Spinwise
- Company typePrivate
- Founded2021
- HeadquartersTallinn, Estonia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Spinwise firmographics
Firmographics- Name
- Spinwise
- Website
- https://spinwise.com
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Spinwise industry classification
Industry- Product category
- iGaming Affiliate Services
- NAICS
- Other Gambling Industries (71329), Gambling Industries (7132)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Spinwise is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Markets served
Spinwise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Spinwise product offering
Product offeringCore offering
Spinwise provides iGaming affiliate programs, payment processing, and account management services tailored for online casino platforms. The company equips online gambling operators with the back-office and commercial infrastructure needed to run affiliate-driven acquisition programs, process player payments, and manage player accounts. Spinwise is positioned as a B2B service partner enabling online casino operators to scale their player acquisition and financial operations.
Differentiator
Problem solved
Functional benefit
Products and services
- iGaming Affiliate Programs
- Payment Processing
- Account Management
Companies that use Spinwise
Customer profileIdeal customer profiles1 record
Spinwise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spinwise partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Spinwise competitors and assessment
Company assessmentBroad incumbents
- EveryMatrix: EveryMatrix is a tier-one iGaming software supplier offering PAM, payment processing, casino platform, sportsbook, and affiliate management as an integrated stack. It is a broad incumbent competing across all three legs of Spinwise's offering, but at significantly larger scale and breadth.
- NSoft: NSoft supplies omnichannel iGaming and sportsbook software including a turnkey platform, PAM, and payments for operators. It is a broad incumbent in the online casino platform and PAM space that Spinwise competes against for operator clients.
- Gaming Innovation Group (GiG): GiG provides iGaming platform technology, PAM, payments, and media/affiliate services to operators. It is a broad incumbent that overlaps with Spinwise's affiliate, payments, and account-management lines as part of a wider portfolio.
Direct peers
- Better Collective: Better Collective is a leading sports betting and iGaming affiliate marketing group with a strong footprint in casino lead generation. It is a direct peer given the overlapping affiliate-programs-and-CPA model targeting online casino operators.
- Catena Media: Catena Media is a publicly listed iGaming affiliate and lead-generation company operating casino, sports, and finance-focused affiliate sites. It is a direct peer because Spinwise's lead offering is iGaming affiliate programs for online casino operators, mirroring Catena's core business.
- Pragmatic Solutions: Pragmatic Solutions provides a Player Account Management (PAM) platform with payment processing and back-office tools for iGaming operators. It is a direct peer in the account-management and payment-processing component of Spinwise's offering.
- Raketech: Raketech is an affiliate marketing company focused on iGaming and online sports betting, providing comparison sites and lead generation to operators. It is a direct peer in casino affiliate marketing and operator-facing performance services.
- Gambling.com Group: Gambling.com Group operates a portfolio of casino and sports betting affiliate websites delivering qualified players to operators. It is a direct peer in the iCasino affiliate/review-site segment that Spinwise's affiliate-programs service targets.
Emerging players
- Fast Track: Fast Track provides a real-time CRM, player engagement, and account-management platform built specifically for iGaming operators. It is an emerging player with partial overlap to Spinwise's account-management leg and similar operator customer base.
Regional players
- KaFe Rocks: KaFe Rocks is a privately held iGaming affiliate network and media buyer focused on regulated European and emerging markets. It is a regional peer operating in the same casino-affiliate space as Spinwise but with its own geographic emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Spinwise social profiles
Digital presenceSpinwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinwise leadership team
Management profileNumber of profiles
Spinwise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinwise
What does Spinwise do?
Spinwise provides iGaming affiliate programs, payment processing, and account management services tailored for online casino platforms. The company equips online gambling operators with the back-office and commercial infrastructure needed to run affiliate-driven acquisition programs, process player payments, and manage player accounts. Spinwise is positioned as a B2B service partner enabling online casino operators to scale their player acquisition and financial operations.
When was Spinwise founded?
Spinwise was founded in 2021. It employs 51 to 100 people.
Where is Spinwise based?
Spinwise is headquartered in Tallinn, Estonia, in the Europe region.
Who are Spinwise's main competitors?
Broad incumbents on record are EveryMatrix, NSoft and Gaming Innovation Group (GiG). Direct peers are Better Collective, Catena Media, Pragmatic Solutions, Raketech and Gambling.com Group. Fast Track is listed as an emerging player. KaFe Rocks is listed as a regional player.
Does Spinwise have an API?
No public API is recorded for Spinwise.
What industry is Spinwise in?
Spinwise's product category is iGaming Affiliate Services. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 71329.