What PETE does

PETE is a second-screen experience platform for the reality television market, positioned as a combined fantasy gaming platform, editorial content publisher, and social community for reality TV viewers. The Toronto-based, privately-held company was founded in 2015 by Jillian Evans, who serves as Founder and CEO, and operated under the pickpete.com domain. The product concept attempts to monetize the engagement window during reality TV broadcasts by overlaying fantasy-style gameplay, published content, and social interaction on top of passive viewing — a model analogous to fantasy sports but applied to unscripted entertainment programming.

The company is structured as a small for-profit private entity with a headcount band of 1-10 employees. No products, services, pricing models, revenue mechanics, customer segments, technology stack, or partnerships are documented in the available data. The conceptual product would require real-time content synchronization with broadcast schedules, user authentication, social graph mechanics, and editorial content production — but none of these technical or operational components are described. No funding rounds, investors, or capital structure information is disclosed.

Critically, the company's primary web asset, pickpete.com, is currently listed for sale on HugeDomains at a $995 asking price. This is a material signal: either the company has ceased operations, undergone a pivot away from the original product, or the domain expired and was acquired by a third-party registrar. Without additional indicators — recent press, product updates, or social media activity — the current operational status of PETE as a going concern is unclear.

Name

PETE

Website

https://pickpete.com

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Short description

PETE was a Toronto-based second-screen platform for reality TV viewers, combining fantasy gameplay, editorial content, and social community features. Founded in 2015 by Jillian Evans, the company recently listed its primary domain for sale, indicating dormancy or operational pivot.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

PETE is a second-screen experience for reality TV fans that combines a fantasy prediction platform, editorial publishing, and a social community in a single product. Users engage with live reality broadcasts by making picks, competing in fantasy contests, and discussing shows with other fans.

Differentiator

Problem solved

Functional benefit

Products and services

• PETE Fantasy Platform A second-screen fantasy prediction platform for reality television viewers, allowing users to make picks, compete in contests around reality TV outcomes, and discuss shows within an integrated social community and publisher content feed.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• FanDuel: Large-scale fantasy/contest platform primarily in sports. Comparable because it operationalizes fantasy prediction mechanics at consumer scale, a model PETE adapts to reality TV — but FanDuel operates across many verticals and at vastly greater scale.
• DraftKings: Public fantasy and sports betting operator with broad category reach. Comparable to PETE in applying fantasy game mechanics to live content; differs in operating primarily in sports betting and at multibillion-dollar scale.

Direct peers

• TV Time (by Whip Media): Popular TV tracking and community app where users log episodes and discuss shows including reality TV. Comparable to PETE's social/community and tracking functionality for television content.
• Gold Derby: Awards-and-entertainment prediction community where users forecast reality TV, Oscars, and other televised outcomes. Directly comparable to PETE as a prediction/fantasy platform layered on reality TV and awards content.
• TVShowTime: Episode-tracking and discussion platform with a strong community component across scripted and reality programming. Comparable to PETE in building social engagement around scheduled TV viewing.

Emerging players

• What to Watch / reelgood: Discovery and streaming-aggregation platform. Tangentially comparable to PETE as an engagement layer on top of TV content, though focused on navigation rather than fantasy/community.
• Stadium (team-focused social app): Sports social and engagement app that built community around live sports consumption. Comparable to PETE in structuring community interaction around live broadcast events, though strictly sports-focused.
• HQ Trivia (hosted-era operators): Live second-screen trivia/game format that demonstrated appetite for synchronous TV-adjacent gaming. Comparable to PETE in the second-screen live-game mechanic, though HQ centered on cash-prize trivia rather than reality TV prediction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pete

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETE