Codeunit
Codeunit is a Swedish software firm behind the OmniConnect platform, which provides purpose-built, real-time integrations connecting Microsoft Dynamics 365 Business Central ERP with e-commerce, POS, WMS, PIM, and CRM systems. It serves retailers, brands, and implementation partners across Europe via Microsoft AppSource and a partner-first go-to-market model.
- Company typePrivate
- Founded2000
- HeadquartersNödinge, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Codeunit does
Codeunit Solutions International AB is a privately held Swedish software company, founded around 2000 and headquartered in Malmö, that builds the OmniConnect platform — a cloud-native integration and connectivity layer purpose-built for Microsoft Dynamics 365 Business Central. The platform provides real-time, bidirectional synchronization between Business Central ERP and adjacent commerce systems including e-commerce storefronts (Shopify, Magento/Adobe Commerce, StormCommerce, ChannelEngine), POS systems (Sitoo), warehouse management systems (Ongoing WMS, CloudX, ConnectWMS, ImiGo), PIM solutions (Akeneo, Inriver, Plytix, Pimcore, Salsify, Delogue, Resourced), returns platforms (Reclaimit, Ingrid Returns, Claimlane, Narvar), and CRM/marketing tools (Voyado, Klaviyo). Across more than 25 years of operating history the company has accumulated deep, narrow expertise in the Microsoft Dynamics lineage (Navision, Attain, NAV, Business Central), and supports its integrations with the OmniConnect Portal — a customer-facing observability and transaction-management console that includes the recently launched Resolution Center.
Codeunit sells its offering as "integration as a service," generating revenue through recurring subscriptions, usage-based per-order pricing tiers (Essentials up to 500 orders/month, Standard up to 2,000, Enterprise for 5,000+), and custom integration professional services. A 50% multi-integration discount incentivizes customers to consolidate their connector footprint with Codeunit. Distribution runs through Microsoft AppSource, a partner-first channel with implementation partners (Fellowmind, Woolman, Omniarch and others), and direct enterprise field sales for complex omnichannel engagements. The company targets two primary segments: (i) retailers and brands (B2C and B2B merchants) needing unified commerce across ERP, POS, WMS, PIM, and e-commerce; and (ii) implementation partners and agencies that resell and deliver Codeunit integrations to their own Business Central customers.
The customer base skews toward Nordic and European fashion, beauty, and lifestyle brands — including J.Lindeberg, Granit (36 stores across Sweden, Germany, Finland, and Norway), Estrid, Mini Rodini, Himla, BabyShop, Bubbleroom, Björk and Berries, Aarke, and others — alongside a long tail of SMB subscriptions. The platform processed over 1 billion transactions in 2024. Codeunit is founder-led (CEO Daniel Ekvall, CTO Peder Bring), privately held with no disclosed outside investment, GDPR compliant, and runs on Microsoft Azure infrastructure in EU and US data centers.
Codeunit firmographics
Firmographics- Name
- Codeunit
- Legal name
- Codeunit Solutions International AB
- Website
- https://codeunit.io
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Codeunit is a Swedish software firm behind the OmniConnect platform, which provides purpose-built, real-time integrations connecting Microsoft Dynamics 365 Business Central ERP with e-commerce, POS, WMS, PIM, and CRM systems. It serves retailers, brands, and implementation partners across Europe via Microsoft AppSource and a partner-first go-to-market model.
- Ownership category
- akta.pro rank
Codeunit industry classification
Industry- Product category
- ERP E-commerce Integration Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)
- akta.pro secondary industry
- System Integration & Connectors (BPAMAOAC)
Keywords
Where Codeunit is headquartered
LocationHeadquarters
- HQ city
- Nödinge
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Codeunit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Integration as a Service: Codeunit sells integration as a service - ongoing relationship beyond project completion with the OmniConnect platform. Customers receive continuous support, monitoring, and access to the customer portal.
- Per-Order Volume Pricing: E-commerce (B2C) pricing based on monthly order volume with tiered plans (Essentials up to 500 orders, Standard up to 2,000 orders, Enterprise for 5,000+ orders). Customers with multiple integrations pay full price for the most expensive integration and 50% off for all others.
- Marketplace Integration Pricing: Marketplace integration pricing based on number of sales orders per month
- Custom Integration Development: Development of custom adaptations and new functionality when standard solutions don't meet customer requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials - up to 500 orders/month |
| Subscription | Monthly | Standard - up to 2,000 orders/month |
| Usage-based | Multi-year contract | Enterprise - 5,000+ orders/month |
| Subscription | Monthly | Multi-Integration Discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Codeunit product offering
Product offeringCore offering
Codeunit develops and sells the OmniConnect integration platform and a suite of purpose-built connect2 Apps that synchronize Microsoft Dynamics 365 Business Central with e-commerce, POS, WMS, PIM, CRM, and returns systems in real time. The platform is offered as integration-as-a-service with tiered subscription pricing (Essentials/Standard/Enterprise), multi-integration discounts, and the OmniConnect Portal for ongoing transaction monitoring.
Product overview
Codeunit offers a unified commerce integration platform called OmniConnect, which connects Microsoft Dynamics 365 Business Central ERP with commerce systems including e-commerce platforms (Shopify, Magento, ChannelEngine), POS systems (Sitoo), warehouse management systems (OngoingWMS, CloudX, ConnectWMS), PIM solutions (Akeneo, Inriver, Plytix, Pimcore, Salsify), and marketing/CRM tools (Klaviyo, Voyado). The core OmniConnect platform provides purpose-built integration Apps (connect2 connectors) with real-time bidirectional synchronization. All integrations include access to the OmniConnect Portal for monitoring and the Resolution Center for transaction management.
Differentiator
Problem solved
Functional benefit
Brands
- OmniConnect: A scalable integration and connectivity platform for Dynamics NAV and Business Central that handles customer transactions.
- connect2
Products and services
- OmniConnect Integration Platform Cloud-optimized integration and connectivity platform that enables seamless bidirectional data flows between Microsoft Dynamics 365 Business Central and commerce systems including e-commerce, POS, WMS, PIM, and CRM. Provides purpose-built connectors with real-time synchronization for unified commerce.
- OmniConnect Portal Customer portal providing full visibility and control over data flows between connected commerce systems, including a Resolution Center for failed transaction management and batch handling. Available to customers as part of the OmniConnect integration-as-a-service offering.
- connect2Shopify Purpose-built bidirectional integration between Business Central and Shopify for product catalog, inventory, pricing, customers, orders, and returns synchronization. Supports B2C merchants and Shopify B2B company accounts with real-time order processing via webhooks.
- connect2Magento (Adobe Commerce) Bidirectional sync of products, pricing, inventory, orders, invoices, refunds, and customer data between Business Central and Magento/Adobe Commerce storefronts, with multilingual storefront support.
- connect2Akeneo Integration between Business Central and Akeneo PIM for automated product synchronization, variant/model management, attribute option creation, and product image transfer.
- connect2Sitoo POS and ERP sync connecting Business Central with Sitoo POS for customer records, product catalog, variants, pricing, inventory, omnichannel orders, shipments, and gift card integration, with real-time webhook processing.
- connect2OngoingWMS Warehouse management system integration for sales/purchase/production orders, article and price sync, shipment confirmations, returns, item tracking with lot/serial numbers, and inventory adjustments between Business Central and Ongoing WMS.
- connect2ChannelEngine Marketplace integration for product catalog sync, pricing, inventory management, order import, and returns across multiple online marketplaces via ChannelEngine, priced based on monthly sales order volume.
- connect2Klaviyo Two-way integration for email/SMS marketing: outbound order confirmations, shipments, returns, invoices as Klaviyo events, with inbound customer profile sync, event retrieval (opens, clicks), and interaction logs back to Business Central.
- connect2Inriver PIM integration with automated change detection for PIM data, hierarchical entity fetching, flexible product data mapping with locale strings, CVL values, and multi-value fields, with batched scalable synchronization.
- Custom Integration Development Professional services for development of custom adaptations and new integration functionality when standard connect2 solutions do not meet specific customer requirements.
Quantifiable outcome
- Stores reported turnover increases exceeding 10%, some surpassing 15% after omnichannel implementation
- +3 more outcomes
Companies that use Codeunit
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Codeunit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature6 records
Codeunit partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and secondary.
- MicrosoftcoreCodeunit builds on Microsoft's Dynamics 365 Business Central platform. All integrations are purpose-built for Business Central and available on Microsoft AppSource. Codeunit leverages Microsoft Azure cloud infrastructure for data processing.
- Microsoft AzurecoreCloud infrastructure sub-processor for data processing in secure Microsoft Azure datacenters located in the EU or USA.
- Shopifycoreconnect2Shopify integration - bidirectional sync between Business Central and Shopify for products, inventory, pricing, customers, orders, and returns. Supports B2C and Shopify B2B company accounts.
- Akeneocoreconnect2Akeneo integration - automated flow of product information between Business Central and Akeneo PIM with support for product models, variant hierarchies, and attribute option management.
- Sitoocoreconnect2Sitoo integration - POS system integration connecting Business Central with Sitoo for customer sync, product catalog, pricing, inventory, shipments, and omnichannel fulfillment.
- Ongoing WMScoreconnect2OngoingWMS integration - warehouse management integration for orders, inventory, shipments, receipts, and returns between Business Central and Ongoing WMS.
- Inrivercoreconnect2Inriver integration - PIM integration with automated change detection, hierarchical entity fetching, and batch synchronization of product data.
- ChannelEnginecoreconnect2ChannelEngine integration - marketplace integration for syncing products, pricing, inventory, orders, and returns across multiple online marketplaces.
- SparkLayersecondaryconnect2SparkLayer integration - B2B wholesale pricing sync between Business Central and Shopify B2B storefronts.
- Voyado Elevatesecondaryconnect2VoyadoElevate integration - product catalog, pricing, inventory, and category sync from Business Central to Voyado Elevate commerce search platform.
- Voyadosecondaryconnect2Voyado integration - loyalty program integration syncing invoices, orders, shipments, and returns between Business Central and Voyado CRM.
- Priceindxsecondaryconnect2Priceindx integration - AI-driven competitive price analysis with closed-loop pricing from Business Central to Priceindx and back.
- Narvarsecondaryconnect2Narvar integration - return platform for Shopify merchants with return portal and tracking integration.
- Reclaimitsecondaryconnect2Reclaimit integration - return management system integration with real-time order lookup and automatic return order creation in Business Central.
- Claimlanesecondaryconnect2Claimlane integration - claims and returns integration with order data retrieval and automated return order creation.
- Ingrid Returnssecondaryconnect2IngridReturns integration - return and complaint handling with sales return order creation and multi-carrier tracking.
- Plytixsecondaryconnect2Plytix integration - PIM integration for product and variant sync with flexible attribute mapping.
- Deloguesecondaryconnect2Delogue integration - PLM integration for fashion brands with style, SKU, and pricing synchronization.
- Resourcedsecondaryconnect2Resourced integration - PLM integration for fashion with product article, SKU, and supplier data sync.
- Salsifysecondaryconnect2Salsify integration - PXM integration with product catalog sync and variant hierarchy management.
- Pimcoresecondaryconnect2Pimcore integration - PIM integration pulling approved product data from Pimcore into Business Central.
- Madden Analyticssecondaryconnect2MaddenAnalytics integration - inventory planning platform sync with product catalog, pricing, inventory, and purchase/sales orders.
- CloudXsecondaryconnect2CloudX integration - warehouse management with sales/purchase order fulfillment and inventory adjustments.
- ConnectWMSsecondaryconnect2ConnectWMS integration - warehouse management with bidirectional item, order, and inventory sync.
- ImiGo (IMI GO!)secondaryconnect2ImiGo integration - warehouse/3PL integration for orders, stock, and fulfillment data between Business Central and IMI GO!
- Magento (Adobe Commerce)coreconnect2Magento integration - bidirectional sync for products, pricing, inventory, orders, invoices, refunds, and customer data.
- StormCommercesecondaryconnect2StormCommerce integration - cloud-based headless commerce platform integration for DTC, B2C, and B2B.
- ImiGo (ImiGo for Granit)secondaryGranit's warehouse management integration via Codeunit
- FellowmindcoreImplementation partner providing solutions to their customers using Codeunit integrations
- WoolmancoreShopify implementation agency that recommended Codeunit to customers for ERP integrations
- FrontSystemssecondaryPOS integration partner listed on Codeunit website
- NiedallsecondaryIntegration partner listed on Codeunit website
- GrebbansecondaryE-commerce/technology partner listed on Codeunit website
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Codeunit competitors and assessment
Company assessmentDirect peers
- Sana Commerce: Purpose-built e-commerce and integration platform deeply tied to Microsoft Dynamics 365 (Business Central and Finance & Operations). Competes for the same Dynamics-native retailer/b2b customer as Codeunit.
- Celigo: iPaaS vendor with a flagship focus on ERP-commerce integrations (NetSuite, SAP, Dynamics, etc.). Closest functional competitor to Codeunit, operating at a larger scale across multiple ERPs.
- Forterro (incl. To-Increase, K3): European Microsoft Dynamics ISV group offering vertical add-ons, e-commerce, and integration products on Dynamics 365 Business Central/NAV. Competes directly with Codeunit's Business Central app portfolio.
- Dynamicweb: All-in-one e-commerce, PIM, and integration suite built around Microsoft Dynamics 365 Business Central/NAV. Targets the same Nordic and European mid-market retailers as Codeunit with bundled commerce + integration.
Broad incumbents
- Workato: Enterprise iPaaS targeting business and IT teams with pre-built ERP/commerce recipes. Increasingly overlaps with Codeunit's mid-market retail and integration-as-a-service positioning.
- Boomi: General-purpose iPaaS with extensive ERP connector library and marketplace model. Competes for the same integration dollars via a much broader horizontal platform.
- Jitterbit: iPaaS vendor with strong ERP-integration positioning (NetSuite, Dynamics, SAP). Comparable to Codeunit's use cases but sold as a horizontal platform rather than a BC-specialist.
- MuleSoft (Salesforce): Largest enterprise iPaaS, with broad ERP-connect templates and the resources to bundle Dynamics integration at scale. Not a specialist like Codeunit but increasingly pushes down into mid-market commerce.
Emerging players
- HotWax Commerce: Shopify-focused order management system and ERP integration specialist serving DTC and omnichannel brands. Competes for overlapping retail customer use cases, particularly Shopify-to-ERP flows.
- Patchworks: UK-based integration iPaaS focused on commerce-ERP connectivity (Shopify, NetSuite, Dynamics, Brightpearl). Comparable product shape to OmniConnect with similar target customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Codeunit social profiles
Digital presenceCodeunit compliance and trust
Trust signalCompliance1 record
Codeunit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codeunit leadership team
Management profileNumber of profiles
Profiles2 records
Codeunit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codeunit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codeunit
What does Codeunit do?
Codeunit develops and sells the OmniConnect integration platform and a suite of purpose-built connect2 Apps that synchronize Microsoft Dynamics 365 Business Central with e-commerce, POS, WMS, PIM, CRM, and returns systems in real time. The platform is offered as integration-as-a-service with tiered subscription pricing (Essentials/Standard/Enterprise), multi-integration discounts, and the OmniConnect Portal for ongoing transaction monitoring.
Is Codeunit a public or private company?
Codeunit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Codeunit founded?
Codeunit was founded in 2000. It employs 1 to 10 people.
Where is Codeunit based?
Codeunit is headquartered in Nödinge, Sweden, in the Europe region.
How does Codeunit make money?
Four revenue lines are on record. Integration as a Service is the primary driver. The others are per-Order Volume Pricing, marketplace Integration Pricing and custom Integration Development.
Who are Codeunit's main competitors?
Direct peers on record are Sana Commerce, Celigo, Forterro (incl. To-Increase, K3) and Dynamicweb. Broad incumbents are Workato, Boomi, Jitterbit and MuleSoft (Salesforce). Emerging players are HotWax Commerce and Patchworks.
Does Codeunit have an API?
No public API is recorded for Codeunit.
What industry is Codeunit in?
Codeunit's product category is ERP E-commerce Integration Software. Its primary akta.pro industry code is HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes, with a secondary code of BPAMAOAC, System Integration & Connectors. Its NAICS code is 541512 and its SIC code is 7373.