Leetz Media

What Leetz Media does

Leetz Media SIA is a privately held digital marketing agency founded in 2021 and headquartered in Riga, Latvia, that operates as an affiliate marketing and lead generation intermediary for the online casino and sports betting (iGaming) industry. The company promotes operator clients' products and generates high-quality player leads through a portfolio of 8–10 owned niche content brands spanning sports-betting aggregators (Betpack, Bettingrex), casino review and comparison sites (Bambet, Casino Chimp, CasinoJinn, Casino Hipster, NyesteCasino.com), multilingual casino portals (Turbico), and region-specific guides (BookiesNorge.com, NyesteCasino.com for Norway). Its platform architecture is fundamentally a multilingual, multi-domain content network: websites are published in English, German, Norwegian, Portuguese, Spanish, Danish, Italian, and Polish, targeting audiences across 19+ countries in Europe, North America, South America, Africa, Asia, and Oceania. Betpack is reported to achieve 90% organic traffic, indicating SEO is the core technical capability rather than any paid-acquisition stack.

The company monetizes exclusively through affiliate referral commissions paid by operator clients for referred player activity, with revenue negotiated bilaterally rather than publicly priced. Distribution is anchored by long-term partnerships with three named affiliate networks — Spinwise, Genesis Affiliates, and Gypsy Affiliates — which serve as channel partners connecting Leetz Media's owned brands with enterprise-grade online casino and sportsbook operators. The end-consumer segments are sports bettors and online casino players seeking operator reviews, betting tips, and bonus comparisons; the B2B customer segment is online casino and sportsbook operators seeking quality traffic in regulated and emerging markets. Geographic expansion has been active, with two new brands launched in 2024 (Bambet in April and Turbico in May) and the 2023 divestiture of Casino Bee to SiGMA Group signaling brand-level M&A optionality. The company is founder-led by CEO Arnis Surgovts, operates with 1–10 employees, has no disclosed institutional funding, and is incorporated as a Latvian private limited company.

Name

Leetz Media

Legal name

Leetz Media SIA

Website

https://leetz.media

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Leetz Media is a Riga-based affiliate marketing agency that generates leads for online casino and sports-betting operators through a portfolio of 8 owned multilingual content brands (including Betpack, Bambet, and Turbico) spanning 19+ countries, monetizing via referral commissions from operator clients.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Media Representatives (541840), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• IGaming affiliate marketing
• Lead generation services
• Online casino marketing
• Sports betting affiliates
• Affiliate network operator

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Casino Affiliate Marketing: Leetz Media generates revenue by promoting online casinos and sports betting operators through their network of affiliated brands. They create valuable traffic and high-quality leads for operators, earning commissions based on referred player activity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Leetz Media operates a portfolio of iGaming-focused affiliate media brands that generate high-quality traffic and leads for online casino and sports betting operators. Through multilingual websites across multiple geographies, the company drives player referrals to operator partners and earns commissions on referred activity. Its owned brands include Betpack, Bambet, BookiesNorge.com, Turbico, Casino Hipster, NyesteCasino.com, Casino Chimp, Gamblerguy, Bettingrex, and CasinoJinn.

Product overview

Leetz Media is a lead generation company that operates a portfolio of 10 distinct affiliate brands in the online casino and sports betting iGaming space. The portfolio includes sports-betting aggregation platforms (Betpack, Bettingrex), casino review and comparison sites (Bambet, Casino Chimp, CasinoJinn, Casino Hipster, NyesteCasino.com), and multilingual casino portals (Turbico). Several brands are region-specific, targeting markets including Norway (BookiesNorge.com, NyesteCasino.com), while others serve global audiences. The company promotes online casinos and creates high-quality leads for operators through its affiliated brands, leveraging multilingual websites to precisely target desired audiences across multiple global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Betpack: Leading sports-betting aggregation platform ranking and comparing top betting offers worldwide. Publishes opinionated columns, news, reviews, sports coverage, betting tips, and instructive articles.
• Bambet
• BookiesNorge.com
• Turbico
• Casino Hipster
• NyesteCasino.com
• Casino Chimp
• Gamblerguy
• Bettingrex
• CasinoJinn

Products and services

• Betpack A sports-betting aggregation platform that ranks and compares top betting offers globally, publishing opinionated columns, news, reviews, sports coverage, betting tips, and instructive articles for punters. Available in UK, Ireland, Brazil, Canada, Germany, Nigeria, Kenya, South Africa, New Zealand in English, Brazilian Portuguese, Latam Spanish, Danish, and German, with 90% organic traffic.
• Bambet An online destination providing expert insights, betting tips, and comprehensive guides for online casino and sports betting audiences. Available in English, Norwegian, Brazilian Portuguese, and German across Austria, Brazil, Canada, Germany, Norway, and the UK.
• BookiesNorge.com A sports betting guide for Norwegian bettors offering expert reviews, betting tips and strategies across sports, esports, and crypto betting, with information on latest sportsbook offers and programs. Available in Norwegian for Norway.
• Turbico A comprehensive online casino information platform offering top-quality operator reviews, latest industry news, game highlights, and guidance on secure banking options. Available in English and German across Austria, Finland, Germany, Poland, and Switzerland.
• Casino Hipster An authoritative source for reliable online casino and slots information personified by a professional critic, focused on transparency and illuminating industry malpractices. Available in English, German, and Spanish across UK, Germany, Greece, Saudi Arabia, Canada, Australia, and the Philippines.
• NyesteCasino.com A leading casino portal tailored for Norwegian players focusing on safe and enjoyable casino experiences, reviewing licensed new casinos and providing information on online casino games, bonuses, and promotions. Available in Norwegian for Norway.
• Casino Chimp A platform specializing in unbiased reviews of the best casinos and bonuses worldwide, analyzing trust factors, customer service, game selection, and payout schedules to help players make educated decisions.
• Gamblerguy A leading iGaming comparison platform reviewing and comparing online casinos and sportsbooks globally, highlighting emerging verticals including eSports and crypto gambling.
• Bettingrex A sports-betting comparison site helping punters find bookies offering the best odds, publishing thoroughly-researched content on current sports betting trends and offering insights on bet selection.
• CasinoJinn A dedicated casino review service comparing the best casinos from around the world, publishing comprehensive guides, ranking the latest games, and shortlisting bonus offers to help readers find appealing casinos.
• iGaming Affiliate Lead Generation Service End-to-end affiliate marketing and lead generation service for online casino and sports betting operators, executed through Leetz Media's portfolio of multilingual owned media brands. Includes product promotion setup, affiliate network contact, promotional campaign execution, first impression evaluation, and real-time performance monitoring.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SiGMA Group / SiGMA PlayminorStrategic or Co-development Partner · 30 May 2023SiGMA Group acquired Casino Bee from Leetz Media. This represents a strategic divestiture rather than a partnership. Leetz Media CEO Arnis Surgovts extended congratulations to SiGMA Group on the acquisition. The acquisition was managed by SiGMA's M&A team and involved Casino Bee's development team including Revpanda founder Emre Goktas.
• SpinwisecoreChannel Partner/ Reseller/ DistributorSpinwise is a long-term affiliate partner of Leetz Media. According to testimonial from their Affiliate Manager Chris, they describe Leetz Media as a great addition to their affiliates with unique products, great results, and an incredible team. The partnership has been ongoing for quite some time.
• Genesis AffiliatescoreChannel Partner/ Reseller/ DistributorGenesis Affiliates is a valued affiliate partner that has worked successfully with Leetz Media for several years. Their Affiliate Manager Charisse describes Leetz Media as highly cooperative and professional, with their account manager Arnis being fundamental in ensuring a successful partnership.
• Gypsy AffiliatescoreChannel Partner/ Reseller/ DistributorGypsy Affiliates is a partner of Leetz Media that reports high traffic quality and great communication. Their Affiliate Manager Yulia describes cooperation with Leetz Media as a pleasure and recommends working with them for their openness and innovation.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Gambling.com Group: Public iGaming performance marketing company running a portfolio of gambling comparison and review sites. Highly comparable multi-brand, multi-language strategy; serves as both a benchmark and a potential acquirer for Leetz Media.
• Catena Media: Public iGaming affiliate media operator with global sports betting and casino coverage. Operates at materially larger scale than Leetz Media but pursues the same SEO-first, comparison-site playbook across multiple markets.
• Awin: Large global affiliate network with a sizeable iGaming vertical. Leetz Media works through affiliate networks (Spinwise, Genesis); Awin is a comparable network operator that publishers and operators connect with.
• Better Collective: Public, large-scale iGaming affiliate media group operating sports betting and casino comparison sites across multiple geographies. Public-comp benchmark for Leetz Media's affiliate media model and an obvious strategic acquirer of niche affiliate portfolios.
• XLMedia: Public digital media company with a strong iGaming affiliate vertical and a portfolio of owned comparison sites. Direct operator of the same business model as Leetz Media, just at significantly larger scale.

Direct peers

• Game Lounge: iGaming-focused affiliate media company operating a portfolio of SEO-driven casino and sports betting comparison sites. Closest peer by pure business model (SEO-first affiliate aggregator for iGaming operators).
• Casino Bee: iGaming affiliate and casino review site previously associated with Leetz Media before being divested to SiGMA Group in 2023. Closest historical comparable and operational template for Leetz Media's brand portfolio.
• IGTips: iGaming affiliate marketing agency focused on SEO and lead generation for online casino and sportsbook operators. Niche, multi-brand affiliate operator with comparable geographic and linguistic spread.
• Revpanda: iGaming affiliate agency offering SEO, content, and lead generation to online casino and sportsbook operators. Direct comparable named in Leetz Media's history (founder previously involved with Casino Bee), and operates a directly overlapping service offering.

Others

• Commission Junction (CJ Affiliate): Global affiliate marketing platform. Not a direct competitor in iGaming SEO content, but provides the broader affiliate infrastructure comparable to the network layer Leetz Media leverages to monetize operator partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/leetz.media
• LinkedInlinkedin.com/company/leetz-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leetz Media