Starr Insurance Group
Family-owned independent property and casualty insurance agency operating four offices across central Alabama, offering personal lines, commercial lines, surety bonds, and life and health insurance through multiple carrier relationships.
- Company typePrivate
- Founded2004
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Starr Insurance Group does
Starr Insurance Group LLC is a family-owned, independent property and casualty insurance agency headquartered in Auburn, Alabama, operating four offices across central Alabama (Greenville, Auburn, Opelika, and Montgomery) under the legacy brands Parker Waller Agency, Whitecotton Agency, and Elliott & Associates. The company was effectively founded in its current form in 2004 when Sam Starr acquired Parker Waller Agency (established 1956), and has since expanded through the 2013 opening of its Auburn office and the April 2014 acquisition of the Whitecotton Agency in Montgomery. Sam Starr's sons Will (former claims adjuster, joined 2013) and John (Auburn University 2015 graduate, joined September 2017) round out a multi-generational leadership team with no external investors.
Starr Insurance Group firmographics
Firmographics- Name
- Starr Insurance Group
- Legal name
- Starr Insurance Group LLC
- Website
- https://starrgroupllc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned independent property and casualty insurance agency operating four offices across central Alabama, offering personal lines, commercial lines, surety bonds, and life and health insurance through multiple carrier relationships.
- Ownership category
- akta.pro rank
Starr Insurance Group industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Directors & Officers (D&O) Liability (FSAJADAF)
- akta.pro secondary industries
- Personal Excess Liability (High-Net-Worth) (FSAJANAF), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)
Keywords
Where Starr Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Starr Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Commissions: As an independent insurance agency, Starr Insurance Group earns revenue through commissions paid by insurance carriers for placing policies with customers. The agency represents multiple insurance carriers and receives a percentage of premiums as commission for each policy sold and renewed. No fee-for-service charges to customers are mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Starr Insurance Group product offering
Product offeringCore offering
Starr Insurance Group LLC is an independent insurance agency that sells personal lines, commercial lines, surety bonds, and life and health insurance products on behalf of multiple insurance carriers. As an independent agency, it earns commissions by placing customer policies with its carrier partners while providing supplemental risk management consultation, loss control services, and claim management support.
Product overview
Starr Insurance Group LLC is an independent insurance agency offering a comprehensive portfolio of insurance products and risk management services. The company operates four product lines: Personal Lines (homeowners, auto, renters, umbrella, farm, boats, and secondary residences); Commercial Lines (workers compensation, general liability, commercial auto, inland marine, builders risk, cyber liability, D&O, and business interruption); Surety Bonds (construction, license/permit, commercial, and court bonds); and Life & Health Insurance (health, dental, disability, term life, whole life, key man, and buy-sell policies). The company also provides complementary services including Consultation, Loss Control, and Claim Management to support customers throughout the insurance lifecycle. As an independent agency, Starr represents multiple insurance carriers to offer competitive coverage options.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Lines Insurance
Companies that use Starr Insurance Group
Customer profileSegments4 records
Ideal customer profiles2 records
Starr Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Starr Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Carriers (Unnamed)coreStarr Insurance Group operates as an independent agency representing multiple insurance carriers. These carrier relationships enable the agency to offer variety in coverage options and access to competitive pricing for customers. The agency has formed strong carrier relationships over years, allowing them to provide the broadest policy coverage while helping reduce premium dollars for customers, including those with mainstream or higher-risk, harder-to-place policies.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Starr Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Marsh McLennan: Marsh McLennan is the world's largest insurance broker operating through Marsh and Guy Carpenter. Comparable as a broad incumbent providing commercial insurance placement, surety, and risk advisory services across all major lines.
- Brown & Brown Insurance: Brown & Brown is one of the largest independent insurance brokerages in the US, offering property & casualty, employee benefits, and specialty coverage through hundreds of offices. Comparable as a scaled independent brokerage in the same agency-distribution model.
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm serving commercial and individual clients across all major lines. Comparable as a broad incumbent in the same agency/brokerage distribution model for P&C and risk services.
Regional players
- Alfa Insurance: Alfa Insurance is a Montgomery, Alabama-based insurance company serving Alabama, Georgia, and Mississippi through exclusive and independent agents. Comparable as a regional Alabama-focused P&C insurer competing for the same local customers.
- Erie Insurance: Erie Insurance is a regional P&C carrier writing personal and commercial lines through exclusive agents across the eastern US. Comparable as a regional carrier using local agent relationships for distribution in adjacent Southeast geographies.
- Shelter Insurance: Shelter Insurance is a regional mutual insurance company writing personal and commercial lines across the central and southeastern US through captive agents. Comparable as a regional Southeast carrier operating through an agency distribution model.
Direct peers
- Risk Placement Services: RPS is a wholesale insurance broker and managing general agent providing specialty commercial and personal lines placement. Comparable as a specialty broker with expertise in harder-to-place commercial risks, including construction and surety.
- Acrisure: Acrisure is a tech-enabled insurance brokerage combining independent agency operations with proprietary technology for personal and commercial lines. Comparable as a multi-line independent agency with technology-led growth ambitions and similar product breadth.
- Higginbotham: Higginbotham is a large independent insurance agency offering commercial and personal lines across multiple states. Comparable as a fellow independent agency using multi-carrier representation and relationship-led distribution, though at substantially larger scale than Starr.
- Insurance Office of America: Insurance Office of America is a mid-size independent insurance agency offering personal, commercial, and employee benefits coverage. Comparable as an independently owned agency in the same multi-line, multi-carrier distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Starr Insurance Group social profiles
Digital presenceStarr Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starr Insurance Group leadership team
Management profileNumber of profiles
Profiles3 records
Starr Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Starr Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starr Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starr Insurance Group
What does Starr Insurance Group do?
Starr Insurance Group LLC is an independent insurance agency that sells personal lines, commercial lines, surety bonds, and life and health insurance products on behalf of multiple insurance carriers. As an independent agency, it earns commissions by placing customer policies with its carrier partners while providing supplemental risk management consultation, loss control services, and claim management support.
Is Starr Insurance Group a public or private company?
Starr Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Starr Insurance Group founded?
Starr Insurance Group was founded in 2004. It employs 11 to 50 people.
Where is Starr Insurance Group based?
Starr Insurance Group is headquartered in Auburn, United States, in the North America region.
How does Starr Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Starr Insurance Group's main competitors?
Broad incumbents on record are Marsh McLennan, Brown & Brown Insurance and Arthur J. Gallagher & Co.. Regional players are Alfa Insurance, Erie Insurance and Shelter Insurance. Direct peers are Risk Placement Services, Acrisure, Higginbotham and Insurance Office of America.
Does Starr Insurance Group have an API?
No public API is recorded for Starr Insurance Group.
What industry is Starr Insurance Group in?
Starr Insurance Group's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJADAF, Directors & Officers (D&O) Liability, with a secondary code of FSAJANAF, Personal Excess Liability (High-Net-Worth). Its NAICS code is 5242 and its SIC code is 6411.