12 firefighter helmets simultaneously, co-developed by Hobrand and Alro.
• AWG Systeemscheider Typ B-FW (System Separator) AWG system separator (DIN 14346) with automatic shut-off on pressure differential detection, protecting drinking water networks from contamination during firefighting operations.
• Hazmat Response Equipment (Incidentenbestrijding Gevaarlijke Stoffen) Absorption materials, leak sealing equipment, cleaning and disinfection supplies, radiation meters, test tubes, and decontamination equipment for hazardous-material incident response.

Quantifiable outcome

• 25,000 products in stock
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• MSA SafetycoreTechnology or IntegrationMSA Safety is a key brand partner supplying gas detection equipment, self-contained breathing apparatus, and head protection. Hobrand distributes MSA products including ALTAIR io4 portable gas detectors, fixed gas detection systems, and fire helmets.
• TFT Task Force TipscoreTechnology or IntegrationTFT is a premium brand partner for professional firefighting nozzles, monitors, and valves. Products include Tornado RC monitors, Blitzfire water cannons, Ultimatic/Midforce/Multiforce nozzles, and related equipment.
• UVEXcoreTechnology or IntegrationUVEX is a brand partner for safety equipment including protective clothing, gloves, safety helmets, and reusable wash bags for contaminated firefighter gear.
• AWG (Armaturenfabrik Waldhuber)coreTechnology or IntegrationAWG supplies water-carrying fittings including system separators, reducers, turbo nozzles, and coupling accessories for firefighting applications.
• Flir SystemscoreTechnology or IntegrationFlir supplies thermal imaging cameras for firefighting applications, enabling firefighters to see through smoke and identify heat sources.
• HAIXcoreTechnology or IntegrationHAIX is a premium brand for professional firefighter boots and footwear, known for quality and safety in emergency response.
• DöngescoreTechnology or IntegrationDönges supplies rescue equipment and tools for technical rescue operations.
• SeizcoreTechnology or IntegrationSeiz supplies firefighter gloves known for protection and dexterity in firefighting operations.
• VikingcoreTechnology or IntegrationViking supplies fire safety equipment including sprinkler systems and fire suppression for marine and industrial applications.
• GFD InkooporganisatiecoreChannel Partner/ Reseller/ DistributorGFD (Gespecialiseerde Fire & Rescue Distributeur) is a purchasing organization that Hobrand participates in, representing specialized fire and rescue distributors.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Task Force Tips (TFT): U.S.-based premium manufacturer of firefighting nozzles, monitors, and valves. Key 'Core' brand partner of Hobrand with overlapping fire-monitor and nozzle product lines that could compete at the distribution level.
• MSA Safety: U.S.-based global manufacturer of safety products including fire helmets, SCBA, and gas detection. MSA is one of Hobrand's 'Core' brand partners but also distributes directly into European fire services, making it both a supplier and competitive threat.
• Bullard: U.S.-based manufacturer of thermal imagers, fire/rescue helmets, and PPE. Sells into European fire services through distributors like Hobrand, with overlapping product categories in head protection and thermal imaging.
• Viking Life-Saving Equipment: Global supplier of marine and offshore firefighting, lifesaving, and PPE equipment. Listed as one of Hobrand's 'Core' brand partners, with overlapping product lines in firefighter PPE and suppression.
• Dönges: German specialist fire and rescue equipment supplier with a comparable product catalog (technical rescue tools, hoses, fittings). Listed as Hobrand's brand partner but operates as a direct competitor in adjacent Benelux/DACH markets.

Broad incumbents

• Sioen Industries: Belgian-listed manufacturer of technical textiles and protective clothing including firefighter turnout gear. Competes with Hobrand-supplied UVEX and HAIX PPE in the Benelux firefighter apparel segment.
• Dräger: German-based global safety and medical technology company with significant fire-service product lines (breathing apparatus, gas detection, thermal imaging). Dräger sells through direct sales and distributors across Europe, competing with Hobrand in PPE and detection categories.
• Rosenbauer International: Austrian-headquartered global leader in firefighting vehicles, equipment, and suppression systems. While Rosenbauer is primarily a manufacturer, it distributes a wide product portfolio across Europe that overlaps directly with Hobrand's fire monitors, PPE, and rescue equipment lines.
• 3M Scott Fire & Safety: Division of 3M supplying SCBA, thermal imaging, and firefighter PPE globally. Competes with Hobrand's MSA and Flir offerings through broader distribution reach and direct sales to European fire services.

Regional players

• Anglian Fire Products: UK-based specialist distributor of firefighting equipment, hose, and rescue gear serving British fire and rescue services. Comparable in business model (specialty fire-equipment distribution) but does not overlap geographically with Hobrand's Benelux focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYZuGS6LTjKxTnmHhbxx6pQ
• Facebookfacebook.com/Hobrandbv
• LinkedInlinkedin.com/company/hobrandbv
• Instagraminstagram.com/hobrandbv
• Xx.com/hobrandbv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobrand