Odd Molly International
Odd Molly International is a Scandinavian women's fashion brand (founded 2002, Nasdaq Stockholm: ODD) that designs and sells dresses, knitwear, blouses, jackets, and related apparel direct-to-consumer via its Shopify e-commerce platform across Europe and the US, with a conscious-fashion and sustainable-materials positioning.
- Company typePrivate
- Founded2002
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Odd Molly International does
Odd Molly International is a Scandinavian women's fashion brand founded in 2002 that designs, produces, and sells apparel and accessories under the Odd Molly label. The assortment spans dresses, blouses, knitwear, jackets, coats, tops, pants, skirts, and jumpsuits, with unit pricing ranging from approximately $25 to $350 USD, and is differentiated by proprietary in-house print designs, embroidery artwork, and a conscious-fashion positioning anchored in certified sustainable materials (organic cotton, LENZING™ ECOVERO™ Viscose, LENZING™ Modal, recycled nylon). The brand also operates a portfolio of named designer collaboration sub-lines (BiggiOM, GamzeOM, BebbieOM, BenniOM, NehlOM).
The business is run on an asset-light, direct-to-consumer model. The flagship commercial platform is the Shopify-based oddmolly.com e-commerce storefront, which supports six currencies (DKK, EUR, GBP, NOK, SEK, USD) and ships to multiple countries in Europe and North America, supplemented by physical retail through a store locator, a dedicated online outlet for clearance product, and an email/newsletter funnel offering a 15% first-purchase incentive. The checkout stack is localised through integrations with Klarna, Shop Pay, PayPal, Apple Pay, Google Pay, MobilePay, iDEAL, Bancontact, Przelewy24, and UnionPay, alongside standard card networks. Marketing is concentrated in owned social channels (Instagram, Facebook, Pinterest, YouTube) and on-site content focused on sustainability and styling. Odd Molly is publicly listed (Nasdaq Stockholm: ODD), is headquartered in Kvistgaard, Denmark, employs 51-100 people, and was founded by Christer Andersson, Karin Jimfelt-Ghatan, and Per Holknekt. The company generates revenue almost exclusively through DTC apparel sales, with pricing power partially offset by heavy seasonal promotion (50% sitewide summer sale) and outlet discounting of up to 70%.
Odd Molly International firmographics
Firmographics- Name
- Odd Molly International
- Legal name
- Odd Molly International
- Website
- https://oddmolly.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Odd Molly International is a Scandinavian women's fashion brand (founded 2002, Nasdaq Stockholm: ODD) that designs and sells dresses, knitwear, blouses, jackets, and related apparel direct-to-consumer via its Shopify e-commerce platform across Europe and the US, with a conscious-fashion and sustainable-materials positioning.
- Ownership category
- akta.pro rank
Odd Molly International industry classification
Industry- Product category
- Women's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where Odd Molly International is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Odd Molly International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct Product Sales: Odd Molly generates revenue through direct sales of women's fashion apparel including dresses, blouses, knitwear, jackets, tops, pants, skirts, and jumpsuits. Products are sold at varying price points ranging from approximately $25 to $350 USD, with seasonal sales offering 50-70% discounts. The company operates a direct-to-consumer model through their e-commerce platform and physical retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with seasonal discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Odd Molly International product offering
Product offeringCore offering
Odd Molly International designs, manufactures, and sells women's fashion apparel including dresses, blouses, knitwear, jackets, tops, pants, skirts, jumpsuits, shorts, and swimwear under its namesake brand and designer lines (BiggiOM, GamzeOM, BebbieOM, BenniOM, NehlOM). Products are made with sustainable materials such as organic cotton, recycled fabrics, and wool, and are sold through the company's direct-to-consumer e-commerce platform and physical retail stores.
Product overview
Odd Molly International is a Scandinavian fashion brand offering a diverse women's apparel collection centered around unique, feminine, and individual style. The product portfolio includes a main collection featuring dresses, blouses, tops, knitwear (sweaters and cardigans), jackets, coats, pants, skirts, and jumpsuits. The brand also collaborates with designers on sub-lines marked with the 'OM' suffix (BiggiOM, GamzeOM, BebbieOM, BenniOM, NehlOM) that offer coordinated pieces including dresses, blouses, trousers, shirts, hoodies, and t-shirts. Odd Molly operates a full-price e-commerce platform alongside an outlet section for discounted clearance items. The brand emphasizes sustainable materials including organic cotton, LENZING™ ECOVERO™ Viscose, LENZING™ Modal, and recycled nylon.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Apparel Collection Main collection of women's fashion apparel including dresses, blouses, knitwear, jackets, tops, pants, skirts, jumpsuits, shorts, and swimwear designed and sold under the Odd Molly brand. Targets women seeking unique, artistically designed clothing.
- Odd Molly Outlet Discounted outlet offering previous-season and overstock women's apparel at reduced prices, available online and through physical outlet locations.
Companies that use Odd Molly International
Customer profileSegments1 record
Ideal customer profiles1 record
Odd Molly International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Odd Molly International partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Odd Molly International competitors and assessment
Company assessmentBroad incumbents
- COS: H&M-owned contemporary fashion concept operating globally with a strong sustainable-materials initiative. Larger incumbent offering comparable minimalist womenswear at similar price points but with vastly broader retail reach.
- Acne Studios: Swedish fashion house with global DTC, retail, and wholesale presence. Comparable Scandinavian heritage and design-led identity, though at a higher price tier and broader category scope.
- & Other Stories: H&M-owned womenswear concept with Scandinavian design DNA and atelier collaborations. Overlaps Odd Molly on aesthetic, price tier, and DTC-plus-retail model, but at materially larger scale.
- Tiger of Sweden: Established Swedish fashion brand with DTC and wholesale channels across women's and men's apparel. Shares Scandinavian design heritage and premium positioning with Odd Molly, but operates at significantly larger scale.
Direct peers
- SAND Copenhagen: Copenhagen-based womenswear brand combining designer prints with accessible price points. Competes with Odd Molly on feminine Scandinavian apparel and online-first distribution.
- Hope: Swedish contemporary fashion house with women's and men's collections featuring Scandinavian minimalist aesthetics. Comparable on heritage, design-led positioning, and premium price tier.
- Baum und Pferdgarten: Danish contemporary womenswear brand with playful prints and Scandinavian design language. Direct competitor to Odd Molly on product type, price tier, and DTC distribution model.
- Ganni: Copenhagen-based contemporary womenswear brand with strong sustainability positioning, similar price points, and DTC-led international growth — Odd Molly's closest direct competitor in the Scandinavian conscious-womenswear category.
- Stine Goya: Copenhagen designer womenswear label known for distinctive prints and feminine aesthetic. Comparable to Odd Molly on artistic print IP, Scandinavian heritage, and women's-only product focus.
Emerging players
- Sandro: Parisian contemporary womenswear brand with feminine aesthetic, premium pricing, and growing DTC presence. Comparable on design-led women's apparel and international e-commerce expansion strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Odd Molly International social profiles
Digital presenceOdd Molly International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odd Molly International leadership team
Management profileNumber of profiles
Profiles3 records
Odd Molly International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odd Molly International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odd Molly International
What does Odd Molly International do?
Odd Molly International designs, manufactures, and sells women's fashion apparel including dresses, blouses, knitwear, jackets, tops, pants, skirts, jumpsuits, shorts, and swimwear under its namesake brand and designer lines (BiggiOM, GamzeOM, BebbieOM, BenniOM, NehlOM). Products are made with sustainable materials such as organic cotton, recycled fabrics, and wool, and are sold through the company's direct-to-consumer e-commerce platform and physical retail stores.
Is Odd Molly International a public or private company?
Odd Molly International is a private company. It is classified as public and is currently operating.
When was Odd Molly International founded?
Odd Molly International was founded in 2002. It employs 51 to 100 people.
Where is Odd Molly International based?
Odd Molly International is headquartered in Stockholm, Sweden, in the Europe region.
How does Odd Molly International make money?
One revenue line is on record: direct Product Sales.
Who are Odd Molly International's main competitors?
Broad incumbents on record are COS, Acne Studios, & Other Stories and Tiger of Sweden. Direct peers are SAND Copenhagen, Hope, Baum und Pferdgarten, Ganni and Stine Goya. Sandro is listed as an emerging player.
Does Odd Molly International have an API?
No public API is recorded for Odd Molly International.
What industry is Odd Molly International in?
Odd Molly International's product category is Women's Fashion Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.