What CURLIT does

CURLIT Curling Information Technology Ltd. is a privately held Swiss sports technology company founded in 1999 (predecessor CIS established in 1992) and headquartered in Naenikon, Switzerland. The company specializes in curling-specific software and mobile applications, and provides official results and statistics services at international curling competitions. Its primary customer base consists of the World Curling Federation, national curling federations, the International Olympic Committee for Olympic and Paralympic Winter Games, and downstream users including professional and amateur curling coaches and curling clubs.

The company's product portfolio centers on the Results and Statistics Service for live international events, the CURLIT Coach Tool (CURS Stats) Windows desktop software for coach-led performance analysis, the Curl Distance mobile app for Last Stone Draw measurement using the official WCF formula, the Curling Live mobile app for real-time event results, and operational systems CuCoS (electronic line-up entry) and CuUmS (electronic Last Stone Draw and results entry). CURLIT delivers results at 30+ major international curling events per year, spanning all World Curling Federation disciplines and Olympic/Paralympic cycles (Nagano 1998 through upcoming Cortina 2026). Technology is purpose-built for curling's specific scoring rules and statistical categories, with the only third-party integration being Dartfish video tagging in the Professional Coach Tool tier.

CURLIT's revenue model combines one-time perpetual software licenses (Coach Tool Standard EUR 200, Professional EUR 360) with professional services contracts for event results delivery, internet consulting, and competition management consulting. Mobile applications are distributed free via Google Play, Apple App Store, and Huawei as a freemium acquisition layer. The commercial anchor is an exclusive multi-year contract with the World Curling Federation as official Result Provider and Live Scores Internet Provider, currently covering 2024-2030. CURLIT is majority-owned by its two principal stockholders and operators, Christian Saager (President and CEO) and Nadine Saager (Vice-President and QA), with no external institutional investment or M&A activity disclosed.

Name

CURLIT

Legal name

CURLIT Curling Information Technology Ltd.

Website

https://curlit.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

CURLIT is a Swiss sports technology company that develops curling-specific software (Coach Tool, Curl Distance, Curling Live) and provides official results and statistics services at international curling events. The company serves the World Curling Federation, the IOC, coaches, and curling clubs under a 2024-2030 exclusive contract.

Ownership category

akta.pro rank

Headquarters

HQ city

Uster

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licenses (Coach Tool): One-time perpetual license sales for CURLIT Coach Tool with Standard (EUR 200) and Professional (EUR 360) tiers. Includes free 30-day evaluation period.
2. Event Results and Statistics Services: Professional services providing curling results and statistics at international events under contract with World Curling Federation (current contract 2024-2030).
3. Mobile Applications: Free mobile apps (Curl Distance and Curling Live) distributed via app stores. Revenue model not explicitly stated - may serve as customer acquisition for core services.
4. Internet Consulting: Consulting services for creating and supporting Internet sites for curling clubs, associations (e.g., Swiss Curling Association), and other organizations.
5. Competition Management Consulting: Consulting services for competition management of major tournaments and seasonal events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CURLIT provides curling-specific results and statistics services at international events under long-term contracts (most notably the 2024-2030 World Curling Result Provider agreement), complemented by purpose-built software products: the CURLIT Coach Tool (Windows statistics application for coaches, EUR 200 Standard / EUR 360 Professional perpetual licenses) and two free mobile apps, Curl Distance (Last Stone Draw measurement) and Curling Live (real-time event results), all distributed directly via curlit.com and major app stores.

Product overview

CURLIT is a specialized curling technology company offering a portfolio of products and services centered around curling results, statistics, and event management. The core offering is the Results and Statistics Service Provider for international curling events. Key products include the CURLIT Coach Tool (CURS Stats) - a comprehensive Windows-based statistical analysis software available in Standard and Professional versions; the Curl Distance App - a free mobile application for measuring Last Stone Draw distances; and the Curling Live App - providing live results for major international events. Additional offerings include Season Plan software for curling clubs, Internet Consulting services, and Competition Management consulting. The company also developed CuCoS (electronic line-up entry) and CuUmS (electronic umpire system) for tournament operations. CURLIT operates as the official World Curling Result Provider under a 2024-2030 contract.

Differentiator

Problem solved

Functional benefit

Products and services

• Results and Statistics Service Professional service providing curling results and statistics at international events with flexible, adjustable modules depending on competition requirements; built on Christian and Nadine Saager's accumulated expertise and delivered to federations and event organizers (currently under World Curling Federation contract 2024-2030).
• CURLIT Coach Tool (CURS Stats) Windows-based statistical analysis software for curling coaches covering stone ratings, player percentages, team statistics, head-to-head comparisons, graphical game recording and playback, tournament and season summaries, and (Professional tier) Dartfish video tagging integration. Available in Standard (EUR 200) and Professional (EUR 360) perpetual licenses with a 30-day free evaluation.
• Curl Distance App Free mobile app that calculates Last Stone Draw distances using the official World Curling Federation formula, with support for metric and imperial units, up to six sheets, dark/light themes, and customizable sheet configurations. Available on iOS, Android and Huawei devices.
• Curling Live App Free mobile app providing live curling results in compact form for major international events; updates after each stone with current results, statistics, stone positions shot-by-shot, standings and competition summaries. Available on Android; iOS users access via mobile website.
• CURLIT Season Plan Web-based software for curling clubs to display and manage their seasonal activities on the internet, with demo site available in English or German.
• Internet Consulting Internet consulting services in which CURLIT creates and supports internet sites for private individuals, curling clubs, companies, and associations including the Swiss Curling Association.
• Competition Management Consulting Consulting services for competition management of major curling tournaments and seasonal events.
• CuCoS (Curling Coach System) Electronic line-up entry system for curling coaches and event management, introduced in 2014.
• CuUmS (Curling Umpire System) Electronic Last Stone Draw entry and electronic Results entry system for curling umpires, using tablets on-venue; later extended for electronic Results entry in 2021.

Quantifiable outcome

• Live scoring available at livescores.worldcurling.org with real-time updates after each stone
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• World Curling Federation (WCF) / World CurlingcoreStrategic or Co-development Partner · 1 January 2024Long-term exclusive partnership as official World Curling Result Provider and Live Scores Internet Provider (2024-2030). Previously held contracts from 2014-2018 and 2018-2024. Provides comprehensive results services for all World Curling events including World Championships, European Championships, and qualification events.
• Swiss Timing / OmegacoreTechnology or Integration · 1 January 2010Collaboration at Olympic Games where Christian Saager works with Swiss Timing as Quality Advisor (2016-present). Previously worked as On-Venue Results Quality Assurance Manager (London 2012) and Sport Solutions Quality Assurance Manager (2013-2015) for Olympic Games and multi-sport events.
• Swiss Curling AssociationminorImplementation/ SI/ Consulting PartnerInternet consulting client for creating and supporting the association's Internet sites.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Genius Sports: Sports data, technology, and officiating services company with deep federation partnerships. Comparable to CURLIT in delivering data/results infrastructure to sports governing bodies, though operating across many sports and at much larger scale.
• Sportradar: Global sports data and content provider serving leagues, federations, and media. Comparable to CURLIT as a data/results infrastructure vendor for sports organizations, though operating at vastly larger scale across many sports rather than specializing in curling.
• Stats Perform: Sports AI and data company providing live data, statistics, and content to leagues, media, and bettors. Comparable to CURLIT in the federation/results content business, though serving a much broader sports portfolio.
• Deltatre: Sports media technology company providing digital platforms, live data, and content for major federations and broadcasters. Comparable to CURLIT in serving event organizers with digital scoring/data infrastructure, though across many sports and media channels.
• ChyronHego: Broadcast graphics and sports data visualization vendor widely used in live sports production for real-time results display. Comparable to CURLIT in the niche live-results display infrastructure for international sports events.

Direct peers

• Hawk-Eye Innovations: Sports officiating and ball-tracking technology provider (owned by Sony) that delivers real-time results, line-call systems, and officiating support to international federations and Olympic events. Closest functional analog to CURLIT in terms of providing technology-driven results services for individual sports at the elite level.
• Swiss Timing: Official timekeeping and results partner for the IOC and multiple international federations, and an active CURLIT partner at the Olympic Games. Closely comparable as a federation-facing results services provider that operates event-side at major international competitions.

Emerging players

• WSC Sports: AI-powered sports video and content automation platform used by leagues, federations, and broadcasters for real-time highlights. Comparable to CURLIT in the niche event-content/data services market for sports federations, though focused on video rather than scoring data.
• Hudl: Video analysis and performance platform popular with amateur and professional teams across many sports. Comparable to CURLIT's Coach Tool in delivering coach-facing analytics software, though at much larger scale and across mainstream team sports.
• Catapult Sports: Sports performance analytics provider using wearable sensors and software for elite and professional teams. Comparable to CURLIT in the niche analytics tools market for sport-specific teams and federations, though focused on athlete tracking rather than scoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CURLIT