Wok To Go
- Company typePrivate
- Founded2003
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wok To Go firmographics
Firmographics- Name
- Wok To Go
- Legal name
- WTG Retail B.V.
- Website
- https://woktogo.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wok To Go industry classification
Industry- Product category
- Fast-Casual Asian Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
- akta.pro secondary industry
- Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)
Keywords
Where Wok To Go is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices33 records
Markets served
Wok To Go business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue from direct food and beverage sales at restaurant locations through dine-in, takeaway, and delivery orders.
- Franchise Fees: Revenue from franchise partnerships, where entrepreneurs pay to open Wok To Go locations using the established brand, recipes, and operational standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fast-casual dine-in and takeaway meals |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Wok To Go product offering
Product offeringCore offering
Wok To Go is an Asian fast-casual restaurant franchise chain that prepares and serves freshly wok-cooked Asian meals for dine-in, takeaway, and delivery. The company sells signature wok dishes (chicken, beef, shrimp, and vegetable options), Asian appetizers, plant-based meals, and bubble tea across 30+ franchise-operated locations in the Netherlands, Belgium, and Spain, with expansion to the UAE.
Product overview
Wok To Go is an Asian fast-casual restaurant franchise chain offering freshly prepared wok-cooked Asian meals. The company operates over 30 locations across the Netherlands and internationally (including Barcelona and Abu Dhabi). The product portfolio centers on wok-based Asian cuisine including signature dishes like CrunchyChicken, TenderBeef, TastyShrimps, and CrispyDelight, complemented by appetizers (AsianBites), plant-based options (Vegetable Deluxe, Indian Summer Breeze, Red Curry Veggie), and Bubble Tea beverages. The company positions itself on authentic house-made sauces, daily fresh ingredients, and fast preparation. They offer halal and vegan options to cater to diverse dietary requirements. Customers can order for delivery via third-party platforms (Uber Eats, Thuisbezorgd) or pick up at individual locations.
Differentiator
Problem solved
Functional benefit
Brands
- Utrecht WOK!: Asian street food concept located at Vredenburg in Utrecht
Products and services
- CrunchyChicken Signature wok dish featuring crispy fried chicken pieces prepared with vegetables and house-made sauces; targeted at general consumers seeking a fast-casual Asian meal.
- AsianBites Asian-style appetizers including spring rolls and other bite-sized starters; targeted at consumers ordering starters or add-ons with their wok meal.
- CrispyDelight Crispy coated shrimp dishes prepared with wok cooking techniques; targeted at seafood-loving consumers.
- TastyShrimps Wok-prepared shrimp dishes with various Asian flavor profiles; targeted at consumers preferring shrimp-based Asian cuisine.
- TenderBeef Wok-cooked beef dishes featuring tender beef cuts with authentic Asian seasonings; targeted at consumers preferring beef-based Asian cuisine.
- Tornado Shrimp Specialty shrimp dish featuring a distinctive spiral tornado preparation style; targeted at consumers seeking a unique presentation.
- Black Pepper Beef Classic Asian wok dish with beef cooked in black pepper sauce; targeted at consumers preferring traditional Asian flavors.
- Red Curry Shrimp
Companies that use Wok To Go
Customer profileSegments3 records
Ideal customer profiles4 records
Wok To Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Wok To Go partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Uber EatscoreUber Eats integration allows customers to order Wok To Go meals for delivery through the Uber Eats platform at multiple locations including Utrecht WOK!, Tilburg, Rotterdam Coolsingel, and Eindhoven.
- ThuisbezorgdcoreThuisbezorgd is a Dutch food delivery platform that enables Wok To Go customers to order meals for delivery. Available at locations including Utrecht WOK!, Rotterdam Coolsingel, Leiden, Breda, Den Haag, Nieuwegein Cityplaza, and Eindhoven.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Wok To Go competitors and assessment
Company assessmentDirect peers
- Sumo: Netherlands-based Asian fast-casual/sushi chain. Operates dine-in and takeaway Asian meals in the same Dutch market, competing for the same consumer occasion and locations.
- Wok & Go: UK-based Asian wok fast-casual franchise with a similar takeaway-focused model. Directly comparable in cuisine category, format, and value positioning to Wok To Go.
- Chopstix: UK-based Asian QSR focused on grab-and-go noodle and wok boxes. Closely matches Wok To Go's takeaway-led, wok-driven model in a comparable European market.
- Wok to Walk: European wok-based fast-casual/QSR chain with multi-country presence. Closely comparable concept, format, and international expansion profile to Wok To Go.
Broad incumbents
- Wagamama: Global Asian fast-casual restaurant brand with a broader menu and full-service format. The most prominent scaled competitor in the European Asian fast-casual space.
- McDonald's: Global QSR incumbent that increasingly competes in the 'fast, affordable lunch/dinner' occasion in the Netherlands and Europe, including via McWok-style menu extensions in some markets.
- KFC: Global QSR incumbent with strong Dutch and broader European footprint. Competes for the same quick, affordable meal occasion and increasingly for delivery share.
Regional players
- Noodle Bar: Dutch Asian noodle/wok quick-service operator. Competes for the same price-sensitive Dutch lunch and dinner occasion in overlapping cities.
Others
- Uber Eats: Global on-demand food delivery platform listed as a Wok To Go channel partner. Ecosystem participant that influences the company's digital revenue mix and margin profile.
- Thuisbezorgd: Leading Dutch food delivery aggregator and a core channel partner for Wok To Go. Not a competitor, but a key ecosystem participant shaping delivery economics and customer acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Wok To Go social profiles
Digital presenceWok To Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wok To Go leadership team
Management profileNumber of profiles
Wok To Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wok To Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wok To Go
What does Wok To Go do?
Wok To Go is an Asian fast-casual restaurant franchise chain that prepares and serves freshly wok-cooked Asian meals for dine-in, takeaway, and delivery. The company sells signature wok dishes (chicken, beef, shrimp, and vegetable options), Asian appetizers, plant-based meals, and bubble tea across 30+ franchise-operated locations in the Netherlands, Belgium, and Spain, with expansion to the UAE.
Is Wok To Go a public or private company?
Wok To Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wok To Go founded?
Wok To Go was founded in 2003. It employs 11 to 50 people.
Where is Wok To Go based?
Wok To Go is headquartered in Utrecht, Netherlands, in the Europe region.
How does Wok To Go make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are franchise Fees.
Who are Wok To Go's main competitors?
Direct peers on record are Sumo, Wok & Go, Chopstix and Wok to Walk. Broad incumbents are Wagamama, McDonald's and KFC. Noodle Bar is listed as a regional player. Others are Uber Eats and Thuisbezorgd.
Does Wok To Go have an API?
No public API is recorded for Wok To Go.
What industry is Wok To Go in?
Wok To Go's product category is Fast-Casual Asian Restaurants. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean), with a secondary code of THAFAAAF, Asian QSR (Chinese/Thai/Japanese/Korean). Its NAICS code is 722513 and its SIC code is 5812.