Tim Hortons Foundation Camps

What Tim Hortons Foundation Camps does

Tim Hortons Foundation Camps (legally Tim Horton Children's Foundation Inc.) is a Canadian non-profit charitable organization founded in 1974 by Ron Joyce to honor his late friend Tim Horton, operating six residential camp facilities across five provinces (Ontario x2, Nova Scotia, Quebec, Manitoba, Alberta) plus associated programs serving youth across Canada and the United States. Its core products are the free multi-year Summer Program (8-day overnight residential sessions for youth ages 11-16 from low-income families), the Tims Classrooms Program (school-delivered social-emotional learning for grades 5-6 launched in 2024), and historical/virtual offerings such as Tims eCamp and Camp in a Box. The Foundation also owns the TIMpact365 measurement framework, built on the Weikart program-quality model and aligned with CASEL and the 5Cs Youth Development Model (Competence, Confidence, Character, Caring, Connection), and reports longitudinal outcome data including an alumni study published in the Journal of Youth Development.

The underlying technology stack is non-AI education-research tooling rather than a software platform: TIMpact365, 5Cs instruments, Big 3 Impact Framework (Self/Community/Future), CASEL-aligned curriculum, and external program-quality assessors (since 2024). The organization does not claim APIs, SDKs, AI modalities, or proprietary ML assets in the input data, and its technology footprint is concentrated in people-intensive camp operations and curriculum design rather than software products. Programs are delivered at no cost to youth and their families through referral pipelines that combine Tim Hortons Restaurant Owner identification, school partnerships, and community-based organizations, with eligibility anchored in Statistics Canada LICOs/MBM or US Census Poverty Thresholds.

Revenue mechanics are entirely charitable rather than commercial. The Foundation is funded through a portfolio of donation and event-driven income streams: Tim Hortons Camp Day (single-day fundraiser expanding from 58 Atlantic stores in 1987 to a national campaign that raised $12.7M in 2026), Holiday Smile Cookie (launched 2023, raising a record $13M in 2025), tiered corporate partnerships ($5,000-$150,000+), in-restaurant coin donations and Tims app round-up features, planned giving / major gifts, and individual donations. Approximately 79% of expenditures flow to charitable programs based on 2020 reporting; the 2020 Gratitude Report disclosed annual operating expenses of $18.8M, and post-2020 fundraising scale-up across multiple new channels has materially expanded the operating base. The Foundation holds charitable registration in Canada (11926 4885 RR0001) and 501(c)(3) status in the United States (31-1681446), is accredited by six provincial and national camp associations, is AODA-compliant, and is governed by a Board whose composition is dominated by Tim Hortons franchisees and Tim Hortons/RBI executives — reflecting the structural integration with the Tim Hortons / Restaurant Brands International ecosystem that underpins both its fundraising and its youth-referral network.

Name

Tim Hortons Foundation Camps

Legal name

Tim Horton Children's Foundation Inc.

Website

https://timscamps.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Tim Hortons Foundation Camps is a Canadian non-profit founded in 1974 that provides free multi-year youth development and social-emotional learning programs — residential camps, in-school Tims Classrooms, and virtual offerings — to underserved youth ages 11-16 across North America, funded through the Tim Hortons restaurant network, corporate sponsors, and individual donors.

Ownership category

akta.pro rank

Product category

Nonprofit Youth Development Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth development programs
• Charitable camping services
• Social emotional learning curriculum
• Corporate fundraising partnerships
• Nonprofit youth services

Headquarters

HQ city

Saint George

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Tim Hortons Camp Day: Annual flagship single-day fundraiser where 100% of coffee sales go to Foundation. Expanded from 58 Atlantic stores in 1987 to coast-to-coast Canada event. 2026 campaign raised $12.7 million.
2. Holiday Smile Cookie Campaign: Annual campaign with 100% of proceeds from cookie sales donated to causes including Foundation Camps. 2025 campaign raised record $13 million.
3. Corporate Partnerships: Corporate sponsors at various donation levels ($150,000+, $100,000+, $50,000+, $25,000+, $10,000+, $5,000+) providing funding, cause marketing, event sponsorship, and employee engagement.
4. In-Restaurant Coin Donations: Guest coin donations at Tim Hortons restaurants through coin boxes and app-based round-up features.
5. Planned Giving and Major Gifts: Bequests, gifts of securities, RRSP/RRIF donations, and major gifts ($10,000+) for estate and legacy planning.
6. Tim Hortons App Round-Up: In-app feature allowing guests to round up orders to nearest 10 cents for donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tim Hortons Foundation Camps operates a portfolio of free youth development programs for underserved youth aged 11-16, delivered through six residential camps across Canada and an in-school social-emotional learning curriculum. Core offerings include the multi-year Summer Program (8-day camp sessions), Tims Classrooms Program (school-based SEL for grades 5-6), and digital programming through Tims eCamp. Programs build social-emotional skills, leadership, resilience, and confidence using the evidence-based CASEL and 5Cs frameworks, with outcomes measured through the proprietary TIMpact365 strategy.

Product overview

Tim Hortons Foundation Camps operates as a non-profit charitable organization offering a portfolio of youth development programs centered around multi-year camp experiences. The core offerings include the Summer Program (residential camp sessions for youth ages 11-16), Tims Classrooms Program (social-emotional learning delivered in schools), and Tims eCamp (digital/virtual programming). These programs are supported by measurement framework TIMpact365 and fundraising initiatives including Tim Hortons Camp Day. All programs are provided free of charge to underserved youth and focus on developing social and emotional skills including leadership, teamwork, confidence, and resilience.

Differentiator

Problem solved

Functional benefit

Brands

• Tim Horton Onondaga Farms: Camp facility in St. George, Ontario spanning 400 acres of rolling hills and wetlands
• Tim Horton Memorial Camp
• Tim Horton Children's Camp
• Camp des Voyageurs Tim Horton
• Tim Horton Camp Whiteshell
• Tim Horton Children's Ranch
• Tims Classrooms Program
• Tims eCamp

Products and services

• Summer Program
• Tims Classrooms Program
• Tims eCamp
• Camp in a Box
• Tim Hortons Camp Day
• Give the Gift of Tims Camps

Quantifiable outcome

• 96% of teachers would recommend Tims Classrooms Program to a colleague (Sept-Dec 2025)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Kids Help PhoneminorStrategic or Co-development Partner · 1 January 2020Partnership providing 24/7 mental health support through bilingual crisis responders via text for Tims Campers during and after eCamp/virtual programming.
• Tim Hortons (Restaurant Brands International)coreStrategic or Co-development PartnerFounding partner and primary brand. Tim Hortons restaurant owners and corporate team provide fundraising infrastructure, brand visibility, youth referral network, and ongoing financial support. Restaurant owners have been the Foundation's biggest champions since 1974 founding.
• Tim Hortons Restaurant OwnerscoreChannel Partner/ Reseller/ DistributorNetwork of restaurant owners who participate in fundraising campaigns, identify and refer eligible youth for programs, lead regional Foundation Champions initiatives, and provide community support across Canada and USA.
• Aspire BakeriesminorOthers$150,000+ corporate partner supporting youth programs
• DartminorOthers$150,000+ corporate partner supporting youth programs
• Bass Pro Shops Cabela's Outdoor FundminorOthers$100,000+ corporate partner. Outdoor recreation fund supporting camp programming and experiences.
• Delmar FoodsminorOthers$100,000+ corporate partner supporting youth programs
• ScotiabankminorOthers$100,000+ corporate partner. Major Canadian bank supporting Foundation programs.
• Agropur Dairy CooperativeminorOthers$50,000+ corporate partner
• McCain Foods (Canada)minorOthers$50,000+ corporate partner
• Hockey CanadaminorOthers$50,000+ corporate partner supporting youth programming
• Saputo Dairy Products CanadaminorOthers$50,000+ corporate partner
• Kimberly-Clark ProfessionalminorOthers$50,000+ corporate partner
• EcolabminorOthers$50,000+ corporate partner
• Sofi n a Foods Inc. & Sofina FoundationminorOthers$50,000+ corporate partner and foundation
• Weikart Centre for Youth Program QualityminorStrategic or Co-development PartnerPart of Forum for Youth Investment. Provides program quality framework and assessment tools used in TIMpact365 measurement strategy.
• American Camp Association (ACA)minorStrategic or Co-development PartnerAccreditation body. Camp program quality assessments through CPQI pilot program. Ongoing quality standards verification.
• Collaborative for Academic, Social, and Emotional Learning (CASEL)minorStrategic or Co-development PartnerFramework provider for Tims Classrooms Program. Provides evidence-based SEL framework aligned with school environment.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• YMCA Canada: Federated nonprofit operating overnight summer camps, day camps, and youth leadership programs for children and families, with a comparable mix of residential experiences, school-aged SEL programming, and corporate/individual fundraising. Both organizations share the camp-facility-plus-classroom-program delivery model.
• 4-H Canada: Youth development nonprofit serving rural and under-served Canadian youth through camps, clubs, and leadership programs. Comparable in serving youth aged 9–21, providing residential and experiential programming, and relying on corporate sponsorships plus government/grant funding.
• Scouts Canada: National youth organization with residential camp properties and outdoor adventure programming for youth, including under-served cohorts. Comparable youth development outcomes focus, camp facility footprint across multiple provinces, and nonprofit funding model.
• Big Brothers Big Sisters of Canada: National youth mentoring nonprofit with school-based and community-based programming for at-risk youth. Comparable target demographic (underserved youth), outcome measurement rigor (mentoring outcomes research), and donor-driven funding model. Differs in delivery model (mentoring vs. camp/residential).
• Right To Play Canada: International nonprofit using sport and play to support youth development for marginalized children, with Canadian programming. Comparable SEL/life-skills outcomes focus, evidence-based programming framework, and reliance on corporate partnerships and individual donations.
• Girl Guides of Canada: National youth organization operating residential camps and unit-based programming for youth across Canada. Comparable scale of residential camp facilities, charitable registration, multi-year youth engagement model, and corporate partnership-driven funding mix.
• Boys & Girls Clubs of Canada: National youth development nonprofit offering free or low-cost after-school and summer programming to underserved youth across Canada. Directly analogous mission, target demographic, and channel-driven fundraising model (corporate partners, individual donations), with comparable reliance on a federated national brand.

Broad incumbents

• Boys & Girls Clubs of America: Larger US-based counterpart organization operating thousands of youth development clubs and summer programs nationwide. Significantly larger scale and broader program scope, but shares the same mission, target demographic, and outcome-measurement discipline.

Regional players

• Easter Seals Canada: Canadian charity operating accessible summer camps and programs for children and youth with disabilities and other barriers. Comparable camp-facility model, free programming for families, charitable status, and corporate fundraising approach, with a more specialized disability-focused niche.

Emerging players

• Camp Fire (USA): US youth development nonprofit with a long-running residential camp network and SEL/outdoor education programming. Comparable multi-year youth development framework, evidence-based measurement approach, and nonprofit-plus-camps delivery model; serves as a US analogue for cross-border expansion thinking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6w_XiE7C1yRz8Bp0IyPqgg
• Facebookfacebook.com/timhortonsfoundationcamps
• LinkedInlinkedin.com/company/timhortonsfoundationcamps
• Instagraminstagram.com/timscamps
• Xx.com/TimsCamps

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Tim Hortons Foundation Camps