Behave Global

What Behave Global does

Behave Global is a London-headquartered behavioral science consultancy founded in 2019 that helps enterprises decode the conscious and subconscious motivations driving consumer and employee behavior. The firm serves large organizations across verticals including automotive, financial services, insurance, healthcare, energy, FMCG, and technology, with named engagements for Snapchat, Hitachi Energy, Hiscox, Siemens Healthineers, Paysafe, MG, and Investec. Service delivery is project-based professional consulting, not software: clients purchase diagnostic research, strategic recommendations, workshops, and implementation support rather than seats on a SaaS platform.

Its core offering rests on a proprietary layered methodology that integrates behavioral science, strategic consulting, and research technology. Trademarked frameworks include Reveal AI Adoption™ (a three-phase framework addressing motivation, competence, and ethics in enterprise AI integration) and Reveal-EX™ (a psychological safety diagnostic and intervention toolkit). Additional capabilities include an STP (segmentation, targeting, positioning) methodology that applies machine learning to social and panel data, Behavioural Ecosystem Mapping using Structural Equation Modelling and conjoint analysis for complex B2B2C adoption decisions, and Advanced Social Listening that combines sentiment analysis with behavioral mapping. The firm also publishes thought-leadership whitepapers, most recently The RenAIssance (July 2025) on AI adoption barriers.

Behave operates as a subsidiary within the Mediaplus Group UK / Total Media Group structure, with offices in London (UK headquarters, Soho) and Munich (Germany regional headquarters). Revenue is generated through custom-priced consulting engagements; no standard rate cards or public pricing tiers are disclosed, and revenue figures are not publicly reported. The leadership team includes CEO Tom Laranjo, Founder/CSO Lucas Brown, Chief Growth Officer Pedro Martins, and Head of Behave Will Hanmer-Lloyd, supplemented by a bench of strategy directors, behavioural scientists, and consultants with credentials from Warwick, Cambridge, Bath, and UCL.

Name

Behave Global

Legal name

Behave

Website

https://behaveglobal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Behave Global is a London-headquartered behavioral science consultancy founded in 2019 that helps enterprises across automotive, finance, healthcare, insurance, energy, and FMCG decode consumer and employee motivations through proprietary frameworks and research-driven consulting engagements.

Ownership category

akta.pro rank

Product category

Behavioral Science Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

Keywords

• Behavioral science consulting
• Marketing strategy services
• Consumer behavior research
• Organizational change consulting
• Psychological safety advisory

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Management Consulting Services: Consulting engagements focused on organizational change, psychological safety, and AI adoption using behavioral science frameworks. Projects typically involve diagnostic assessments, workshops, and implementation support delivered as professional services.
2. Marketing Consulting Services: Strategic consulting including segmentation, targeting, positioning, strategy development, conversion optimization, and business modelling to drive sustainable growth for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Behave Global is a behavioral science consultancy that helps large enterprises understand the conscious and subconscious motivations behind human behavior and translates them into actionable marketing and organizational strategies. It sells Marketing Consulting (segmentation, targeting, positioning, strategy, conversion optimization, business modelling) and Management Consulting (psychological safety, AI adoption) services, supported by proprietary frameworks including Reveal-EX™, Reveal AI Adoption™, Behavioural Ecosystem Mapping, and STP with machine learning.

Product overview

Behave Global is a global behavioral science consultancy that combines strategic expertise, behavioral science research, and advanced technology to help organizations understand human behavior and drive sustainable growth. The company's core offerings center on proprietary frameworks including Reveal AI Adoption™ for AI integration success, Reveal-EX™ for psychological safety measurement, and STP methodology with machine learning for audience segmentation. Additional services include Marketing Consulting (segmentation, positioning, conversion optimization, business modelling) and Management Consulting (AI adoption, psychological safety). The company also offers Behavioural Ecosystem Mapping for complex B2B2C decisions and Advanced Social Listening for brand engagement. Whitepapers and research publications provide thought leadership on AI adoption barriers, psychological safety, and consumer behavior. Behave operates as a consultancy rather than a SaaS product, providing customized solutions for each client.

Differentiator

Problem solved

Functional benefit

Brands

• Reveal-EX™: Proprietary framework for assessing and improving psychological safety in organizations
• Reveal AI Adoption™
• STP (Segmentation, Targeting, Positioning)
• Behavioural Ecosystem Mapping

Products and services

• Reveal AI Adoption™

Quantifiable outcome

• 40% increase in spontaneous brand awareness (23% to 32%) in nine months for Hiscox
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Young Westminster FoundationminorStrategic or Co-development PartnerSocial impact partnership focused on helping young people in the Westminster region grow up healthy and safe with access to opportunities for a better future. One initiative focused on serious youth violence, with research findings inspiring roundtables and a campaign to reduce knife crime in the community.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mindshare: Global media agency within GroupM/WPP, comparable to Behave's media planning and behavioral planning offer at greater scale and broader geographic footprint.
• dentsu: Global advertising and consulting holding company; comparable to Behave's parent Mediaplus Group UK in offering integrated media, creative, and consulting services with behavioral science capabilities at much larger scale.
• Kantar: Global data, insights and consulting company covering brand strategy, consumer behavior and ad effectiveness. Comparable on segmentation, brand positioning, and marketing effectiveness work Behave performs.
• Ipsos: Global market research and consulting firm offering behavioral and consumer understanding at scale. Overlaps with Behave's marketing research, segmentation, and brand strategy work but across a far broader portfolio.
• Ogilvy Consulting: Global advertising and consulting network with a brand strategy and growth consulting arm that overlaps Behave's segmentation, positioning, and conversion work for enterprise clients.

Direct peers

• PHD Media: Media agency within Omnicom that pioneered 'Behavioural Planning', the same lineage of methodology Behave was spun out of. Direct competitor in applying behavioral science to media and communications planning.
• The Behavioural Insights Team (BIT): Global behavioral science consultancy applying behavioral economics to public policy and commercial challenges. Closest functional peer to Behave in combining academic behavioral research with consulting engagements.
• System1: Marketing effectiveness company using emotional and behavioral science to predict advertising outcomes. Direct peer in behavioral marketing measurement and creative effectiveness.

Emerging players

• Cowry Consulting: Behavioral science consultancy applying behavioral economics to marketing and customer experience. Direct niche peer offering comparable behaviorally-informed marketing and CX consulting.
• ID Comms: Boutique consultancy advising agencies and advertisers on media planning, pitches, and behavioral effectiveness. Adjacent peer in the behavioral media and consultancy space where Behave operates.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/behaveglobal
• Instagraminstagram.com/behaveconsultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behave Global