RSL Financial Services

What RSL Financial Services does

RSL Financial Services, Inc. (operating as "The Lewis Team") is a privately held, commission-based real estate brokerage headquartered at 5821 Pine Ave., Suite A, Chino Hills, California. The firm employs between one and ten people, with three named real estate professionals — Tom Lewis, Steve Gwin, and Daniel Cervantez — providing buying, selling, and mortgage-resource services to individual consumers and small-scale property investors across the San Gabriel Valley, Los Angeles County, and Inland Empire regions, with active coverage in Chino Hills, La Verne, Ontario, Rancho Cucamonga, San Dimas, Upland, and Azusa.

The company's core technology is a website-based platform (tomplewis.com) offering regional property search across residential, residential income, mobile homes, land, commercial, and sold categories, supplemented by third-party integrations with Realtor.com for listings and Mortgage Calculator.org and Interest.com for affordability calculations. Lead capture is handled through dedicated buyer, seller, and general request forms, and the firm maintains sub-brand representation for two new-home communities at Rosedale in Azusa (Arborview @ Rosedale and GreenBriar @ Rosedale). No proprietary AI, API, or mobile application is present in the stack.

RSL operates on a traditional transaction-fee commission model with no publicly disclosed rates; services include listing, buyer representation, valuation, negotiation, and facilitation across residential, commercial, land, and investment property types. The go-to-market is sales-led and direct, relying on Tom Lewis as the primary agent, website-driven inbound lead capture, testimonials and referrals, and local community content (school, community, weather links). There are no disclosed funding rounds, M&A activity, or external investors, and the firm appears to operate as an independent lifestyle brokerage.

Name

RSL Financial Services

Legal name

RSL Financial Services, Inc.

Website

https://tomplewis.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RSL Financial Services is a privately held, commission-based real estate brokerage in Chino Hills, California, operating as "The Lewis Team." A three-person agency serving home buyers, sellers, and investors across the San Gabriel Valley, Los Angeles County, and Inland Empire via a website-driven, agent-led model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listing search
• Buyer and seller representation
• Mortgage referral resources

Headquarters

HQ city

Chino Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate broker commission model for buying and selling residential, commercial, and investment properties. Services include listing properties, representing buyers, conducting property valuations, and facilitating transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RSL Financial Services operates a real estate brokerage providing buyer and seller representation for residential, commercial, land, mobile-home, residential-income, and lease properties across California regions, anchored by a website-based property search platform and online buyer/seller request forms. The firm also represents two named new-home communities at Rosedale in Azusa (Arborview and GreenBriar) and offers mortgage-related informational resources and calculators as supplementary tools.

Product overview

RSL Financial Services operates as a real estate professional services firm offering a unified platform combining property search tools, buyer/seller services, and new home community representation. The core offering consists of property search services supporting multiple property types (residential, commercial, land, mobile homes, income properties) and a buyer/seller request form system. The portfolio includes two named new home sub-brands—Arborview @ Rosedale and GreenBriar @ Rosedale—representing new home communities in Azusa. Mortgage resources and calculators are offered as supplementary tools. The company serves the San Gabriel Valley, Los Angeles County, and Inland Empire regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Services Comprehensive real estate property search platform enabling buyers to search residential, commercial, land, mobile homes, residential income, business opportunity, and lease properties across California regions, including sold properties.
• Buyer Request Form Services Online form-based service allowing prospective buyers to submit preferences for property type, location, bedrooms, bathrooms, price range, and other requirements to receive matching home listings.
• Seller Request Form Services Online service enabling home sellers to request comparable market analysis and home valuations by providing property location, asking price, and property features.
• Arborview @ Rosedale New home community development at Rosedale in Azusa, California, offering model homes for prospective buyers, represented by RSL Financial Services.
• GreenBriar @ Rosedale New home community development at Rosedale in Azusa, California, featuring multiple model home options, represented by RSL Financial Services.

Quantifiable outcome

• Expert guidance to achieve best possible results in shortest amount of time

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Compass: Tech-enabled national real estate brokerage with strong presence in Southern California luxury and mid-tier segments. Comparable as a residential brokerage competing for the same agents and clients, differentiated by proprietary technology platform.
• Century 21 Real Estate: Global real estate franchise with extensive Inland Empire and LA County agent network. Comparable as a residential brokerage serving the same buyer/seller segments via similar commission-based transaction model.
• Redfin: Tech-forward residential brokerage and portal that operates in many SoCal sub-markets including Inland Empire. Comparable as a residential brokerage, but with a consumer-facing portal that competes directly for seller and buyer leads.
• HomeSmart: US-based real estate brokerage offering full-service and discount models, with significant California presence. Comparable as a residential brokerage; its full-service-plus-tech offering targets the same SoCal agent and client base.
• RE/MAX: Internationally recognized real estate franchise with strong SoCal agent count. Comparable as a residential brokerage with independent-agent structure and commission-based revenue, competing for the same local buyer/seller pool.
• Keller Williams Realty: Large agent-centric real estate franchise with significant SoCal presence. Comparable as a residential brokerage with similar commission-based revenue model, though with global brand and agent training infrastructure.
• eXp Realty: Cloud-based real estate brokerage with a rapidly growing agent base in California. Comparable as a residential brokerage; its high-split, low-overhead model appeals to independent agents and represents a direct competitive threat for talent.
• Berkshire Hathaway HomeServices: National real estate franchise with a strong Southern California agent network, including Inland Empire and LA County. Comparable as a residential brokerage serving the same sub-markets with similar transaction-based revenue model.
• Coldwell Banker: National real estate brokerage franchise with deep agent network across Southern California, including Inland Empire and LA County. Directly comparable as a residential brokerage serving the same sub-markets, though at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSL Financial Services