Pristine Dental
Pristine Dental is a privately held, single-location dental practice in Liberty Township/Youngstown, Ohio, led by Dr. Charles R. Verbanic, offering general, cosmetic, emergency, and restorative dentistry plus in-house membership plans to individuals and families across the greater Youngstown area.
- Company typePrivate
- Founded-
- HeadquartersLiberty, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pristine Dental does
Pristine Dental is a privately held, single-location dental practice headquartered at 127 Churchill Hubbard Rd in Liberty Township/Youngstown, Ohio, led by Dr. Charles R. Verbanic, who has served patients in the Youngstown area for over 50 years. The practice operates as a direct-to-consumer clinic offering comprehensive dental care for patients of all ages, spanning general dentistry (cleanings, fillings, extractions, crowns, bridges, dentures, periodontal maintenance, sealants, X-rays), cosmetic dentistry (whitening, porcelain veneers, ceramic crowns, composite bonding, Invisalign, Botox), endodontics, orthodontics, emergency dentistry, sleep apnea oral appliances, and TMJ therapy. Patient acquisition is driven primarily by local SEO and content marketing (60+ blog articles targeting Youngstown-area communities), free virtual consultations via a third-party telehealth platform, and word-of-mouth reinforced by published Google reviews.
Revenue is generated through a hybrid fee-for-service and subscription model. The practice accepts dental insurance and offers three tiers of in-house membership plans (Child Complete at $20/month, Adult Complete at $25/month, Perio Complete at $35/month) that bundle preventive exams, cleanings, X-rays, fluoride treatments, and discounts on additional procedures to create recurring revenue and lock in patient loyalty. Distribution is purely direct-to-patient via scheduled appointments booked by phone or online request, with no retail, wholesale, or third-party payer channels. The practice is supported by standard dental practice technology (digital patient forms, online scheduling, accessibility widgets, patient education videos) and holds professional memberships in the ADA, AACD, AADSM, ODA, and CPDA.
The firm is privately held with no disclosed investors, parent company, or institutional backing, and operates with 1–10 employees from a single site serving communities across the Youngstown–Warren–Hermitage corridor in Ohio and Pennsylvania. The most material strategic and structural exposure is principal-dentist key-person risk, given the practice's identity is closely tied to Dr. Verbanic's decades-long tenure and community relationships.
Pristine Dental firmographics
Firmographics- Name
- Pristine Dental
- Legal name
- Pristine Dental
- Website
- https://pristinedentalpros.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pristine Dental is a privately held, single-location dental practice in Liberty Township/Youngstown, Ohio, led by Dr. Charles R. Verbanic, offering general, cosmetic, emergency, and restorative dentistry plus in-house membership plans to individuals and families across the greater Youngstown area.
- Ownership category
- akta.pro rank
Pristine Dental industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Routine Dental Prophylaxis (Cleanings) (HLABAHAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where Pristine Dental is headquartered
LocationHeadquarters
- HQ city
- Liberty
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pristine Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental Services Revenue: Direct patient fees for dental procedures including general dentistry (cleanings, fillings, extractions), cosmetic dentistry (whitening, veneers, crowns), restorative care (dentures, bridges, implants), and emergency dental services. Revenue is generated through fee-for-service payments, dental insurance claims, and their in-house membership subscription plans.
- Membership Plans: Three subscription tiers offering preventive care: Child Complete ($20/month/$240/year for ages 13 and under), Adult Complete ($25/month/$300/year), and Perio Complete ($35/month/$420/year for periodontal maintenance). These plans provide predictable recurring revenue and encourage patient loyalty with included exams, cleanings, fluoride treatments, and discounts on additional treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Child Complete - $20/month or $240/year for children 13 and under |
| Subscription | Monthly | Adult Complete - $25/month or $300/year for adults |
| Subscription | Monthly | Perio Complete - $35/month or $420/year for patients with periodontal needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pristine Dental product offering
Product offeringCore offering
Pristine Dental is a full-service family dental practice led by Dr. Charles R. Verbanic providing general dentistry (cleanings, fillings, extractions, crowns, bridges, dentures, periodontal maintenance), cosmetic dentistry (whitening, veneers, bonding, Invisalign, Botox), endodontics, orthodontics, emergency dental care, sleep apnea solutions, and TMJ therapy. The practice also offers in-house subscription membership plans (Child Complete, Adult Complete, Perio Complete) for uninsured patients and accepts dental insurance.
Product overview
Pristine Dental is a comprehensive dental care practice offering a full range of dental services. The practice provides general dentistry (cleanings, fillings, extractions, crowns, bridges, dentures), cosmetic dentistry (veneers, whitening, bonding, Botox), orthodontics (Invisalign), endodontics (root canals), periodontal care, emergency dentistry, sleep apnea solutions, and TMJ therapy. The practice also offers membership plans for uninsured patients including Child Complete ($20/month), Adult Complete ($25/month), and Perio Complete ($35/month) plans. Services are provided for patients of all ages.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry
Companies that use Pristine Dental
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Pristine Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pristine Dental partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Sleep Easy Dental SpaminorSleep Easy Dental Spa is a related practice specializing in sleep apnea solutions. Pristine Dental refers patients requiring sleep apnea treatment to this practice and includes a link to their services on the Pristine Dental website. The partnership provides an alternative to CPAP machines through custom dental devices.
- Churchill United Methodist ChurchminorCommunity partnership where Dr. Verbanic and Pristine Dental partner with the church to provide Christmas gifts for local area children who otherwise wouldn't receive gifts. The church provides tags for a gift tree in the office waiting room, and patients purchase and return gifts through the practice.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pristine Dental competitors and assessment
Company assessmentBroad incumbents
- MB2 Dental Solutions: Dental partnership organization supporting hundreds of independent private practices. Comparable as a potential strategic partner/affiliation vehicle for a solo practitioner like Dr. Verbanic seeking back-office support and eventual transition planning.
- Heartland Dental: The largest dental support organization (DSO) in the US, supporting thousands of doctor-owned practices with general, cosmetic, and specialty dentistry. Comparable in that Pristine Dental could be a candidate acquisition for a DSO roll-up of independent practices.
- Pacific Dental Services: Major DSO supporting dental practices across the US with comprehensive general and specialty services. Comparable as a potential acquirer/partner and as a benchmark for the multi-specialty private-practice operating model Pristine Dental pursues.
Direct peers
- Affordable Dentures & Implants: National dental chain focused on dentures, partials, extractions, and implants with transparent pricing models. Comparable to the denture/partial and tooth-replacement service line at Pristine Dental.
- Western Dental: Large multi-specialty dental chain offering general, cosmetic, orthodontic, and restorative care with in-house membership/insurance plans. Closely comparable to Pristine Dental in service breadth and direct-pay/membership monetization strategy.
- Comfort Dental: Franchise dental practice network offering general dentistry, orthodontics, and implants with extended hours and direct-pay options. Comparable to Pristine Dental in multi-specialty scope and small-format, locally-owned operating model.
- Aspen Dental: One of the largest dental practice chains in the US offering general, cosmetic, restorative, and denture services under a multi-location model. Comparable to Pristine Dental in core service mix and direct-to-consumer positioning, but operating at vastly larger scale.
- Mortenson Family Dental: Family-focused dental group offering general, cosmetic, and orthodontic care for all ages. Comparable to Pristine Dental in targeting multi-generational families with comprehensive services under a community-oriented brand.
- Great Expressions Dental Centers: Multi-location dental group providing general, cosmetic, endodontic, and orthodontic services. Comparable to Pristine Dental in offering comprehensive services under one brand and accepting insurance plus in-house plans.
Emerging players
- SmileDirectClub: Direct-to-consumer clear-aligner company offering orthodontic treatment outside traditional dental offices. Comparable as a disruptive alternative to Pristine Dental's Invisalign offering, illustrating competitive pressure on the orthodontic revenue line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pristine Dental social profiles
Digital presencePristine Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pristine Dental leadership team
Management profileNumber of profiles
Profiles1 record
Pristine Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pristine Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pristine Dental
What does Pristine Dental do?
Pristine Dental is a full-service family dental practice led by Dr. Charles R. Verbanic providing general dentistry (cleanings, fillings, extractions, crowns, bridges, dentures, periodontal maintenance), cosmetic dentistry (whitening, veneers, bonding, Invisalign, Botox), endodontics, orthodontics, emergency dental care, sleep apnea solutions, and TMJ therapy. The practice also offers in-house subscription membership plans (Child Complete, Adult Complete, Perio Complete) for uninsured patients and accepts dental insurance.
Is Pristine Dental a public or private company?
Pristine Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pristine Dental founded?
Pristine Dental was founded in -1. It employs 1 to 10 people.
Where is Pristine Dental based?
Pristine Dental is headquartered in Liberty, United States, in the North America region.
How does Pristine Dental make money?
Two revenue lines are on record. Dental Services Revenue is the primary driver. The others are membership Plans.
Who are Pristine Dental's main competitors?
Broad incumbents on record are MB2 Dental Solutions, Heartland Dental and Pacific Dental Services. Direct peers are Affordable Dentures & Implants, Western Dental, Comfort Dental, Aspen Dental, Mortenson Family Dental and Great Expressions Dental Centers. SmileDirectClub is listed as an emerging player.
Does Pristine Dental have an API?
No public API is recorded for Pristine Dental.
What industry is Pristine Dental in?
Pristine Dental's product category is Dental Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride). Its NAICS code is 62121 and its SIC code is 8011.