Ascend Aesthetic Partners

What Ascend Aesthetic Partners does

Ascend Aesthetic Partners is a Management Services Organization (MSO) headquartered in Atlanta, Georgia, that acquires, integrates, and operates plastic surgery and aesthetic medicine private practices under a physician-led governance model. Founded in 2023 by private equity firm Sheridan Capital Partners, the platform operates as Ascend Plastic Surgery Partners until a 2024 rebrand expanded its positioning into broader aesthetics. The company serves two interrelated customer bases: individual patients seeking aesthetic procedures (breast augmentation, body contouring, facial rejuvenation, non-invasive treatments) and established plastic surgery practices seeking operational scale while retaining clinical autonomy.

The platform provides centralized back-office services — finance, human resources, marketing, and operations — to affiliated practices while clinical decisions are reviewed and approved by a Clinical Advisory Board chaired by Chief Medical Officer Dr. William Hedden. Its network currently comprises eight partner practices (Hedden & Gunn Plastic Surgery, Plastic Surgery of Tuscaloosa, Ponte Vedra Plastic Surgery, Tallahassee Plastic Surgery Clinic, Advanced Aesthetics, Advanced Cosmetic Surgery, Martin Plastic Surgery, and Aesthetica Plastic Surgery) employing more than 20 board-certified and board-eligible plastic surgeons across Alabama, Florida, Georgia, New Mexico, South Carolina, and Utah. Adjacent offerings include the Nouvo Med Spa (launched November 2024), a Fellowship Program, and an Associate Surgeon career pipeline.

The business model is a classic PE-backed healthcare roll-up: Sheridan Capital Partners formed the platform, deployed capital to acquire established practices, retained practice-level brands, and layered on shared corporate services. Revenue is generated through management services fees collected from affiliated practices. The company is in active build mode, with a recently installed CEO (David Cutter, February 2025), CFO (Patrick Greer, May 2025), and a dedicated VP of Partnerships and Business Development (JP Yarid) whose mandate is inorganic growth. No revenue figures are publicly disclosed, no AI or proprietary technology platform is described, and pricing for patient services is determined per consultation at the practice level.

Name

Ascend Aesthetic Partners

Legal name

Ascend Aesthetic Partners

Website

https://ascendaestheticpartners.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Ascend Aesthetic Partners is a Sheridan Capital Partners-backed Management Services Organization that acquires and operates plastic surgery and aesthetic medicine practices. Founded in 2023, it runs a network of eight private practices with 20+ board-certified surgeons across six states.

Ownership category

akta.pro rank

Product category

Aesthetic Medicine Practice Management

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Aesthetic practice management
• Plastic surgery network
• Medical practice MSO
• Physician practice support
• Healthcare services consolidation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management Services Revenue: As an MSO (Management Services Organization), Ascend Aesthetic Partners generates revenue by providing operational, financial, and administrative support to affiliated plastic surgery practices. The model centralizes back-office functions while allowing physician practices to maintain clinical autonomy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ascend Aesthetic Partners is a Management Services Organization (MSO) that acquires and integrates established plastic surgery and aesthetic medicine private practices into a unified, physician-led network. It delivers centralized operational support in finance, human resources, marketing, and operations to affiliated practices, which retain their own brands and clinical autonomy while gaining access to strategic investment and a Clinical Advisory Board. The underlying consumer-facing offering across the network includes surgical and non-invasive aesthetic procedures such as breast augmentation, body contouring, facial rejuvenation, and med spa services.

Product overview

Ascend Aesthetic Partners is a Plastic Surgery and Aesthetics Management Service Organization (MSO) that operates as a network of eight private practices with over 20 board-certified plastic surgeons across seven states. The company provides a unified platform for aesthetic care practices, offering operational support in finance, human resources, marketing, and operations while allowing partner practices to maintain their brand identities. The network includes partner practices (Hedden & Gunn Plastic Surgery, Plastic Surgery of Tuscaloosa, Ponte Vedra Plastic Surgery, Tallahassee Plastic Surgery Clinic, Advanced Aesthetics, Advanced Cosmetic Surgery, Martin Plastic Surgery, and Aesthetica Plastic Surgery), supplementary Med Spa services (Nouvo Med Spa), and professional development programs including fellowship training and associate surgeon career opportunities. The organization was founded in 2023 and is physician-led with clinical decisions reviewed by a Clinical Advisory Board.

Differentiator

Problem solved

Functional benefit

Products and services

• Hedden & Gunn Plastic Surgery Board-certified plastic surgery practice in Birmingham, Alabama offering aesthetic procedures, led by Dr. William Hedden (Chief Medical Officer) and Dr. Stephen Gunn as part of the Ascend network.
• Plastic Surgery of Tuscaloosa Plastic surgery practice in Tuscaloosa, Alabama led by Dr. Ross Bunch, part of the Ascend Aesthetic Partners network.
• Ponte Vedra Plastic Surgery (PVPS) Multi-location plastic surgery practice in Florida (Ponte Vedra Beach, Jacksonville, Amelia Island, St. Augustine, and Nocatee) with multiple board-certified surgeons including Dr. Robert Burk, Dr. Erez Sternberg, and Dr. Hollie Hickman.
• Tallahassee Plastic Surgery Clinic Plastic surgery practice in Tallahassee, Florida offering aesthetic procedures, featuring Dr. Larry Harper, Dr. Alfredo Paredes, and Dr. Jeffrey Rawlings; home to Nouvo Med Spa.
• Advanced Aesthetics Plastic Surgery Center Plastic surgery practice in Georgia (Fayetteville, Newnan, Stockbridge locations) led by Dr. Edward Gronka, Dr. Joseph Raniere Jr., and Dr. Takintope Akinbiyi.
• Advanced Cosmetic Surgery Plastic surgery practice in Greenville, South Carolina led by Dr. Thomas McFadden Jr. and Dr. Peter Felice.
• Martin Plastic Surgery Plastic surgery practice in Las Cruces, New Mexico led by Dr. Scot Martin.
• Aesthetica Plastic Surgery Plastic surgery practice in Lindon, Utah led by Dr. Kimball Crofts and Dr. Daniel Curiel.
• Nouvo Med Spa Non-invasive cosmetic and aesthetic services spa launched by Tallahassee Plastic Surgery Clinic, offering modern aesthetic treatments to patients in Tallahassee.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• United Digestive: PE-backed MSO platform consolidating independent gastroenterology practices. Same roll-up playbook as Ascend (acquire-and-integrate specialty practices with back-office shared services), and Ascend's VP of Partnerships (JP Yarid) previously held a corporate development role there.
• Sono Bello: National aesthetic body-contouring clinic chain offering surgical and non-surgical cosmetic procedures. Targets a directly overlapping patient demographic and competes for the same premium aesthetic consumer; relevant comparable on revenue model and consumer brand rather than M&A structure.
• Specialty Dental Brands: PE-backed dental specialty MSO that grew to 250 locations across 25 states. Closely comparable in structure and growth playbook; Ascend's CFO Patrick Greer previously served as CFO here, lending direct credibility to Ascend's scaling model.
• US Anesthesia Partners: Large PE-backed MSO consolidating independent anesthesiology practices across the U.S. Most comparable scaled peer to Ascend's model — physician practice management roll-up with centralized operations and capital-intensive acquisition strategy.
• SkinSpirit: Multi-location aesthetic medical spa and skincare clinic chain offering injectables, laser, and skin treatments. Directly comparable to Ascend's Nouvo Med Spa service line and to its broader expansion of non-invasive aesthetics under the Ascend Aesthetic Partners rebrand.
• Ideal Image: Largest U.S. med spa chain offering non-invasive aesthetic services (laser hair removal, injectables, body treatments). Comparable on aesthetic consumer market overlap and on the trend Ascend is pursuing with its Nouvo Med Spa adjacency.
• United Musculoskeletal Partners: PE-backed management services organization consolidating independent orthopedic and musculoskeletal practices. Highly comparable business model to Ascend — multiple-practice roll-up with operational centralization — and Ascend's VP of Partnerships (JP Yarid) previously held corporate development roles there.

Broad incumbents

• Smile Direct Club: Direct-to-consumer orthodontic and dental aesthetics brand. Less direct on business model, but Ascend's CFO Patrick Greer held finance leadership during its evolution from private growth-stage business to public listing — a relevant peer for understanding the consumer-aesthetic healthcare growth path.
• SCA Health: Large, established operator of ambulatory surgery centers and surgical practice services. Comparable because Ascend's CEO David Cutter previously led 27 ASCs and the Pivotal Healthcare Partners cardiovascular platform here; reflects shared DNA in surgical-services operations.

Emerging players

• Restore Hyper Wellness: Multi-unit wellness and aesthetics franchise offering cryotherapy, IV therapy, and skin services. Comparable as an emerging multi-location operator in the broader consumer-aesthetics/wellness category that Ascend is moving into via its med spa expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ascend-plastic-surgery-partners
• Instagraminstagram.com/ascendaestheticpartners
• Xx.com/AscendAPartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascend Aesthetic Partners