What Red Chip Poker does

Red Chip Poker is a privately held, US-domiciled poker training company founded in 2016 by James "SplitSuit" Sweeney and Ed Miller that delivers GTO (Game Theory Optimal) and exploitative poker strategy education to serious amateur and recreational poker players globally, with a primary focus on live cash game players at $1/$2 through $5/$10 stakes. The product portfolio is anchored by CORE 2.0, a 200+ lesson structured A-Z course priced at $5/week, and PRO Membership at $50/month or $495/year, which unlocks hundreds of advanced videos, exclusive courses (DEVIATE, GTO+, Live Cash Game, Fox On Tournaments, Bet Sizing), and complete access to the GTO Ranges App. The GTO Ranges App is a freemium iOS/Android mobile application offering solver-derived preflop ranges for live cash, 6-max online, and tournament play, backed by what the company describes as the world's-first live cash game GTO solve. The company also distributes 25+ coach-authored books and workbooks ($15-$70), standalone courses ($70-$497), and a free Discord community (6,000+ members) and podcast (3M+ downloads) that serve as top-of-funnel content marketing.

Revenue is generated entirely through digital self-serve channels: direct website checkout (supporting credit card, PayPal, and Coinbase), iOS App Store, Google Play, Amazon for physical books, and affiliate links. Distribution reaches USA, GBR, and AUS with a stated global footprint, though all content is English-language and no localized operations exist. The customer base is a long tail of individual poker players with no enterprise or B2B contracts, and pricing is positioned to capture both entry-level ($5/week CORE) and advanced ($50/month PRO) tiers. The company is founder-owned with no disclosed venture capital or private equity backing, operates with no public revenue figures, and has remained independent since founding with no M&A, restructuring, or leadership transitions in evidence.

Name

Red Chip Poker

Legal name

Red Chip Poker LLC

Website

https://redchippoker.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Chip Poker is a privately held poker training company that delivers GTO-based strategy courses, a freemium mobile ranges app, books, and a community platform to individual recreational and serious amateur poker players globally, primarily in the live cash game segment.

Ownership category

akta.pro rank

Product category

Poker Training and Education

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF)

akta.pro secondary industry

Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)

Keywords

• Poker strategy training
• Poker education platform
• GTO poker strategy
• Poker coaching services
• Online poker learning

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CORE Subscription: Weekly subscription membership providing access to 200+ structured lessons, quizzes, achievement badges, hand history breakdowns, and complete cash game and tournament courses. Entry-level product for 90% of new members.
2. PRO Membership: Monthly or annual subscription ($50/month or $495/year) providing unlimited access to entire video library, all courses, CORE access, and complete GTO Ranges App. Upsell from CORE with advanced strategy content.
3. GTO Ranges App: Freemium mobile app with free tier for basic ranges and paid upgrades ($12.99/month or $99/year) for complete range library access.
4. Books & EBooks: One-time purchases of poker strategy books including GTO Gems ($15-30), The Low-Stakes Poker Playbook ($20), The Exploitative Edge ($20), workbooks ($39-70), advanced courses ($70-497), and books ($15-49). Sold via website and Amazon affiliate links.
5. Standalone Courses: Individual course purchases including The One Percent ($199), Hand Reading Lab ($497), Tournament 3Betting Course ($70), GTO Crash Course ($79). One-time purchases for specific topic mastery.
6. Affiliate Revenue: Site contains affiliate links for books purchased through Amazon. Commission earned on sales without extra cost to customer. Multiple coaches have authored books available on Amazon.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Red Chip Poker is a poker training and education company that sells structured courses (CORE 2.0 with 200+ lessons and PRO Membership), a mobile preflop range app (GTO Ranges App), books and workbooks authored by its coaches, and a poker podcast, all built around GTO and exploitative strategy derived from solver analysis. Its products target individual poker players who want to improve at live and online cash games as well as tournaments.

Product overview

Red Chip Poker is a poker training company offering a multi-tiered education platform centered around CORE 2.0 (the flagship A-Z poker course with 200+ lessons) and PRO Membership (the premium tier including all video content, courses, and app access). The product portfolio includes the GTO Ranges App (mobile application for preflop ranges), the Red Chip Poker Podcast (free audio content), and over 25 books/workbooks covering GTO strategy, exploitative play, live cash games, tournaments, and various poker variants. Additional offerings include standalone courses (The One Percent, Hand Reading Lab), crash courses, and a free Discord community. CORE provides structured beginner-intermediate training while PRO unlocks advanced content including DEVIATE, GTO+, Live Cash Game, Fox On Tournaments, and Bet Sizing courses from professional coaches.

Differentiator

Problem solved

Functional benefit

Brands

• CORE: The primary structured poker course covering beginner to intermediate poker strategy with over 200 lessons.
• CORE 2.0
• PRO Membership
• GTO Ranges App
• Red Chip Poker Podcast

Products and services

• CORE 2.0 Flagship A-Z poker training course with over 200 structured lessons covering poker math, preflop strategy, postflop play, cash games, and tournaments. Includes video lessons, text content, quizzes, hand history breakdowns, achievement badges, and a leaderboard for competitive learning, priced at $5/week.
• PRO Membership Premium subscription tier at $50/month or $495/year providing unlimited access to the entire Red Chip Poker video library, all courses, CORE access, and the complete GTO Ranges App. Includes exclusive courses like DEVIATE, GTO+, Live Cash Game, Fox On Tournaments, and Bet Sizing from professional coaches.
• GTO Ranges App Mobile application (iOS and Android) providing poker preflop range charts including GTO and exploitative ranges for 6-max cash games, tournaments, and live play. Free tier includes open-raising ranges; paid tiers unlock all ranges at $12.99/month or $99/year.
• GTO Gems Book Poker strategy book that distills years of solver exploration into digestible insights covering bet sizing, preflop defense, range construction, and GTO+ models. Priced at $15 for ebook.
• GTO Gems 2 Advanced poker strategy book written by w34z3l and James 'SplitSuit' Sweeney covering solver-approved balance, 3-betting, aggression strategies, and check defense. Contains 125 insights across 150 pages with $400+ in training discounts. Priced at $29.99 for ebook.
• The Exploitative Edge Practical guide to exploitative poker strategy covering player profiling, tendency exploitation, and real-time strategic adjustments. Priced at $20 for ebook or paperback via Amazon.
• The Low-Stakes Poker Playbook Contains 99 proven exploits for low-stakes poker games including strategies for calling stations, nits, recreational players, and regs. Priced at $20 for ebook or paperback via Amazon.
• Live Cash Poker Workbook Study guide for live cash game players covering straddle pots, multi-way pots, live-specific bet sizing, and more. Includes full answer key and companion video course. Priced at $39 for ebook.
• Preflop Poker Workbook Best-selling poker workbook with 1,500+ problems covering combos, pot odds, EV, and 3-betting. Includes complete answer key and companion video course. Priced at $39 for ebook.
• Postflop Poker Workbook Study tool for intermediate players covering hitting vs. missing, runouts, floating, pot geometry, and complete hand history explorations with answer key. Priced at $49 for ebook.
• Advanced Poker Workbook Uses GTO ranges and solver data to compare exploitative plays in key situations. Helps players recognize patterns and enhance advanced gameplay. Priced at $49 for ebook.
• Optimizing Ace King (OAK) Explores a cohesive poker strategy through the lens of a single starting hand (Ace King). Improves AK play in 3bet-4bet wars, playing draws, and extracting value. Priced at $35 for ebook.
• Unfolding Poker Takes an unconventional Q&A approach answering questions like when to hold or fold an overpair and what to do when c-bets fail. Written by SplitSuit. Priced at $20 for ebook.
• SCOOP Volume 1 Covers Big O and PLO8 poker variants including hand selection, playing one-way hands, and strategies to exploit regs. Written by Greg Vail. Priced at $45 for ebook.
• Poker Range Workbooks Set of three workbooks (Live Poker, 6max Online, Tournament) each containing 40 unique hand reading exercises to solidify range assignment skills. Priced at $70 each for ebook.
• Crash Courses Condensed training packages combining selected PRO videos with extra supporting material. Available courses include Tournament 3Betting ($70) and GTO Crash Course ($79). All five crash courses are included free with PRO membership.
• The One Percent Course An 11-part course bridging the gap between GTO and exploitative poker based on Ed Miller's book 'Poker's 1%'. Covers major player leaks, backend visualization, frequencies, and gameplan building. Priced at $199.
• Hand Reading Lab A 25+ video course teaching the process for putting opponents on correct ranges across all actions and positions. Covers open-raises, calls, 3bets, cbets, and turn/river ranges. Priced at $497.

Quantifiable outcome

• Live $2/$5 player increased average win rate from +$350 to +$550 per session after studying site content
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LearnWPT: World Poker Tour's training platform offering strategy content, webinars, and structured courses. A broader incumbent leveraging the WPT brand to compete for recreational-to-serious poker learners.
• PokerStrategy.com: Largest free poker education community globally, founded by PokerStrategy. Provides baseline free content against which Red Chip must justify its paid subscriptions.
• PokerStars School: Free poker education portal run by PokerStars, one of the largest online operators. Sets the free baseline for new players and competes indirectly with Red Chip's paid funnel.

Direct peers

• Upswing Poker: Subscription poker training platform with GTO and exploitative content for cash and tournament players. Closest direct competitor to Red Chip's CORE/PRO membership model and similar price ladder.
• PokerCoaching.com: Jonathan Little's poker training site with tiered memberships, hand analysis, and live webinars. Competes head-to-head for the same live and online cash game learner audience.
• Run It Once: Phil Galfond's poker training and education platform with structured curricula and advanced strategy content. A premium training destination competing for the same serious-player segment.

Emerging players

• GTO Wizard: Poker solver and AI-driven training tool with range analysis, study plans, and preflop/postflop training. An emerging alternative to Red Chip's GTO Ranges App and solver-based curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RedChipPoker
• YouTubeyoutube.com/subscription_center?add_user=REDCHIPP0KER
• Facebookfacebook.com/redchippoker
• Instagraminstagram.com/redchippoker
• LinkedInlinkedin.com/company/redchippoker

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Chip Poker