What Solamagic does

Solamagic, operated by Wilhelm Koch GmbH, is a German manufacturer of short-wave infrared (IR-A) heat lamps and complementary LED/halogen lighting systems for outdoor and indoor applications. Founded in 1991 in Zeulenroda/Thuringia and now headquartered in Warendorf, the company sells hardware under the registered SOLAMAGIC trademark through specialist dealers, electrical wholesalers, and trade partners across at least 12 European countries. The product range is organized into Premium (S1/S2/S3 design-oriented modular heaters), Professional/ECO+, Basic, Indoor, Industry (up to 12,000W), and Gastro series, supported by accessories such as remote controls, tripods, ceiling recess frames, replacement halogen tubes, and a proprietary S Drive communication interface. Key technical differentiators include Low Glare technology using Solastar-G infrared tubes (claimed up to 99% reduction in light emission) and integration with the Somfy RTS home automation ecosystem for wireless dimming and switching.

The business model is hardware sales of one-time equipment purchases, with optional accessories and replacement consumables (halogen tubes) providing a modest recurring tail. Pricing is quote-based and not publicly disclosed; customers are directed to dealers via an interactive application advisor on the company website. Customer segmentation spans residential consumers, gastronomy and hospitality (flagged as the primary vertical), industrial and agricultural facilities, and specialized indoor applications such as bathrooms and wellness areas. The company is privately held with no external investors, 11–50 employees, and is managed by Dirk Assenmacher and Oliver Kersting.

Revenue, headcount trends, and growth metrics are not disclosed in publicly available sources, limiting visibility into financial trajectory. The company's strategic posture points toward gradual extension of its product surface (Industry and Gastro expansion, S Drive connectivity, ECO+ energy efficiency positioning) and deepening of its accessory ecosystem rather than aggressive M&A or platform pivots.

Name

Solamagic

Legal name

Wilhelm Koch GmbH

Website

https://solamagic.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Solamagic is a German manufacturer of short-wave infrared (IR-A) heat lamps and LED/halogen lighting systems, sold under the Wilhelm Koch GmbH parent through specialist dealers across Europe. It serves residential, gastronomy/hospitality, industrial, and specialized indoor customers with hardware and accessory solutions.

Ownership category

akta.pro rank

Product category

Infrared Heating Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Infrared heating systems
• Short-wave heaters
• Outdoor heat lamps
• Infrared radiators
• LED lighting systems

Headquarters

HQ city

Warendorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Infrared Heating Equipment Sales: Sale of infrared heating lamps and systems for residential, commercial, and industrial applications. Products include portable heaters, wall/ceiling-mounted units, mast holders, and complete lighting-warming systems. Revenue generated through one-time hardware purchases with optional accessories and replacement parts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Solamagic manufactures and sells short-wave infrared (IR-A) heat lamps and complementary LED/halogen lighting systems for indoor and outdoor use. Its product portfolio spans premium, professional, basic, indoor, industrial, and gastronomy lines, with power classes from 500W to 12,000W, plus accessories such as remote controls, tripods, and dimmer modules. The brand is owned by Wilhelm Koch GmbH and is distributed through specialist dealers and electrical wholesalers across European markets.

Product overview

Solamagic is a German infrared heating technology company owned by Wilhelm Koch GmbH, founded in 1991 in Zeulenroda/Thüringen. The product portfolio centers on short-wave infrared heat lamps (Wärmestrahler) as the core offering, complemented by LED and halogen light systems (Lichtsysteme). The heat lamp portfolio is organized into distinct product lines: Premium (S1, S2, S3 series) for design-conscious consumers with modular dimming options; Professional/ECO+ series for residential and commercial use with Low Glare technology; Basic series for entry-level use; Indoor series for compact interior applications; Industry series for large-scale industrial heating (up to 12000W); and Gastro series for restaurant and hospitality applications with mast holders and specialized mounting solutions. The product ecosystem includes accessories such as 4-channel remote controls, tripods, mounting brackets, ceiling recessed frames, halogen tubes, and dimmer modules. Light products include Lichtbord Basic and Duo LED light bars, and mast-mounted lighting solutions. Solamagic also offers Solamagic S Drive communication interface and Eco-labeled products for environmentally conscious consumers.

Differentiator

Problem solved

Functional benefit

Brands

• SOLAMAGIC Wärmestrahler: Short-wave infrared heaters for indoor and outdoor use, including Premium (S1, S2, S3), Professional (ECO+, Low Glare, IP65), Basic, Indoor, and Gastro product lines.
• SOLAMAGIC Lichtsysteme
• Solamagic S Drive
• Solamagic Eco

Products and services

• Solamagic Wärmestrahler (Heat Lamps)
• Solamagic Lichtsysteme (Light Systems)
• Solamagic S1 Series
• Solamagic S2 Series
• Solamagic S3 Series
• Solamagic ECO+ Series
• Solamagic Basic Series
• Solamagic Indoor Series
• Solamagic Industry Series
• Solamagic Gastro Series
• Solamagic Lichtbord Duo
• Solamagic Lichtbord Basic
• 4-Kanal Handsender Solamagic
• Solamagic Stative (Tripods)
• Halogenröhren (Halogen Tubes)
• Deckeneinbaurahmen (Ceiling Recess Frames)

Quantifiable outcome

• Low Glare technology can reduce light emission by up to 99%

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thermosphere: UK-based infrared heating manufacturer offering indoor and outdoor infrared heaters with a focus on energy efficiency. Thermosphere is comparable to Solamagic's ECO+ and Indoor ranges and targets similar residential and light-commercial customers.
• Schwank: German specialist in industrial and commercial heating, including infrared heating systems for halls, warehouses, and outdoor areas. Schwank is comparable to Solamagic's Industry series and represents a more industrial-grade competitor in the same geography.
• Herschel Infrared: UK-based manufacturer of infrared heating panels and outdoor infrared heaters. Herschel competes with Solamagic across both residential indoor and outdoor heating applications, with overlapping distribution in the UK and broader European markets.
• Heatscope: Munich-based premium infrared heater brand focused on design-led indoor and outdoor radiant heating. Heatscope competes directly with Solamagic's Premium and Gastro lines in the same hospitality and high-end residential segments across Europe.
• Tansun: UK-headquartered manufacturer of short-wave infrared heaters for indoor, outdoor, and industrial applications. Tansun's product range and short-wave IR technology closely parallel Solamagic's ECO+ and Industry series.
• Bromic Heating: Australian premium outdoor infrared and gas heater manufacturer with strong global distribution. Bromic competes with Solamagic's Gastro and Premium lines in the commercial hospitality segment and is a benchmark for premium outdoor heating branding.
• Burda Worldwide Technologies: German manufacturer of infrared radiant heaters and heating systems for indoor and outdoor use. Burda is the most direct head-to-head competitor to Solamagic in the German and European premium infrared heating market, with comparable product categories, target customers, and channel model.

Broad incumbents

• Dimplex (Glen Dimplex): Global incumbent in electric heating, including radiant and convection solutions for residential and commercial markets. Dimplex competes broadly with Solamagic across multiple heating categories but does not specialize in short-wave infrared outdoor heating.
• Signify (Philips): Global lighting incumbent with a significant LED and connected-lighting portfolio. Signify is comparable to Solamagic's Lichtbord and Licht am Mast lighting systems lines as a broad incumbent in the lighting equipment space.

Others

• Somfy: French smart home and motorization specialist. Somfy is comparable as a technology integration partner (not a competitor) — Solamagic products integrate with Somfy RTS dimmers, making Somfy an adjacent ecosystem enabler for Solamagic's smart-home channel expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=11PlXNeXpk4

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solamagic