OutTrade

What OutTrade does

OutTrade BV is a Netherlands-based importer and wholesale supplier of outdoor lifestyle products, headquartered in Nieuwleusen and operating since 2004. The company supplies outdoor heaters, fireplaces, and barbecues designed for gardens and patios, serving downstream B2B buyers such as retailers, resellers, and potentially hospitality accounts in the Benelux market. With a workforce in the 11-50 employee band, OutTrade functions as a specialized distribution intermediary in a fragmented niche category rather than a manufacturer or branded retailer.

The company's core offering is a curated portfolio of seasonal outdoor heating and cooking products sourced from upstream manufacturers and resold to professional buyers. No proprietary technology platform, digital product, or branded consumer-facing service is indicated by the available data; the value proposition rests on category specialization, supplier relationships, and wholesale logistics within the outdoor segment. The firm operates a private, for-profit wholesale distribution model with no publicly disclosed pricing structure.

Revenue mechanics are typical of an importer/wholesaler: the company purchases inventory from manufacturers, holds or directly distributes stock, and earns margin on resale to business customers. No subscription, SaaS, marketplace, or recurring revenue component is implied by the available data. Customer and segment information, headcount detail, and financial disclosures were not provided in the input, limiting further granularity on business mix and end-market exposure.

Name

OutTrade

Website

https://outtrade.eu

Company type

Private

Founded year

2004

Headcount range

11–50 employees

Short description

OutTrade BV is a Netherlands-based importer and wholesale supplier of outdoor heaters, fireplaces, and barbecues for gardens and patios, serving B2B buyers such as retailers and resellers in the Benelux outdoor lifestyle market since 2004.

Ownership category

akta.pro rank

Product category

Outdoor Heating and BBQ Equipment (Wholesale Distribution)

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Outdoor heaters wholesale
• Garden fireplaces supply
• Patio BBQ wholesale
• Outdoor heating equipment
• BBQ importers Netherlands

Headquarters

HQ city

Nieuwleusen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

OutTrade BV imports and wholesale-supplies outdoor heaters, fireplaces, and barbecues intended for garden and patio use. The company serves as a distributor sourcing these outdoor living products and reselling them in bulk to business customers such as retailers and resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor heaters
• Outdoor fireplaces
• Barbecues

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Barbecook: Belgian-origin BBQ specialist with a focused outdoor cooking portfolio, competing with OutTrade's barbecue category across Benelux and broader European garden retail.

Direct peers

• Heatstrip: Specialist in outdoor radiant heaters for residential and commercial patios, competing head-to-head with OutTrade's outdoor heater category in the European premium segment.
• Solamagic: European manufacturer and supplier of premium infrared outdoor heaters for patios and terraces, competing with OutTrade's outdoor heater line in the same B2B and garden retail channels.
• Bromic: Global supplier of gas and electric outdoor heaters for hospitality and residential patios, directly comparable to OutTrade's heater line in product type and B2B go-to-market.
• Enders Colsman: German-based supplier of barbecues, outdoor heaters, and gas appliances, with a product mix and B2B distribution model that closely mirrors OutTrade's outdoor living portfolio.
• Eurom: Dutch importer and supplier of outdoor heating products, patio heaters, and BBQs, directly overlapping OutTrade's core product range and serving similar garden and DIY retail channels in the Benelux market.

Broad incumbents

• Weber: Global leader in barbecues and outdoor cooking, with a much larger brand and product range than OutTrade. Comparable because outdoor BBQs are a core OutTrade category, even though Weber is far broader and operates its own retail ecosystem.
• Napoleon (Outdoor Products): Large North American and international manufacturer of premium gas and charcoal barbecues plus outdoor heating products, overlapping with OutTrade's BBQ and outdoor heater categories through dealer and garden center channels.
• Beefeater BBQ: Established barbecue brand with strong European outdoor retail presence, providing direct competition to OutTrade's BBQ line within the same garden and DIY retail accounts.

Regional players

• Garden Impressions: Dutch importer and wholesaler of outdoor furniture and garden lifestyle products, overlapping with OutTrade in patio and garden B2B distribution channels in the Netherlands and Belgium.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/outtradebv
• LinkedInlinkedin.com/company/outtrade-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OutTrade