Mprise Agriware
- Company typePrivate
- Founded2006
- HeadquartersVeenendaal, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Mprise Agriware firmographics
Firmographics- Name
- Mprise Agriware
- Legal name
- Mprise Agriware B.V.
- Website
- https://mprise-agriware.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Mprise Agriware industry classification
Industry- Product category
- Horticulture ERP / Vertical Business Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH)
Keywords
Where Mprise Agriware is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Mprise Agriware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Agriware 365 Business Central (ERP License): Annual or multi-year subscription to the core ERP platform built on Microsoft Dynamics 365 Business Central, including finance, inventory, production, planning, sales, and shipping modules. Enterprise licensing model with implementation services bundled.
- Agriware 365 Operations (Mobile Apps): Subscription-based mobile operations platform for field workforce management including time tracking, crop inspections, work floor ops, and scheduling. Typically bundled with the ERP subscription.
- Agriware 365 Analytics: Advanced analytics and business intelligence add-on subscription for reporting, dashboards, and data visualization.
- Implementation & Consulting Services: Professional services for system implementation, data migration, process optimization, and training. Part of the customer engagement lifecycle.
- E-Learning & Training: Industry-specific online training programs for customer onboarding and ongoing education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Agriware 365 Business Central ERP Suite |
| Per seat | Annual | Agriware 365 Operations Mobile Apps |
| Subscription | Annual | Agriware 365 Analytics |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
Mprise Agriware product offering
Product offeringCore offering
Mprise Agriware develops and licenses the Agriware 365 software platform — a vertical ERP, CRM, mobile operations, analytics, AI, ecommerce, EDI, and greenhouse-automation suite purpose-built for commercial horticulture businesses on top of Microsoft Dynamics 365 Business Central. The company also delivers implementation, consulting, and industry-specific E-Learning services, typically bundled with or following the software subscription.
Product overview
Mprise Agriware offers a platform-plus-modules architecture built on Microsoft Dynamics 365 Business Central. The core platform is Agriware 365 Business Central (ERP & CRM software) that unifies finance, sales, inventory, production, and operations. This is supplemented by two main modules: Agriware 365 Operations (mobile apps for field operations including time tracking, crop control, inspections, work floor ops, scheduling, and logistics) and Agriware 365 Analytics (advanced data analytics and business intelligence). Additional capabilities include AI & Automation powered by Microsoft Copilot, greenhouse automation integrations with machinery and robotics, ecommerce connectivity via Shopify/Magento/Amazon/WooCommerce, and EDI for plant grower and retail connections.
Differentiator
Problem solved
Functional benefit
Brands
- Agriware 365 Business Central: All-in-one ERP & CRM Software built on Microsoft Dynamics 365 Business Central
- Agriware 365 Operations
- Agriware 365 Analytics
Products and services
- Agriware 365 Business Central All-in-one ERP and CRM software built on Microsoft Dynamics 365 Business Central that unifies finance, sales, inventory, production, planning, and operations for commercial horticulture businesses. Licensed as an annual or multi-year enterprise SaaS subscription with implementation services bundled.
- Agriware 365 Operations Mobile operations platform enabling real-time tracking of production cycles, labor productivity, and output quality on the greenhouse floor through apps for time tracking, crop control, inspections, work-floor operations, scheduling, and logistics. Sold as a per-seat subscription, typically bundled with the Agriware 365 Business Central ERP.
- Agriware 365 Analytics Advanced analytics and business-intelligence solution built on Power BI with 10 pre-defined essential reports covering sales, finance, production, inventory, margins, stock flow, labor, costing, and scrap, plus role-based dashboards and AI-powered data analysis. Sold as a subscription add-on to the Agriware 365 ERP.
- Agriware AI Agents Suite of proprietary virtual AI agents integrated with Microsoft Copilot and Agriware 365 Business Central that automate tasks, draft sales orders from Outlook/Excel, predict late payments, automate invoicing matching and follow-ups, deliver natural-language data analysis, and provide computer-vision seedling counting for horticulture operations.
- Implementation & Consulting Services Professional services engagement covering system implementation, data migration, process optimization, and training for Agriware 365 customers, delivered by Mprise Agriware's in-house consulting team. Typically scoped and bundled with the Agriware 365 subscription sale.
- Agriware E-Learning & Training Industry-specific online training and certification programs for Agriware 365 customers covering horticulture-specific processes, delivered as a recurring subscription for onboarding and ongoing education.
Companies that use Mprise Agriware
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles1 record
Mprise Agriware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature9 records
Mprise Agriware partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Microsoft (Dynamics 365 Business Central)coreAgriware is built on and operates as a Microsoft Partner — Business Solutions, running on Microsoft Dynamics 365 Business Central cloud ERP. The platform integrates with Microsoft 365, Azure, and Microsoft Copilot for AI capabilities. Microsoft is the foundational technology partner for the entire Agriware product suite.
- CodeUnit (OmniConnect)coreAgriware ecommerce integration is powered by the OmniConnect platform from CodeUnit. This platform provides out-of-the-box connectors for Shopify, Magento, WooCommerce, and Amazon, with standardized APIs for custom-built ecommerce platforms. OmniConnect is proactively managed 24/7 and scales to any transaction volume.
- Greenhouse Automation & Robotics VendorscoreAgriware integrates with a broad range of greenhouse machinery vendors including potting robots, spacing systems, conveyor belts, transplanting machines, pick-and-place systems, scanners, drones, sorting lines, and tray transport systems. Integration enables automated execution based on ERP instructions and real-time feedback to the planning system.
Scale indicators6 records
Recent moves2 records
Expansion highlights4 records
Mprise Agriware competitors and assessment
Company assessmentEmerging players
- FarmERP: Cloud-based farm management platform for horticulture and plantation operations, including traceabilty, finance, and crop management. Directly comparable as a vertical SaaS for commercial horticulture, with overlapping customer types though smaller in scale.
Direct peers
- Granular (Corteva): Cloud farm management and agronomy software for larger commercial growers, now part of Corteva. Directly comparable as enterprise-grade farm management software targeting sophisticated producers, with broader crop coverage than Agriware's horticulture focus.
- Conservis: Farm management software for row crop and specialty crop operations covering planning, production records, and financial visibility. Comparable as a vertical SaaS play for commercial growers integrating field and back-office operations.
- AgWorld: Collaborative farm management platform for crop planning, records, and agronomy. Comparable as vertically-focused farm management software for commercial growers, though primarily serving broadacre and row crop rather than ornamental horticulture.
- Trimble Ag Software: Farm management and agronomy software suite serving row crop and specialty crop growers with planning, records, and workflow tools. Directly comparable as a vertically-focused farm management platform targeting commercial producers, though Trimble spans broader crops than Agriware's horticulture focus.
Broad incumbents
- Microsoft Dynamics 365 Business Central: The underlying cloud ERP platform Agriware builds on. Relevant as the broader platform incumbent, where vertical ISVs like Agriware sit alongside Microsoft's own expanding vertical functionality and AI features.
- SAP Business One: Mid-market cloud ERP from SAP used by many horticulture and agriculture enterprises for finance, inventory, and operations. Comparable as an enterprise ERP alternative Agriware competes against in mid-market deals.
- Climate FieldView: Bayer's digital agriculture platform offering farm management, analytics, and agronomic decision support at global scale. Comparable as a data-rich farm management platform for large growers; broader in scope and significantly larger in resources than Agriware.
- Oracle NetSuite: Cloud ERP for mid-market and enterprise companies including distribution and manufacturing verticals. Comparable as a broad incumbent competitor in the generalist cloud ERP category that growers evaluate against Agriware.
Regional players
- Sage X3 / Sage Intacct: Mid-market ERP and financial management software used by growers and agribusinesses across multiple regions. Comparable as an alternative ERP with broad process support, typically adopted where deep horticulture specialization is less critical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mprise Agriware social profiles
Digital presenceMprise Agriware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mprise Agriware leadership team
Management profileNumber of profiles
Profiles4 records
Mprise Agriware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mprise Agriware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mprise Agriware
What does Mprise Agriware do?
Mprise Agriware develops and licenses the Agriware 365 software platform — a vertical ERP, CRM, mobile operations, analytics, AI, ecommerce, EDI, and greenhouse-automation suite purpose-built for commercial horticulture businesses on top of Microsoft Dynamics 365 Business Central. The company also delivers implementation, consulting, and industry-specific E-Learning services, typically bundled with or following the software subscription.
Is Mprise Agriware a public or private company?
Mprise Agriware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mprise Agriware founded?
Mprise Agriware was founded in 2006. It employs 101 to 250 people.
Where is Mprise Agriware based?
Mprise Agriware is headquartered in Veenendaal, Netherlands, in the Europe region.
How does Mprise Agriware make money?
Five revenue lines are on record. Agriware 365 Business Central (ERP License) is the primary driver. The others are agriware 365 Operations (Mobile Apps), agriware 365 Analytics, implementation & Consulting Services and E-Learning & Training.
Who are Mprise Agriware's main competitors?
FarmERP is listed as an emerging player. Direct peers are Granular (Corteva), Conservis, AgWorld and Trimble Ag Software. Broad incumbents are Microsoft Dynamics 365 Business Central, SAP Business One, Climate FieldView and Oracle NetSuite. Sage X3 / Sage Intacct is listed as a regional player.
Does Mprise Agriware have an API?
No public API is recorded for Mprise Agriware.
What industry is Mprise Agriware in?
Mprise Agriware's product category is Horticulture ERP / Vertical Business Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 5132 and its SIC code is 7372.