What PokerCoaching.com does

PokerCoaching.com, operated by Jonathan Little Inc., is a subscription-based poker training platform serving recreational through advanced poker players globally. The platform combines structured video courses, interactive hand quizzes, live coaching webinars, and a large Discord community of more than 16,600 members to teach Game Theory Optimal (GTO) and exploitative strategy across cash games, tournaments, and mixed formats.

Its core technical product is PeakGTO, launched in 2024, which leverages GTO solvers to generate a library of millions of preflop and postflop spots and a trainer with over 20 million unique scenarios, supplemented by curated drills and daily challenges with feedback from professional coaches. The broader course catalog spans beginner through advanced tiers, including the Cash Game Masterclass, Tournament Masterclass, Hero's Journey documentary series, Master Mixed Games, and foundational courses, alongside free lead magnets such as downloadable preflop charts, an odds calculator, cheat sheets, and decision flowcharts.

Commercially, the company runs a product-led, self-serve model with monthly ($147) and annual ($804) premium memberships sold directly through its website, supplemented by Amazon Associates affiliate revenue. The coaching roster includes founder Jonathan Little and elite professionals such as Justin Saliba (2x WSOP bracelet, $11M+ live earnings) and Brock Wilson (#4 GPI, $12.75M live earnings). The company is privately held, bootstrapped with no disclosed funding rounds, and headquartered in Santa Ana, California.

Name

PokerCoaching.com

Legal name

Jonathan Little Inc.

Website

https://pokercoaching.com

Company type

Private

Operating status

Operating

Short description

PokerCoaching.com is a subscription-based poker training platform offering GTO solver-powered courses, interactive quizzes, live coaching, and a community of 16,600+ players, serving recreational through advanced poker players globally.

Ownership category

akta.pro rank

Product category

Online Poker Education

NAICS

Computer Training (611420), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF)

akta.pro secondary industry

Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)

Keywords

• Poker training courses
• GTO strategy tools
• Online poker education
• Poker coaching services
• Tournament strategy training

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Premium Subscription - Monthly: Monthly recurring subscription providing full access to all courses, series, live coaching sessions, quizzes, and study plans
2. Premium Subscription - Annual: Annual recurring subscription at reduced monthly rate ($67/mo billed annually), offering significant savings compared to monthly plan
3. Affiliate Revenue: Participation in Amazon Services LLC Associates Program, earning commissions from referred sales

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PokerCoaching.com operates an online subscription-based poker training platform offering video courses, live coaching webinars, and interactive GTO (Game Theory Optimal) study tools. The core product is PeakGTO, a software platform with over 20 million unique GTO training spots and millions of preflop/postflop scenarios. Premium members receive access to a full library of courses (cash game, tournament, mixed games, fundamentals), live Q&A with elite coaches, interactive quizzes, and a 16,000+ member Discord community.

Product overview

PokerCoaching.com is a comprehensive poker training platform offering a portfolio of courses, tools, and community features. The core product is PeakGTO, a GTO-based training system with millions of preflop and postflop scenarios. The course library includes flagship programs like the Cash Game Masterclass, Tournament Masterclass, Advanced Cash Game Course, Advanced Tournament Course, Hero's Journey, Master Mixed Games, and Master the Fundamentals. Free resources include poker quizzes, an odds calculator, poker math tutorials, downloadable preflop charts, cheat sheets, and decision-making flowcharts. The platform also provides a Discord community with over 16,600 members and live coaching/webinar sessions. Coaching is delivered by elite professionals including Jonathan Little (founder), Justin Saliba, Brock Wilson, and Alex Livingston, with combined tournament earnings exceeding $207 million.

Differentiator

Problem solved

Functional benefit

Brands

• PeakGTO: A GTO (Game Theory Optimal) training tool and library offered by PokerCoaching, featuring millions of preflop and postflop GTO spots, a trainer, and drills.

Products and services

• PeakGTO Advanced poker training software that leverages GTO solvers to provide a comprehensive library of preflop and postflop spots, an interactive trainer with millions of unique scenarios, and daily drills with real-time feedback from professional poker players.
• Cash Game Masterclass A comprehensive training course focused on cash game poker strategies, covering foundational concepts through advanced techniques for beating various cash game stakes.
• Tournament Masterclass A comprehensive training course focused on tournament poker strategies, covering all stages of tournaments from early phases to final tables.
• Advanced Cash Game Course An advanced-level course for experienced cash game players looking to refine their strategies and move up in stakes.
• Advanced Tournament Course An advanced-level course for tournament players seeking to develop elite-level tournament skills and compete at higher stakes.
• Hero's Journey A documentary-style coaching series that follows recreational players through a $100K profit challenge, coached by elite professionals Justin Saliba and Brock Wilson.
• Master Mixed Games A specialized course teaching mixed poker games variants, instructed by Alex Livingston, covering 8-game, H.O.R.S.E., and other mixed game formats.
• Master the Fundamentals A foundational course designed to build strong poker fundamentals and core strategy understanding for beginners and intermediate players.
• Everything You Need to Beat Small Stakes Cash Games An all-inclusive course targeting small stakes cash game players, covering everything from basic strategy to techniques for maximizing profits at lower stakes.
• Odds Calculator A free tool for calculating poker odds, helping players understand probability and expected value in various poker scenarios.

Quantifiable outcome

• $207,121,728 in combined coach earnings demonstrates expertise of teaching roster
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

One partnership is on record.

• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerPokerCoaching.com participates in the Amazon Associates Program, an affiliate advertising program. The site may contain affiliate links to Amazon products and services, earning the company commissions on qualifying sales. All references to Amazon trademarks are made pursuant to Amazon's limited, revocable, non-transferable, non-sublicensable, non-exclusive, royalty-free license under the program.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• PokerStars School: Training platform operated by PokerStars (largest online poker operator) as a customer-acquisition and education channel. Overlaps with PokerCoaching.com's poker training offering but is part of a much wider gaming/operator portfolio.

Direct peers

• PokerStrategy.com: One of the largest online poker learning communities globally, founded in Europe, offering strategy content, forums, and coaching. A broad incumbent in the same poker education category as PokerCoaching.com.
• GTO Wizard: Modern GTO solver-based poker training platform with interactive preflop/postflop study tools. The closest direct competitor to PokerCoaching's PeakGTO product, with similar solver-driven training methodology.
• SplitSuit: Poker training and coaching business founded by pro James Sweeney, offering solver-based training and hand analysis. Comparable to PokerCoaching.com in the elite-coach + structured-curriculum training category.
• Advanced Poker Training: AI-driven poker training software offering interactive simulations and decision-making practice. Comparable to PokerCoaching's quiz and drill features for recreational-to-intermediate poker players.
• Red Chip Poker: Poker training site focused on mid-stakes cash game and tournament strategy, offering CORE training programs and coaching. Targets a similar recreational-to-intermediate player segment as PokerCoaching.com.
• Upswing Poker: Direct competitor offering poker training courses, hand analysis, and learning tools to recreational and advanced players. Operates a similar subscription-based model targeting the same poker-improvement audience as PokerCoaching.com.
• Run It Once: Phil Galfond's poker training platform with courses, strategy content, and community features. Directly competes with PokerCoaching.com in the elite-coach-driven poker training subscription category.

Others

• Jonathan Little Poker: Founder Jonathan Little's personal poker media/authoring business, with books, podcasts, and content related to the PokerCoaching.com platform. Ecosystem adjacent as it shares brand and audience with the subject company.
• PioSOLVER: Professional poker solver software used by top players for GTO analysis. Adjacent/ecosystem player whose underlying solver technology underpins tools like PeakGTO; comparable as a poker technology provider serving the same serious-player audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PokerCoaching_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PokerCoaching.com